Is Jungle Scout Worth It in 2023? A Review of the Best Amazon Tool

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A friend who’s considering selling on Amazon recently asked me, ‘is Jungle Scout worth it?‘ ‘Worth what?‘ I replied. Worth the thousands, perhaps millions of dollars you’ll likely make on the Amazon marketplace if you have the right product and the right market intelligence to help you succeed?

Quite frankly Amazon is a jungle. Literally! As an Amazon FBA seller, it’s crucial to have the right tools to navigate the challenging terrain of this online marketplace.

In this blog post, we’ll embark on an expedition into the depths of Jungle Scout, the most renowned Amazon FBA research tool on the market.

Along the way, we’ll uncover the truth behind its worth and help you make an informed decision about whether it’s the right tool to help you thrive on your Amazon FBA journey.

Quick Takeaways:

  1. Purpose of Jungle Scout: Jungle Scout is a comprehensive toolset designed to help Amazon FBA sellers find profitable products, research keywords, and estimate sales and profits. It’s much more than just a single tool.
  2. Ease of Use: Jungle Scout offers a user-friendly interface with logically arranged features, making it easy for even a beginner to navigate.
  3. Extensive Features: From product tracking to opportunity finding, keyword research, and supplier databases, Jungle Scout is a one-stop-shop for all your Amazon FBA needs.
  4. Training Resources: It provides an extensive Learning Academy with videos, webinars, and expert training to help you master the Amazon FBA game.
  5. Data Accuracy: While not 100% accurate, Jungle Scout claims to have an 84.1% data accuracy rate, providing you with a reliable basis for making business decisions.
  6. Pricing: Jungle Scout has tiered pricing options starting from $49 per month, making it accessible for various levels of investment.
  7. Support: Although it lacks phone support, Jungle Scout offers 24×7 email support and a wealth of free online resources.
  8. Extensions: The Jungle Scout Chrome and Firefox extensions provide real-time product metrics directly on Amazon, including a profit calculator.
  9. Alternative Tools: While Jungle Scout is a robust tool, it’s worth noting that there are other alternatives available in the market.

What Is Jungle Scout Used For?

Jungle Scout is one of the most famous product research programs used by Amazon FBA business owners.

It’s not a single tool. Rather, it is a complete toolset that allows Amazon sellers to find profitable product and niche opportunities, research keywords, understand historical trends, perform competitor studies, find and track suppliers, and more.

It also helps Amazon sellers to estimate profits and monthly sales. In short, Jungle Scout is an Amazon research tool that can help an Amazon seller to make real money on Amazon.

Is Jungle Scout Worth It?: What We’re Covering In This Jungle Scout Review 2023

In this Jungle Scout review, we will cover the following things:

  • User interface and ease of use
  • Features of Jungle Scout
  • Support
  • Pricing
  • Data accuracy and source
  • Jungle Scout extension
  • Alternatives

Learn How to Build Your Own 7-Figure Amazon FBA Business

Part of the Junglescout suite of excellent FBA tools, the learning academy is a comprehensive video training library containing hours of content, including training videos, webinars, and interviews with successful Amazon sellers.

Whether you’re just starting your business, or growing your brand, get expert training from Amazon sellers without the hefty price tag.

Jungle Scout Interface and Ease of Use

A research tool ideally needs to be straightforward with a simple and intuitive UI. Jungle Scout does a great job in this segment.

The Jungle Scout web app has a logical design with left navigation where you’ll find all available Jungle Scout features and tools.

The tools are arranged or grouped according to their functions. The right side of the screen gives access to a tool’s features.

The dashboard uses graphs and charts to visually display key metrics of your Amazon business.

What Are The Junglescout Tools And Features

Jungle Scout is a collection of multiple tools, each with its unique usage. Let’s go through the available Jungle Scout tools.

Product Database:


Jungle Scout has a comprehensive product database of over 475 million products from Amazon’s catalog.

However, this product research tool comes with many filters that can help you find products that have low competition but high demand.

Not just that, it will even allow you to gain important insights like product trends, sales velocity, best seller rank, average sales, turnover, star ratings, reviews, etc.

Product Tracker:


After you find product ideas using the Jungle Scout product database, you can use the product tracker tool to keep a tab on their price movements and the sellers achieving the “best sellers rank.”

It is a great tool for identifying slow-moving or seasonal products. You can also use it to plan the perfect time to advertise your products using Amazon PPC ads.

Opportunity Finder:


Opportunity Finder is one of the most used tools as it helps to find profitable niche opportunities.

