Mind, Money & Marketing Show - Episode #1 - Building an Online Business with Chris Farrell

Mind, Money & Marketing Show – Episode #1 – Building an Online Business with Chris Farrell

‘What would you do differently if you started all over in todays online world?” That was the theme of todays show with the lovely and very talented Mr Chris Farrell.

Chris has been a friend and mentor for a number of years now and through his reputable membership site, has helped literally thousands of budding online entrepreneurs to get their businesses off the ground.

Here he discusses his dogs, my hair, how he still gets nervous when stepping out of his comfort zone, why learning is sexy and lots more. Watch the video below to see the whole riveting episode!

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Links Mentioned in Video

Jim Rohn Video as Recommended by Chris

Favourite Quote

“People don’t like to be sold to, but they love to buy!”

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Read the Interview Here

Raw Transcript of the Interview

Jo: All right, so here we go. Ladies and gentlemen, hello, ladies and gentlemen, how are you
doing? This is Jo Barnes here, and welcome to Episode One the very first pilot episode of Jo Barnes’ Online Business Show, where we’re discussing everything to do with mindset, marketing and making money.

My first guest, which it couldn’t have been anyone else for my first show, let’s be true here. This gentleman was my mentor when I first started online back in 2010. He’d only been in the business for a couple years himself at that point, at 2008, but had already become a bit of a rock star on the circuit.

He was my mentor when I first started in 2010, continued to be my mentor, and very, very good friend ever since, my friend and yours, the very lovely Mr. Chris Farrell [SP]. And the crowd goes wild.

Chris: I just realized, I’m applauding myself. That’s terrible. What am I doing here? Chris
Farrell, why am I applauding?

Jo, thank you for the introduction and can I just say straightaway, I am honored to be the guest on the inaugural Jo Barnes’ Online Business Show. What an honor. Thank you ever so much for the invite. I appreciate you inviting me, Jo. It’s great to be here.

Jo: Absolutely my pleasure, Mr. Farrell. Lovely to see you, and thank you very much for
your time today. I am going to grill you now. I’m going to ask you lots and lots of questions. All about you and your business and everything that everybody wants to know. All the secrets people want to know about.

Chris: Uh-oh. I knew one day this day would come. I’ve tried to avoid it for years, now I can’t
escape. OK. Grill me, baby, grill me.

Jo: Well, let’s just start with tell us what you’ve been up to the last couple of years. Where
have you been, what have you been doing?

Chris: OK, well, a long story short, the heart—as some may know—of our business is our
membership site. I always have believed that continuity is the best business model out there, and if you can create any business that really allows somebody to pay once and then you get a recurring income from it. As long as, of course, you continue to deliver value.

It’s the best business model out there, and membershipsites fit into that category perfectly. We have a membership site that is continuing to do well, but with this industry that, as you know well Jo, you and I are in, things are continually evolving, continually changing. That keeps us on our toes to stay abreast of changes in the business.

Our core, if you like, is our membership site, but then we have satellite products. We’ve had quite a few successful six and seven figures product launches over the last couple years, had three of those.

I’ve found a new avenue that’s opened up to me. I’ve been invited to speak at various things, which is something I certainly enjoy. I always get very nervous and anxious and that’s something I’d like to investigate further.

That’s where we are at the moment. I’m living still in sunny Los Angeles. I’ve got 1,020 dogs these days. We seem to buy a different dog every week. I don’t know why. I’m turning into that crazy old man that’s got, ‘Oh, there’s another dog there,’ he’s that weird guy who lives down the street with loads of dogs. That’s where we are right now.

Jo: I love the fact that you just said that sometimes you get nervous and anxious actually,
because that’s something I wanted to ask you about a little bit later in the show. To say sometimes, because this is the first episode of this, I’ve known you forever it feels like.

Yet, before I pushed the ‘start broadcast’ button, I could feel butterflies in my stomach, a little bit nervous. It’s the first episode.

You just say to yourself, gosh, does everybody else still get nervous too?

Chris: Jo, I love you anyway, and I love you for saying that. Two things spring to mind. Firstly,
that’s great. It means that you’re never going to get complacent. The day that that doesn’t happen—I don’t know if it’s nerves or you’re anxious to deliver the most effective you can be, the most optimum in your presentation.

