Well hello awesome action takers! Welcome to another week in the life of a travelling entrepreneur 😁
As I’m sure you’re by now aware I’m in Hawaii!!! 🌺 Yippeee! 🕺🇺🇸
Happy Birthday America!
Yep Thursday was indeed the 4th July and the first 4th I have experienced here in the US & what fun it was!
A few beers in the sea in the afternoon, a beautiful BBQ cooked by the lovely Rhett, music, lots of happy people & all finished off with the most amazing fireworks, which we watched from some rocks jutting out into the ocean! 🎆
It was fantastic! 😁
So Happy 4th to all my American friends! 😘
This is literally an opportunity just to show you a pic of a huge pineapple flavored ice cream! 🍦
I talk about our day at the Dole Plantation here.
Following on my Instagram saga, I have posted a few times this week, although I’m still fighting with apps.
I love the layout of Planoly & I love the mobile functionality of Plann, but Later is the only one that posts automatically for you. The other two let you know it’s time to post & then you copy & paste into Instagram.
I get that it helps with planning, but you might as well just post directly into the platform if you’re going to have to copy & paste each time.
I’m still getting very little traction with my posts (although I was happy with the response to my MIHM vid this week on IG & FB) and so this coming week am going to try getting out into the Instagram community & liking / commenting on others posts in my niche.
I’m also going to look at my visual style & see if I can create a look / feel which is uniquely mine. Design has never been my strong suit so any pearls of wisdom here would be appreciated! 😁
Also after consuming a couple of Instagram courses, some blog articles & scrolling through infinite accounts it really is clear that there’s not one set of rules here that works.
Some people post a few times a week, some every day, some a couple of times a day, some 4 or 5 times a day.
Some captions are long, some short, some use hashtags, some don’t.
I think the real key here, much the same on FB is about really being uniquely you or your brand, showcasing the stories behind your business, and offering value by way of educating, inspiring or entertaining your audience.
I talk more about this in the section below ‘Just Be You’, but before that…
I need to do a shout out for this young lady as I’m so impressed with what she’s doing online.
She’s got a very successful IG account of her own & then followed it up with her Goal Digger Podcast which is choc- a-block full of useful & actionable information.
Her blog is beautifully laid out and super user friendly & her Instagram course is very good. (Not an affiliate link yet).
If you want to follow someone who’s doing the influencer / information marketer model well check her out.
Just Be You
That being said, it’s so important you believe in yourself enough to create your own style & voice in your niche.
When you take a course, what worked for the course host is obviously what they will teach, but may not necessarily work for you.
It’s great to look to others for inspiration but self awareness is key to your success,
Are you a strategic person or more fly by the seat of your pants?
Are you consistent & disciplined or a tad disorganised?
Do you hate the camera but love to talk?
Do you live to write but hate the sound of your voice?
Do you hate taking & editing pics but love taking video shots?
Perhaps you love to tell funny stories or share inspirational messages.
I talk a lot about knowing your target market but knowing yourself is equally as important.
This is because it will affect how you run your business.
If you’re not very organized or hugely strategic, then batch working and making sure you plan ahead will be vital to your success.
If you love to write but hate the camera, then blogging & FB are probably better platforms for you and stories are your tool.
If you’re more video than photos, then YouTube, IGTV & stories are your tools of choice.
Really getting to grips with who you are and what you love to do and not getting caught up in being where you think you’re supposed to be or doing what you think you’re supposed to do really takes the pressure off and makes the whole thing so much more enjoyable which of course will have a huge impact.
So take some time out if you can and identify all those loves and hates you have so you can get really clear on the path for you. 😀
So that’s it for this week, I’m super busy hiking all over O’ahu, swimming in the ocean and generally enjoying myself.
In fact today we’re headed to Waikiki for the day to celebrate Rhetts birthday.
Be sure to follow me on Instagram to see photos! (See what I did there).
Have a fab week and here’s my fave quote from this week;
Maybe the journey isn’t so much about becoming anything. Maybe it’s unbecoming everything that isn’t really you, so you can be who you were meant to be in the first place. Summer Saldana.