Do your emails feel like they’re falling flat? Are you in need of a more modern, personalized approach to email marketing?
If so, adopting an AI-based marketing strategy for your email campaigns may be just the thing.
AI is changing a lot of things around us, and email marketing is one of them. It can help us personalize emails, predict trends, and even create content all by itself.
For anyone running a lifestyle business, this is huge news!
Why? Knowing and using AI in your email marketing could be the difference between your business just getting by or really taking off.
In a world where everyone wants things that are personalized and relevant, being up-to-date with the latest in email marketing is super important.
So, stick around as we dive into the exciting world of email marketing. We’ll look at where it stands today, how AI is changing things, and what all of this means for you as a lifestyle entrepreneur.
Email marketing is a dynamic digital marketing strategy focusing on communicating directly with prospects and current customers using email as a primary tool.
If properly implemented, email marketing has the potential not only to transform prospects into paying customers but also to convert one-time buyers into enthusiastic, loyal fans who are excited to participate in your brand’s journey.
Statista forecasts that by 2025, there will be about 4.6 billion people using email every day. This increasing number gives lifestyle businesses a great chance to use email marketing to create and keep strong relationships with their customers.
Here’s how email marketing offers value to lifestyle business owners:
Email has an incredible reach. According to Radicati Group, there are over 4 billion email users worldwide. This means you have the potential to reach almost anyone in the world who has internet access.
Compare this to other marketing channels, such as social media, where your reach is limited by algorithms and the number of followers you have. With email, you have a larger pool of potential customers to tap into.
Emails command attention. When someone receives an email, they’re likely to open it. In fact, the average open rate for business emails is around 20%, according to MailChimp. This is significantly higher than engagement rates for social media posts.
Not only that, but emails also have a higher click-through rate than social media posts. This means that people are more likely to click on links and take action within an email.
Email marketing also offers an impressive return on investment (ROI). According to the Data & Marketing Association, for every $1 spent on email marketing, the average return is $42. This makes it one of the most cost-effective marketing methods available.
This is especially beneficial for lifestyle businesses, which may have limited budgets and resources. By investing in email marketing, small businesses and entrepreneurs can see significant returns without breaking the bank.
Regular email updates keep your brand at the forefront of your customer’s minds, increasing retention and encouraging repeat purchases. As revealed by Emarsys in 2018, emails can contribute to up to 80% of retention strategies for businesses.
The data-driven nature of email marketing allows for better decision-making. Lifestyle brands can track customer behavior, helping them fine-tune their strategies and create more targeted and relevant content.
But let’s face it: managing an email campaign can be a bit of a challenge. There’s segmenting your audience, crafting compelling content, and figuring out the best time to hit ‘send.’
The good news is AI can help streamline these processes for you.
Artificial Intelligence, or AI, in email marketing, refers to using machine learning algorithms and predictive analytics to optimize and streamline email marketing campaigns.
With its foundations in machine learning and predictive analytics, AI becomes a powerful utility to enhance the efficacy of email marketing campaigns. It can digest and analyze the behavior of consumers, enabling businesses to develop a deeper understanding of their targeted audience.
From this wealth of consumer data, AI can recognize and interpret patterns with remarkable accuracy and speed. These patterns offer valuable insights into consumer habits, preferences, and potential actions.
AI can provide a significant boost to your email marketing campaigns in multiple ways. This technology brings advanced capabilities like deep learning and big data analysis, enabling smarter, more efficient, and highly targeted campaigns.
Here are six ways that AI can enhance your email marketing strategy for your lifestyle business:
Personalization is one of the most important factors in email marketing success.
Creating a unique customer experience through personalized content can foster strong connections between your brand and customers.
These connections are established by acknowledging individual customer preferences, suggesting your business understands, respects, and values their unique interests.
As mentioned earlier, AI can interpret large volumes of user data to establish trends in consumer behavior. It can use this data to tailor content based on an individual’s preferences and habits.
This means that each subscriber will receive content specifically curated for them, making it more likely for them to engage with your emails and take action.
