How to Create a High Converting Interact Quiz to Grow Your Email List

by | Nov 29, 2022

If you’d love to know how to use the Interact Quiz Builder to create your own quiz and start generating leads you’ve come to the right place!

As you may already appreciate one of the fastest strategies to growing an online lifestyle business and flitting off around the world is to build a super targeted email list.

The kind of people who share your world views, love consuming your content and who you’d be happy to chew the fat with over a coconut on a palm tree lined beach somewhere in the world.

The question is however, what’s the best way to attract their attention?

What should you offer your potential audience as a free lead magnet to encourage them to sign up for your email list?

Perhaps you’ve spent hours pouring over a PDF you never finished or tried to set up a complex webinar funnel (like moi!)

Whatever you’ve been trying, in this post we’re going to look at an easy and fun way to attract your ideal audience and grow your email subscriber database.

Namely – Conversion-Focused Online Quizzes.

Did you know that the average quiz has a 31.6% lead capture rate, and you can expect open rates as high as 150% when you capture email leads through quizzes, according to Inc.

create an interact quiz - lead capture rate

Pretty lofty numbers!

Don’t get me wrong; the traditional methods of lead generation and building an email list still work. If you’re currently giving away an eBook or a 7-day email course for free in exchange for a person’s email address, and you’re getting sign-ups, then carry on!

But why not add online quizzes as part of your lead generation strategy.

A high-converting interact quiz can deliver excellent results. Quizzes are fun and exciting, but they’re also powerful when engaging audiences and capturing leads.

My personal recommendation for a great quiz builder is the Interact quiz platform. In this article we’re going to cover why creating quizzes will have such a positive impact on your business and then show you how to create one using Interact.

Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊

Why Online Quizzes Are Such A Great Way To Build An Email List

As we all know, quizzes are engaging and interactive, but also, a well-designed personality quiz will give you lots of insights about your subscribers, helping you overall with your content strategy. Double whammy!

Add to that, the two-way nature of a quiz drives dramatic engagement with prospects at a whole new level.

Let’s run through the five main reasons why you should start using quizzes to build and grow your email lists:

1). Quizzes add personalization to your marketing:

According to research by Instapage, 74% of customers feel frustrated when website content isn’t personalized.

You’ll have the most impact when you personalize campaigns to help consumers get a better deal, save time, provide the information they’ve never had before, or make the buying process easier.

personalization table

The best way to eliminate this frustration is to leverage quizzes to add personalization to your website, content, and email campaigns.

Personalization adds a layer of self-assessment to your marketing. It gives prospects the chance to learn something new about themselves and further engage with your brand.

2). Quizzes are easy to share:

Sharing is giving!

Across the web, we’re encouraged to share information, links, data, content, etc. And quizzes fill this gap by making it easier for online users to share what they love.

A study by Buzzsumo revealed that the average trivia quiz gets shared 1,900 times.

create an interact quiz - shared quizzes buzzsumo

What does this mean? It means you can multiply your efforts and get a ton of email subscribers.

Imagine you run a Facebook ad for your quiz that reaches 1,000 people. There’s a high potential that some of this select group will share your quiz with their friends and fans, organically increasing your ad’s reach.

Due to an online quiz’s fun nature, people are quick to respond and share, meaning a simple quiz has the potential to go viral.

example quiz

If you know how to reverse-engineer this virality to grow your email list, you can quickly put your business on the map and generate leads.

3). Quizzes help you qualify leads:

The quality of your leads matter. You want to make sure that people signing up to your email list are interested in your niche and are looking for a solution to a problem or have their needs met by your brand somehow.

For example, if you’re a finance company, running a contest to win AirPods would be a waste of your time. A list of random emails will not improve your sales or revenue.

Creating online quizzes specific to your brand ensures leads generated through quizzes are qualified. These are people who have shown interest in your content/quiz.

For example, this Trade Coffee quiz titled “How do you like your coffee to taste?” will help the company recommend the right coffee based on the quiz-takers’ responses.

create an interact quiz - trade coffee

When these qualified users share your quiz with family & friends on their social media profiles, you’ll amplify your reach and connect with other interested users. What a great way to multiply your list-building efforts!

4). Quizzes are focused and relevant:

Brands love using quizzes because they are focused and relevant to their audience’s particular needs or experiences. Many marketing tests are static and take time to deliver meaningful data.

Quizzes, on the other hand, are dynamic and designed for capturing customer preferences. The Airbnb Trip Matcher is an excellent example of a focused personality quiz that’s relevant to travelers only.

“It helps the company to understand travel personality and easily match travelers with a destination.”

airbnb trip matcher

Interestingly, when you create an Interact quiz, for example, it can adapt and respond in real-time to what the user wants — it does this by filtering individual responses and adjusting accordingly.

