Jungle Scout vs Helium 10: Which is Best for Amazon Sellers in 2023?

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Jungle Scout and Helium 10 are two popular Amazon FBA software programs that help Amazon sellers to find the most profitable product ideas, perform keyword research, track products, request product reviews, and more.

Both programs offer a set of tools for different purposes. While some of the tools perform similar functions, a few are unique to each product.

If you are mulling the idea of selling on Amazon, choosing the right research tool is crucial to your Amazon business success, so this Jungle Scout vs Helium 10 comparative review will help you to select the best research tool for your business.

Quick Takeaways:

  1. Accuracy Matters: When estimating sales, Jungle Scout outperforms Helium 10 with 84.1% accuracy, reducing financial risk.
  2. Data Precision: For precise search volume data, Jungle Scout is the go-to tool with 10.9% deviation, while Helium 10 lags behind with a 58.3% deviation.
  3. User-Friendly Interfaces: Both tools offer intuitive interfaces, making them accessible to sellers of all levels of experience.
  4. Product Research: Jungle Scout’s Product Database is perfect for beginners, providing comprehensive data on potential products.
  5. Keyword Research: Both tools offer powerful keyword research capabilities with various filters and features.
  6. Sales Analytics: Jungle Scout and Helium 10 provide detailed insights into your Amazon business, ensuring informed decisions.
  7. Unique Features: Helium 10 stands out with tools like Refund Genie, Adtomic, Audience Polls, and Alerts for advanced Amazon PPC management.
  8. Convenient Browser Extensions: Jungle Scout supports both Firefox and Chrome, while Helium 10 offers an advanced Chrome extension.
  9. Budget-Friendly Options: Jungle Scout generally offers more cost-effective plans, perfect for budget-conscious sellers.

Jungle Scout vs Helium 10: TL;DR

Jungle Scout

Helium 10

Purpose: Find profitable products and opportunities to maximize profits.

Purpose: Find profitable products and keywords to increase visibility and profits.

Target Audience: Amazon Private Label Sellers.

Target Audience: Amazon Private Label Sellers.

Unique Features:

  • Supplier Database
  • Promotions/Product Launch
  • Opportunity Score

Unique Features:

  • Refund Genie
  • Adtomic
  • Audience Polls
  • Alerts for listing fraud

Core Features:

  • Product Research Tool
  • Keyword Research Tool
  • Keyword Tracker
  • Listing Optimization
  • Sale Analytics
  • Review Automation
  • Inventory Manager
  • Product Tracker

Core Features:

  • Product Research Tool
  • Keyword Research Tool
  • Keyword Tracker
  • Listing Optimization
  • Sale Analytics
  • Review Automation
  • Inventory Manager
  • Product Tracker

User Interface: Easy and intuitive

User Interface: Simple and intuitive

Free Plan: None

Free Plan: Available with limitations

Pros of Jungle Scout:

  • Comprehensive product research with sales history, price, reviews, etc.
  • Find profitable niche opportunities with Opportunity finder.
  • Keyword research with unique scoring for effective ranking.
  • Keyword tracking over time to find the ones that influence visibility.
  • Supplier database and tracking to find and manage reliable suppliers.

Pros of Helium 10:

  • Keyword research with an organized spreadsheet for easy research.
  • Reverse engineering of competitor strategies to find competitor keywords.
  • Black Box to find profitable with low competition but high demand.
  • Refund Genie prevents losses with automated refund management.
  • Monitors listings for fraud, alterings, and hijacks.

Helium 10 vs Jungle Scout: Detailed Comparison

Helium 10 vs Jungle Scout comparison breakdown by features:

  • Sales estimate accuracy
  • Search volume accuracy
  • User interface
  • Product research tools
  • Keyword research tools
  • Sales analytics
  • Unique tools
  • Chrome extension
  • Pricing structure

Jungle Scout vs Helium 10: Sales Estimate Accuracy

The more accurate the sales estimates, the more chance you can sell out your inventory completely. Unfortunately as with most software programs 100% accurate estimates are impossible.

screenshot-of-the-comparative-study-of-sales-estimates-accuracy-percentage-of-jungle-scout-and-helium-10

Jungle Scout:

Jungle Scout offers more accurate sales estimates than Helium tools. Jungle Scout can estimate sales with 84.1% accuracy, putting the error margin at 15.9%. This means there’s roughly a 16% chance that your listing will underperform, and your inventory may sell only half or fail to sell.

