Welcome to Episode 36 of Make it Happen Monday!
Published every Monday, this is my weekly video series helping you to blast through any barriers holding up your success in life and business and giving you weekly tips and inspiration to move forward to achieve your goals and dreams.
In last week’s Make It Happen Monday video, we talked about all the different areas of business you can get into.
This week, I’m starting with the first area: selling info products online.
There are about a million and seven ways to sell info products, but no matter which you choose, the process is going to be roughly the same.
Once you master this process, you’ll be able to get out there and make it happen regardless of your niche.
Watch Episode 36 Here
Read Episode 36 Here
Today, I want to talk about the first type of ‘online lifestyle businesses’. In other words, a business that allows you to work completely online, and therefore you can run from anywhere in the world
Last week, we talked about the six categories of online lifestyle businesses
This week we’re going to delve deeper into the first category, which is selling information products. Over the next 5 weeks, I’ll go further into the other 5 categories.
There are 7 key steps to building a successful business in any of these categories. There are some differences depending on the category, and I’ll go through these as we go through the weeks, but on the whole, the steps remain the same.
The 7 key steps to a successful online business
1) Decide what business you are in
Not just the category, but what do you actually do? Who are you? What challenges do you solve? What do you actually offer? What niche are you in?
2) Start building a list of potential customers
This is about creating some free gifts / compelling offers that will entice people to leave you their name and email address in order to receive.
The point of building a list is so that you can begin to build a relationship with all of these people who visit your sites, your social media pages, etc.
3) Create an introductory product
In other words, as people come through your funnel and download your free gifts, make an offer, an intro product that says, “Hey, I’ve got something here that might help you / solve a challenge / solve a problem, and it’s at a great low price.”
Now, this step can come later. It can be interchanged with step 4. But I like how it gets people used to that fact that I am going to be selling stuff and that I’m actually a business.
4) Continue to build your authority through an authority platform
This could be blogging, video marketing, podcasting, whatever you want to do to grow your brand and build your authority.
5) Build your asset base
In other words, what are you actually selling? Are you selling video products? Are you selling membership sites, audio products, webinars, eBooks etc? What type of information products are you actually selling?
6) Master getting new visitors to your authority platform
This could be through content distribution, networking, other people you know, or via paid media.
However, you want to do it, you need to master it so that you got a steady stream of traffic coming through your free content, through your funnel, and through your paid content.
7) Add other streams of income as you grow
Selling information products
The business of selling information products is one that many people think of when talking about having an online business. It’s something I’ve done quite successfully over the past few years.
The major problem most people have in creating this type of business is deciding which market or niche to get in to.
It’s quite possibly the most important step, and also the most daunting!
I get a lot of emails saying “You know, Jo, I really don’t know what niche I should get into. I don’t know what to offer. I don’t know what I can go out there and give people.”
I also see a lot of people setting up websites with “I’m going to teach you how to make money online.”
This simply does not work. Unless you have a proven and successful business, or a track record of creating a successful business, you can’t go out and say I’m going to show you how to make money.
Because you don’t know how to do it yourself yet!
The best way to get started is to pick something that:
a) you can master and become an expert in
b) where there is a challenge in the marketplace / niche, a problem that you can solve.
It’s about being specific.
For example, in the business niche, I see too many people focusing on all the online tools available to grow a business e.g. paid advertising, search engine optimisation, social media, blogging etc.
Instead, pick one area that you can become an expert in.
E.g. You could become an expert in social media. You can create a business teaching other people and other businesses how to use social media.
You could go deeper and pick individual social media platforms. How about becoming an expert in Facebook? Or Twitter, Instagram or Snapchat?
You could go even deeper within each of these platforms and pick a single element within a platform.
You could become an expert in Facebook ads, or Instagram business pages, or Twitter ads etc.
Outside of social media, you could become an expert in Google PPC, display networks, Bing ads, or other traffic sources.
You could become an expert in blogging, podcasting, or video marketing.
You could teach people how to become a self-published author. You could become an expert in helping people build websites, landing pages, or graphics.
It’s all about being specific. Perhaps you are a Photoshop expert. You can teach people how to use Photoshop and create their own graphics.
Maybe you’re somebody who has sold books on Kindle and can teach people how to become a Kindle eBook seller.
There are a multitude of different skill sets that are required to grow a business online. You can pick anyone of these, become an absolute expert in that, and build a business around that specific niche.
Outside of online marketing, you could go into dating, health, fitness, gardening, home decoration, beauty, fashion, finance, investing, parenting, sports, music, homeschooling, travel, pets, meditation……. The list goes on.
There are a million niches out there. It’s all about helping people with specific elements within those niche.
Building a community
Once you’ve decided on the area you want to become an expert on, you need to build and nurture a community around you.
The key aspect is finding out the challenges and problems that this community has. This is as simple as just keeping your ears to the ground and listening to what they have to say……in comments, forums, surveys etc.
Once you have this information, you can create products to sell that give solutions to these problems your community or your niche has.
Your challenge this week, should you choose to accept it, is…
Decide on your niche:
1) Find a specific area you can become an expert in
So, don’t become an expert on dating. Become an expert on dating advice for women in their 50’s, or how to create the perfect online dating profile etc.
Don’t become an expert in gardening. Become an expert on how to grow herbs on a windowsill, grow your own vegetable patch etc.
In other words, niche down. Find a specific skill that you can become an expert on.
2) Don’t rely on just your passions!
Yes, it’s important to enjoy the niche you want to become an expert on. But the key is to find a niche where people are having challenges and problems that you can solve.
You may love herb gardening, but you need to find out if there are lots of people out there who are having problems with growing herbs.
If there are no problems or challenges in a particular niche to solve, you can’t create an information products business around it.
Once you’ve watched the video, I’d love to hear from and about you.
Tell me, in the comments below:
What do you do? Who do you serve?
Sharing your story could create a huge “AHA” moment for other visitors to this post, so we’d love to hear from you.
Please share below.
Thanks for watching.
Have an amazing week, live life on purpose and make it happen.