Your quiz is then both relevant to the respondent while also collecting valuable and real-time data at the same time.

5). Quizzes offer the option of segmentation:

When creating an interact quiz, you can add an email option that makes it easy to segment your audience based on your quiz’s output.

create an interact quiz - quiz segments

For example, suppose your quiz is about pregnancy challenges and concerns. In that case, you can create different email marketing funnels to share doctor’s advice and recommend valuable resources based on the quiz results from individual respondents.

With quizzes, your business can gather meaningful information to appeal to individuals based on their specific needs. Quizzes eliminate a “one-size-fits-all” approach to traditional marketing.

Try Interact

5 Steps For Creating an Awesome Interact Quiz

Now we know how powerful a quiz can be for your marketing efforts, let’s walk through how to create yours today!

Regardless of your industry or business model, here are the critical steps to creating high-converting quizzes (with examples) which will generate leads and grow your email list in no time at all;

Step #1. Choose a Topic Your Audience Resonates With

The most shareable quizzes are light-hearted, fun, and easy to take. These are often quite broad, as most people can relate; however, you must create a quiz that’s relevant to your business.

You need to tap into your creativity to develop a topic that’s fun for people to share, but that also answers some of the most pressing questions your quiz taker may have about your brand, product, or service.

Dr. Tami created the Hormone Wellness Quiz. She simply asks a few questions and shares results on how quiz-takers can improve their overall health by balancing hormones. This quiz generated 34,657 leads through personalized recommendations.

hormone wellness quiz example

If your business sells Project Management solutions, however, a pop culture quiz on your favorite TV show will likely be irrelevant and a bit odd.

Also, if your topic is too technical, the chances are you won’t get a high uptake.

Fit Father Project created a fun assessment quiz titled “Are You A Fit Father?” It’s a diagnostic quiz that helped fathers identify their #1 health challenge. This quiz generated 15,000 leads and increased their monthly revenue by 900%.

create an interact quiz - fit father project

If you run an insurance business or an accounting firm, you might be scratching your head right now, but think creatively, look at other quiz examples online and get your thinking cap on!

Hot Tip: For inspiration, see other quizzes on Facebook by searching #quiz in the search bar, or add your industry name to see quizzes specific to your niche, such as #insurancequiz;

pop quiz example

Step #2. Design Helpful Quiz Results

You may think that questions come before results, but it’s best to start with the end in mind and work backward.

What results would your audience like to achieve? How do they tie in with your content, products, or services, and how best can you serve them?

What’s your objective running this quiz?

Is it to get people onto a newsletter, send them to a product page, find out more about their challenges, wants, and needs?

Determining the outcome first makes it far easier to craft the quiz from beginning to end.

For example, Primally Pure Skincare created a deodorant quiz,” which sends people to a sales page at the end of their quiz, highlighting the best deodorant for you based on your quiz answers.

create an interact quiz - primally pure quiz

You have the option to shop the deodorant they recommend or keep scrolling to view the rest of their line of natural deodorants.

primally pure quiz example

They have crafted the quiz in such a way that their deodorant product page makes total sense.

And by the way, it’s true! I am a relaxation junkie, and I do like all things simple and pure, so thanks for that Primally Pure!

Start your quiz strategy by knowing where you want your customers to end up and what action you want them to take and work backward to craft your quiz questions.

Step #3. Ask The Right Questions

Your questions can be a goldmine of information about your customers.

In this quiz by Jeff Bullas, he’s gleaning lots of useful facts about his audience.

create an interact quiz - jeff bullas quiz example

For example;

quiz example

Which social media channel his audience frequents

quiz example

How his audience best consumes information

quiz example

How and where his audience is spending their time

Image Sources: Interact

When creating your quiz, it’s essential to ask questions that provide insights about your audience and are fun and relatable.

Your goal is to engage your audience while doing some subtle market research.

  • What do you want to know about your target market?
  • What information will help you to develop better products and services?
  • What information will help you to craft more useful and relevant content?

Make a list of questions that gently lead your audience to the answers you want to provide based on your brand, products, and services.

Step #4. Design Your Interact Quiz

With your quiz questions at the ready, it’s time to design your quiz.

How you go about this will depend mainly on the software you choose.

Here are some examples of the best quiz software I found (based on the usefulness of features)

i). Interact

create an interact quiz

Interact is an easy-to-use online quiz maker. It’s my favorite as it’s just so easy to use.

It comes with plenty of pre-made templates, and you can easily integrate other marketing tools like your email provider.

You can have a quiz set up in minutes, and in the section below, I’m going to walk you through exactly how to use this platform to create your quiz.

