How to Write Instagram Captions for Business in 2024 (+390 Awesome IG Quotes)

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If a picture is worth 1000 words, why does Instagram also let you add a caption?

Instagram captions give a reader context. The why of the picture.

Is your business on Instagram? Maybe thrown up a few images, peppered a few heart emojis and are not getting the traction you hoped for?

Along with scroll-stopping images, you need an excellent Instagram Bio & captions for your photos as well. Words that draw in the reader and make them want to click ‘more’.

This article looks at how to write Instagram captions for business. Learn all about what they are, see some great examples, and find out you can write captions that get follower engagement. Let’s get started.

Quick Takeaways:

  • Instagram Caption Word Limit: Instagram captions can be up to 2,200 characters long, but only the first 125 characters are initially visible on mobile, making them crucial like a headline.
  • Importance of Emojis: Emojis are highly recommended in Instagram captions for businesses, as they help break up text and draw attention, making the platform’s informal environment more engaging.
  • Types of Business Captions: Experiment with various caption types, such as quotable quotes, questions, micro-blogs, behind-the-scenes stories, and humor, to see which resonates most with your audience.
  • Creating Engagement: Aim to create engagement in your captions by asking questions, using hashtags, and calling for user interaction, which plays a significant role in how Instagram ranks posts.
  • Caption Length and Style: The best length for a caption varies depending on the post’s purpose, with recommendations to keep them concise yet compelling, and to use whitespace effectively for readability.

What Are Instagram Captions?

Instagram captions are the text added alongside an image you post on Instagram. It’s your chance to give further information about the picture. You can make a statement, pose a question, or maybe aim to amuse.

Here’s what they look like.

Desktop view.

Screenshot of NIKE IG post highlighting the caption using red arrow and rectangle to box the caption written

Mobile view.

Screenshot of NIKE IG post highlighting the caption using red arrow and rectangle to box the caption written in mobile view

Whatever you post, the text, in black and white, broadcasts the message of your business to a wider world.

There are only a few rules you have to stick to:

What is the Instagram caption Word Limit? – The most characters you can use is 2,200. Which on average, is about 400 words.

So I can just write away? Wait! Only the first 125 characters display alongside your image on mobile (which is the vast majority of usage). If viewers want to read on, then they will have to click ‘more’. So the first few words in your caption are crucial – like a headline.

Can you edit an Instagram caption after posting? – Yes. If you have posted and want to change the caption, there is an edit button to do so. This can affect your engagement score and how Instagram ranks the post, so make sure you proofread a caption before you hit post.

Can Instagram captions be too long? From the trite one worders (‘blessed!’) to 400-word micro-blogs, you won’t suffer a penalty for either. It’s all about encouraging engagement from your audience.

Should businesses include emojis in Instagram captions? Yes! Emojis help to break up or draw attention to the text. Instagram is an informal arena, so feel free to use emojis to accent your text (more on this below).

Why Are Instagram Captions Important?

Instagram doesn’t show updates from the accounts followed in the order in which they were posted. It instead displays them in a sequence Instagram feels is relevant for an individual.

Because, like any social media marketing company that earns money from advertising, Instagram wants to keep people using their app for as long as possible.

They aim to achieve this with their continually evolving AI-powered algorithm. The algorithm first assesses how engaged users are by new content. Then uses the information to decide what position to show it in other user’s feeds, to help keep them on the app for as long as possible.

So what part does the caption play in engagement?

Co-CEO of Socialfly Stephanie Carting says ‘On Instagram, strong imagery is what stops users in their feed. However, captions are what drives engagement’.

When thinking about how to write instagram captions for business remember, your caption clearly matters.

A caption gives context to the imagery. The post below from Nike is, on the surface, only a portrait of tennis player Maria Sharapova. It’s not until you click ‘more’ that you get a 56-word caption about empowerment and forging your own path. The text made the image so much more.

Screenshot of NIKE IG showing a beautiful woman in black and white with no reaction face

Of course, your business does not have the brand clout of Nike or an ambassador like Maria Sharapova. So what can you do to encourage engagement?

Engaging content is something that entertains, informs or inspires. And for some businesses, it can be tricky to find the balance. You clearly need to talk about your product or service, but not overly promote it either.

Aim to post content that builds relationships and tells your story. It can be funny or serious, but whatever route you choose it mustn’t be dull.

These days reels and stories make it easier to create engaging content within the message of the story you’re telling, even without the caption. However, even reels do better with engaging captions.

Let’s look at the different types of Instagram captions you could use.

Types of Business Instagram Captions

There are lots of approaches you can use when you write your captions. It’s a good idea to experiment with the different types and see how followers engage with your posts.

The Quote Caption

Instagram could have been invented for delivering those quotable quote images. There is something about these short, motivating phrases that resonate in the reader’s minds. There is also good science behind why inspirational quotes motivate us.

Fitbit makes ample use of quotes in their Instagram feeds, as you might expect. The example below uses the quote ‘small goals, big wins’ and suggests activities it’s followers could do to enhance their lives.

This type of caption encourages engagement from followers who in return, share the small goals they’ve set.

Screenshot of The Quote Caption from Fitbit image showing an open notebook planner with pen and some schedules written

The Question Caption

Asking your followers a question helps engagement by explicitly requesting a reply. Users who identify with a brand will be more compelled to interact.

Baronfig sells premium stationery and seeks engagement by asking their followers about what excites them for the coming year.

Screenshot of The Question Caption from  Baronfig

The Micro-Blog caption

You can use the short-form blog post on Instagram to great effect when building relationships with followers. Content that is quick to read and can be consumed on-the-go is perfect for the Instagram platform.

