If you believe in manifesting your reality and the law of attraction then you’ll love todays interview with successful entrepreneur and wonderfully spiritual being Minesh Bhindi.
My relationship with Minesh started many moons ago with a lively debate over how much you should charge for your services / products. Minesh’s confidence in his own skills and the level with which he can add value to the world never fails to inspire me and in this very open interview he reveals his theory about money and business.
What both thrills and excites me about this interview is the core ethos on which Minesh has built his business. It’s something all entrepreneurs should aspire to. I’ll let Minesh tell you more…
Jo: Hello ladies and gentlemen. How are you doing? And welcome to The Jo
Barnes Online Business Show, where we’re talking about everything to do
with mind, money and marketing.
And today, I am absolutely over the moon to welcome my very special
guest, somebody who I’ve known a few years now, the very lovely
Mr. Minesh Bhindi. Hello Minesh.
Minesh: Hi Jo. Thanks for having me on.
Jo: Now, it is actually 2:00 in the morning, Minesh in the UK at the
Minesh: Yes, it is. 2:00 a.m. in the morning, as you can tell. Just in
case people are wondering why Minesh isn’t in a suit and tie and
everything like that, it’s currently 2:00 a.m. This is just for
Jo: Gosh, 2:00 a.m. in the morning. And you’re still looking super smart
though. Look at you.
Minesh: Oh, I don’t know.
Jo: I’m a bit cash mate, see? I’ve lived in Thailand for too long.
Anyway, Minesh, it’s absolutely fantastic to have you here. I’m
going to grill you a little bit today, on some of your thought
processes, a little bit about how you got to where you are. And
really inspiration, nuggets of inspiration, for our viewers and
watchers on how they can go on to create their own successful
businesses. We’ve known each other a few years now. I met you a
few years ago in England. And in fact, I’m fascinated to be able
to have you as a guest today because I remember one of our first
meetings actually ended up in a bit of a debate in an event, if
you remember rightly?
Minesh: A bit of a debate. Yeah.
Jo: I’m actually going to start with that, if that’s okay. I’m actually
going to ask you about your thought process and mindset around
money, because the debate we had . . . Minesh actually has a
site called GoldForLife.com and Minesh teaches and helps
investors invest in gold and has an incredible success rate with
his students. Something like 92% of Minesh’s students are
actually out there making money from the education that Minesh
and his business partners give to these investors.
So when we first met, I remember being in an event session with, I
think it was Daniel Wagner at the time, and we were talking
about pricing strategies. And we wanted to keep our pricing
strategies quite low. But you, Minesh, you were quite dogged
about the fact that we should price fairly high. And we ended up
having this debate. So I’d love to hear your thought process on
the whole concept of money.
Minesh: Okay. That’s pretty wide, but let’s start with where we were
back then. So the reason why I said up the price, is because it
depends on the client base that you want to attract. Now, I’ve
always found that when you up the price, the quality of the
client base goes up. So, for you and the products and service
that you were offering, if I remember correctly, was something
about social media. I can’t remember exactly, it was years ago.
It was just worth the money that I said you should charge.
So, by downplaying it, what you’re saying to the market and to the
universe I would say, is that I don’t think this is worth what
it’s truly worth. And when you say that, you don’t get the worth
back. But when you say, I am worth XYZ, you’ll get XYZ back
because you’re demanding it. And that’s really the basis of
having the price high. It’s just what do you think it’s truly
And that’s with all money as well. I think money is an energy force.
And money is going to chase you depending on what value you
think you are worth. And if you think you’re worth a lot, then a
lot of money is going to chase you. Your karma’s going to find a
way to have a lot of money chase you because you firmly believe
and know that you are worth a lot. And if you don’t think you’re
worth a lot, then not a lot of money is going to chase you. It’s
as simple as that. Money is just energy. So, I guess that’s what
would be my theory of what money is overall.
Jo: So do you think it’s a confidence thing? Do you think when people are
kind of starting out,they’re going to go for slightly lower
pricing because they’re just growing into it and they’re finding
their feet in their confidence?