Try Interact

ii). LeadQuizzes


LeadQuizzes is an online quiz maker designed for marketers. You get all the tools you need to capture qualified leads and get deep insights into your audience. You can choose a template from the library, customize, and launch your quiz.

iii). SurveyMonkey Quiz Maker

surveymonkey quiz maker

SurveyMonkey is most popularly known for its survey tools, but the SurveyMonkey Quiz Maker is another complementary tool that helps businesses create quizzes and get answers quickly. It comes with automatic scoring functionality, which allows you to create a scored quiz and further qualify your quiz-takers and leads.

Other online quiz tools include;

Hubspot Quiz Maker

Typeform Quiz Maker

To provide variety and create an enjoyable and engaging journey, be sure to include different image choices such as GIFs and Emojis and use a mix of question types to add flexibility and richness to your quiz.

Step #5. Connect Your Email Software and Create Your Follow Up Sequence

It won’t matter which quiz software you choose (although I highly recommend the Interact quiz maker for simplicity and effectiveness); they’ll all integrate with your email software either directly or via a Zapier connection.

Be sure to create a segment in your email platform for your quiz takers and a corresponding email campaign.

As I mentioned close to the beginning of this post, quizzes are a great way to personalize a customer’s experience with your brand. You’ll want to follow this up with your ongoing communication.

It might be as simple as sending out a specific email with their results and links to more relevant information. You may choose to do a more complex follow-up sequence guiding them to products and services that make sense to the answers they provided.

The choice is yours, and the world is your oyster with this. You can be as straightforward or as creative as you choose.

Step #6. Promote Your Quiz!

Now you have a beautifully crafted quiz; you’ll want to make sure the world knows about it.

Social media is your one-stop-shop for amplifying the reach of your marketing quiz.

create an interact quiz - promote on fb

Post on Facebook, share on Instagram, add to LinkedIn, create stories, and run some ads if you have the budget.

What you’re hoping to achieve is to tap into the viral and shareable nature of social media.

But don’t just share your quizzes and lead magnets to your Instagram followers and Facebook friends. Add to your website, link to it from your blog content, create an email signature. Think of every platform you publish content to and ensure you include a link to your quiz.

Remember that your quiz result is what will motivate quiz-takers to share. In general, people are more willing to share information that makes them happy and confident.

We all want to present the best version of ourselves when engaging with others on social media.

So if you create insanely valuable quizzes that delve into and identify personality traits and ideally make people feel good, you’ll inspire your audience to share with their social media followers and ignite the viral fire.

How to Set up A Quiz Using the Interact Quiz Maker

Are you ready to create your first quiz? Perhaps you want to switch to a better quiz builder. Here’s how to set up a quiz using

Step #1: Visit and click on the “Make Your Own Quiz For Free” button:

create an interact quiz

Fill out the signup form with your name, email address, etc, to set up your interact account. You know the drill.

set up interact account

Note: After filling out the form, you’ll be required to log in to your email account and confirm your registration. That’s all you need to log in.

Step #2: Choose a template from the premade online interact quiz creator collections. Or click on any category you want in the left panel to display another set of templates.

In this case, I chose the first quiz template:

interact quiz templates

Step #3: Customize your quiz template. Simply click any text area to add your preferred copy easily. Change text and background color, even font face. Click on the image to change it. It’s that simple.

create an interact quiz - quiz types

To choose a different quiz type, just click the tab at the left-bottom corner.

change quiz type

After changing your text, images, colors, and design layouts, you can either “Save & Exit” or “Publish” your quiz. The first option assumes you’re not ready to launch the quiz yet. The second option is when everything is all set.

create an interact quiz - save quiz

Step #4: Be sure to integrate with your email provider to collect leads.

connect with email

And you’re all set! Even if you go ahead and publish your interact quiz, you’ll still be able to come back and make any edits. You’re in total control when using Interact.

The Interact quiz builder platform offers a 14 day free trial so you can see for yourself how easy it is to get up and running with your quiz. Then moving forward you can sign up to their lite plan which starts at $39/month.

None of the Interact quiz plans offer the option to create unlimited quizzes, but you only need one quiz to take off and you’ll make your investment back tenfold and more.

Try Interact

Create a High Converting Interact Quiz Conclusion

While most businesses struggle to grow their email lists, you’ll be way ahead of the curve if you use quizzes to engage your audience.

As you can see from this article, there are many different quiz types you can create. You may decide on a personality quiz, an assessment quiz, educational, informational, inspirational, or simply a fun way to engage your audience.

You may even decide to tie quizzes to current events such as movie premieres, world news, holidays, and pop culture.

Make sure you understand your audience before creating a quiz.

Identify what they’re interested in, their fears, their questions, and then use these insights to create irresistible interact quizzes that both add massive value and build a highly targeted email list.

Good luck!

your lifestyle business

Please share with anyone you think this might benefit. Thank you 🙂

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