Creating customer personas is an important step in understanding your target audience and tailoring your marketing and product/service offerings to their needs and preferences.
For a lifestyle business, which can encompass a wide range of products and services, you may have various customer personas.
Use AI to analyze and segment your subscriber list based on their demographics, interests, past purchases, and engagement history.
A well-timed email makes it more likely to be noticed upon arrival in a recipient’s inbox. As inboxes get cluttered throughout the day, ensuring your email arrives at an optimal time may give it greater visibility.
When emails arrive at a convenient time for recipients, they are more likely to read and engage with the content. This can lead to higher click-through rates and engagement.
With AI, you no longer have to guess the best time to send emails. By analyzing subscriber data and behavior patterns, AI can determine the best times to send emails based on a user’s past interactions.
This personalized approach ensures a higher probability of emails being interacted with and, ultimately, generating better results.
As more data is collected, AI algorithms become better at identifying users’ peak engagement times, ensuring that you can continue to improve email timing for your subscribers.
An email’s subject line is the first point of contact with your subscriber. It can make or break whether your email is opened.
In just a few words, the subject line should provide a snapshot of the value contained in the email. It should make clear what the reader can gain from opening the email.
By effectively targeting your audience with subject lines that resonate with their needs and desires, you increase the probability of higher open and click-through rates.
AI can help you craft compelling subject lines by analyzing what has worked in the past and predicting what will work in the future. Using natural language processing and machine learning, AI can generate subject lines most likely to resonate with your subscribers.
Jasper’s email subject line generator is a powerful tool that leverages the power of artificial intelligence to create compelling and effective email subject lines. This feature is designed to help users grab their recipient’s attention and increase the open rates of their emails.
The more you understand your audience’s needs and preferences, the better you can serve them.
When your email campaigns align with the interest of your audience, they’re more likely to open, read, and engage with your emails. Recipient engagement is crucial for a successful email marketing campaign.
Predictive analytics involves using statistical techniques, including data mining and machine learning, to analyze current and historical data to predict future outcomes.
This information is valuable for guiding your email marketing strategy, as you can send relevant content to subscribers based on their predicted interests. This increases the chances of conversions and repeat purchases.
AI can analyze data from previous email campaigns to predict which subscribers are likelier to open, click through, and convert based on their behavior. By identifying these patterns, AI can help you send targeted emails to these subscribers, increasing the chances of engagement and conversion.
Consistent communication is at the heart of building and maintaining strong customer relationships.
AI allows for more efficient and scalable email marketing campaigns by utilizing pre-built templates to create personalized, data-driven emails. It integrates marketing automation into business processes, making sending individualized emails less daunting and more streamlined.
With automated workflows, you can schedule regular emails such as welcome messages, birthday wishes, or reminders based on pre-set rules, ensuring that customers feel connected and valued.
Here’s an example of a welcome email series:
This ensures that customers receive timely communication that resonates with their relationship or interactions with your business.
Retaining customers is often more cost-effective than acquiring new ones. Automated workflows can also help by sending follow-up emails like shopping cart abandonment reminders or re-engagement emails to inactive subscribers.
These timely prompts can nudge customers back to the brand, potentially leading to increased sales. Moreover, this saves you time and effort, allowing you to focus on other aspects of your business.
A/B testing, also known as split testing, is a method for comparing two versions of an email to determine which one performs better.
This process helps evaluate and refine your email marketing strategy by revealing what works best for your audience.
Every element of an email, from its subject line to its content and layout, can be optimized for better performance. For instance, tweaking the subject line or changing the layout could lead to a higher open or click-through rate.
With A/B testing, you can experiment with different email elements to see what your audience prefers. This could be something as simple as using a different color for your call-to-action button or changing the tone of your email copy.
Through this process, you gain valuable insights into your audience’s preferences, allowing you to tailor your emails more effectively.
AI can quickly analyze the results of A/B tests and provide insights into which elements of your emails are most effective. This can lead to more successful campaigns in the future.