You’re wanting to deliver. I read an interview recently with Tom Cruise, of all people. He says still to this day, when he’s on a film set, he still gets nervous every single day before he starts to film and the cameras roll. Because he’s still anxious about delivering to the best of his ability.

I think that’s never going to go away. I don’t speak at that many events, but I’m speaking maybe every couple of months at big events around the world. As soon as I’m asked to do it, building up to an event, I am still nervous about it. This isn’t some sort of false modesty that some people say to try and endear themselves, ‘Oh, I’m a little bit nervous, please go easy on me.’

It really is that anxiousness. I think that’s always going to be there and therefore, the real issue is, as Jack Campfield [SP]once said, it’s not what happens in our life, it’s how we react and respond to it. How do we deal with that? Do I not do something because I’m a little bit nervous, or do I do it despite that?

It’s like creating a web business. Do we not create a web business because there are a few new skills to learn first and we think, ‘Oh, I can’t possibly do it.’ Or do we still take that leap despite not quite knowing how to do everything and push through despite our fears?

You are the poster girl for doing exactly that and having great success doing so.

Jo: I just make all my mistakes publicly. [laughs] I do. Anyway, this isn’t about me, this is
about you. I want to talk about the mistakes you’ve made. More importantly, I want to talk about . . .

Chris: I think that was a good thing. Oh, talk about the mistakes you made, Farrell, because we
all know there’s been a lot of them.

Jo: Absolutely. I want to talk about what mistakes you think you’ve made along the way that
have actually helped you get where you are today. Not just the mistakes, the successes as well, Chris. Really, what do you think it has been over the last few years that’s propelled you now to where you are?

I talk quite a lot in my blog and stuff about what is the secret to success. What do you think is your secret?

Chris: I can tell you exactly what it is. I’m really thrilled. I don’t know what you’re going to ask
me by the way on this and I’m really thrilled that you had asked that question. I can tell you exactly what it is. I think it is that I am completely comfortable learning new skills.

Learning is everything. Learning is sexy. I do this thing. In fact, I don’t think I’ve even told this to you, Jo. I do this thing every morning. I call it my brainfluence time. I call it that just for myself. It’s named after the book ‘Brainfluence.’

Every morning, before I do any work on the business, I spend an hour—my wife knows about this—with a coffee just learning a new skill. Learning something new.

Because I find mentally, that if I start the day learning something new; it could be a marketing tactic, it could be something for personal development, it might even be reading a chapter of a book that’s been sitting on my shelf for years that I’ve simply never gotten around to.

I find that if we train our brain to learn new information, then we just become so much more effective. Not just in life, but as a person. To answer your question, my secret, if there is such a thing as a secret, is that I am not scared about learning new things.

Unfortunately, I think we now live in a world of people who have a sense of self-entitlement. People want to take the path of least resistance.

Jo: Path of least resistance, yeah, yeah.

Chris: People live in this world of self-entitlement, of thinking they can do well, or be able to do
well without putting in any effort. As we know, it doesn’t work like that.

Here’s the thing, it doesn’t take a huge amount of effort to learn just a few simple skills that will set you above 99% of other people. I am not scared of that. I get excited. If something changes on Facebook, if I want to learn Facebook ads or I want to learn a new optimization technique, or I want to learn how to write more effective emails, I am not scared about spending a few days just focusing on that, learning it and then, implementing it.

I think that’s the key, because most people really are quite lazy. Most people are quite lazy. That’s not a judgment call. Most people are, most people don’t want to do any work. Because most people don’t want to do any work, if we do just a little bit of work, it puts us above the majority of people who aren’t doing any.

That’s why it’s simple, but not easy, as Jim Rohn [SP] once said. It’s quite simple to have a successful web business, but not necessarily easy. Once we get comfortable in my opinion with learning new skills. Everything for me, everything, comes down to learning new skills and implementing them in the business.

