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Perhaps you’re a social media manager, run FB Ads, build websites or manage email marketing and communications for clients like the lovely Helen who asked – ‘do you have any tips on creating content for those of us in a service based business.?’
‘E.g, I do email marketing for small businesses but they don’t want to know about email platforms they want to hand that over (hopefully to me) so what kind of content could I create for them?’
Great question Helen and in todays episode I’m going to give you my top 7 ways to generate an endless supply of content ideas, regardless your business type, niche or target market! 🙂
Without a doubt one of the most important things we need to do as online business owners is to build an audience no matter what business you are in.
Whether you sell services, products, courses, books, sponsorship. I haven’t come across an online business model yet that does not require you to build an audience of some kind.
And the best way to build your audience is through super valuable content.
By valuable I mean either; educational, entertaining, inspiring or solving a problem (or all of the above). Most content falls under one or a mix of those categories.
But how do we keep coming up with valuable content ideas day after day, week after week?
Well my friend you do not have to do it alone!
In this generation of big data, all the inspiration you need is at your fingertips.
Here are my 7 awesome ways to help you generate an endless supply of content ideas no matter your niche or target market!
The internets biggest Q & A site, simply type your keyword into the search box and see what questions pop up.
When I typed ‘email marketing’ here’s what came up;
Do you think email marketing is important for your business?
When is the best time of the day to send out e-mails for maximum response rate and visability?
What is a successful cold email marketing strategy?
What is the biggest nonsense in email marketing?
Email Marketing: What are some free alternatives to mailchimp or Aweber?
A constant supply of interesting questions, you can answer via your content, asked by real people!
There are so many specific interests groups on FB with people engaging and asking questions everyday.
When I type in ‘email marketing’ to FB and hit ‘groups’, there are communities with anything from a few hundred to tens of thousands of members.
You can bet your bottom dollar there are interesting discussions and questions being asked in some of those that you can use for inspiration.
An endless supply of content inspiration, type your keyword into the search bar and see what pops up!
Email Marketing Secrets
Email Marketing for Beginners
Best Email Marketing Software
And the list goes on and on.
If you add some more keywords such as ’strategy’ or ‘tips’ you get even more results;
Email Marketing Strategies With Copying
Email Marketing Best Practices & Tips 2019.
So many titles you can tweak and make your own for your blog posts, podcasts, FB Lives etc.
Type your keywords in Google and see what comes up.
The term ‘email marketing’ brings up thousands of pages of ideas, instantly showing you what makes the SEO grade also, which is handy.
All you have to do is work out how you can make your content better and tweak then title to make it relevant to your business and your audience.
For example, the top ’non paid for’ result for email marketing is;
‘Email Marketing Made Simple’
So your post might be;
‘Email Marketing Made Simple for Online Coaches’ or
‘Email Marketing Made Simple for Fitness Professionals’
Depending of course on your target market.
Who do you admire in your niche?
Which site / brand would you most like to emulate (in your own unique style of course)?
Make a list of sites you enjoy visiting and use these as a content source of inspiration when your ideas have run dry.
Don’t ever be a copy cat of someone else, but there’s no harm in getting ideas from the content they’re creating.
Also look at the comments from their community. What questions are they asking? What is it your target market want to know?
Type your search term into Apple Podcasts and you’re guaranteed to find a plethora of podcasts pertaining to your niche.
You only need to subscribe to one good one to generate hundreds of potential ideas. (Although feel free to subscribe to more)
You can look at their titles, or listen to the episodes and create a few ideas per episode depending on the subject matter etc.
By now you should have hundreds of ideas, but if the well has really run dry, then use one of the sites below to help you come up with some super groovy titles.
Just type in your main keywords and let the site do the work for you!
So there you have 7 practical ways for generating content ideas no matter your business type, niche or target market.
By now you should have hundreds of ideas for interesting and valuable content.
You may even be overwhelmed with ideas!
If that’s the case my bonus tip is to create your content ideas in topics clusters.
So for example you may have clusters such as;
Getting started with email marketing (for beginners)
Email marketing platforms (technical info)
Email Marketing strategies, tips, practices
Case Studies / examples
Then group your titles & ideas into the different clusters, to keep you organized and focused.
Lastly now you have your list of content ideas go back and watch ‘Episode 105 – Creating a Super Simple Content Strategy’ to see how to now create an ongoing strategy of creating and publishing your content in order to grow a huge audience of raving fans!
I do hope this weeks episode has been super useful.
I love receiving your questions, so do please let me know if you have anything you’d like me to cover in a future episode in the comments below!
Have an amazing week, Live Life on Purpose and of course – Make It Happen! 😀
Never leave the scene of learning without taking massive action! What can you do today to start generating content ideas for your business?
Just utilise one of these tips today and create a list of 3 blog posts, videos or podcast ideas for your niche / target market. Decide your deadline to create and get cracking!
Go for it my friend! 😀
Please share with your friends if you think this Make It Happen Monday episode has been useful and of course have an amazing week, live life on purpose and Make It Happen.
Thanks for watching!