Selling Planners on Amazon: A Comprehensive Step-By-Step Guide

Reading Time: 11 minutes

Selling planners on Amazon – sounds simple, right? With the boom in e-commerce business, more and more people are taking to platforms like Amazon to expand their businesses. 

Among the array of products, planners have become a popular choice due to their high demand and ease of customization. 

This article serves as your comprehensive guide, outlining steps to effectively plan, sell, and find success with planners on Amazon.

Key Takeaways

  • Understand the demand and trends in the planner market on Amazon.
  • Learn how to create, source, and list a unique planner product effectively.
  • Utilize Amazon Marketing Services to promote your planner and drive sales.

Understanding the Planner Market on Amazon

selling planners on amazon

Why Is There a Demand for Planners on Amazon?

There is a strong demand for planners on Amazon because many people rely on these goal setting tools to organize their lives. Planners help individuals manage their time effectively, set goals, and track their progress.

As life gets busier, the need for efficient scheduling and time management increases, making planners essential for personal and professional growth.

The following planner types are popular on Amazon:

  • Daily Planners: These planners focus on day-to-day tasks, appointments, and to-do lists. They usually provide space for each hour or half-hour of the day.
  • Weekly Planners: These planners offer a broader overview of the week, with sections for each day of the week, but typically without specific time slots.
  • Monthly Planners: These planners display an entire month on one or two pages, making them ideal for people who need a big-picture view of their schedule.
  • Goal Setting Planners: These planners encourage users to set and track goals, breaking them down into smaller, actionable steps.
  • Habit Trackers: These planners help users monitor and develop daily habits, setting goals to improve various aspects of life, such as health, fitness, or productivity.

How Can You Identify Your Target Customer Base for Planners?

To identify your target customer base, consider the following:

  1. Determine the purpose of your planner: Consider the main function your planner is designed to serve (e.g. time management, goal setting, habit tracking) and build your target market around that core purpose.
  2. Identify the demographics of your target audience: Consider factors like age, gender, occupation, and education level when selecting your target customer base. For example, a planner focused on professional development may appeal to a younger, career-oriented audience.
  3. Analyze customer reviews of similar products: Amazon reviews can provide valuable insights into the needs, preferences, and pain points of your potential customers. Analyze the feedback to understand what customers are looking for in a planner and adjust your product accordingly.
  4. Define your niche: By understanding your target audience’s specific needs, you can develop a niche strategy that sets your planner apart from the competition. Catering to a specialized market can lead to a loyal customer base and higher sales.

By following these steps, you can better understand the planner market on Amazon and create a product that serves the needs and preferences of your target customer base.

Creating a Unique Planner to Sell on Amazon

What Are Some Successful Features Found in Top-Selling Planners?

Top-selling planners on Amazon often have the following features:

  • Clear layouts for daily, weekly, or monthly planning
  • High-quality paper and durable covers
  • Goal-setting sections to help users stay focused
  • Inspirational quotes, affirmations, or guidance for personal growth
  • Useful tools like habit trackers, budget sheets, and meal planners

Make sure you study the competition and incorporate useful features in your planner design.

What Online Resources and Design Tools Are Available for Creating Your Own Planner?

There are a variety of online resources and design tools you can use to create your planner. Some of the popular options are:

  • BookBolt: A platform specifically designed for creating and selling low-content books like planners on Amazon.
  • Canva: A well-known design tool with templates, graphics, and customizable elements for creating professional-looking planners quickly.

By using these tools, you can simplify the design process and create an attractive planner without necessarily needing extensive design experience.

How Can You Ensure Your Planner Stands Out in the Market?

To make your planner stand out in the crowded Amazon marketplace, consider the following strategies:

  1. Identify your target audience: Understand the needs and preferences of your ideal customer, and create a planner that is tailored to them.

  2. Create an eye-catching cover: A visually appealing cover will help draw attention and entice potential buyers to click on your listing.

  3. Optimize your listing: Use relevant keywords, high-quality images, and persuasive descriptions to make your planner easily discoverable and appealing to buyers.

  4. Promote your planner: Use influencers, social media, blogs, or targeted advertising to reach your audience and build awareness of your product.

Steps on Creating the Planner

Follow these steps to create your unique planner:

  1. Research: Explore the current market trends, top-selling planners, and potential gaps you can fill with your product.

  2. Design: Utilize online resources like BookBolt, Canva, or other design tools to create your planner layout, cover, and additional features.

  3. Choose a print-on-demand service: Select an print-on-demand companies like Amazon’s Kindle Direct Publishing (KDP) that will print and ship your planner to customers without the need for inventory.