Otherwise, if you’re not moving forward, you’re moving backwards. Again, I don’t want to keep passing the baton back to you, but you’re a perfect example of this. I’ve come to you many times asking about new things that are happening. How does this work on Google+? How does this work? Because you’ll jump in with both feet and you will learn new stuff.

It’s a rare quality in somebody to do that. My advice would be, to those that are watching the first ever episode of Jo Barnes’ Online Business Show, get comfortable with learning. Learning is sexy. Learning is earning.

The more you learn, what happens is, you increase more value about yourself and we’ll get paid for how much value we bring to our markets. If we can have more skills, it’s going to make us more valuable and if we’re more valuable, we can then make more money.

That would be my answer, Jo. I’m comfortable learning new skills.

Jo: Great answer. Brilliant answer. Just moving on from that, what’s your view with Internet
Marketing now as a whole? Because if you think about what the statement you’ve just said about most people are lazy, one of the things that I think has, therefore, occurred, certainly a few years ago, was that Internet marketing gained a bit of a bad name because lots and lots of people came on and started exploiting the fact that people are generally lazy and promised push button solutions and all that kind of stuff.

I’m finding these days that you find most ethical marketers now, always have some kind of disclaimer that says, ‘Please know, you are not likely to make a million bucks overnight with this product. You are going to have to work hard and you’re going to have to put in an effort and you’re going to have to actually move out of your comfort zone and work, in order to make this happen.’

There are still these kind of push button solutions, but I’m seeing a lot less of those online these days. Yet the term ‘Internet Marketing’ has had a bit of a bad rap over the years because of that. What’s your general view these days of the Internet marketing world per se?

Chris: Well, I think there’s certainly been a change in the last few years for the better. The FTC,
the Federal Trade Commission, have really clamped down on these outrageous claims that many are making, there was a phase a few years ago where there was just ridiculous, absurd claims that people were making that were simply not true.

They were just not true and people are saying what people want to hear because of what we spoke about earlier. I remember speaking at an event, and a woman came over to me and she goes, ‘Oh, I really enjoyed your event, really enjoyed your talk. I want to buy this thing that this other guy mentioned because he said I can make money online within three days.’

I remember it clearly. I remember thinking, gosh. I was fine with that, by the way, but I was thinking, people will hear what they want to hear and what people want to hear is that they don’t really have to do any work.

You and I, Jo, and most watching this show of yours because they’re of that mindset, know that that’s just simply not true. It’s simply not true. Do you honestly think that anything worth achieving in life is quick and fast and easy?

Of course it’s not. Now it doesn’t necessarily have to take a huge amount of time, but it does take a little bit of time. It takes learning some new simple skills. It will take an investment of some money. It will take some sweat equity and some time.

If you’re prepared for all of those together, the results can be extraordinary. But going back to answer your question specifically about Internet marketing, what I would say, the difference now, where we are here in the second decade of the 21st century, versus just a few short years ago when I started, is that really ‘all’ we need to do to make money now is, my advice would be, is get good at one thing.

Get good at one thing. Somebody told me this when I started and it was probably the best advice I ever received. Get good at one thing; because we think in this business we need to be a master of everything. If somebody’s watching this show and they’re thinking, ‘I keep thinking about a web business. There’s something about it that I just like the feeling of. I love the freedom that I know it can bring. I know it can work, I haven’t achieved it yet, but I know there’s something there with a web business. I still am struggling with exactly what to do next.’

My advice would be good at one thing. That’s it. One thing that you can laser focus in on, and it could be anything. For example, it could be understanding how to, I don’t know, master Facebook ads. How to create videos. How to understand something, let’s use Optimize Press 2.0. This is a theme for WordPress that’s recently been released.

If you just got good at that one thing, that one skill alone, you’re now adding value because you now know something really well. People will pay you for your time or you could even end up creating training products or services about that one thing that you are good at.

The challenge is, of course, and Jo, I know you know this because you’ve seen this from many of your students, is that we all feel—and I felt this when I started—we need to know a bit of everything. From search engine optimization to YouTube ads to Twitter, haven’t got a Twitter account, should I be doing stuff on eBay? How about ad words?

