Best Product Research Tools for Amazon in 2023: Top 13 Reviewed

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If you’re an Amazon seller, choosing the right product research tools for Amazon is crucial to your success. With so many options available, it can be difficult to determine which tool is the best fit for your needs.

Product research tools for Amazon are designed to help sellers find profitable products to sell on the platform. These tools can provide valuable insights into market trends, competition, and customer behavior.

With the right tool, you can save time and money by identifying products that are likely to sell well and avoiding products that may not be profitable.

In this article, we will explore some of the best product research tools for Amazon, and discuss their features and benefits.

Plus I’m going to quite simply tell you my favorite and which one I think you should use if you want to build a 7 figure Amazon business!

Quick Takeaways:

  • Efficient Product Research: Best Amazon sourcing tools streamline the process, making it easy for Amazon FBA sellers to identify winning products efficiently.
  • In-Depth Market Insights for Amazon Sellers: Amazon optimization tools provide reliable sources of data on market trends, competition, and customer behavior, empowering sellers to make informed decisions when optimizing their Amazon product listings.
  • Gain a Competitive Edge with Amazon Seller Tools: Amazon FBA product sourcing tools offer accurate sales estimates and advanced product intelligence, allowing sellers to stay ahead of the competition and adapt to market changes effectively.
  • Explore Diverse Tool Options: In the world of selling through Amazon, there’s an array of Amazon seller tools available, including free product research tools like Jungle Scout and Amazon price trackers, to cater to various needs and budgets.
  • Jungle Scout and Helium 10: Among the best Amazon FBA product research tools, Jungle Scout and Helium 10 provide user-friendly interfaces and comprehensive data, making them the top choices for sellers, especially beginners, searching for the best products to sell on Amazon. Jungle Scout, in particular, stands out as an all-in-one Amazon seller tool.
  • Comprehensive Training for Amazon Sellers: Jungle Scout’s learning academy goes the extra mile, offering training videos and webinars to support beginners and experienced sellers alike in building a successful Amazon FBA seller account.

screenshot of our Amazon sales numbers

Why Product Research Tools are Important for Amazon Sellers

Amazon is a highly competitive marketplace, with millions of sellers vying for the attention of customers. In order to succeed, Amazon sellers need to have a deep understanding of the market and their potential customers.

This is where product research tools come in. These tools help sellers identify profitable products, understand customer behavior, and optimize their listings for maximum visibility and sales.

One of the biggest advantages of using product research tools is that they save time and effort. Without these tools, sellers would have to manually search through Amazon’s vast product catalog to find profitable products.

This can be a time-consuming and tedious process, especially for Amazon sellers who are just starting out.

Product research tools automate this process, allowing sellers to quickly and easily identify products that are likely to be profitable.

Another advantage of using product research tools is that they provide valuable insights into customer behavior. These tools allow sellers to see which products are popular, how customers are searching for products, and what factors are influencing customer purchasing decisions.

Armed with this information, sellers can optimize their listings to better meet customer needs and preferences.

Finally, product research tools help sellers stay ahead of the competition. By identifying profitable products and optimizing their listings, sellers can gain a competitive edge in the marketplace.

They can also stay up-to-date on market trends and changes, which is essential in a fast-paced and constantly evolving marketplace like Amazon.

Top 13 Product Research Tools for Amazon

1. Jungle Scout – Best All-in-One Software Suite

screenshot of jungle scout main landing page

At the top of the list and the product research tool I use for my own Amazon business is JungleScout.

Jungle Scout is one of the most popular and user-friendly product research tools available on the market. Whether it’s product trends or competitors’ analysis, Junglescout has you covered by giving detailed data at an affordable price.

Alongside its comprehensive suite of features, including product tracking, keyword research, and sales data analysis, it also offers over 150 hours of video training and regular live webinars and calls navigating you through the journey to becoming a profitable seller on Amazon.

Trustworthy and easy to use, this software suite shows you everything you need to know about the market. Its rating feature also allows customers to give reviews, so you can make sure your product is up to par with other top sellers.