It allows setting different parameters like your preferred categories, average monthly sales, the average price of the products in your selected niches, the level of competition in those categories, listing quality scores for the products in those categories, etc.

You can even include or exclude specific keywords to further narrow down your searches. Let’s quickly go through the different parameters:

Average Price:

It shows the average price of the top 10 listings on Amazon for the keyword you choose. It is a critical metric because cost impacts purchasing decisions.

Average Units Sold:

It shows how well the top 10 listings for your keyword sold on Amazon in the past 30 days. Jungle Scout will not include the outlier products for this calculation.

For instance, if one of the top 10 products sold 5,000 units while the rest 9 sold an average of 400 units each, Jungle Scout will not consider the top-selling item.


Measured on a scale of 1 to 10, this metric counts the total reviews for each of the top 10 products.

Jungle Scout uses this metric to tell you how difficult it will be to get a high rank on Amazon. The lower the score, the lower the competition.

Listing Quality Score:

Again, on a scale of 1 to 10, this metric measures the listing quality for the top 10 listings for your chosen keyword or product idea.

Factors like listing length, total images, keywords, etc., play a role in this score. Anything less than 3 is a bad score, while 7 and above is a good score.

Keyword Scout:


Visibility is important for Amazon FBA sellers. All successful Amazon sellers extensively research keywords. Keyword Scout helps you do that.

Keyword Scout is a keyword research tool with an extensive database of millions of keywords. It can help you to find potential customer queries that you can use for your listings.

Not only can it give you the search volume of the keyword you search, but also give related keywords with respective search volumes. You can even use competitor ASINs to find their keywords.

The tool also shows PPC data to help you optimize your ad campaigns. Plus, you can also use it to build a keyword list.

Rank Tracker:

This tool will allow you to track keyword performance over time. You can analyze historical rankings for all keywords at once and understand which keywords are influencing the visibility of your and your competitors’ listings.

You can feed your competitors’ ASINs to find and track their keywords. Competitor analysis is critical to rank higher in Amazon searches.

Listing Builder:


Identifying profitable products or niche ideas is not enough. You must optimize your listings to gain visibility. With Jungle Scout, you can create an optimized listing from scratch, or you can edit an existing listing to optimize it using the tool.

By harnessing the potential of OpenAI’s ChatGPT technology, Jungle Scout’s Listing Builder can swiftly produce product listing content by utilizing the highest-ranking keywords.

You can view all changes in real-time. Jungle Scout will give you a listing quality score that depends on factors like product title, keywords, images, product description, etc.

Sales Analytics:


The sales analytics tool allows you to study your business performance. You can see both high-level and product-level data. The tool displays data like total units sold, net margin, ROI, revenue, historical cost breakdowns, etc. This will help you analyze your business and tweak it as required.

Supplier Database:


Another killer feature of Jungle Scout is the Supplier Database where you connect with a massive list of the highest-quality global suppliers. This makes finding a reliable supplier to source products easy.

Not just that, once you find suppliers, you can track them with the supplier tracker feature.

Finding suppliers is easy. You can use ASIN, product, company name, or supplier name to conduct searches.

Inventory Manager:


Jungle Scout offers an inventory management tool that lists all the products you have along with their inventory status, the date for reordering, and other important metrics so that you can efficiently manage your inventory.

The tool will also send alerts and reminders when inventories run low so that you can place an order in time.

Review Automation:

Reviews play a crucial role in improving your visibility. Requesting reviews from your customers manually is not an efficient business strategy.

This is where the review automation feature comes in. It can automate review requests. It is a set-and-forget feature. You just need to configure the settings once.

Advertising Analytics:

The advertising analytics tool helps to centralize your financial and ad metrics in a single place. You can analyze the profitability of your ads at the campaign, ASIN, and company levels.

Jungle Scout offers a visual representation of ad performance to simplify PPC campaign analysis using key metrics like total sales, advertising cost of sales (ACoS), total advertising cost of sales (TACoS), etc.

Is Jungle Scout Worth It? Jungle Scout Support

Unfortunately, Jungle Scout does not offer phone support. They do have email support that can take up to an hour to respond. Support is accessible 24×7.

You can also access their support directly from inside their web app dashboard. However, you must be logged in.

Additionally, people with an active Jungle Scout subscription get exclusive access to the Jungle Scout Academy which offers bite-sized and step-by-step tutorials. If that’s not enough, they also have an extensive knowledge base of free resources that anyone can access anytime.