Of course, what happens is nothing happens. My advice would be five words, get good at one thing. Doesn’t matter what that one thing is. Might be how to write effective emails. Might be how to understand WordPress. Might be how to communicate effectively.

If you can get good at one thing in this Internet Marketing arena, then that one thing is the thing that you could end up making a lot of money on because you’re focused and you’re laser pinpointed and people get to know you for being an expert at whatever that is.

I hope that sort of answers your question.

Jo: Yeah, pick one niche, that’s what I keep telling people. Pick one niche. In fact, there’s a
recording of me getting extremely passionate once on a webinar, saying to people, ‘pick one niche.’ My techie guy Neil was recording it and keeps releasing it every so often.

Anyway. Chris, knowing what you know now, after all these years online. Knowing what you know now, if you were starting again today, in today’s Internet Marketing world, would you do the same as you originally did? What changes would you make? What would be your first steps to begin building your business?

Chris: OK. What I would do differently is I tried to do far too much when I started. Amazingly, I
didn’t quit. I almost quit twice in the first six months and I’ve mentioned this before in various places. I remember the second time particularly, thinking, ‘You know what, maybe I will quit.’

I was so close. I remember how I was thinking. I was sitting outside with a coffee and I thought, yeah, maybe I will. [inaudible 14:56] literally changed my life, I’m so glad now, but I really came close to it. Really came close. That’s because I was trying to do too much.

Most are, we’re solo-preneurs. Most of us when we start particularly are on our own, really. Quite often, we might have a partner who might not understand exactly what they’re doing, or they’re losing us to a computer. I get that, I understand that. I understand that there’s a lot of pressure there.

What I would do differently now is really what I mentioned a few moments ago. I would pick one thing, just one thing and become a master at it.

Some may be watching here, the first episode of the Jo Barnes’ Online Business Show and thinking well, I don’t feel like I’m master of something. You like how I mentioned your name there?

Jo: It’s awesome, awesome.

Chris: Here’s the thing. I still feel that I’m not an expert in certain matters. You know what?
Everybody feels that way. I now speak with some people that we all know, some big names. As you get to know these guys as friends, everybody suffers from these same anxieties. Jo, we were talking about it just a few moments ago at the start of the show, about feeling anxious.

Everybody feels the same. Please don’t use that as an excuse not to do anything. That’s the biggest mistake. To answer your question, what would I do now, I would simply pick one thing and just focus on that for maybe a month, maybe two months.

It would probably be now, something like, looking at local businesses, actually, which is not that much I do in my business right now. But I love the idea of going to local businesses, looking up their marketing. What I mean by that is, more often than not, their websites.

All a business really cares about, let’s break this down to brass tacks, really, is money. Let’s be perfectly honest about it. Obviously, adding value to their customers, but the bottom line is the bottom line. How much money are they making as profit? It’s not how much you make, how much you keep.

If you can do anything to help somebody make more money, that’s going to be through getting more customers into your business. Most local businesses don’t know a thing really. They know you should have a website, but they don’t know what they’re doing.

My point is, I’m getting to my point here; there’s now pieces of software, things such as leadpages.net for example, which is $37 a month, $37 a month. For that you can create amazing websites.

I would go to local businesses and say, ‘let me build your list for you.’ If you have a list of customers, this is people interested in your product and you went to a local business and said, ‘I’ll do it all for you. I’ll charge you $250, $500 a month retainer, I’ll look after creating the site.’

Now the site can be created in Lead Pages, probably within a day. Within an hour. Once you’ve spent a day going through Lead Pages, you can make a great looking site. You can then say to these local businesses, look at this site. They’d be like, ‘Wow.’

Then if you look after their lists, i.e., their auto-responder and you charged them a retainer, they’re never going to let you go. You can easily get five, ten local businesses. Leverage one business over another and say, ‘Hey, while I’m dealing with these guys down the road, maybe I can help do your yoga studio.’

That’s, I think, local business is—well it is a huge market at the moment, but that is probably what I would do now. I would just focus on one thing and it would be helping people build their lists. Lead generation. Build a list of prospects. That’s what I would do these days if I started again.