Helium 10:

Helium 10 offers 74% accuracy, putting the error margin at 26%, which means there’s a 26% chance that your listing will underperform with fewer sales, increased costs, or less revenue.

Winner: Jungle Scout because of lower error margin resulting in potentially lower financial risk.

Helium 10 vs Jungle Scout: Search Volume Accuracy

A proper estimate of keyword search volume is necessary to gauge user demand.

Amazon has something called Search Query Performance (SQP) for brands registered with Brand Registry. SQP is Amazon’s search volume data.

Comparing Jungle Scout’s and Helium 10’s data against SQP will show us which Amazon research tool gives more accurate data.

screenshot-of-the-comparison-of-keyword-search-volume-estimates-of-jungle-scout-and-helium-10

Jungle Scout:

Jungle Scout ran a keyword search for reusable dog pee pads for its own brand Jungle Creations, and compared the results against Amazon SQP data. There was a 10.9% deviation.

Helium 10:

Helium 10’s data for the same keyword search was off the charts. The search traffic statistics for several linked terms were either grossly exaggerated or understated. Overall, there was a deviation of 58.3%.

Winner: Jungle Scout because it has greater data accuracy.

Jungle Scout vs Helium 10: User Interface

Regardless of the research tool you employ, its user interface and functions need to be intuitive and easy to use.

Jungle Scout:

screenshot-of-jungle-scout-user-dashboard-interface

Jungle Scout’s interface is one of the simplest you can find. They have left navigation where all their tools are grouped and arranged according to their uses. You’ll find broad groups like Find Products, Keywords, Find Suppliers, etc.

Helium 10:

screenshot-of-helium-10-user-dashboard-interface

Helium 10 has a similar interface with tools grouped in broad categories. Some of their tools have fancy names, but that’s not a big concern because they have alternative text explaining their usage.

Winner: It is a tie because both have an intuitive interface.

Learn How to Build Your Own 7-Figure Amazon FBA Business

Part of the Junglescout suite of excellent FBA tools, the learning academy is a comprehensive video training library containing hours of content, including training videos, webinars, and interviews with successful Amazon sellers.

Whether you’re just starting your business, or growing your brand, get expert training from Amazon sellers without the hefty price tag.

Jungle Scout vs Helium 10: Product Research Tools

Finding profitable product ideas is the crux of building a successful Amazon online business. Both Jungle Scout and Helium 10 have tools for product research.

Jungle Scout:

screenshot-of-jungle-scout-product-database-tool

Jungle Scout offers a tool called Product Database that you can use to browse through Amazon’s product catalog. There are various filters that you can use to narrow down your search.

Once Jungle Scout finds some products for you, it will display data on monthly product sales revenue, monthly sales volume, rank, price, etc.

Helium 10:

screenshot-of-helium-10-black-box-tool

Helium 10’s product research tool is known as Black Box. It is much more extensive, making it a little complex for new sellers.

However, in the hands of advanced users, Black Box can be a very powerful tool. It has a range of filters that you can use to narrow down your product search.

If you’re familiar with Google Keyword Planner, you’ll perhaps find Blackbox easy because of a similar design approach.

Once Black Box finds the products, it will display various sales data along with the review count.

Winner: Jungle Scout because it is straightforward and suitable for people new to the Amazon FBA business.

Jungle Scout vs. Helium 10: Keyword Research Tools

Finding high-ranking keywords is essential for a successful Amazon SEO strategy. Both Helium 10 and Jungle Scout offer powerful keyword research tools.

Jungle Scout:

screenshot-of-jungle-scout-keyword-scout-tool-for-keyword-research

Jungle Scout’s keyword tool known as Keyword Scout can help you to find keywords most important for your listings and Amazon PPC campaigns. There are various filters that you can use to get the desired results.

Plus, you can even check the historical search volume data for each keyword. There is a reverse ASIN search feature within the tool to find competitors’ keywords.

Helium 10:

screenshot-of-helium-10-cerebro-a-competitor-keyword-spy-tool

Helium 10 provides two keyword research tools: Cerebro and Magnet.