  4. Optimize your listing: Make your planner easily discoverable and appealing to your target audience by optimizing your listing with relevant keywords, high-quality images, and persuasive descriptions.

  5. Promote: Use various marketing strategies such as social media, blogs, or targeted advertising to build awareness and attract potential buyers.

By following these steps, you can create a unique, appealing planner that showcases your creativity and meets the needs of your target audience, increasing your chances of success on Amazon.

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  • Plan & track your goals & dreams through a comprehensive 90-day framework
  • Align your personal and business goals with your core values, ensuring a balanced and fulfilling journey
  • Break through limiting beliefs and unlock your full potential by addressing the obstacles that hold you back
  • Benefit from regular reflection and adjustment, enabling continuous growth and improvement in your entrepreneurial pursuits
  • Strengthen your commitment and accountability by tracking your progress and celebrating your achievements along the way
  • Dare yourself to dream bigger and reach new heights in your personal and professional life

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Sourcing Planner Suppliers

How Can You Find Reliable Suppliers for Your Planners?

When starting your planner business on Amazon, finding reliable suppliers is crucial. Begin by searching for suppliers on platforms like Fiverr and Upwork.

These freelancing websites are a great starting point, as you can find professionals with a range of skills and expertise. Another option to consider is attending trade shows or reaching out to manufacturers directly.

Once you have a list of potential suppliers, don’t forget to research and compare their reputation, past work, and customer feedback. This will help you narrow down your selection.

What Should You Consider When Choosing a Planner Supplier?

While searching for a planner supplier, consider the following factors:

  • Product quality: Ensure that the supplier offers high-quality materials and workmanship for the planners.
  • Pricing: Compare the pricing structure of different suppliers to find one that fits your budget.
  • Lead time: Check how long it takes for the supplier to design, produce, and deliver your planners.
  • Minimum order quantity: Make sure their minimum order requirement aligns with your business needs.
  • Communication: Assess the supplier’s responsiveness, language fluency, and overall communication to ensure smooth collaboration.

How to Negotiate Terms With Your Supplier?

Once you find a supplier that meets your criteria, it’s time to negotiate terms. Here are a few tips:

  1. Be confident and knowledgeable: Understand your product and market needs so that you can discuss terms effectively.
  2. Ask for discounts: Request a price reduction for large orders or long-term collaborations.
  3. Be flexible: Understand that both parties need to benefit, so be ready to compromise.
  4. Specify terms: Clearly outline payment terms, production schedule, shipping arrangements, and quality standards.
  5. Put everything in writing: Sign a contract to ensure the negotiated terms are legally binding and avoid misunderstandings.

By following these guidelines, you should be on your way to sourcing planner suppliers confidently, ensuring you have a strong foundation for your Amazon business.

Key Steps to Listing and Selling Planners on Amazon

What Category Should Planners Be Listed Under on Amazon?

To list your product on Amazon, choose the appropriate category that best fits your product. Typically, planners can be found under the Office Products > Office & School Supplies > Calendars, Planners & Personal Organizers category.

Make sure your planner aligns with Amazon’s category guidelines to ensure a smooth selling experience.

How Can You Effectively Price Your Planner on Amazon?

When determining the price for your planner, consider the following factors:

  1. Production costs: Calculate the total costs involved in producing your planner, including materials and labor.

  2. Competitor pricing: Research and analyze your competitors’ pricing strategies. The goal is to offer a competitive price point while maintaining profitability.

  3. Your profit margin: Determine your desired profit margin. Set a price that provides a reasonable profit while still being attractive to potential customers.

It’s essential to strike a balance between profitability and competitiveness when pricing your planner on Amazon.

What Are the Critical Elements for an Optimized Planner Product Listing?

To create a high-performing listing for your planner, focus on these critical elements:

  1. Title: Craft a clear, informative title that includes relevant keywords to help customers find your product.

  2. Images: Provide high-quality images showcasing your planner from multiple angles, highlighting its features and benefits.

  3. Bullet points: Clearly describe your planner’s unique features and benefits using concise, attention-grabbing bullet points.

  4. Description: Offer a detailed product description that covers all aspects of your planner, including materials, dimensions, and functionality.

  5. Keywords: Implement relevant keywords throughout your listing to improve visibility in Amazon’s search results.

Step by Step Guide For Selling Planners on Amazon

Here’s a brief step-by-step guide to listing and selling your planner on Amazon:

  1. Create a seller account: Check the Amazon seller requirements. Then sign up for an account if you haven’t already.
  2. Choose the category: Select the appropriate category for your planner as mentioned earlier.