Jo: That’s great, Chris. Just picking up on lead generation and how to now go out and
generate leads and communicate with leads, etc. What’s your views at the moment on email marketing versus social media and all that kind of stuff, and actually going out there and now generating leads. There’s obviously been some big changes over the last few years.

What are some of your main tactics these days, if you like, for generating leads and growing traffic?

Chris: It’s interesting you say this about these big changes. I’ve often read posts, ‘email
marketing is dead, email marketing is over.’ We’ve never seen more success than email marketing. The reason, I think, many may say email marketing is dead, and I don’t know this for sure, is it’s very easy to make a blanket statement like that.

‘Oh, email marketing is dead. These changes recently to Gmail particularly, nobody’s opening up our emails anymore.’ That may be the case in your particular instance, but email marketing isn’t dead if you continually engage with those that are on your list and don’t try and sell to them all the time.

The marketers that I think are saying things like this, ‘it doesn’t work for me anymore, my open rates are really low,’ I want to say, yes. Have you seen what you’re sending to your lists? Is it a surprise? Because you’re trying to crowbar out somebody’s credit card every single email. It does not have to be complicated. Treat people as we want to be treated.

It really is, and I know we’ve mentioned this word a few times, and I sometimes even hesitate saying this word because it sounds like it’s the buzzword to say at the moment. Really, if you spend a few emails getting to know, asking some questions, engaging with those on your lists, even asking if you can help without trying to sell a product or recommend somebody else’s product, then when the time comes for you to recommend something else, if you’ve been good to your list, you think they’ll be good to you back?

Yes, they will, but most people are so quick trying to make the sale that they won’t even spend this time in the first place. The funny thing is, those that are coming online to create their own business, they duplicate this. They think that’s the way to do business.

The amount of lists that I sign up to because I’m really interested in how people market online, they’re all the same. They’re all boring, bland, ridiculous claims. We know for a fact that they haven’t had these successes, they’re just saying.

This will almost fall on deaf words to marketers like that. I’m fine with that, but there’s a handful of smart, real marketers that engage, people like yourself, people like Kim Roach, people like myself. If you spend a little bit of time really caring about this email address, this is not a faceless, anonymous person. This is a real person with hopes and dreams and aspirations and fears, just like all of us.

Then, if we communicate like that and we picture this person, who are we talking to, and talk to them. Don’t talk at them, talk to them. Just like a good conversation that you might have when you meet somebody. It changes everything.

The thing is A: hardly anybody is doing this, and B: it’s not difficult to do. To answer your question, I find email marketing, the best thing you can do is have an email list that is responsive. That’s the best thing, because you’re going to continuously have instant traffic.

Of course, you have to build that list in the first place, but if you spend some time nurturing that relationship with your list, which most people don’t, then you can . . . I don’t want to say ‘quite simply,’ but having a five, six, seven figure a year business is not something that is unachievable within 12 months.

You’ve done it, I’ve done it. Many other people I know have done it. It’s all to do with that engagement. It’s all to do about relationship, first and treating people as real people.

I remember reading this great saying once when it comes down to selling. Somebody says, ‘Nobody likes to be sold to, but we all like to buy.’ You know what I thought? That’s true. That actually is true.

We all like to buy new stuff. We love buying new stuff. We like to buy new stuff, but nobody likes to feel like they’re being sold to. If we can create that relationship, but we don’t make people feel as if we’re selling to them, then it changes everything. That would be my answer.

Jo: What fantastic advice. Thank you, Chris. That’s really some golden advice there for
everybody watching.

Chris: Thank you.

Jo: Just moving on from the advice you have just given us, what are some of the biggest
changes that you’ve seen online over the last few years that you do think have affected the way people do business in marketing these days?

Chris: OK, I think one of the biggest changes, without a shadow of a doubt, is exactly what
we’re doing right now, you and I. It has never been so easy to communicate online.

I appreciate some may be watching this now thinking, ‘I don’t want to communicate.’ I don’t want to be not necessarily known, but I don’t want to engage with people. Respectfully, then this business may not be for you, because this business is all about communicating. It is all about getting yourself known out there and getting your message known out there.

