15 Social Media Marketing Tips to Increase Engagement (2024)

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This is a guest post by linksignal.ai

Social media marketing is one of the most efficient and effective ways to connect with customers and promote your business.

Most businesses now use social media platforms to connect with their target audiences. But, merely having a social media profile is not enough – you need to make sure that your social media presence is active and engaging.

In order to increase engagement on your social media platforms, here are 15 social media marketing tips you can follow.

Quick Takeaways:

  1. Consistent Posting Schedule is Vital:
    • Posting regularly on social media, ideally at least once a day, helps maintain top-of-mind awareness and prevents followers from forgetting about your business.
  2. Effective Use of Hashtags for Wider Reach:
    • Incorporating relevant and popular hashtags in your posts can significantly expand your content’s reach, connecting with a broader audience interested in your industry.
  3. Engage Through Informative Content:
    • Creating informative content, such as tips, tricks, and tutorials, resonates with audiences and increases engagement by providing value relevant to their daily lives.
  4. Leverage the Power of Giveaways:
    • Hosting giveaways and competitions on social media is an effective strategy to boost engagement, as people are naturally drawn to the prospect of receiving free items.
  5. Live Videos Foster Personal Connection:
    • Embracing live videos on platforms like Facebook and Instagram offers a behind-the-scenes glimpse, fostering a more personal connection with your audience and consequently boosting engagement.

1. Use Attractive Visuals

When it comes to social media, people are drawn to attractive visuals.

Make sure that your posts include high-quality social media videos or images that will capture the attention of your audience. Including infographics in your posts is also a great way to increase engagement as they are easy to understand and share.

facebook post of intrepid travel showing his hike images example of social media marketing tips

Image source: facebook.com/intrepidtravel

2. Be Consistent

It’s important to be consistent with your social media posting. If you only post sporadically, people will forget about you and your business.

Try to post regularly, at least once a day, so that you can stay top of mind. Furthermore, try to post at similar times each day so that your followers know when to expect new content from you.

 Justin Welsh tweet on Twitter -

Image source: twitter.com/thejustinwelsh

3. Use Hashtags

Hashtags are a perfect way to reach a wider audience and increase engagement on your posts.

Do some research to find out which hashtags are being used most often in your industry. Then, include these hashtags in your posts so that people who are interested in your industry can easily find your content.

black lamborghini picture  posted by highspeedliving on his IG account

Image source: instagram.com/highspeedliving

4. Create Informative Content

People are always looking for information that can help them in their everyday lives.

If you can create informative content that is relevant to your target audience, you’ll be more likely to engage them. Try to include tips, tricks, and tutorials in your posts so that people can learn from your content.

For instance, you may write a post about food with the following unique title “Social Media Food” and include a recipe. Many people would want to learn how to cook the recipe you have posted.

white macaroni pasta with broccoli posted by MalibuMylk on their IG account

Image source: instagram.com/malibumylk

5. Host Giveaways and Competitions

People love free stuff! Hosting giveaways and competitions on your social media platforms is a great way to increase Engagement.

Make sure to promote your giveaway or competition across all of your social media channels and include clear instructions on how to enter.

2 happy little girls in flowergirl dress on a giveaway post from Teterwarm on IG

Image source: instagram.com/teterwarm

6. Go Live

Live videos are becoming increasingly popular on social media, especially on platforms like Facebook and Instagram.

Going live gives your audience a behind-the-scenes look at your business and allows them to feel like they are a part of your story. This can help to foster a more personal connection with your followers, which will lead to increased Engagement.

social media marketing tips - Mari Smith Facebook Live

Image source: facebook.com/marismith

7. Respond to Comments

When people take the time to leave a comment on your post, it’s important to respond.

This shows that you are listening to your audience and that you value their feedback. Make sure to reply to both positive and negative comments in a polite and professional manner.

screenshot of Intrepid Travel Facebook comment response

8. Use Calls-to-Action

Encourage your followers to take action by using calls to action in your posts.

For example, you could ask them to share your post with their friends or to leave a review on your Facebook page. By including a call-to-action, you can increase engagement on your social media posts and get more people interested in your business.

A graze box with premium assortment of healthy snacks, such as cold cuts, cheeses, nuts, fresh and dried fruits, breadsticks, and crackers. posted at Savage Grazing facebook post

Image source: facebook.com/savagegrazing

9. Run Social Media Ads

Social media ads are a perfect way to reach a wider audience and increase engagement on your posts.

You can use ads to target people who are interested in your product or service, as well as those who live in a certain area or who have made a purchase from your business in the past.

Angie Gensler post with images of mobiles phones- social media marketing tips

10. Partner with Influencers

Influencers have a large enough following on social media, and their endorsement can help to increase engagement on your posts.

