In my last post I posed 4 questions both to myself and to you as a lifestyle business owner.
1. What’s your hook? What’s your unique angle within your niche that you want to become known for?
2. Who are you serving? Who do you want to serve?
3. Why are you creating and publishing content? What’s your reason for doing so?
4. How are you ensuring you’re adding the most value and meeting the specific needs of your target audience?
I asked these questions because since restarting my brand back at the beginning of 2019, I haven’t really had a clearly defined plan or direction and as a result have been unhappy with my own efforts to create content that truly resonates and adds massive value to my target market.
I also gave some great examples of brands and influencers who very specifically through the content they publish answer each and every question without ambiguity.
But I missed a question.
Probably the most important question we should be asking ourselves above all questions.
Why are we doing what we’re doing? Why do we want to do it? What’s the driving force behind the goals we have? Behind the business we’re trying to build? Behind the content we’re trying to produce?
When I relaunched my brand as ‘Your Lifestyle Business’ earlier this year having taken a couple of years out of the digital marketing space, Rhett (my other half) asked me why I wanted to start this particular side of the business again.
We have a successful Amazon business right now and I’m in the enviable position of not having to work if I don’t want to, and we also have plans to launch and build a completely new ecommerce brand in 2020 more in line with who we are and what we love to do as a long term 10 – 20 year plan.
So in all honesty I could just sit back, wait until we start our new ecommerce business next year and focus solely on that.
But I know (and he knows) that that alone is not going to fulfill my particular needs.
I have a greater purpose.
And it took me rewatching this Simon Sinek video to really clarify my purpose.
In the video he’s basically saying – ‘You will attract people who believe what you believe, what you do proves what you believe, so what do you believe?’.
All of a sudden I went back to the examples of the brands and influencers I talked about in my last post.
Why did I resonate with those guys, did I believe what they believed?
You bet your bottom dollar I did.
Looking beyond the podcasts, the courses, the videos, the books, I realised what really resonated with me was that I believed what they believed.
Look at the people or brands you use or follow. Do you know what they believe? Do you believe the same?
It’s quite eye opening.
So bear with me here as I explain my beliefs about the world, because it is these deep inner workings of my complicated overthinking mind that form the purpose for doing what it is I want to do and I hope will help you to do the same;
– I believe that capitalism which inherently is a good thing and can raise entire countries out of poverty has exploded in the last few years into greed and the only way to regain some equilibrium is for more people to become masters of their own destiny and achieve financial independence & freedom for themselves, their families and ideally their communities.
– I believe that more people need to travel and experience the world beyond their back garden in order to open their minds, increase their understanding of cultural, religious and economic differences and thereby increase tolerance around the world.
– I believe that organizations such as Kiva.org are giving women in developing countries opportunities they may not otherwise have to grow their own small businesses, transforming their lives, their villages and allowing them to send their children to school, which creates a huge positive ripple moving forward.
– I believe that more people should be building businesses from their passions and interests, focused less on the bottom line and more on spending their days doing something they love, while funding a good lifestyle, while adding value to their marketplace.
So therefore in a nutshell, I believe that the more people who can build a ‘lifestyle business’, ie a small business which gives you enough to fund your lifestyle, become financially independent, travel the world and be able to give back even in a small way to those less fortunate will lead to a better world.
I also believe that because of my experience, our future goals (mine & Rhett) and our current lifestyle I am perfectly placed to help as many people as possible achieve this goal.
So there you have my why for doing what it is I want to do and to be honest, once I’d sat down and really explored my reasons for doing what I wanted do, the other 4 questions at the top of this post became pretty easy to answer.
In my next post, I’ll tell you how two chance encounters led to me realising that I was already on the right path with ‘Your Lifestyle Business’ but for now, go and watch the Simon Sinek video.
Why are you doing what you’re doing? What’s your driving force?
What do you believe?