What’s the word? Engaging, that’s the word I’m looking for. The thing I love about Internet marketing, particularly now, right now in this current climate, this current time, is the marketing playing field is level. We might not have the deep pockets that Microsoft and Apple have—well, I don’t, Jo Barnes does these days—but the marketing playing field is level.

We can do exactly what the big boys are doing, because we can do things like this. We’re suddenly a real, three dimensional person. One question I get asked often, or the general theme of the question is something such as the following.

Let’s say Julie, who’s 50, who’s divorced with three kids. She’d say, ‘Chris, who would even care about me? I’m 50, I’m divorced, I’ve got three kids. Who’s going to care about me?’ My answer is always the same.

The answer always is the fact, Julie, that you are 50, that you are divorced, that you’ve got three kids, suddenly you’re this three dimensional, real person. I’m not saying you have to necessarily do this or make a live video, but even if you just had an image on your website and it was a tiny three lines about yourself, ‘Hi, I’m Julie, I’m 50, I’m a divorced mum of three, I live in Pennsylvania,’ suddenly you’re real. You’re three dimensional and people can connect to people.

To answer your question, what’s the biggest change that I’ve seen, the biggest change is the marketing playing field is now level. Those that have a little bit of courage, because it does take a bit of courage to jump out of their comfort zone and to embrace the technology that exists out there to harness this opportunity, end up doing well.

There’s no excuse not to do this. Yes, it takes learning some new skills first, but anything worth achieving does. Anything worth achieving does. As we mentioned earlier, you can learn these new skills.

As I said, I do this thing called brainfluence for an hour a day. You can learn any new skill about anything in business, if there’s something in particular you wanted to learn. You can learn it—if you focused, you could probably learn it within a day. Literally.

Most people will spend weeks, months, sometimes years, computing activity for action, I like to say. Faffing around on Facebook, looking at YouTube videos, checking out their exes’ photos. We’ve all done it, we’re all human, but if we just had this hour of brainfluence time, as I keep calling it, you will be amazed. You will achieve more in that hour than probably you will do in the day, if not the week.

To answer your question, what has changed, we can now all interact and communicate with each other with the click of a button.

Jo: It’s funny, I’ve done a lot of testing this year. I’ve tested slightly more aggressive sales
tactics versus relationship building sales tactics. I’ve done all sorts of different things.

Sometimes, unfortunately, to the expense of some people on my list who’ve written to me and said, ‘Jo, your emails are getting a bit aggressive,’ and I’ve gone back saying, ‘I’m testing things. I want to see what works and what doesn’t work,’ and all that kind of stuff.

Along with doing that, what I’ve also done is, I’ve invested in quite a lot of different products to see how other marketers are doing different things and giving value within their products and all of that kind of stuff.

There’s one thing I’ve been looking for all year. I’ve been looking for it, looking for it and looking for it and it’s in almost nearly every sales pitch. Then, I go through the product and it’s this fastest possible way to build a business online. The fastest possible way to get to a point where you’re actually generating a little bit of income.

I’ve been looking at all the different possible ways and I have come the conclusion, as we’re closing in on the end of this year now that, you know what? There is no bypassing relationship building. End of story. There is no bypassing it. There just is no shortcut to it.

If you’re a master copywriter, if you are one of the best copywriters in the world, then you’ve got a good in there because you’re building a relationship with people almost as soon as they hit your page, yeah?

There is no bypassing relationship building. The only possible way to build a consistent and recurring income and to actually create a real business and be able to generate that money every month, is by building relationships and by communicating and engaging and talking to people.

Your last couple of points about email marketing and about treating people like they’re actually people, as opposed to just faceless email addresses and then, your last point in particular about three dimensional characters, is just so unbelievably true.

Because that’s what it is. It’s all about people. This business is all about people. Everything you do, it’s all about people and there’s no getting past that relationship building.

Chris: If I may quickly add two things to that? First is, it’s not difficult to do. Secondly, hardly
anybody’s really doing it. A lot of people say they’ll do it and the funny thing with Facebook, Facebook is fabulous, but it’s created this breed of a lot of people that will talk the talk.

