Welcome to Episode 29 of Make it Happen Monday!
Published every Monday, this is my weekly video series helping you to blast through any barriers holding up your success in life and business and giving you weekly tips and inspiration to move forward to achieve your goals and dreams.
If you have a social media presence (any at all) you’ve likely dealt with “trolls.” These are the people that fire off negativity like cannons. They leave rude comments, call you terrible names, and insult your ideas with fake authority.
Once you start to see success in your online business, it’s likely that you’ll deal with trolls on a regular basis.
Sometimes you may be tempted to give in to their comments, believe what they say, or get down on yourself. But I have a better idea!
In this week’s Make It Happen Monday, I’m talking about how to deal with trolls online.
Watch Episode 29 Here
Read Episode 29 Here
In today’s episode, I want to talk about trolls and how to deal with them.
If you’ve been following these Make It Happen Monday videos for a while, you’ll know I’m always encouraging you to comment below in the comments section.
I love talking to you. I love hearing about your thought processes. So, as always, I’d love to hear from you this week too!
However, please be nice, because today I’m talking about dealing with trolls!
What are trolls?
I really don’t know why the word ‘troll’ was coined in….. does it come from “Billy Goat Gruff and the Troll?” Were they called trolls underneath the bridge?
Anyway, most people will know what I mean when I say trolls in the online context.
For those who don’t, trolls are people who are incredibly negative towards you or about something you’ve done. It could be on a blog post, a video, a social media post etc.
In fact, I’ve never seen so much nastiness and meanness from people as I have seen on social media – it blows my mind when I actually see some comments.
Maybe it’s not so bad for us grownups as we’re a bit wiser and can take it. But for the kids and teenagers? I really feel for them!
I’ll certainly be talking at great length with my nine-year-old as she gets older. It’s likely she’ll come across it and I don’t want her to be negatively affected. And neither should you.
My experience with trolls
I first started online a number of years back doing stuff with Facebook and fan pages. I’d launched my first course and was getting a bit of a name for myself.
One day, this guy approached me with a piece of software that he wanted me to use. He seemed like a really nice guy. We had a couple of chats on Skype.
Ultimately though, I didn’t want to use his software as I wasn’t really that impressed. I had some software I was already using.
I was super nice about it and just said, “Look, I really appreciate it. Thank you very much but I don’t really want to use it.”
Now, the reason he wanted me to use his software is because he’d hoped I would tell everybody about it and he would get extra exposure to my audience.
I would have given him this anyway. I’ve always been generous in my accolades. I had no hesitations in telling people about him and getting him exposure.
Before it got to that, however, the minute I said I didn’t want to use his software, he started trolling me!
Everywhere I went, there he was making really nasty comments. He sent people messages. He was writing nasty stuff all over my Facebook posts. He was telling people I was a scam artist and I was going to rip them off. I remember literally being in tears!
This was my first foray into online marketing and this guy was completely crucifying me at every single opportunity! There was not much I could do about it either.
I ignored him and, eventually, he got bored and disappeared.
Typically, a year later I saw a post where he’d done some kind of program or course, and he’d ripped everybody off. I wasn’t surprised. He’s that kind of character.
Since then, I have had the odd run-in. I’m making videos. Some people love them. Some people hate them. I’ve had people who’ve told me I’m a load of rubbish. I’ve had rude e-mails, negative comments, etc.
How to deal with trolls
Running an online business means being out there and getting exposure. If you stick your head above the parapet, you are going to get fired at!
It’s an unfortunate and unavoidable side effect of being a public figure. I’ve spoken previously about how you can run a successful business without being a public figure.
But even if you’re not showing your face anywhere online, it’s still not nice to hear hurtful things about your business or brand. So, it’s critical that we learn how to deal with trolls.
The best advice I can give you is DELETE!
When I first started online, I wanted to answer everybody and justify every action.
“No, no, no! You have me wrong. I’m not a scam artist. I’m not going to rip you off!”
It’s a natural reaction. I wanted people to see my integrity and know I only have good intentions. This is completely naïve.
You don’t have to justify yourself on social media.
If somebody attacks you on your page, blog, video etc, and they’re just being nasty and miserable, delete, delete, delete!
Your challenge this week, should you choose to accept it, is…
1) Know that you WILL be trolled at some point
Forewarned is forearmed, as they say. Every business, every brand and every celebrity you’ve ever seen has been trolled at some point. Even charities get trolled!
Understanding that it’s going to happen means that, when it does, it doesn’t come as a surprise (like it did with me) and it will affect you far less.
There are some nasty, miserable, unhappy people out there who blame the world and his wife that they are not getting anywhere in life.
You don’t need that negative energy in your life. You ARE going places. You ARE making things happen!
2) ‘Delete’ and ‘Block’ are your best friends!
In this day and age, not only can you delete comments, you can block a person from leaving further comments.
The other day, one guy commented on one of my “Make it Happen Monday” videos. I don’t want to swear but he said, “What a load of bollocks.”
Fine, you don’t like my stuff. Fair enough. Delete. Block. End of story!
OK, that’s pretty light behaviour for a troll. He’s entitled to his opinion, but I didn’t want that on my page. Delete. Block!
You can do it on every social media site now.
Don’t give trolls a second chance. Don’t engage with them and try to justify yourself.
If somebody gives you hell, delete, block, and mentally move on.
You’re not going to please everybody. You’re not going to make everybody happy.
3) Differentiate between constructive criticism and trolls
Not everyone that says something negative is a troll. When someone gives you constructive criticism on your business or your approach, take it on the chin. Deal with it. Approach it well.
Be a good business person. Take this feedback as it’s going to help you grow.
How can you tell what is constructive criticism? Have they dealt with it in a mature and effective manner? Is it helping your business, even though it’s a criticism? Is it justified?
You can tell the difference as trolls are just mean for mean’s sake! There’s no ‘meat’ to their criticism. They give no real evidence of what they are criticising. They just gain pleasure in being nasty!
Take no prisoners. DELETE. BLOCK. Gone! You don’t need it.
Remember, if you are out there rocking it and getting criticism, it means you’re doing something right. It means you’re making a difference and making things happen!
You are awesome! Just keep on being you.
Once you’ve watched the video, I’d love to hear from and about you.
Tell me, in the comments below:
How have you dealt with trolls online?
Sharing your story could create a huge “AHA” moment for other visitors to this post, so we’d love to hear from you.
Please share below.
Thanks for watching.