Make It Happen Monday Episode 59 – Why Not Knowing Your Target Customer Will Cost You Both Time & Money

by | Feb 27, 2017

Welcome to Episode 59 of Make it Happen Monday!

Are you doing lots of marketing for your business, but not much works? Is it a case of throwing as many different things as you can at a wall, and just hoping something sticks?

If this sounds like you, then it’s likely that you haven’t defined your customer.

So many businesses simply don’t define their customers, and then they end up wasting lots of time and money trying various different marketing strategies.

Do you really know WHO your customer is?

When you can hone in on exactly who your customer is, and you know exactly who you are targeting, you’ll find this makes your entire marketing efforts much simpler…..and much more effective!

Whether it’s branding your website, content you produce, emails your write, social media posts you make …… everything becomes more targeted towards your ideal customers.

That’s the real joy of making sure you really target your market.

In this week’s Make It Happen Monday, I’m sharing with you the exact steps to how I define my ideal customer.

[Tweet “Why Not Knowing Your Target Customer Will Cost You Both Time & Money. Check out this weeks episode of Make it Happen Monday #MIHM”]

Watch Episode 59 Here

Read Episode 59 Here

Today, we are going to talk about why it is absolutely imperative that you define your ideal customer.

So many businesses simply don’t do this. What happens afterwards is that their marketing efforts degenerate into a case of throwing different things at the wall to see which one will stick.

This costs them an awful lot of time and money!

Why targeting your customer saves time and money


If you can hone in on exactly who your customer is, right from day one, and you know exactly who you are targeting, this will help you across your entire marketing efforts.

Whether it’s branding your website, content you produce, emails your write, social media posts you make etc.

Absolutely everything you do will be directly targeted to that ideal customer.

Now, you may be worried that targeting this ideal customer means you are cutting off all of these other people.

The simple fact is that really honing in your message and having huge clarity means that only the people who really need your products or services will find you.

That’s the real joy of making sure you really target your market!

Your challenge!


Your challenge this week, should you choose to accept it, is…

Define your target customer.

1) Define your business in one just sentence.

For example, my business is to help ambitious entrepreneurs globalize their business online. That’s exactly what I do! I help small businesses have the right online strategies to help grow their businesses worldwide.

And that’s it! It is super clear to me and therefore it is going to be very clear to my target market.

When you have that kind of clarity in your business, that message can be distributed easily and clearly throughout your brand and your messages.

2) Make a list of the ideal traits of your ideal customer, and traits you won’t tolerate.

Decide what kind of people you really want to work with. This is hugely important.

There is a massive market out there. You need to decide which segment you really want to go and work with.

I like to make a list of people with my ideal traits and values. For example, I like people who are action takers, open to change, ambitious, adventurous, and willing to move outside of their comfort zone.

At the same time, and as equally important, is to make a list of things you won’t tolerate with your clients or customers.

So, for me, it’s people who are stuck in a rut, people refusing to help themselves, people who are not going to spend any money, people who won’t invest in themselves, and won’t work out what their challenges and problems are.

Make your own list of what you won’t tolerate in your customers.

3) Find an image for this ideal customer.

With your ideal customer list, go to Google and find an image of your ideal customer.

I found this really fun! I actually found someone who I felt looked like they had all of the values and traits I put together in my list. This step helps you focus further.

4) Create your customer avatar.

With that customer image, create their avatar. What is their age? Marital status? Do they have children? Do they work? What kind of income do they bring in? What interests do they have? What do they do at the weekends? What do they look at on Facebook? What kind of things do they read?

The most important thing to think about is what their challenges are.

What are their biggest pain points? What are the solutions that you need to be able to come up with as a business to really help them with whatever their goals are?

Think about your products or services. How do they solve your customer’s challenges?

What kind of objections are they going to have? Thinking of all those things upfront will really help you as we move through this process and we go on to content marketing, advertising etc.

5) Write a letter to your ideal customer.

I find this technique really helps me bring everything together with complete focus and clarity.

Give your ideal customer a name and write a letter to them.

E.g. Hi Rob, my name is Jo, this is my product / service. I understand you. I understand your challenges, and this is how I can help you.

By writing a letter to this person, you will define exactly who you are talking to, and exactly what it is you are offering them.

The above exercises will really help you as, over the next few episodes, we are going to continue in this vein with who our customers are, how we can create awesome content, and how we can get these people to engage with our brand!


InfoGraph Ep59


What else can I do?

See the comments below? Post your letter to your ideal customer! Tell me who your ideal customer is. I’d love to hear from you!

Please share with your friends if you think this Make It Happen Monday episode has been useful and of course have an amazing week, live life on purpose and Make It Happen.

Thanks for watching.

Jo 🙂