Minesh: Yeah. I think it’s definitely a confidence thing. It has to be.
People always undervalue themselves. For some reason, the
bullshit society that we’ve all been brought up to live in,
teach us to undervalue ourselves. When someone stands up and
says, I am the best or I am God, everyone else looks down on
them and says, what do you mean? You can’t say you’re God. You
can’t say you’re the best. You can’t say this, that and the
other. But why? Because of their own insecurities. The same
thing happens with money. As soon as somebody says, I’m worth
$5000 per client, the fear is other people are going to stand up
and say, no you’re not, what do you mean you’re worth $5000,
you’re not getting $5000 worth of value for the client, etc.
Confidence. But it’s rooted in insecurities that are developed
Jo: And how much do you think that the market has an influence on that
though? If you go out there with a product and you believe that
that product is worth a couple of thousand pounds, let’s say,
but there’s other similar products out there and other people
are only selling them for a couple of hundred bucks, how much do
you feel the market influences your decisions?
Minesh: For me, none. Because the way we look at it is, okay you can go
. . . Everyone puts us in the trading and investing world. So,
in the trading and investing world you can pay $250 and go into
Land Forex Trading, but there’s a 99% chance that you’re going
to lose everything. So we operate from a perspective of, we know
our value. Like, here are our assets. Here’s our asset sheet:
92% success rate, lifetime coaching, we update people on a
weekly basis as to what’s going on in the market, and that’s for
life. So we know the value of what we’re offering. If somebody
can’t see it then to be honest, they can’t see it. We’re not in
it to chase money, if that makes sense.
Jo: Okay. well let’s actually go back a step. I wanted to come in to this
chat with a bit of a boom insight from you. So let’s actually go
back and talk a little bit about your business and what you’re
doing and how you’re helping people. Because I think one of the
things you’ve said recently, which really intrigued me, was that
a lot of entrepreneurs and marketers are monitoring their
conversion rates and their sales rates and all that kind of
stuff. Whereas you, as a company, you aren’t looking at those
kind of stats. You’re looking at the results that you can get
for your customers, or that your customers get from your
training. Tell us a little bit about your business and the e-
force behind it.
Minesh: My main goal, my purpose in life, is to evolve people from
where they are to the natural ascension that the world is going
in. Now, the part that I play is, I need to evolve people from
opportunists to money managers. That’s what we do at Gold For
Life. We take people that are looking for opportunities to make
money, that are just running around in circles looking for
different opportunities, that we both know, that are in every
single industry. We want to take them from that point and evolve
them to money managers.
Now, of course we look at all the sales statistics and everything
else. I just don’t look at them. Somebody else looks at them. My
main focus is, is that purpose being fulfilled? Are we evolving
people. As long as we are evolving people then our intention is
right. So I guess the money is a byproduct of what we do here.
Jo: Okay. One of the things that intrigued me about it though, is this
whole focusing on the results that your customers get, the
results that your students get. And we all know that when we
produce products and courses and training and stuff like that,
really, if you’re a good product creator, then the keys to
success are there. You’re laying it out step-by-step. But the
actual real key to success is people taking action. And there’s
the challenge. How do you deal with that?
Minesh: Sorry to cut you off . . .
Jo: That’s all right.
Minesh: . . . but this is an important topic for me. I think that
educators, from our perspective as educators, we don’t take as
much responsibility as we should for the success of people
because we’re hiding behind the veil of, as you’ve got to take
the action. Right? When you look at it from that perspective,
we’re actually hiding behind, in most cases, most speakers and
most educators, including us, were hiding behind the veil of,
action is all your doing.
But as an educator, my job isn’t just to educate. It’s to inspire.
Now, if I’m not good at inspiring you to action, then I’m not
doing my job right. It’s as simple as that to me. It’s like, the
day I know that we will be succeeding, the whole world will be
shifting, is when we hear about another product launch and the
number one sales statistic that they say that you should promote
this for, is because 92% of people are successful with it. Right?
We always hear about APCs. We always hear about all the other
crap. Why don’t we have one product launch right now that the
leading stat is a 92% success rate?