Cerebro is a competitor keyword spy supporting reverse ASIN searches. Similar to Keyword Scout is Magnet. It can generate keyword ideas depending on the provided term.

Magnet resembles Google Keyword Planner in appearance and features multiple filters. It can also display the historical search volumes for related keywords.

In my opinion, it was unnecessary to separate Cerebro and Magnet.

Winner: It is a tie. Both are powerful.

Jungle Scout vs Helium 10: Sales Analytics

Studying business performance is crucial for success as an Amazon seller. Both Jungle Scout and Helium 10 have sales and profits analytics.

Jungle Scout:

screenshot-of-jungle-scout-sales-analytics-tool

Jungle Scout has a robust sales analytics feature where you can analyze total sales, profits, ROI, net margin, etc. The tool offers both product-level and high-level information that can be crucial for making vital business decisions.

Helium 10:

screenshot-of-helium-10-sales-analytics-dashboard

Helium 10 provides detailed sales analytics that you can find in the Profits tab of the dashboard. You can check store performance for different dates (supports custom dates) and check sales trends (increasing or declining).

Winner: Tie because both offer detailed information on your Amazon account health.

Learn How to Build Your Own 7-Figure Amazon FBA Business

Part of the Junglescout suite of excellent FBA tools, the learning academy is a comprehensive video training library containing hours of content, including training videos, webinars, and interviews with successful Amazon sellers.

Whether you’re just starting your business, or growing your brand, get expert training from Amazon sellers without the hefty price tag.

Helium 10 vs Jungle Scout: Unique Tools

Both platforms offer a set of unique tools that will help you to start and grow a successful Amazon FBA business.

Unique Jungle Scout Tools:

  • Jungle Scout Supplier Database: This tool allows you to connect with reliable global suppliers and even get an idea about your competitors’ costs. There is a tracking feature to help you manage multiple suppliers at once.
  • Jungle Scout Promotions: You can use this tool to create new promotions using existing active listings on Amazon. You can set the promotion end date, discounts, and coupon codes directly from inside the Jungle Scout web app.
  • Opportunity Score: Helps to quickly determine a winning product with a proprietary score using demand, listing quality, and competition.

Unique Helium 10 Tools:

  • Refund Genie: It will scan your account and automatically check for FBA reimbursement opportunities. It can also estimate refunds and track outstanding refunds owed to you.
  • Adtomic: Is an AI-powered Amazon advertising platform that aids in optimizing PPC ads. It even provides keyword bidding suggestions, eliminating the need for sifting through excel reports.
  • Audience Polls: Allows you to gain valuable customer insights before launching a product.
  • Alerts: Provides instant notifications for fraud, hijacking activity, and listing altering. Also, it prevents fraudulent products from devaluing your Amazon brand.

Winner: Helium 10 probably just pips the post here due to it’s Amazon PPC capabilities. Jungle Scout did acquire Downstream, an advertising and analytics software program, but for now that is separate from Jungle Scout and as such would need to be purchased separately. With Helium 10, Adtomic is part of it’s overall suite of tools.

Jungle Scout vs Helium 10: Chrome Extension

Both platforms offer browser extensions to help with Amazon research.

Jungle Scout:

screenshot-of-jungle-scout-chrome-extension

Jungle Scout has a browser extension for both Firefox and Chrome. The extension helps to evaluate new opportunities, request reviews, and forecast product sales. Its free Chrome extension will display valuable product insights directly on an Amazon product page.

Helium 10:

screenshot-of-helium-10-chrome-extension

Helium 10 has an extension only for the Google Chrome browser. The extension gives access to Helium Xray to find multiple profitable product opportunities at once. It also includes an ASIN grabber, a profitability calculator, and a review downloader.

Winner: Jungle Scout because it provides an extension for Firefox, but both Jungle Scout and Helium 10 browser extensions have advanced features.

Jungle Scout vs. Helium 10: Pricing

When starting your new Amazon business, the last thing you want is extra costs weighing you down, however it’s important to view a tool such as Jungle Scout or Helium 10 as an investment into your business, as they’ll be invaluable resources to help you grow your business. Your goal, therefore, is to ensure you make the best investment!

Jungle Scout Pricing Plans:

screenshot-of-jungle-scout-pricing-plans-page

Jungle Scout pricing is simple. They have three plans, all of which have a 7-day money-back guarantee.