  3. Price your planner: Establish a competitive and profitable price for your planner.

  4. Optimize your listing: Implement the critical elements for an optimized planner product listing to maximize your product’s visibility and sales potential.

  5. Launch your product: Activate your listing and begin selling your planner on Amazon by launching your product.

By following these steps, you’ll be well on your way to successfully selling your planner on Amazon.

Utilizing Amazon Marketing Services for Planner Promotion

amazon marketing planner selling

Benefits of Using Amazon Marketing Services for Selling Planners

Utilizing Amazon Marketing Services (AMS) for promoting your planners can help increase their visibility, boost sales, and tap into a vast customer base. Some specific benefits include:

  • Access to Amazon’s massive customer base, ensuring your planners reach more potential buyers.
  • Detailed reporting and analytics that let you track campaign performance, analyze customer preferences, and refine your marketing strategies.
  • The ability to target specific customer segments and optimize your ads based on user engagement, driving a higher return on investment.

Using Sponsored Products, Sponsored Brands, and Sponsored Display Planner Ads Effectively

Sponsored Products

These are cost-per-click ads that appear on search results pages and product detail pages. To use them effectively:

  1. Optimize your product listing with a persuasive title, quality images, and a detailed description to increase click-through rates.
  2. Use relevant keywords for your target audience to ensure your ads show up for the right searches.
  3. Monitor and adjust bids regularly, aiming for a competitive ad position without overspending.

Sponsored Brands

These are banner ads featuring your logo, a custom headline, and multiple products. Follow these recommendations:

  1. Create a visually appealing design with your logo, a catchy headline, and a clear call-to-action.
  2. Choose planner products that cater to different customer tastes, showcasing your product variety.
  3. Link the ads to a custom landing page or your Amazon Store to provide additional information about your brand and planners.

Sponsored Display Ads

These are display ads placed on Amazon and third-party sites to target specific audiences. Leverage them by:

  1. Defining a well-segmented target audience based on demographics, interests, and browsing behaviors.
  2. Developing eye-catching ad creatives that highlight your planners’ unique features and benefits.
  3. Adjusting campaign settings, like retargeting capabilities, to optimize ad performance and targeting efficiency.

What Are Some Best Practices for Setting a Budget and Bidding?

When setting a budget and bidding on AMS campaigns, consider the following best practices:

  • Start with a conservative budget: Test the waters with a lower budget and gradually increase as you see success.
  • Opt for automatic bidding: Let Amazon’s algorithms handle bidding, as they’ll optimize bids based on real-time data and help minimize the likelihood of overspending.
  • Monitor and adjust bids regularly: Regularly review your ads’ performance and make necessary bid adjustments to achieve the desired campaign results.
  • Use the right performance metrics: Choose the most relevant success indicators, such as return on ad spend (ROAS) and cost per click (CPC), to guide your budget and bidding decisions.

Overcoming Challenges in Selling Planners on Amazon

How Do You Handle Competition in the Planner Market on Amazon?

To handle competition in the planner market on Amazon, research your competitors.

Analyze their products, prices, customer reviews, and overall strategy. This can help you identify gaps in the market and opportunities to differentiate your planner. To stand out from the competition:

  • Focus on creating a unique selling proposition (USP), which can include a distinctive design, innovative features, or superior quality.
  • Offer a competitive price while maintaining a reasonable profit margin.
  • Ensure that your product listing is well-optimized with clear images, informative descriptions, and relevant keywords.
  • Utilize Amazon FBA (Fulfillment by Amazon) service to provide fast shipping and excellent customer service.

How Can You Ensure Consistent Stock Levels for Your Planner?

To ensure consistent stock levels, it’s crucial to stay on top of your inventory management. Consider the following steps:

  1. Forecast demand: Estimate the number of planners you’ll need based on past sales, market trends, and seasonality factors.
  2. Set reorder points: Determine the minimum stock level at which you should reorder your planners to avoid stock-outs.
  3. Maintain safety stock: Keep a buffer of extra planners to account for unexpected fluctuations in demand or supply chain issues.
  4. Monitor your inventory levels: Regularly check your stock levels on Amazon Seller Central and track sales data to identify potential stock problems.

What Can You Do if Your Planner Is Not Selling as Expected?