Plus to get started with product research, the tool’s Chrome extension allows users to easily access product information, including sales estimates and pricing history.

I have used Jungle Scout since very early in my own Amazon journey and with their awesome tools, great training, intuitive interface, and helpful customer support, you can completely take the guesswork out of researching products and growing your Amazon business.

2. Helium 10 – Best Marketplace Analyzer

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A close runner-up and recommended by many Amazon sellers is Helium 10.

It offers extensive product research capabilities, including detailed competitor tracking and advanced keyword optimization options. With this tool, you can revolutionize the way you market products and make more accurate pricing decisions that result in increased profitability.

Its Black Box feature allows users to search for profitable product ideas based on specific criteria, such as sales volume and competition level.

Helium 10 also provides several useful features that help sellers maximize their exposure and optimize listings, like special alerts when a certain threshold of reviews is reached or when bad reviews start to appear. All of these tools make it easier than ever to stay ahead of the competition and find success in the world’s largest marketplace.

3. AMZScout – Best for Simplicity

screenshot of AMZscout landing page

If you are looking for an Amazon product research tool that is easy to use and offers a streamlined, simplified experience, then AMZScout is a perfect choice.

Its intuitive interface means there’s no learning curve, so you can quickly start researching products without needing any special knowledge or experience. It also has powerful search tools, enabling you to quickly find products that fit your criteria – from reviews, trends, sales, and more.

All of this makes AMZScout the ideal choice for those who want a hassle-free, efficient approach to product research on Amazon.

4. Sellics (now Perpetua) – Best for Analytics

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Sellics (now Perpetua) is the ideal Amazon product research tool for obtaining data-driven insight into a company’s performance.

Compared to other analytics services, it offers comprehensive metrics, including sales trend analysis and comprehensive competitors’ monitoring insights. All of these features are conveniently presented within an intuitive user interface that makes tracking and analyzing key metrics effortless.

Also, Sellics (now Perpetua) provides access to valuable insights such as pricing strategies and customer reviews – elements that aren’t available with other tools. This makes it the smart choice for anyone looking to improve their product research capabilities and make better data-driven decisions.

5. Viral Launch – Best for Accuracy

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When it comes to Amazon product research, accuracy should absolutely be a top priority. If you’re looking for a reliable and comprehensive tool that has the capability to provide accurate data, look no further than Viral Launch.

With features such as automated data collection and thousands of ready-made reports and filters, Viral Launch allows users to quickly track trends in an ever-changing market and make sure they’re informed on the most current product insights.

Best of all, Viral Launch is incredibly easy to use, so you can trust that you’ll be able to swiftly access the information you need without having to spend hours trying to decipher the endless options out there – no matter what your skill level may be.

6. MerchantWords – Best Keyword Tool

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MerchantWords is an immensely powerful keyword tool for Amazon sellers looking to get ahead of their competition. It offers access to millions of verified keywords and product search terms that can help you uncover new opportunities and boost your visibility in the Amazon marketplace.

With its comprehensive search data, intuitive interface, and unique algorithms, it has become the go-to source of many smart Amazon sellers who are determined to gain a competitive advantage and maximize their profits.

As the premier Amazon keyword research platform, MerchantWords allows ambitious entrepreneurs to stay ahead of their rivals by providing them with the most up-to-date insights into consumer trends. Navigating through uncharted markets is now easier than ever before!

7. Unicorn Smasher – Best Chrome Extension

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The prospect of doing product research on Amazon can seem intimidating, but with the right tools, you’ll be able to quickly pinpoint the best items to invest in. For Chrome users, Unicorn Smasher is an essential extension that will make your job much easier.

With its powerful analytics, you’ll be able to get invaluable information relevant to your product investigation including estimated sales and rank.

Additionally, quickly search and filter products that are a good fit for your needs while constantly monitoring trends that could help you stay ahead of the competition. Trust Unicorn Smasher as one of your go-to resources for all your Amazon product researching challenges!