Lite: Costs $49 per month for a monthly billing cycle.
  • Track up to 20 products.
  • Receive up to 500 sales estimates a month.
  • Enjoy up to 3 searches a day with Product Database, Keyword Scout, Jungle Scout Opportunity Finder, and Supplier Database.
  • Historical keyword data and product tracking for 1 month.
  • Access Sales Analytics.
Suite: Costs $69 per month for a monthly billing cycle.
  • Track up to 150 products.
  • Receive up to 1,000 sales estimates a month.
  • Enjoy unlimited searches a day with Product Database, Keyword Scout, Opportunity Finder, and Supplier Database.
  • Historical keyword data and product tracking for 3 months.
  • Access Sales Analytics and Advertising Analytics.
  • Track rankings of up to 3,500 keywords.
  • Access to Listing Builder. (With the utilization of OpenAI’s ChatGPT technology, the listing builder can quickly generate compelling product listing content based on the top keywords)
Professional: Costs $129 per month for a monthly billing cycle.
  • Track up to 1,000 products.
  • Receive up to 1,500 sales estimates a month.
  • Enjoy unlimited searches a day with Product Database, Keyword Scout, Opportunity Finder, and Supplier Database.
  • Historical keyword data and product tracking for 6 months.
  • Access Sales Analytics and Advertising Analytics.
  • Track rankings of up to 5,000 keywords.
  • Access to Listing Builder.
  • Enjoy priority onboarding.

They also have separate Packages called Start-up Suite and Enterprise Suite. The Start-up Suite is a 3-month plan that costs $189. The Enterprise Suite is a 6-month plan that costs $349. If you need enterprise solutions, you can contact them for custom pricing based on your requirements.

Helium 10 Pricing Plans:

screenshot-of-helium-10-pricing-plans-page

Helium 10 has 4 pricing plans and one free plan. The free plan has very limited usage. You will mostly be restricted to the Chrome browser extension.

Starter Plan: $39 a month for a monthly billing cycle
  • Limited access to Cerebro and Magnet.
  • 20 uses for Black Box and 30 days of Trendster data, but full access to Xray.
  • 6 uses of Index Checker and 2 uses per month for Listing Analyzer.
  • Alerts for up to 2 ASINs and limited access to Refund Genie, but no review request automation.
  • Tracks up to 20 keywords and limited market tracker for 1 market.
Platinum Plan: $99 a month for a monthly billing cycle
  • Full access to Cerebro and Magnet for Amazon, but limited access to the tools for Walmart.
  • Complete access to Black Box, Xray, and Trendster data.
  • 150 uses per month of Index Checker and 50 uses per month for Listing Analyzer.
  • Alerts for up to 100 ASINs and limited access to Refund Genie. 5,000 emails/month for review request automation.
  • Tracks up to 2,500 keywords and limited market tracker for 3 markets.
Diamond Plan: $249 a month for a monthly billing cycle
  • Full access to Cerebro and Magnet for Amazon and Walmart.
  • Complete access to Black Box, Xray, and Trendster data.
  • 300 uses per month of Index Checker and 150 uses per month for Listing Analyzer.
  • Alerts for up to 300 ASINs and limited access to Refund Genie. 15,000 emails/month for review request automation.
  • Tracks up to 5,000 keywords and market tracker for 5 markets.
  • Access to Adtomic.
Elite Plan: $399 a month for a monthly billing cycle
  • Full access to Helium 10 suite.
  • Networking with world-class sellers.
  • Expert training for high-level hacks.
  • In-person quarterly workshops.
  • Access to Elite Facebook Group and Slack Channel.

Winner: Jungle Scout generally has cheaper plans except for the entry-level Lite Plan which costs $10 more than Helium 10’s entry-level Starter plan.

Jungle Scout vs. Helium 10: Summary

Jungle Scout and Helium 10 are two powerful Amazon FBA software programs. Both of them have the same core features but they also have unique features that cover different aspects of selling on Amazon.

Both Jungle Scout and Helium 10 can assist you in every stage of your selling journey. But Helium 10 has a steeper learning curve and with more advanced features.

Jungle Scout also has premium features that will give you an unfair advantage over your competitors. However, Jungle Scout is much easier to use and is a lot cheaper.