Are you looking to take your email marketing campaigns to the next level?
Artificial intelligence (AI) is quickly becoming one of the most powerful tools for leveraging data and creating highly effective strategies, and its application to email marketing can have dramatic results.
Here are some tips for successfully implementing AI-powered email marketing:
Implementing AI in your email marketing strategy can significantly enhance your outcomes by streamlining processes, refining customer segmentation, and optimizing engagement.
However, before jumping into its implementation, it’s essential to identify the challenging areas or pain points in your existing strategy. This identification process ensures that the application of AI will be meaningfully targeted and result-oriented.
This might be:
- Low open rates
- Poor click-through rates
- Trouble segmenting customers
- Difficulty personalizing content for your subscribers
Identifying your key issues will enable you to target your AI efforts effectively. It’s imperative not just to implement AI for the sake of trends but to do so in a way that effectively addresses your specific needs and amplifies your marketing efforts.
Next, you’ll need to identify specific use cases of AI that can potentially address and offer solutions to the email marketing challenges currently at your hand.
The key to this process is aligning the capabilities of AI with the challenges and concerns your lifestyle business faces.
The most effective use of AI is one that not only solves the issue at hand but also contributes towards the bigger picture of your business goals. This could mean the AI solution not only solves the immediate issue but also potential future ones.
Once you’ve identified a potential solution, find a suitable AI tool to help you implement it.
Take the time to dive deep into what a tool can offer, the problem it aims to solve, and how it integrates with your current marketing systems.
Familiarize yourself with its features and functionalities; this will help you determine if it aligns with your business objectives.
Many AI email marketing tools provide free trials, open demos, and tutorials, which you can utilize to test the tool’s effectiveness.
Ensure that the AI tool you choose integrates well with your existing systems and workflows. Seamless integration will minimize disruption in your operations and make the adoption process smoother.
Always remember to approach new technology with a learning mindset and take the time to properly understand how the tool can assist you.
After properly testing your chosen AI tool, you must measure and document its impact. Monitor key metrics related to the pain point you initially identified, and track whether these figures improve post-implementation.
Take the time to gather feedback from your team and customers. This valuable insight can help you understand how well the AI tool is working on a practical level.
Are your team members finding it easy to use? Are your customers noticing an improvement in your email marketing campaigns? Their responses can provide a more human perspective to balance the quantitative data.
You can use the data collected to iterate on your email marketing strategy and determine whether you’ve found a permanent solution or need to revisit the process and test a different AI tool.
Always make decisions around AI implementation based on hard data and measurable outcomes rather than presumptions or intuitions.
If the AI tool has been successful in addressing your pain point and improving your email marketing performance, consider scaling up its use. You can also continue to optimize and fine-tune the tool’s capabilities to improve your results further.
As you scale, it’s crucial to maintain your focus on your customers. While AI can streamline and automate many processes, the human touch must not be lost.
Ensure that your communication remains personalized, engaging, and customer-centric. Use AI to understand your customers better, predict their behavior, and tailor your messages accordingly.
Scaling successfully might involve training more staff members on utilizing the AI tools, implementing the tools in more aspects of your email marketing campaign, or even investing in more advanced tools to keep pace with the growth of your strategy.
There are endless possibilities for implementing artificial intelligence in email marketing. As technology continues to advance, so do the capabilities of AI, allowing for even more innovative and personalized marketing strategies for lifestyle businesses.
Following the steps outlined above, you can ensure that your AI integration is purpose-driven, effective, and aligns with your overall business goals. Embrace AI as a valuable tool in enhancing your email marketing campaigns and stay ahead of the curve in this ever-evolving landscape.
So start exploring the endless possibilities AI can bring to your email marketing strategy!
Brian Shelton is an entrepreneur, marketer, and life-long learner committed to helping businesses achieve impactful results. He founded Grow Predictably to provide tailored marketing strategies to generate predictable, profitable growth. With over a decade of experience in the industry, Brian has helped businesses, large and small. reach their goals and drive positive change in the world.