8. ZonGuru – Best for Tight Budgets

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If you’re looking for an Amazon product research tool and have a tight budget, look no further than ZonGuru!

Not only does this affordable tool provide you with features such as keyword tracking, product rating analysis, and competitor monitoring, but it also allows access to their powerful suite of tools from one dashboard.

The staff at ZonGuru are also experienced Amazon experts and always provide helpful advice and support. As with any Amazon research tool, cost should be a factor in your decisions – but with ZonGuru you won’t have to sacrifice quality for the price.

9. Zonbase – Best for User Friendliness

screenshot of zonbase main landing page

Looking for a research tool that is both intuitive and user-friendly? Zonbase might be just the platform you’re looking for.

It combines powerful features with easy navigation, making it one of the best choices on the market when it comes to user-friendliness. In just a few clicks, users can access the data they need and understand it quickly, allowing them to make smart decisions quickly.

With its range of features, critical insights, and reliable recommendations, Zonbase offers an unbeatable combination of convenience and capability – perfect for any Amazon business aiming to succeed.

10. Seller App – Best for Automation

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Seller App is the go-to tool for Amazon sellers who want to take their business to the next level with automation. This powerful product research and analysis system helps businesses streamline their operations, save time and effort, and maximize profits.

With its intuitive interface, comprehensive data collection capabilities, accurate analytics, and advanced automation features, Seller App is the perfect choice for Amazon sellers looking to increase efficiency, improve accuracy, and boost success.

Take your Amazon business to the next level with Seller App – the ultimate automated product research tool!

11. Keyword Inspector – Best for Listing Analysis

screesnhot of keyword inspector from the chrome webnstore descrioption of the tool

Keyword Inspector is an excellent choice for researching the competition on Amazon. This comprehensive tool provides quality keyword analysis, allowing users to gather data to see what words customers are typing into Amazon’s search bar.

In addition, with its accurate listing analysis capabilities, users can easily research current and proposed product listings as well as optimize listing titles to stand out against the competition. With Keyword Inspector, Amazon sellers can quickly gain a competitive edge in their market with amazing clarity into their niche.

12. CamelCamelCamel – Best Price Tracker

CamelCamelCamel is a fantastic tool for online product research, especially on Amazon. It’s a great way to stay on top of dynamic pricing and make sure you’re always getting the best deal.

CamelCamelCamel will give you accurate price comparison information, enabling you to save money on every purchase. With its user-friendly interface, tracking Amazon prices has never been easier – it makes monitoring prices as simple and effortless as possible!

Whether you’re looking to check averages or get alerts when something goes on sale, CamelCamelCamel can help.

13. DS Amazon Quickview – Best Free Tool

screenshot of da amazon quickview on the chrome web store

I didn’t want to do 13 tools, but I couldn’t leave the DS Amazon Quickview research tool out!

DS Amazon Quickview is an amazing free Chrome extension for all those Amazon sellers who are looking to get the best insights about products for research purposes.

Simply fire it up on your Chrome bar and every time you search for products on Amazon it reveals all the key stats you need to make your product research easy and fast.

For a free Chrome extension, DS Amazon Quickview is definitely one of the best product research tools out there, making it an invaluable asset in any Amazon seller’s arsenal!

Comparison of Product Research Tools

When it comes to finding the best product research tool for Amazon, it can be overwhelming to choose from the many options available. In this section, we will compare some of the most popular product research tools to help you make an informed decision.

Jungle Scout vs Helium 10

When it comes to product research for Amazon, Jungle Scout and Helium 10 are two of the most popular tools available.

Jungle Scout offers an easy-to-use interface so you can quickly build a list of potentially lucrative products on Amazon, while Helium 10 provides comprehensive data that makes comparing different versions of a product easier.

Both tools have their strengths and weaknesses, so be sure to take your own research needs into consideration when deciding which one is right for you.

My personal favorite is Junglescout and I use that for my own Amazon FBA business. I find it intuitive, easy to use, and the training and support are second to none.