If your planner is not selling as expected, consider these strategies to improve sales:

  • Revise your product listing: Optimize your title, bullet points, and product description with relevant keywords. Make sure your images are high-quality and showcase the benefits of your planner.
  • Launch a PPC (Pay-Per-Click) advertising campaign: Utilize Amazon’s Sponsored Products or Sponsored Brands to promote your planner and increase its visibility on the platform.
  • Improve your planner’s reviews and ratings: Encourage satisfied customers to leave reviews or consider offering incentives, such as discounts, to those who provide feedback.
  • Reevaluate your pricing strategy: Make sure your planner’s price is competitive in the market, and consider offering a temporary discount or promotion to attract more sales.

Selling Planners on Amazon – Summary

Selling planners on Amazon presents a unique opportunity for lifestyle entrepreneurs looking to expand their product offerings.

By understanding the Amazon marketplace, researching the planner category, analyzing the competition, and utilizing Amazon Marketing Services, you can maximize your product visibility and increase sales.

As you navigate this exciting journey, we invite you to check out the YLB 90 day journal. Designed to enhance productivity and goal setting, it’s a fantastic tool for any entrepreneur, including those selling on Amazon. Click here for more details!

Remember, success in selling planners on Amazon doesn’t come overnight, but with dedication, perseverance, and strategic planning, it’s well within your reach.

Best of luck on your Amazon selling journey!

YLB 90 Day Goal Setting Planner

Your Lifestyle Business 90 Day Goal Setting Planner


Unlock Your Potential with the 90-Day Goal Planner Journal

Transform your life and achieve your dreams with our 90-Day Goal Planner Journal, the ultimate tool for setting and tracking your personal and professional goals.

With the YLB 90 Day Goal Planner Journal, you can:

  • Plan & track your goals & dreams through a comprehensive 90-day framework
  • Align your personal and business goals with your core values, ensuring a balanced and fulfilling journey
  • Break through limiting beliefs and unlock your full potential by addressing the obstacles that hold you back
  • Benefit from regular reflection and adjustment, enabling continuous growth and improvement in your entrepreneurial pursuits
  • Strengthen your commitment and accountability by tracking your progress and celebrating your achievements along the way
  • Dare yourself to dream bigger and reach new heights in your personal and professional life

Grab the planner now and get $100 OFF my brand new video course 'The Solopreneur Success Formula' plus free downloadable printables, partner offers and lots more!

Selling Planners on Amazon – Frequently Asked Questions

What are the steps to create and sell a planner on Amazon KDP?

To create and sell a planner on Amazon KDP, follow these steps:

  1. Develop a concept for your planner.
  2. Design the planner pages using graphic design software or a template.
  3. Format your planner to meet Amazon KDP’s requirements.
  4. Create a cover for your planner.
  5. Set up a KDP account and upload your planner files.
  6. Complete the necessary information, such as title, description, and categories.
  7. Set your pricing and royalty preferences.
  8. Publish your planner and promote it to potential customers.

Which templates are best for designing KDP planners?

Templates for KDP planners can save you time and ensure your planner’s size and layout meets Amazon KDP’s requirements. Some popular options include:

  • Canva: Offers several free and paid planner templates.
  • Creative Market: Provides many professionally designed planner templates at a cost.
  • Etsy: Offers a wide range of KDP planner templates for purchase.

Search for templates that suit your planner’s niche or theme to make sure they resonate with your target audience.

Which categories should planners be listed under on KDP?

Selecting the right categories for your planner can help your target audience find it more easily. Consider the following categories on KDP:

  • Business & Money > Time Management
  • Self-Help > Time Management
  • Self-Help > Journal Writing

Choose categories that align with your planner’s focus, such as productivity, goal-setting, or wellness.

Can digital planners be sold on Amazon?

Yes, you can sell digital planners on Amazon, but not through KDP. You’ll need to use Amazon’s platform for digital products called Amazon Ignite. This platform allows you to sell downloadable planners or other educational resources.

Are there any specific tools for creating planners to sell on Amazon?

Some tools designed specifically for creating planners include:

  • Tangent Templates: Offers templates and tools for creating low-content books, including planners, to sell on KDP.
  • Book Bolt: Provides templates, a design tool, and keyword research for KDP planners and other low-content books.

These tools can save you time and ensure your planner is formatted correctly for KDP.

What are some tips for promoting and selling planners on Amazon KDP?

To promote and sell your planner on Amazon KDP, try these strategies:

  1. Optimize your planner’s title, description, and keywords to reach your target audience.
  2. Use attractive and professional cover designs to catch buyers’ attention.
  3. Provide a variety of planner designs or themes to cater to different preferences.
  4. Offer your planner at a competitive price to encourage purchases.
  5. Utilize social media platforms, blogs, or email marketing to build awareness and generate interest in your planner.
About the author

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. Also as an Amazon Associate I earn from qualifying purchases. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