Jo: So tell me, what’s your secret? How do you inspire people to take
Minesh: Number one, you’ve got to have good stuff. Right? So, we don’t
overcomplicate it. Everyone in our investment field, and I’ll
lay the blueprint out, no one’s going to copy it because they
think it’s not going to make the money, but it’s that simple. We
want to take the most simplest information that we have in order
to help people get a result. People don’t, I mean, no matter how
much they say, like in my industry, that I want 10% a month, I
want 20% a month return on my investment, yeah you want that.
But what you want more is 2% per month for life. You don’t want
10% per month and then in three months you’re going to lose 40%
on the account because you went into a risky strategy. So,
that’s step number one, is to have something that actually works.
Trivial step right, that a lot of people miss for some reason.
The second step is implementation. So if we can get people to, from
the start, as soon as they log in, to actually implement our
education, not just read it, I mean take action on it. And how
we inspire that is we have a fast track walk-through. It’s like
a four-step 26-minute tutorial that they have to go through
first, where they actually go and place a trade. It’s a virtual
trade but they take the actions, without understanding the
knowledge, without understanding the content and without
understanding the wisdom behind the action, but they go and
physically do the action. That jumped our success rates up from
35% up to the 92%.
Jo: So basically what you’re saying is you’re making your system easy to
Minesh: Yeah. Not only easy to consume. We make them consume it. They
can’t get . . . There is no point in having access to the rest
of the program, unless you’ve placed that first trade. That’s
the way we do it. I actually say, don’t trust me, don’t believe
me, just follow what I’m doing. You’re not risking any money.
Just don’t worry about the strategy, don’t worry about what I’m
doing, why I’m doing it, how I’m doing it. Just follow, click
after me and just place the damn first trade. And that’s how we
get people to do it.
Jo: Okay. That’s fantastic. I think what happens with a lot of product
creators, is they believe that more equals more value. So, what
they do is they fill . . . I mean I’ve done it. I hold my hands
up right now and say, without a doubt one of my first products
was so big, there were so many videos, there was so much
education, there was so much in there, because I wanted to stuff
it full of value, that actually what ended up happening is
people didn’t take action because they just got overwhelmed and
fearful and all that kind of stuff.
Minesh: The thing is, stuff doesn’t equal value. Results equals value.
And the only reason why most educators don’t get that, and we
didn’t get it either, but the only reason that the paradigm
shift that happened was that, value is in terms of the customer,
not in my terms. So the value of our product is not what I say
it is. It’s the value that the customer puts on it. And as soon
as you understand that, you start removing all the other crap
and focus on what’s going to get result for the customer.
Jo: Okay. Fantastic. So, Minesh, I was looking at your Facebook page
recently and I noticed that you are, very soon, launching a new
site called MineshBhindi.com, which is based on a journal that
you started, about things that you wanted to be able to teach
your children. And you’ve decided that you now want to kind of
share that with the world. And it appears to be much more of a
kind of a spiritual journey, something that you want to share.
As opposed to a money making scheme. Do you want to tell us a
little about that and what’s kind of led you to this path?
Minesh: I remember having dinner with a very successful person. You
know, hundreds of millions of dollars worth of net worth. And he
kept complaining about his children, that they weren’t
ambitious, that they weren’t driven, that they weren’t
successful, that only some children are supposed to make it and
my children aren’t those people, all this other bullshit. Right?
So I said, okay, how did you do it? I wanted to see if he could
explain it to me, because if he could explain it to me, he
should be able to explain it to his children. In which case, it
must be the children’s fault, because that’s how they are. So I
said, how did you do it? And all he did was give me a timeline
of his successes: so I set up this company then, I set up
another company five years later, that led to another company,
And I said, no wonder your children don’t get it and don’t listen to
you, because you can’t teach it. When I asked you how you did
it, you gave me a timeline of successes. That’s not the lessons.
Lessons happened along that timeline. So, in that moment, what I
realized is, I’m going to very quickly, habitualize success. In
my journey, all the lessons I learn, very quickly become
habitualized. And what I realized was, if I don’t write these
down in the moment that I’m learning them, then I’m not going to
be able to translate them to my children when I have children.
