Welcome my friends to another “Week in the Life of a Traveling Entrepreneur’ post!
What a week it’s been!
We started the week last Sunday with Rhetts birthday.
Here’s a little known fact, did you know he is in fact my toy boy?
Yep 4 years younger than I, the lovely Rhett turned just 43 years old on Sunday and for just two months he’s only 3 years younger than me! 😁
We had a lovely day and it was great to celebrate it in Hawaii! 🌺
Mon / Tues was spent exploring & hiking!
It’s amazing how my daughter comes alive when we get her out from behind her iPhone. She loved the Lanikai Pillbox Hike which was a challenging upward, almost rock climbing at points, hike (great fun) and a bit of snorkeling and playing in the rocks at shark cove.
I have absolutely no idea why it’s called Shark Cove by the way. There were no sharks (thank god).
We also saw where they filmed parts of Jurassic Park, the hotel where Forgetting Sarah Marshall (romcom) was filmed & a huge Banyan tree which was used for Pirates of the Caribbean! 😀
So the lovely Tina Sibley is doing an online summit with her business partner Debbie Peck and I was honored to be interviewed by Tina this week for the summit.
She asked me a great opening question;
What does freedom mean for you?
For me it literally means being able to jump on a plane whenever I want to and go anywhere in the world. No ties, nothing to hold me down. As free as a bird.
But it means different things to different people, so I ask you – what does freedom mean to you?
If you’re willing too, please share your answer in the comments below…
In the meantime, look out for announcements from Tina or myself about the summit later in the year. 😀
So I had to make a decision this week.
I had to ask myself, is what I’m doing now having the most impact on the growth of my business?
Have you asked that of yourself lately?
Are you spending 80% of your time on the 20% which will have the greatest impact?
Do you even know what that 20% is?
You have to start by knowing what your outcome is.
So first identify your next immediate goals. For me that looks like;
1. Build my audience – objective to grow the FB Group & my email list to 50k combined.
2. Get my ecommerce store off the ground
3. Write a book (already planned and underway)
What I mean by immediate goals, is that these are the first things I want to do before I move on to other goals.
Then once you have these clearly defined, you know you need to do something every day to work towards these goals.
Right now, all of my ‘working time’ which I don’t have as much of as I did when I started out back in 2010 (too busy having fun!), is being spent trying to maintain my daily blogs & weekly MIHM videos.
In fact so much time is being spent in the production of these content pieces, I’m spending no time on the promotion, which is a bit of a waste of solid content!
So for me moving forward, I need to spend more time on creating faster or evergreen content I can promote and that leads to people joining my group or email list, launch my store (already planned for Sept) and use the time I’m currently writing daily blog posts to write my book instead.
Practically that means after 6 months of experimenting with Daily Blogs, I’m reverting to better quality but less frequent blog posts with a call to action. (Probably 3 a week including MIHM, a week in the life & one other ‘How To’ post).
Like I always say, you’ll never know what works and what doesn’t until you get out there and just do it.
Take a moment this weekend to ask yourself, are you spending 80% of your time doing the 20% that will have the biggest impact. Clearly define your immediate goals and then Make It Happen! 😀
So I’ve finally settled on ‘Planoly’ as my app of choice for Instagram.
I’ve used Later, which really doesn’t have much going for it as an app. It’s great on desktop, but mobile is poor, although their blog has some awesome Instagram tips.
I tried out Plann, which is great on mobile, has stats including best hashtags, activity, followers, time to post etc, but right now does not ‘autopost’. So I have to create the post in Plann and then copy & paste into IG, add location, tags etc, which is just a waste of time in my eyes.
So Planoly wins for now. It looks great on mobile, is easy to use, allows you to create custom hashtag groups and auto posts, so happy days.
One thing I am going to try though. My last couple of posts have been ‘auto posts’ and I have noticed they haven’t quite reached as many people or attracted as much engagement as previous posts.
That could be down to timing, the photos themselves, inconsistency of posting. Who knows. But I will be testing & measuring all of this stuff over the coming weeks.
I have begun to engage a bit more this week on the platform which has definitely resulted in a few more follows and it’s so easy to do! Although you can easily get lost in your feed & stories so be careful of over consumption!!! 😂
So that’s it for this week. We’re having a chill day at the hotel today and then off to Maui tomorrow!
We’ve had an awesome time here in O’ahu and I would definitely recommend here for a visit if you get the chance.
Look out for Make It Happen Monday on Monday, it’s all about feeling super comfy on camera!
Have a fab weekend.