Running Promotions

Ooh there’s nothing like a good promo to get the sales reeling in!

There are so many different types of promos you could run, but we’ll get to that, let’s start with when you can run a special promotion to your store;

  • Christmas
  • Black Friday / Cyber Monday
  • Valentines Day
  • Easter
  • Halloween
  • Superbowl
  • In fact any big sporting event
  • 4th July
  • Any topical event – Election Day / Impeachment Day / Brexit / Megxit
  • Your birthday
  • Your Mum’s birthday
  • Your dog’s birthday
  • Monday
  • Friday
  • Weekend sale

Hee Hee, I think you get the point. 😂

There are the obvious winners, but essentially you can run a promotion whenever you darn well please!

So what kind of promos can you run?

Well here’s the folks at The Good.com with not one, not two, but 78 ideas for promotions!

78 Sales Tactics

Some of my favorites include;

  • Product giveaway with a coupon code for all those who didn’t win
  • A 3 day flash sale
  • An automatic discount (a beautiful feature in Shopify which allows you to create an automatic discount on all or specific products / collections which is automatically calculated at checkout)
  • 2 for 1 deal
  • Free + Shipping deal
  • Contests!

In fact let’s look at some awesome promo examples so you can see some of these suggestions in action!

1. Muffin Sisters

The Muffin Sisters sell beautiful baby & kids goods inspired by African Culture. Here’s their latest IG giveaway, note how this will increase their follower account (follow us), their engagement (comment) and their brqnd awareness (tag a friend, share on your story).

Nice I might do something similar myself!

2. Ancient Ways Botanicals

Here Ancient Ways Botanicals are using ‘Upviral‘ created by the fabulous Wilco de Kriej who I mentioned in the section on Facebook Ads to generate leads via a very generous gift card giveaway!

3. Ketonia

Ketonia is using Gleam.io for their giveaway which is a fab platform for running contests & giveaways. The bottom section allocates points for actions you take and can include all sorts of actions such as visiting your IG or FB page, signing up to your newsletter, referring friends etc.

4. Man Of Steel

Warner Bros. Man of Steel’s Facebook Contest was a photo contest. Participants simply had to upload a photo of themselves showing how they were the biggest fan of all things Superman. The weekly winner’s photo was featured on their Facebook page as the “Fan of the week”. What I like about this campaign is that it was predicated on ‘user generated content’ which we talked about a couple of days ago. That would mean that fans would share with friends and so on, helping the word spread fast!

5. Similar to Muffin Sisters, Book Prunelle is running an IG giveaway to increase followers, engagement and brand awareness. How could you do something similar in your business?

I’m going to refer back to Ezra’s video from Day 14 also as it really is such a great example of a holiday sale and he runs through the whole funnel plus upsets in such detail, if you’re at this stage it’s very much worth a watch;

Summary

Do not be afraid to run a good promo. Everyone loves a sale and the more fun you can make it, the better!

So spend some time dreaming up reasons for giving your audience a bargain of a lifetime (always ensuring your promos are profitable of course) and enjoy getting the word out about your products! 🙂