So, that’s when I started the journal. It’s just lessons that I’ve
learned about business, about spirituality, about dealing with
people, about just everything. So what I realized was, I’m going
to put this online because a lot of people . . . And one of the
biggest lessons I’ve learned is that you can bend your reality,
you can get anything you want, as long as number one, you know
what it is, and number two, you’re willing to sit there until it
comes to you.
So I created this website to basically show people . . . We’ve all,
in this spiritual world, everyone says you can manifest this,
you can manifest that, it’s possible, etc. Have you realized,
they all talk about it from a perspective of, I have manifested
this, I have manifested this car, I have manifested this home, I
have manifested XYZ. No one actually says, watch me. Like, watch
me, I’m going to manifest this and this is what it’s going to
And that’s what I really wanted to do, is create that site just to
say, this is serious and anyone can do this, so here’s what I’m
going to manifest throughout my career, here’s the designs for
it, watch reality bend in front of your eyes. And along the way
I’m going to blog the lessons that I’m learning in business, in
money, in relationships, in everything. It’s just a personal hub
site. Basically, I’m trying to put my mind on the web. It’s as
simple as that.
Jo: So, this is an ongoing project. This is kind of the star and you’re
going to invite people to essentially watch over your shoulder
as you choose your reality and bend it and shape it into how you
want it to be.
Minesh: Yeah. I don’t know what else to say. Yeah, that’s exactly what
we’re going to be doing.
Jo: No, that’s absolutely fantastic. You’ve got this very spiritual
outlook on life, haven’t you Minesh? Where does that come from?
Is that something that you were brought up with?
Minesh. No. I think it’s . . . I watched The Secret back in 2006 or
2007. And ever since then, I always wanted to know what the
truth was. One question that fascinates me is, where did this
come from. So when you look at The Secret, it’s like, The
Secret’s great but where did that come from? So then you go and
read the other materials that The Secret movie was based on and
then you go, so where did that material come from?
And I literally went on a three-year journey I would say. I think I
only really finished towards November or December last year, to
be honest, where I came back full circle to the application part
of it. And I went all the way back through history to find where
the root of the idea that you can bend your reality and have
anything come towards you. I went and found the answers, the
root knowledge, on that. That’s where I come from. Smile and
self-study I would say.
Jo: Okay. And I hear you talk a lot about your purpose. I’ve heard you
refer a lot to my purpose, my purpose. I think certainly when
I’m talking to lots of people, lots of students in my community,
a lot of people really struggle with trying to define their
purpose. And they feel that they don’t have any specific
passions and things like that. What’s your advice in somebody
trying to search for their purpose?
Minesh: The purpose has to be immaterial. That’s one thing I realized.
If it’s a true purpose, i.e. it’s coming from your soul, it
cannot be definable by the reality that we’re living in because
the reality that we’re living in is created by the energy field.
Therefore the purpose that you are here for has to be one step
behind that energy field, or this reality. So, if people are
saying that my purpose is to help accountants make more money,
that’s not your purpose. You need to go deeper and deeper, and
deeper and deeper, until you find what your soul’s purpose is.
And my soul’s purpose, and it took me 18 months to find this, of
constant analyzing. My soul’s purpose is quite simple. It’s to
align people to the natural spiritual ascension that the world
is going in. That’s my purpose.
Now, I have a skill for doing that. And that is, to grab people’s
attention through investing. So, when people come to our program
for investing, remember, we’re not just teaching them an
investing program, we’re taking them from opportunists to money
managers. That involves meditation. That involves understanding
your energy. That involves patience. All these different things
and aspects of a personality that are really spiritual
evolution. And that’s how my purpose translates into reality.
Jo: So, do you have a mentor Minesh? Do you have somebody who guides you?
Minesh: In terms of business or in terms of,
Jo: Business. Life.