I see so many people saying things like, ‘Hey, I crushed it. I’m about to go on stage and change some lives,’ talking about themselves. It’s very easy for somebody to say something like that. And what is not helping is then, they’ll get comments fueling that, saying, ‘Hey, well done, well done you.’

It’s a bit like a comedian. A good comedian would never say, ‘Hey, I’m funny.’ It would be up to people to say, ‘Hey, he’s funny.’ It’s a bit like what we do. I think a person’s real character is judged by their actions, not by what they say. Basically, I’m agreeing with exactly what you say.

Go out there and do it. Don’t just say value is so important. Actually live that then. Send an email. Spend a whole day creating a great webpage at your site with really good valuable content with no sales pitch and then, see what happens when you do that a few times. Then see what happens two weeks later, when you do send a sales pitch to those who have engaged with opening your emails in the first place.

Your open rates will go through the roof and you will make sales. You will not, if you try and make the sales straight away. This is a marathon, this business. It’s not a sprint. I’m in it for the long term and the thing that probably excites me more than anything is we’ve only really just begun.

Things like this, being able to communicate using this technology, thanks to Google, has only been around really for a few months, maybe a year at the most. We’re on the starting blocks. Now is the time to start.

This didn’t even exist a year ago. I still don’t know how it all works, I’m still learning every day. It’s a great business to be in and it’s the perfect time to start. I feel a bit emotional now.

Jo: Chris, as always, you’re just a complete inspiration. You’ve inspired me since the day I
came online. I don’t want to get all gushy, but you have. You are a complete inspiration. Thank you for all your help for me, but also for all the people that you’ve helped online. I know you’ve helped thousands and thousands of people.

Chris: Thank you, Jo.

Jo: Before we go today, I would love it if you would recommend something inspirational. A
book, a film, a person to follow, something that will really help the people watching this today.

Chris: Two things, if I may. Firstly, there’s a terrific website called lifehack.org. Are you familiar
with this, Jo? Lifehack.org?

Jo: I think I’ve heard of it, but I’m not sure I’ve actually checked it out. Lifehack.org. Yeah.

Chris: It’s just a beautiful site, great little articles. They’re all the same style. All the articles are
things like: Seven Ways To Have More Energy. Ten Things You Should Know About Starting Your Business That You Probably Don’t. Five Way To Change How Productive This Week’s Going To Be. Nice, short articles.

It’s just beautifully written and it’s a great site. Lifehack.org. The second thing I’d recommend is a gentleman who’d probably be my biggest influence and you and I have spoken about him. He’s passed away sadly now, but it’s a guy called Jim Rohn that some may not be aware of on this call.

Jim Rohn, Rohn is spelled R-O-H-N, Jim Rohn. Go to YouTube, find tons of videos. If you go to YouTube and type in ‘Jim Rohn’ and ‘Girl Scout story.’ Know that sounds odd, trust me on this, it’s going to be probably the best eight minutes you will spend today.

He’s such an eloquent gentleman. He tells this beautiful story. He’s got wonderful language. Just a nice tonality to his presentation. He tells this beautiful story about, really, what we’re talking about.

That’s all I’m going to say, Jim Rohn. He passed away a few years ago. He’s generally regarded as America’s foremost business philosopher and business leader. He’s got a lovely, gentle spirit and a nice manner to him, but go to YouTube, type in ‘Jim Rohn-Girl Scout story,’ and I think that will be something that will affect many that are watching this, if you are unfamiliar with this Girl Scout story. Beautiful story. Very powerful.

Jo: Oh my gosh, I haven’t seen it. I’m going to go and watch that after.

Chris: Have you not seen it? Oh.

Jo: No, no.

Chris: It’s just raw and vulnerable and real, and you watch and you think, oh man. I have been
there. I sort of understand—well not sort of, you understand what he’s saying, and it’s like we’re talking about, ironically. Gives a nice bow to what we’re talking about.

It’s all about relationships and he’s just being real and is not putting on a show. He’s not putting on an act. He’s just communicating with his audience, which in those days was audio cassettes.

He was big in the ’80s and the ’90s. One of his recordings, he talked about his new cassette programming coming out. You mention cassette now to anyone under 30, they’d be like, ‘What’s that? Is that a new band? Hey, it’s the Cassettes, they’re live at the Staples Center. Come on, I love the Cassettes.’