How Much Does Jungle Scout Cost?


Jungle Scout pricing is simple. They have three plans, all of which have a 7-day money-back guarantee.

Lite: Costs $49 per month for a monthly billing cycle.

  • Track up to 20 products.
  • Receive up to 500 sales estimates a month.
  • Enjoy up to 3 searches a day with Product Database, Keyword Scout, Opportunity Finder, and Supplier Database.
  • Historical keyword data and product tracking for 1 month.
  • Access Sales Analytics.

Suite: Costs $69 per month for a monthly billing cycle.

  • Track up to 150 products.
  • Receive up to 1,000 sales estimates a month.
  • Enjoy unlimited searches a day with Product Database, Keyword Scout, Opportunity Finder, and Supplier Database.
  • Historical keyword data and product tracking for 3 months.
  • Access Sales Analytics and Advertising Analytics.
  • Track rankings of up to 3,500 keywords.
  • Access to Listing Builder.

Professional: Costs $129 per month for a monthly billing cycle.

  • Track up to 1,000 products.
  • Receive up to 1,500 sales estimates a month.
  • Enjoy unlimited searches a day with Product Database, Keyword Scout, Opportunity Finder, and Supplier Database.
  • Historical keyword data and product tracking for 6 months.
  • Access Sales Analytics and Advertising Analytics.
  • Track rankings of up to 5,000 keywords.
  • Access to Listing Builder.
  • Enjoy priority onboarding.

They also have separate Packages called Start-up Suite and Enterprise Suite. The Start-up Suite is a 3-month plan that costs $189. The Enterprise Suite is a 6-month plan that costs $349. If you need enterprise solutions, you can contact them for custom pricing based on your requirements.


Pros and Cons: The Real Deal with Jungle Scout

Below is a thorough breakdown of the pros and cons of Jungle Scout, giving you the full scoop on what to expect. Buckle up; we’re diving deep!


  1. User-Friendly Interface: One of the first things you’ll notice about Jungle Scout is its user-friendly interface. Even if you’re not tech-savvy, navigating through the platform is a breeze.
  2. Accurate Sales Data: Jungle Scout prides itself on its AccuSales Estimates, giving you sales data you can bank on. For those asking, “Is Jungle Scout accurate?” the answer is a resounding yes!
  3. Comprehensive Functionality: Whether it’s product research or tracking your competitors, Jungle Scout has got you covered. Its suite of tools, including Jungle Scout Pro and Jungle Scout Cobalt, offers something for everyone.
  4. Informative Jungle Scout Review: The platform provides in-depth tutorials and guides, ensuring you know how to use Jungle Scout effectively.
  5. Discount Opportunities: Keep an eye out for Jungle Scout discount codes. Yes, it’s already cost-effective, but who doesn’t love a good deal?
  6. Supplier Database: Jungle Scout’s supplier database is a goldmine for those looking to build strong supply chain relationships. It’s an underrated feature that can give you an edge.


  1. Jungle Scout Price: While you get what you pay for, the initial price tag can be a bit steep for some, especially if you’re just starting out.
  2. Limitations in Free Version: If you’re considering the AMZ scout free sales estimator as an alternative, know that Jungle Scout’s free version has some limitations in comparison to its paid services.
  3. Some Learning Curve: Despite the easy-to-use interface, mastering all functionalities may take some time, especially if you’re new to the Amazon seller tool market.
  4. Jungle Scout vs Helium 10: When compared to competitors like Helium 10, some users feel that Jungle Scout lacks in certain areas like keyword tracking.
  5. Sales Data Not Always Real-Time: While the AccuSales Estimates are generally accurate, they may not always reflect real-time data.
  6. Cobalt Limitations: Jungle Scout Cobalt offers additional features, but it might be overkill for small businesses or solopreneurs.

Jungle Scout offers a robust set of features that make it a strong contender for the title of best Amazon product research tool. However, it’s essential to weigh the pros and cons carefully to decide if it aligns with your needs and budget.

How Accurate Is Jungle Scout – Where Does It Get Its Data?

Market research requires access to accurate data. Unfortunately, any research tool in this world will not give 100% accurate data and neither does Jungle Scout.

Fortunately, Jungle Scout officially claims to have an 84.1% accuracy. It can reach 85% accuracy if you know what you are looking for. Never work with the assumption that Jungle Scout offers 100% accurate data.

As far as the data source is concerned, Jungle Scout grabs and processes data from 500+ million products on Amazon.

