Back in 2010 when I started my online adventure I really had no idea what ‘niche’ I wanted to be in.
I knew I wanted to do business coaching of some kind as I had learnt so much along the way of running my own teams in senior management & then running my own business offline and I loved entrepreneurship, marketing, women in business etc.
So I knew that I wanted to work with other entrepreneurs and help them to build their own businesses.
But I didn’t have a ton of experience and I was racked with self doubt.
So out of luck more than judgement I honed in on Facebook for a year or so and launched my first successful online membership site.
Not satisfied just with FB though I gradually expanded to include all social media, then rebranded to Online Marketing Addicts, then decided that boxed me in too much and became Jo Barnes Online.
After my break I have come back refreshed and ready for action to do what I wanted too all along which was to help people build their own ‘Lifestyle Business’.
Phew that took a while!
But here’s the key.
I didn’t sit between 2010 & 2019 thinking about which niche I wanted to be in.
I didn’t twiddle my thumbs and wrack my brains for the perfect idea to launch.
I just grabbed stuff and started running with it, each time bringing me closer to where I wanted to be and also helping a ton of people (and making a good amount of money) along the way.
Yes I guess publicly it may have looked like I couldn’t make up my mind, but who really cares? People are far more concerned with their own issues than yours and will always be far more interested in how you can help them than what you call yourself.
So what do you do when you’re not sure what to do. Anything!
Just get out there and do something.
Not three different things, by the way to see which one will stick, unless you’re 19, can work 24 hours a day and have unlimited resources.
Just pick something that you think is along the lines of what you might want to do and go for it!
You will only discover what it is you really want to do or who you want to be through action!
Micheal P Moran who wrote the 12 Week Year says ‘Execution is the single greatest market differentiator. Great companies & successful individuals execute better than your competition. The barrier standing between you and the life you are capable of living is a lack of consistent execution.’
Make the commitment today to get started, get moving and make your dreams a reality, even if you’re unsure you’re heading in exactly the right direction.
I guarantee you, by taking action rather than by standing still, you will find your path & your passion!