If you aren’t sure which option is best, give them both a try; the free trial periods are just long enough to get a feel for the product and make an informed decision.

Jungle Scout vs AMZScout

Both Jungle Scout and AMZScout enable sellers to quickly identify potential product opportunities, monitor competition in real time, and access market data with accuracy.

They generally serve the same purpose, however, they differ in how they approach product research; Jungle Scout uses a data-driven, algorithm-based approach while AMZScout’s methods include manual research as well as statistical data analysis.

Ultimately, it comes down to which platform better fits your individual research workflow needs and your budget. Both options offer great utility to Amazon Sellers.

Helium 10 vs AMZScout

If you want to get accurate data and insights quickly, Helium 10 offers a combination of features not seen in AMZScout, such as the Profitability Calculator and Magnet 2.0 (Keyword research tool).

Not only that, but the interface is intuitive and easy to use for beginners and experts alike. Also, if you’re on a budget, Helium 10 may be a better fit due to its more affordable plans.

Ultimately, the decision between Helium 10 vs AMZScout comes down to deciding which features are most important to you and your business objectives.

Overall, each product research tool has its own strengths and weaknesses. It’s important to consider your budget, the features you need, and the accuracy of the data provided when choosing a product research tool for Amazon.

Factors to Consider When Choosing a Product Research Tool

When it comes to choosing the best product research tool for Amazon, there are several factors to consider. Here are some of the most important ones:

  • Price: The cost of the tool is an important consideration, especially for those on a budget. Some tools offer a free trial or a limited free version, while others require a monthly or annual subscription.
  • Features: Different tools offer different features, so it’s important to choose one that has the features you need. Some tools offer keyword research, product tracking, and sales estimates, while others offer more advanced features like product sourcing and competitor analysis.
  • User Interface: The user interface should be easy to use and navigate, even for those who are not tech-savvy. A cluttered or confusing interface can make it difficult to find the information you need.
  • Data Accuracy: The accuracy of the data provided by the tool is crucial. Inaccurate data can lead to poor product decisions and wasted time and money.
  • Customer Support: Good customer support is important in case you have any issues or questions about the tool. Look for a tool that offers multiple channels of support, such as email, phone, and live chat.

By considering these factors, you can choose a product research tool that meets your needs and helps you make informed decisions about your Amazon products.

Pros and Cons of Using Product Research Tool


  1. Amazon FBA Business Advantages: These product research tools empower Amazon FBA businesses by offering valuable insights into profitable products, giving them a competitive edge.
  2. Best Amazon Sourcing: These tools assist in finding the best sources and suppliers for your Amazon FBA business, ensuring reliable and profitable products.
  3. Amazon Optimization Tools: They provide optimization insights, allowing you to enhance your Amazon product listings for maximum visibility and sales.
  4. Identifying Winning Products: These tools help you pinpoint winning products quickly, saving time and effort in your research process.
  5. All-in-One Amazon Seller Tools: Many of these tools offer a comprehensive suite of features, making them all-in-one solutions for Amazon sellers.
  6. Access to Reliable Sources: By using these tools, sellers can rely on accurate and up-to-date data to inform their product sourcing decisions.
  7. Free Product Research Tool Options: Some tools offer free versions or trials, allowing budget-conscious sellers to access valuable insights without immediate costs.
  8. Amazon Price Tracker: Amazon price tracking is simplified with these tools, ensuring you’re always informed about pricing trends.


  1. Cost Considerations: While some tools offer free versions, more advanced features may require a paid subscription. Amazon FBA sellers should weigh the cost against the benefits.
  2. Overwhelming Choices: With the plethora of Amazon seller tools available, it can be overwhelming to choose the best one that aligns with your specific needs.nmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm

Best Product Research Tools for Amazon – Summary

So as you can see when it comes to researching the best product for Amazon, there are a variety of tools available.

From competitive analysis tools to keyword and market research, each option provides a unique set of information that can help you make an informed decision about which product to list.