Explore Jungle Scout today with this exclusive up to 30% off discount offer! Risk-free and comes with a 7-day money-back guarantee.

Jungle Scout vs. Helium 10: FAQ

Which is better, Helium 10 or Jungle Scout?

Helium 10 has more tools than Jungle Scout, but most of them are just glorified excel formula. However, there are some useful and unique tools available on both platforms. In my opinion, Jungle Scout is superior to Helium 10 in data accuracy for both sales estimates and keyword search volume estimates.

Which offers the best accuracy data?

To determine which tool offers the best accuracy for data, it’s essential to consider your specific needs and goals. Helium 10 and Jungle Scout both provide valuable insights, but Jungle Scout’s 84.1% accuracy rate suggests a higher precision level in its data, making it a potentially better choice for more reliable market research and decision-making.

What is Jungle Scout Academy?

Jungle Scout Academy offers over 150 hours of bite-sized step-by-step tutorials on how to both use their tools efficiently, and start and grow your Amazon business. Only users with an active Jungle Scout subscription have access to the Academy.

Is Helium 10 suitable for new Amazon sellers?

Though Helium 10 is less accurate than Jungle Scout, it is still incredibly powerful Amazon FBA software. When properly used, it can perform magic. However, the sheer number of features and their complexity makes the tool more suitable for advanced users. On the contrary, Jungle Scout is suitable for both beginners and intermediate users.

What is the purpose of Jungle Scout?

Jungle Scout is designed to help Amazon sellers discover profitable products, track competitors, and manage their entire selling process. The platform offers a range of tools, including a Jungle Scout supplier database, which makes it easier to source quality products. The overarching aim is to simplify the complexities of Amazon selling.

Can you get Jungle Scout for free?

While Jungle Scout doesn’t offer a completely free plan, it does provide a limited-time free trial. This is an excellent opportunity to get a taste of what the software has to offer. However, you’ll find the full suite of features, like the Jungle Scout supplier database, only available in their paid plans. It’s a good idea to consider the jungle scout cost as an investment in your online business venture.

Does Jungle Scout have a Chrome extension?

Yes, Jungle Scout does offer a Chrome extension, making it super convenient to research and analyze products directly on Amazon’s website. The extension integrates seamlessly with your browsing experience, giving you immediate insights into market trends, competition, and profitability.

What is Jungle Scout’s refund policy?

Jungle Scout offers a 14-day money-back guarantee. If you’re not satisfied with the service, you can claim a Jungle Scout refund within this period. However, be sure to read the terms and conditions, as some limitations apply.

Are there any websites like Jungle Scout?

Yes, there are several websites like Jungle Scout that offer similar functionalities. Helium 10 is a prominent example. It’s a robust suite of helium tools aimed at Amazon sellers. Depending on your needs, software like Jungle Scout and Helium 10 provide different features and pricing models that could better align with your business objectives.

What is better than Jungle Scout?

Each seller tool uses a proprietary algorithm to estimate sales figures, and the accuracy of sales data varies throughout tools.

Some Jungle Scout alternatives, like Helium 10 and AMZ Scout, are renowned for their rather accurate sales projections, even though no tool can guarantee 100% accuracy in sales data.

Before choosing one, it’s critical to evaluate the accuracy of several tools by comparing them side by side and reading user evaluations.

Is Jungle Scout worth the money?

Absolutely! Whether you choose the Professional, Suite, or Basic pack, Jungle Scout is well worth the money due to its extensive service offering and capabilities.

What is Jungle Scout and Helium 10 in?

Jungle Scout and Helium 10 have unique features for Amazon listings. As you create your listing, both may sync straight to Amazon and provide your listing optimization score.

About the author

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. Also as an Amazon Associate I earn from qualifying purchases. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊

2 responses to “Jungle Scout vs Helium 10: Which is Best for Amazon Sellers in 2023?”

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2 thoughts on “Jungle Scout vs Helium 10: Which is Best for Amazon Sellers in 2023?”

    • Helium 10 Black Box is a powerful tool designed to help Amazon sellers find profitable product ideas to sell on the Amazon marketplace. It uses advanced algorithms to analyze and provide insights on a massive database of Amazon products, allowing sellers to identify high-potential product opportunities.

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