Minesh: Yeah, one of my original mentors who is now one of my best
friends, his name is [Andy Shore]. I know you might have heard
of Andy. I met Andy when I was 16 years old. And he’s sort of
been guiding me since then. And we’ve become really, really good
friends now. And another one of my mentors, his name is [Con],
who is 31 years old, he’s worth $400 Million. And this guy just
. . . I mean, I thought I was ambitious until I met this guy.
And he really kicks me up the backside, from a business
Jo: So, what are your ambitions Minesh? What is it that you want to
achieve as you move forward?
Minesh: For Goal For Life, the goal is to create $1 Billion worth of
wealth energy in the world. We want to create $1 Billion worth
of brand new wealth energy in the world, and we want to do that
over the next five to seven years. After that, my next project
is a project called Spiritual Capitalism. That’s not out there
right now. It’s just not out there. But the premise behind that
is, I want to teach business owners how to build a business
based on the principles that Gold For Life is built on. Which is
about going to give from a going to give perspective. I want to
change the whole belief around money is evil, and I want people
to understand that capitalism and spirituality actually go hand
in hand. And you can be absolutely spiritual while chasing as
much capital as you want. And that’s my next plan. That will
come into play from 2020.
Jo: That sounds very interesting and a massive project. Do you-
Minesh: I’m sorry to cut you off but, I think it’s going to be the next
blueprint for business, the spiritual world. That’s what it will
be. That’s my vision for that.
Jo: Okay. You’ve got lofty ambitions, which are fantastic. Do you find
that you have to sacrifice things in order to do that? What’s
your life-work balance?
Minesh: It’s getting better. It’s getting better. I think that’s
because I just hadn’t focused on the life side of stuff. But
it’s definitely getting better. I do like to have a lot of fun,
but I just tie it in with the business as well. So when people
think, poor Minesh is going to Vegas for a seminar, it’s like
no, it doesn’t really work like that. We have fun when we’re in
Vegas, as well.
Jo: So, let’s give some advice to people that are watching this. I mean,
there are some people out there that won’t have as lofty
ambitions as you. They just want to create a bit of extra income
on the side or a successful business that allows them to retire
and enjoy some freedom in their life. You know, just people who
are kind of getting their businesses off the ground, things like
that. What are some things that you think that they really need
to be thinking about as they’re building and grow in their
Minesh: Number one is a philosophy that I learned, which is, that the
quality of the fruits that you have along the journey is
directly dependent on the quality of the intention that you set
at the start. So, if you set an intention that I want to make
$2000 a month, or whatever it is, right? I’m not judging the
intention, but if you set that intention that I want to make
$2000 a month, that’s not precise. So the quality of the fruits
are not going to be that high. Whereas if you say, I want to
make $2000 a month, fly around the world, I want to be in six
different countries every single year, I want a house free,
wherever I want to stay, I want to stay in six different hotels,
I want to fly business class when I’m doing that, etc., the
quality of the fruits become better. So, anyone who’s setting
that intention of I want to do whatever I want to do, just focus
on the quality of the intention.
Jo: Do you honestly believe that? I mean, I’ve been setting an intention
for about the last ten years that I want to be a size ten and
have long blonde hair and blue eyes, I mean, do you honestly
think that clear intentions really work?
Minesh: Yeah. I do. But it also depends on your alignment, as well. So
like, from a spiritual perspective, if you . . . I just
manifested one of the things that I really wanted to manifest.
And it took 1 year, 7 months and 24 days.
Minesh: So, most people are not wanting to sit there for 1 year, 7
months, 24 days or however long it’s going to take for the
alignments to happen, going through every single thing that gets
thrown at you, in order to receive what they want. Now, that’s
the whole process of alignment. You’ve got to be willing to sit
through it. If you’re not willing to sit through it and the
first hurdle comes up and you go, you know what, I’m going to
change my intention slightly here, and the second hurdle comes
up, I’m going to change my intention slightly here, you’re not
sending out a clear signal, from a manifestation point of view.
Jo: So therefore, isn’t alignment ,simply, you making a decision and going
for it? I mean, we talk about it with all this sort of language
and all the rest of it and surely, it’s a case of saying, that’s
what I want, I want that house, I want it on the beach, I want
it in 2015, so I’m going to do whatever it takes to get that.