I’m getting old, Jo.

Jo: That’s so true. No, and it’s true. Sometimes I say to my seven year old, ‘Oh, for goodness
sake, you’re like a broken record.’ ‘What’s a record? I don’t know what a record is.’

Chris: That’s hilarious. [inaudible 33:44]. For goodness sake, you’re like an MP3 that doesn’t
buffer. You’re like a non-buffering MP3. She’d be like, ‘Caris [SP], you’re like an MP3 that’s stuttering and not buffering.’ ‘Mom, what are you talking about?’ Exactly, just buffer more. That’s hilarious. I never thought about that. Dear old Caris. How is Caris?

Jo: She’s good, she’s great. Bless her. She’s 7 going on 27.

Chris: Seventeen, I bet. That’s scary.

Jo: Yeah, she is. Very independent. Don’t know where she gets that from. Good. Chris, that
was awesome.

Chris: My pleasure.

Jo: Thank you so much for the inspirational recommendation there. I’m going to go and
check out Jim Rohn. Go and check out lifehack.org. Ladies and gentlemen, to find out more about Chris Farrell, then just head to chrisfarrell.com.

In all honesty, you’re not going to have to do anything, because you’re going to be viewing this video, if you’re viewing this video on YouTube, there is a link underneath this video, which is going to take you straight through to my blog. On there are going to be all the links.

I’ll include the link to “Life Hack,” the link to Jim Rohn’s video, and the link, of course, to Chris Farrell’s membership.com, or chrisfarrell.com, to go and find out more about Chris. Plus, I’ll go put his Facebook page on there, as well, so you can go hassle him on Facebook.

If you’re watching this on my blog, then of course all the links are directly underneath this video. You can go and find out more about Chris and go and have a chat with him, he’s a lovely fellow. You can go and have a chat with him through these links.

That’s it, ladies and gentlemen. Thank you very much for attending the very first show of Jo Barnes’ Online Business Show. I should be really interested to look back in a year. This is exactly what Chris was saying by the way of just be prepared to get out there and try stuff and give it a go.

I bet you in a year’s time after I’ve been doing this for 52 weeks or so, I should look back at this first show and go, ‘Oh my God, why did I say that? What was that about?’

You have to just get out there and try these things and gradually, your skills develop. Don’t they, Chris? You just get better and better and better at what you do.

Chris: As the old business analogy goes, ready, fire, aim. General George Patton once said
“There’s never going to be a perfect time to execute a plan.” Never, there just isn’t. Execute it, and come back and refine.

Have it at a stage that it’s ready to deploy, but if you’re waiting for that perfect moment, look at Jo’s haircut. It’s never going to be perfect. We’ve been waiting here forever. She waited for her hair to look fabulous.

Just [inaudible 36:23], says he here with his 1980s haircut I’ve had for 20 years.

Jo: Hey, this is my cool, relaxed, Phuket, Thailand look.

Chris: You look fabulous.

Jo: Just before we go, I just want to tell you, can you see my backdrop there? I am in Phuket,
Thailand right now, and Chris is in a now dark, because the sun has been going down as we’ve been speaking, Los Angeles, Beverly Hills, Los Angeles, on a Sunday evening and I’m Monday morning.

Chris: There we go, yeah.

Jo: Technology. Got to love it.

Chris: I love technology.

Jo: Anyway. Ladies and gentlemen, I’m going to end the broadcast now. Thank you so much
for joining us, and I look forward to seeing you for our next Jo Barnes’ Online Business Show with another fabulous guest in a week or so. I’ll see you very soon.

Thank you so much, Chris. Thanks for joining us.

Chris: Jo, it’s been a pleasure. Thank you to those watching as well, and Jo, speak with you

Jo: Absolutely. Speak to you soon, take care.


What a gem Chris is! Now’s the time for you to take some ACTION! Please comment below and tell me 3 things;

1. What was your AHA moment in the interview?
2. What one piece of action are you now going to take because of what you heard on the interview?
3. When are you going to do it by?

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