Aside from that, the team behind Jungle Scout also performs independent research on user buying preferences, user behavior, Amazon sellers, and global imports.

The Jungle Scout Chrome Extension Plugin


Jungle Scout has powerful Firefox and Chrome extensions that you can utilize to run product scans directly on Amazon. When you run a search, the extension will show monthly sales, average price, profitability, etc.

The extension also gives access to a profit calculator that you can use to calculate the potential profits you can earn for a product you choose.

Moreover, the extension will display a graph straight on the product page on Amazon’s website where you can check historical trends and monthly sales for that product.

Among historical data, you can analyze Amazon’s price, new lowest price, buy box price, best seller rank, daily sales, ratings, etc.

Your Ultimate Jungle Scout User Checklist: A Must-Read for Amazon Sellers

So, you’ve read the Jungle Scout review helpful tips, weighed the pros and cons, and you’re still on the fence. No worries! To help you make an educated decision, we’ve put together a checklist that every Amazon seller should consider. Let’s jump right in!

Jungle Scout User Interface:

  • Ease of Use: Take a tour of the Jungle Scout User Interface. Is it intuitive enough for you?
  • Feature Location: Can you quickly find the features you’ll use the most? Time is money, folks!

Jungle Scout Limitations:

  • Pricing: Are you okay with the Jungle Scout pricing model, or is it a deal-breaker for you?
  • Feature Limitations: Does the tool lack any features that are essential for your business?

Amazon Seller Tools:

  • Comprehensiveness: Does Jungle Scout offer all the Amazon seller tools you’ll need, or will you have to supplement with other tools?
  • Integration: How well does Jungle Scout integrate with other Amazon seller tools you’re using or planning to use?

Jungle Scout Supplier Database:

  • Quality of Suppliers: Dive into the Jungle Scout supplier database. Are the suppliers reliable and well-reviewed?
  • Range: Does the database offer a wide range of suppliers that cater to your specific product niche?

Product Research Tools:

  • Efficiency: How efficient are Jungle Scout’s product research tools compared to the competitors?
  • Accuracy: Are the sales estimates and market data reliable enough for you to make educated business decisions?

Bonus: General Usability

  • Tutorial Availability: Are the tutorials helpful for understanding how to get the most out of the tool?
  • Customer Support: Check out their customer support. Is it responsive and helpful when you’re in a jam?

If you’ve ticked off most of these boxes, then chances are Jungle Scout could be the right fit for your Amazon business. And remember, no tool is perfect, but the best ones will evolve with your needs.

Jungle Scout Alternatives

Jungle Scout is not the only tool on the market. There are other Amazon FBA tools that you can consider. Here are two popular alternatives:

Jungle Scout vs. Helium 10

Helium 10 is more than just an Amazon product research tool. Like Jungle Scout, it helps with product research, keyword research, trend finding, listing building & analyzing, inventory management, refunds, and much more.

Helium 10 is probably a bit more advanced and has a steeper learning curve. It’s an Amazon seller tool that can help you at every stage of the selling journey from research to product launch and listing monitoring.

Jungle Scout, on the other hand, has a simpler learning curve, making it much more suitable for sellers with medium expertise. Unlike Helium 10 which supports Walmart, Jungle Scout is only for selling on the Amazon marketplace.

Jungle Scout vs. AMZScout

AMZScout is another popular Amazon research tool that is geared towards new sellers with little experience who require an easy product research tool.

AMZScout focuses primarily on product research whereas JungleScout is more advanced and offers features like inventory management, listing builder, review automation, sales analytics, etc., making it suitable for more advanced users.

AMZScout has a free trial that doesn’t require a credit card. Jungle Scout doesn’t have a free trial.

Can I Get A Discount On Jungle Scout?

Jungle Scout offers a 55% discount if you select their yearly billing cycle, that is, you pay for the entire year upfront. The Lite, Suite, and Professional plans cost $29/month, $49/month, and $84/month respectively when billed annually.

Or you can get up to 30% off using my exclusive link right here.

Apart from that, you may enjoy special discounts during Black Friday and Cyber Monday sales. So, keep an eye on their offers.

Is Jungle Scout Worth It? Summary

Jungle Scout started as a tool for Amazon product research, but has since grown into a full suite of Amazon research tools. I still remember when its founder Greg Mercer came on the scene, and we interviewed him for our group of students at the time. We’ve used Jungle Scout for our own Amazon businesses ever since.