Jungle Scout stands out amongst the competition, its intuitive design helping you easily search and filter products with accurate sales data and insightful details regarding each one, allowing you to make data-driven decisions quickly.

However, consider each tool carefully as all of them offer value for different stages in the research process. With a bit of effort, you can use this research to create the perfect listing on Amazon and become a top seller!

Learn How to Build Your Own 7-Figure Amazon FBA Business

Part of the Junglescout suite of excellent FBA tools, the learning academy is a comprehensive video training library containing hours of content, including training videos, webinars, and interviews with successful Amazon sellers.

Whether you’re just starting your business, or growing your brand, get expert training from Amazon sellers without the hefty price tag.

Product Research Tools for Amazon – FAQs

What is an Amazon product research tool?

A product research tool for Amazon is a software that helps sellers find profitable products to sell on Amazon. These tools provide data on sales, reviews, pricing, and other factors to help sellers make informed decisions about which products to sell.

What are the benefits of using a product research tool for Amazon?

Using a product research tool for Amazon can save sellers time and money by helping them find profitable products faster. These tools provide data that would be difficult or time-consuming to find manually and can help sellers avoid investing in products that are unlikely to sell well.

What features should I look for in a product research tool for Amazon?

When choosing a product research tool for Amazon, look for features such as:

  • Product search filters
  • Competitor analysis tools
  • Keyword research tools
  • Sales data and analytics
  • Product tracking and alerts

Are there any free product research tools for Amazon?

While many product research tools for Amazon require a subscription or payment, there are some free options available. However, these tools may have limited features or data, and may not be as reliable as paid options. DS Amazon Quickview is a free Chrome extension that can help you get started.

What are the best product research tools for Amazon sellers?

Great question! The marketplace is flooded with various product research tools designed to help Amazon sellers thrive. If you’re looking to dig deep and strike gold, consider using specialized software like the Amazon Gold Miner Software.

This tool acts like a treasure hunter, sifting through data to help you find the most profitable products to sell. Other popular options include Amazon product finders and analyzers that assist you in identifying untapped niches.

How essential Is Amazon FBA product research for my business?

Let’s get this straight: Amazon FBA product research is not just a ‘good-to-have’; it’s an absolute necessity. By leveraging a powerful Amazon FBA product finder, you can discover items that are not only high-margin but also align well with your brand.

Think of it as your secret weapon to beat competitors. Knowing what products to sell is half the battle, and a solid research tool will give you that cutting edge.

Is there an all-in-one Amazon market research tool?

You might be wondering if there’s a Swiss Army knife of Amazon market research tools out there. While some comprehensive platforms claim to do it all, it often makes sense to use a combination. For instance, an Amazon product analyzer might be excellent for understanding product metrics but might lack the robustness of an Amazon Gold Miner Software in finding hidden product gems. Therefore, diversifying your toolkit can be beneficial for a more nuanced understanding of the market.

Can I use more than one product research tool for Amazon?

Yes, many sellers use multiple product research tools for Amazon to get a more complete picture of the market and find the best products to sell. However, using too many tools can be overwhelming and may not be necessary for all sellers.

Yes, there are AI-powered tools and software available that can help you find trending products on Amazon. These tools use advanced algorithms and data analysis to identify products with high demand and potential for success on the platform. For example, some of the product research tools mentioned in this article, such as Jungle Scout and Helium 10, incorporate AI-driven features to assist in product discovery.

What is the best software to find products to sell on Amazon?

The “best” software for finding products to sell on Amazon can vary depending on your specific needs and preferences. Several product research tools, such as Jungle Scout, Helium 10, and AMZScout, offer robust features for product discovery, competitive analysis, and market trends. The choice of the best software depends on factors like your budget, the level of features required, and your familiarity with the tool. Consider trying out different tools and assessing which one aligns most closely with your Amazon FBA business goals and your expertise.

About the author

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. Also as an Amazon Associate I earn from qualifying purchases. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊

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