Hello awesome action takers!
A few months ago I started ‘A week in the life of’ series which was supposed to be a weekly update of things I was working on, but through my indecisive period I wasn’t working on that much so it kind of drifted into the ether…
This week I’m breathing new life into it as I’m on such an upward journey now I hope that my discoveries across each week of tools, strategies & tips to build my business will help & inspire you.
I am also recording this as a weekly podcast, so if you don’t have time to read, you can listen here, or subscribe on Apple Podcasts, Spotify, Anchor or Stitcher amongst others!
So this past week has been a pretty big one!
I think too much. Always have. My Mum has always said ‘Jo, you think too much’. Now Rhett says ‘Hun, you think too much’.
The problem with that is my mind is a dangerous jungle fraught with scary monsters jumping out giving me all the reasons I can’t do something or why it won’t work, or how I will be judged!
So, I have to find a super fast path out of that jungle as soon as I find myself walking through it.
My answer to that my friend is – YouTube!
YouTube is like the yellow brick road leading me to the emerald city.
On every corner is someone saying ‘You can do it!’, ‘You are worthy’, ‘It can work’, ‘Here’s an example of it working for someone else’ etc etc.
The more positive videos I watch, the more pop up in front of me in flashing lights, saying ‘watch me’.
I’m fully aware that some of the people behind the videos may or may not be like the great Oz himself and actually not so great, but that’s irrelevant as long as they can lead me out of the jungle and confidently into the big city of ‘action taking’ and ‘forward momentum’.
So my message to you is, next time you find yourself in your own jungle, head to the sparkling city of YouTube and indulge yourself in positive, reinforcing messages that you’re awesome and have everything you need to be who you want to be! 😀
So after a period of indecision & faffing about, I decided to get pretty intimate this week and open up about my current journey.
This is actually pretty scary, because you want people to always see the best, the brightest & the strongest side of you, but unfortunately we’re all only human and sometimes to publicly admit your flaws, really helps you to admit them to yourself and be able to forgive yourself and move on.
It was a super positive experience for me and I want to thank everyone in the FB group for your support and encouragement.
Since becoming super clear on my plans for the next 12 months, I have become so excited and can’t wait to share my learnings & experiences with you. I truly hope they help you with your goals & dreams.
Which brings us to a quick….
So in summary from all my posts this week, my plans for the next 12 months are to launch our new ecommerce brand, probably in September of this year after the summer holiday period and do lots of over the shoulder training videos on how we build and grow that brand.
I love over the shoulder training. I have done since 2010 when I started with FB.
But this time all my training will be FREE!
Yep, I have no desire to sell video courses or go back into the world of product launches.
I have a long term plan of building a large audience of people who will hopefully buy my books when I publish them, some of whom may join us on immersive retreats around the world in a year or two and in years to come might join a higher level mastermind I may or may not launch (I haven’t thought much beyond the next year).
So I’ll let you know when all that comes to fruition later in the year.
However in the meantime…
I had a HUGE shift with my MIHM vids this week.
Contrary to popular belief and what the content I currently produce says about me I do not want to be a female version of Tony Robbins.
That’s not to say I don’t want to demonstrate how to be strong, empowered and courageous.
In fact that’s exactly what I want to demonstrate.
And that’s not to say I don’t want to publish messages of empowerment because I think we all need to fuel our minds as much as possible with empowering thoughts (as per point 1)
But it’s not my focal point, it’s a by product.
And yet I was finding that every video was a message of empowerment with no real actionable strategies for people to take away.
Plus my 12 year old Instagram obsessed daughter informed me that I waffled too much at the beginning and it took me ages to get to the point. So long in fact that she turned me off within 20 seconds! (Love that she’s already thinking like a marketer!)
So this week after having prepared & completed a content strategy for June – August, I set about scripting and recording 5 episodes I’m feeling super happy about.
One is empowerment led, but still actionable and the other four are strategy led, actionable videos which I hope will truly add value. I’m excited to share! 🙂
So right now my priorities are on engaging (& growing) the members of my Facebook Group & my email subscribers.
You guys are the lifeblood of my brand and I’m here to serve you, so if you haven’t yet joined the FB Group please do so here.
My second priority is of course the content I create, my blog posts, MIHM vids, podcasts etc.
And my third is then promoting that content across mainly Instagram & FB
With all the traveling I do (off to Japan & Hawaii in 2 weeks), apps & tools are essential for me to run my business.
I’m mid investigation but will let you know which one I prefer within the next couple of weeks.
I’m also looking at Tube Buddy to help with my YouTube account, but haven’t signed up yet as they want complete control of my YT account including deleting videos etc.
I have been in touch with their support and will report back if and when I sign up and start using it.
So its all good and well creating content, but we have to promote it or no-one will ever see it.
It’s become blatantly clear to me that the social networks do not want you linking people off of their platforms and so posts with links get less airtime.
So how else to get people to my blog?
As much as I dislike the old behemoth because it’s so complicated, I am once again looking at SEO and trying to devise a super simply strategy for headlines or posts that might get some SEO love.
I’ll get back to you on that also, but if you have any tips, please do share below!
I just want reassure you that if you suffer from a bit of self doubt and stop yourself from doing things because of it, you’re not alone.
Even this post, I’m asking myself, is it too long, too much information, too little, should I say this, should I say that?
But in the end you just have to make a commitment to yourself that you’re going to show up and do your best.
You’ll learn, change and improve as you go, but you’ll never do anything if you don’t get started in the first place.
Not sure why I wanted to share this, just thought it would be a bit of fun!
Rhett & I totally binged watched Season 3 of ‘Designated Survivor’ last weekend. Kiefer Sutherland is so cheesy as the President, but it’s a great show and they really tackled some weighty issues this season. Many tears were shed by me!
Now we’re on to season 4 of Billions! Love that show, although it hasn’t started with a bang. And I’ve had little time to watch so have only managed 2 episodes.
Also in the background, ready for long journeys if I don’t feel like writing or reading and just want some brain zone out time is of course ‘Outlander’! Oh my gosh – men look away a moment – ladies, how about Jamie Fraser?? Many an episode spent a bit hot under the collar. That’s one of those shows that you have to cover with your hands if you’re watching sat next to someone on an airplane! ☺️
So there you have it, my meaty week!
Hopefully future weeks won’t be so long, I guess this was like a pilot for future more focused & specific summaries! 🙂
Let me know if there’s anything in particular you’d like me to cover in my Friday ‘week in the life of’ posts.
As I said above, I’m here to serve you.
Thanks so much for reading!
“Do not discourage yourself with what you haven’t done, encourage yourself with what you will do.” Neale Donald Walsch