With advanced filters and features, it can help you manage every aspect of your journey as an Amazon seller. From researching products and keywords to acquiring suppliers, building your first listing, and managing your inventory; Jungle Scout can do everything you need to become a successful seller on Amazon.

So, is Jungle Scout worth it? The answer is categorically yes.

While lots of other tools have been developed over the years, the fact that Jungle Scout’s founder is an 8 figure Amazon seller, along with the consistent investment and updates to the tool, plus the awesome, over 150 hour, training they have inside the Junglescout Academy, makes Jungle Scout the tool I always recommend for Amazon sellers old & new.

If you can’t wait to get started, here’s an exclusive offer to get up to 30% off Jungle Scout today.

Learn How to Build Your Own 7-Figure Amazon FBA Business

Part of the Junglescout suite of excellent FBA tools, the learning academy is a comprehensive video training library containing hours of content, including training videos, webinars, and interviews with successful Amazon sellers.

Whether you’re just starting your business, or growing your brand, get expert training from Amazon sellers without the hefty price tag.


Jungle Scout FAQs

Is Jungle Scout Free?

No, Jungle Scout isn’t free, nor do they offer a free trial. However, they do have a 7-day money-back guarantee for all their plans.

If you need a free tool, check out UnicornSmasher. However, it has lower accuracy than Jungle Scout.

There is a pro version of UnicornSmasher that gives lifetime access for a single payment, but they do have pricing tiers.

Is Jungle Scout Worth It?

Yes! Jungle Scout is one of the best Amazon research tools that can take the frustration out of manual research and provide valuable data and insights to help you stay ahead of the competition. With around 85% data accuracy, Jungle Scout is one of the most accurate research tools you can find today.

Is Jungle Scout available in Canada and other territories outside the US?

Yes, Jungle Scout is available in Canada and other territories outside the US. The following Amazon marketplaces are supported: Amazon US, Amazon Canada, Amazon Mexico, Amazon UK, Amazon Germany, Amazon France, Amazon Italy, and Amazon Spain. Additionally, Jungle Scout’s Extension and Product Tracker features can be used to estimate Canadian sales volume of a product or niche. Jungle Scout Canada is available through paid subscription plans, including Basic, Suite, and Professional

Is Jungle Scout worth getting?

Absolutely, if you’re serious about scaling your Amazon FBA business. Jungle Scout offers robust product research tools, an intuitive user interface, and a comprehensive supplier database. The small investment can potentially yield big returns by saving you time and helping you make more informed decisions.

Do people actually make money with FBA?

You bet! While the level of success varies, many entrepreneurs have built profitable businesses through Amazon FBA. The key is to do your homework: effective product research, understanding your target market, and efficient supply chain management. Tools like Jungle Scout can significantly aid in these aspects.

Which is better: Helium 10 or Jungle Scout?

Ah, the million-dollar question. Both tools have their merits, and the better option often depends on your specific needs. Helium 10 offers a more comprehensive suite of tools, while Jungle Scout shines with its user-friendly interface and accurate sales data. Both are top contenders in the Amazon seller tool market, so you might want to consider the specific features that are most important to you.

Is Jungle Scout expensive?

Well, ‘expensive’ is relative. Jungle Scout offers various pricing tiers, and they often provide jungle scout discounts. The key is to consider the ROI: if the tool helps you find a profitable niche or optimize your listings, it will more than pay for itself. Plus, investing in a reliable tool upfront can save you from costly mistakes down the line.


About the author

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. Also as an Amazon Associate I earn from qualifying purchases. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊

2 responses to “Is Jungle Scout Worth It in 2023? A Review of the Best Amazon Tool”

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2 thoughts on “Is Jungle Scout Worth It in 2023? A Review of the Best Amazon Tool”

    • Jungle Scout is a popular tool used by Amazon sellers for product research, market analysis, and tracking competitor data. It provides insights into sales estimates, product demand, and keyword research, among other features.

      Many sellers find Jungle Scout beneficial in identifying profitable product niches and making informed decisions. It can save time and effort in conducting research manually, helping sellers find potential opportunities in the highly competitive Amazon marketplace.

      However, it’s important to note that Jungle Scout is a paid tool, and its pricing may vary depending on the specific plan and features chosen. Before investing in any tool, it’s recommended to evaluate your own requirements, budget, and consider alternative options available in the market. Additionally, reading reviews, comparing features, and trying out a free trial, if available, can help you determine if Jungle Scout aligns with your business goals and provides value for your specific needs.


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