Minesh: Yeah, pretty much. One of the things that we tell our investors
is, we don’t really want to be setting an end date target on
when you want your wealth. Remember, this reality is created by
whatever you think is going to happen. So, therefore, if you say
I want this in two years’ time, it’s going to do everything it
can to make sure it happens in two years’ time. That’s the
So to bypass that, what we say to people is, design your life now as
if the investment’s already happened. So we want to build around
the investment. If you want to make $10,000 a month, you haven’t
got to make the $10,000 a month. That’s not the design of the
intention that you want. The intention is, what does my life
look like when I make $10,000 a month? What type of car do I
drive? What type of house do I live in? What type of friends do
I have? Where do I go to eat? What restaurants do I like going
to? What do I say to the waiter when I get to the restaurant? Et
cetera, et cetera, et cetera. So, build it around the goal, if
that makes sense.
Jo: It does. So, your education program is not just educating, this is
how you go and invest. But there’s an awful lot of mindset in
there as well.
Minesh: No. Like I said, we evolve people from opportunists to money
managers. Now, that is a huge shift. And in order for us to do
that, we’ve got to have everything.
Jo: I like that. Okay. So where can people find out more information
about you Minesh? Where’s the best place for them to go?
Minesh: They can go to GoldForLife.com. They can go to Facebook. I try
and not be on there, but I normally am. You can go anywhere. Just
Jo: Okay. And before we go, do you want to talk about love?
Minesh: What do you want to talk about? You’re the leader here.
Jo: I believe that some good news has come your way and you’ve recently
met the love of your life?
Minesh: Yeah. It’s still very new.
Jo: Well I’m very happy for you. Congratulations.
Minesh: Thank you.
Jo: So, got to get the old personal thing in there somewhere Minesh.
Minesh: Yeah. I try so hard to avoid that. Like, one of the things that
I realize is I’ve been manifesting that for 1 year, 7 months, 24
days. That’s what I was hinting at.
Minesh: I always thought that I’d want to shout about it. And as soon
as it happened, it’s just like, I’m really enjoying just the
process right now. I don’t know why I just said that. But yeah,
I’m enjoying the process.
Jo: Everybody loves a good love story. Everybody loves a happy ending.
Last question, before we do go, what’s something that’s really
inspired you along the way that’s helped you get to where you
are today? Whether it be a book, a film, somebody, something
that you can recommend that people go out and look up or read,
Minesh: “The Secret” was number one. There’s loads of people. Dwayne
Dyer is one. Andy Shore obviously is definitely one. One of the
best books I read last year was “Outwitting the Devil” by
Napoleon Hill, which I think is better than “Think and Grow
Rich”. Yeah. Loads of stuff. The main thing is, is focus on the
quality of your intention. If you don’t have a good quality
intention, no matter what you do is going to yield average
quality fruits. So, just focus on the quality of intention.
Dream big. And screw everyone else.
Jo: I like that one. Absolutely. Live your life as you want to live it
right? And just go out there and do what you want to do. Be
Jo: Fantastic. Okay. Well, Minesh, it’s been fantastic to talk to you.
Thank you very, very much for joining us in the middle of the
night there in the UK. How’s the weather?
Minesh: Cold. Cold and rainy and windy. It’s London.
Jo: God. Okay. Well the sun’s shining here and the palm trees are looking
Minesh: You just need to hang up right now, that’s what needs to
Jo: All right. Well thanks ever so much for joining us Minesh. I really,
really do appreciate it. And of course, everybody who’s
watching, the links to go and find out more about Minesh, and
the links to “Outwitting the Devil” that he recommended, and
anything else he’s spoken about, will below this video. So,
thank you very much for joining us. And, Minesh, I will speak to
you again pretty soon.
Minesh: You’re welcome. Thank you.
What a great interview! Now’s the time for you to take some ACTION! Please comment below and tell me 3 things;
1. What was your AHA moment in the interview?
2. What one piece of action are you now going to take because of what you heard on the interview?
3. When are you going to do it by?