Look for influencers in your industry who align with your brand and reach out to them about partnering on a post or campaign.

Madewell images of walking models with plastic bags onhand posted on their IG

Image source: instagram.com/madewell

11. Use Social Media Tools

There are numerous social media tools available that can help you to increase engagement on your posts.

For example, Hootsuite Insights allows you to track and analyze your social media engagement so that you can identify what’s working and what isn’t. Another great tool is Sprout Social, which provides detailed reports on your social media performance.

If you use social media tools properly, you’ll be able to track your Engagement and make changes to your strategy so that you can get better results.

social media marketing tips - sprout social

Image source: sproutsocial.com

12. Share User-Generated Content

User-generated content is a great way to increase engagement on your social media posts.

Encourage your followers to share photos or videos of them using your product or service. Then, repost this content on your own channels with the user’s permission. This is a perfect option to show your appreciation for your customers and to get them involved in your brand.

Facebook - Starbucks

13. Ask Questions

Asking questions in your posts is another great way to encourage Engagement.

Your followers will be more likely to leave a comment or share your post if they feel like they are a part of the conversation. Make sure to ask questions that are relevant to your brand, and that will spark interesting conversations.

Suzi Owens posted a question poll

Image source: linkedin.com/in/suzio


14. Use Interactive Content

Interactive content is an excellent option to increase engagement on your social media posts.

Examples of interactive content include polls, quizzes, and contests. This type of content is engaging and fun for your followers, and it may also help you to collect valuable information about your audience.

DemBake post of pastry asking to guess the name

15. Keep Your Posts Short and Concise

While it’s important to provide valuable content on your social media posts, you should also keep your posts short and to the point.

People are more likely to read and react to a post that is easy to read and understand. So, be sure to get your point across in a clear and concise manner. Try to keep your posts under 500 words if possible.

8Fact Facebook post about starfish

Pros and Cons of Social Media Marketing


  1. Build Brand Awareness with Engaging Content:
    • Creating high-quality content consistently across different platforms can significantly build brand awareness, ensuring your business remains visible to a diverse audience.
  2. Effective Audience Engagement through Content Strategy:
    • A well-planned content strategy, including a content calendar, helps effectively market your business by tailoring content to suit audience demographics and preferences.
  3. Utilize Direct Messaging for Personalized Connections:
    • Direct messaging on platforms like Instagram or Facebook provides an opportunity to connect with your audience on a personal level, fostering a stronger brand identity.
  4. Drive Traffic and Achieve Business Goals:
    • Social media marketing is an effective way to drive traffic to your business accounts, helping you achieve your business goals through increased visibility and engagement.
  5. Enhance Brand Online Presence with Facebook Groups:
    • Creating and managing a Facebook group can be a powerful tool to engage with your audience, foster a community, and enhance your brand’s online presence.


  1. Challenge of Consistent Content Creation:
    • The demand for consistently creating engaging content on various platforms can be time-consuming and may pose challenges for businesses with limited resources.
  2. Navigating Different Platforms Requires Effort:
    • Effectively managing different social media platforms requires dedicated effort, understanding the nuances of each platform to maximize engagement.
  3. Potential Overwhelm with Direct Messaging:
    • While direct messaging is valuable, managing an influx of messages can be overwhelming, and businesses need to find a balance to ensure timely and meaningful responses.

15 Social Media Marketing Tips to Increase Engagement – Summary

Social media changes quickly, so it’s important to be up-to-date on the latest trends and best practices.

These 15 social media marketing tips are a great place to start if you want to increase engagement on your posts and get more people interested in your small business.

By keeping your tone professional, relevant and engaging, you can create content that will keep people coming back for more.

Just try to be patient and consistent with your efforts, and you’ll eventually see the results that you’re looking for.

15 Social Media Marketing Tips to Increase Engagement – FAQs

What are the 7 C’s of social media marketing?

The 7 C’s of social media marketing encompass crucial elements for effective engagement and visibility: Content, Consistency, Community, Conversations, Channels, Curation, and Conversion.

What are the 5 P’s of social media marketing?

The 5 P’s of social media marketing include crucial aspects: Planning, Platform, Posting, Participation, and Performance measurement, each playing a vital role in the success of your digital marketing efforts.

What are the 5 C’s of social media marketing?

The 5 C’s of social media marketing focus on key components: Content, Context, Connection, Community, and Customization, emphasizing the importance of tailored strategies for effective engagement across different platforms.

What are some good social media marketing tips?

Here are a few benefits of effective social media marketing: Building brand awareness, fostering a strong brand identity, and achieving business goals through consistent engagement. Utilizing a content calendar and strategy helps create engaging content tailored to specific audience demographics across various platforms. Direct messaging, participation in different communities like Facebook groups, and effectively managing business accounts contribute to driving traffic and ensuring a positive online presence.

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