Lush Cosmetics is more than just a soap maker. They often use their Instagram to highlight issues and blog about social justice. This builds rapport with their followers who identify with the brand’s positioning.

How to Write Instagram Captions for Business from lushcosmetics showing an image of a rally with banner showing image of a black trans

The Behind the Scenes Caption

Celebrating your employees on Instagram or showing there your awards with custom design is an engaging method of sharing your business story. It lets everyone know you care about your workers and builds trust in your brand.

In the post below, Hambledon Village Stores tells an employee of the month story, combining it with a well-composed image.

Screenshot of an IG post from hambledenvillagestores shows an Image of a happy woman wearing white blouse handing a champagne and in caption saying congratulation to the employee of the month.

The Funny Caption

Humour plays well on Instagram too. Puns, references and bad jokes can all be used to give followers a moment of entertainment. You can then try to gain engagement in the comments or even aim to sell products. sells cat related nik-naks online and uses their two cats to cross-promote products on Instagram. The post below is a humorous play on words from a Quentin Tarantino film, themed for Halloween.

Combining cats and humour is always going to be popular, and plenty of followers engage with the post, with funny replies and appreciation.

IG post from theklauscat shows an image of 2 cats, 1 is sitting on the top of the couch and one is laying down and someone is holding a pumpkin photo

What to Write for a Great Instagram Bio Quote or Caption

Be Personable

There are lots of ways to position your business on Instagram. The American burger chain Wendy’s is strictly humour, whereas Nike is all about inspiration. But both communicate in a personable way.

People do business with people, so write on Instagram as a person rather than a company. Social media is about human connection. Writing in the stuffy third person, talking about ‘we’ or ‘our’ doesn’t involve the reader, it feels more remote.

Create Five Brand Themes

Create a brand theme for your business. Jenna Kutcher suggests identifying five brand themes for your business, she calls it the JK5. Once identified, you create your Instagram posts around the five aspects, and rotate the topics in order.

Image of Jennakutcher suggests identifying five brand themes for your business

Create Engagement

The ultimate aim for your caption is to create engagement. Instagram ranks posts based on engagement, so to increase your reach and win more business, you must get your followers involved.

Whether you ask a question, create a new hashtag, or ask followers to tag in friends. Your content should seek out ways of encouraging involvement.

In the example below, Jeep seeks engagement by tapping into nostalgia.

Screenshot of  jeep IG post showing front of the jeep with mountains background

Use CTAs When Relevant

When considering how to write instagram captions for business, remember every post you make shouldn’t be for closing a sale, growing your email list, or prompting engagement. You need some posts only to educate or entertain and build trust. But when it’s time to go for the sale or add subscribers to your list, use clear CTAs.

Here is an example of a CTAs directing followers to a web link in the bio.

Screenshot of zaful IG post showing 3 same design dress in red, yellow and green color laying on a white background and shows make up, shades magazine and shows beside them

And a CTA encouraging engagement by suggesting followers tag in their friends.

Screenshot of bestvacations instagram post showing a pool with ocean and mountain view

Add a Byline to Your Captions

As long as you’re not micro-blogging and you’ve got the space, you might consider adding a byline to all your captions. A byline is like your email signature text, it tells your followers who you are and what you do. You can paste it into all the posts you make on Instagram.

This is a great strategy for your business, letting everyone who sees a post know who you are what you do.

A friend of mine Dan Worthy adds one to all of his posts, here it is in action below.

Screenshot of wanderingworthy IG post showing tall building in Dubai

Use Relevant Hashtags

When thinking about how to write instagram captions for business, hashtags are an important part of your strategy.

You need to use hashtags to help people discover your content. But some people use hashtags like an old-time farmer sowing seeds.

They fling them hither and thither in the hope they take root and grow a follower. You have probably seen posts like this:

Screenshot of IG Video post showing a mug in coffeemaker

The account is hoping to sell novelty mugs with hashtags as diverse as #butterflylove, #breakfast, and #adorable. At least they have the self-awareness to also use #toomanyhashtags.

Make your hashtag usage relevant. Instagram permits up to 30 hashtags per post, but as Coco Chanel said, less is more. Sprout social looked into hashtag usage by the big brands and found that the majority of them used between zero and five.

How to Write Instagram Captions for Business - sproutsocial

Image Source: Sprout Social

You also have options for where to place your hashtags. Some add them after the caption, while others prefer to self-comment on a post and add them in there. Here’s what it looks like.

First, a post with hashtags in with the caption.

Screenshot of writing_history_IG post showing image of an old structure library.

Next, one with the hashtags in the comments.

Screenshot of IG post from empiredsgnevent showing confetti text is cursive and shows a lot of hashtag as caption

There are two reasons you might want to add your hashtags in with a comment. First, it looks cleaner, and the hashtags will disappear down the page as people comment on your post.

Second, if you cross-post to Facebook, then the hashtags won’t go over there too, as they don’t translate as well in a Facebook post.

So which is best to use for your hashtags, in with the caption or added to a comment?

In a study conducted by Social Insider to get to the bottom of this question, they concluded that it probably depends on the size of the Instagram account.

They found that accounts with under 100k followers achieved a better reach rate when they placed the hashtags in with the caption. For accounts with over 100k followers, the hashtags performed best when added to a comment.

How to Find the Best Hashtags to Use

Finding the best hashtags to use is a crucial aspect to promote your Instagram posts.

If you choose popular hashtags, then it’s likely your latest update will become lost amongst all the other entries, never to see the light of day.

You need to hunt down hashtags that are both popular, and you also have a shot at appearing in, when other users view the hashtag.

You can determine if you have a chance of ranking well for a hashtag by looking and checking how many likes, on average, those at the top of the results have.

For example, if you looked at the #lifecoach hashtag on Instagram, there are over 8 million entries. The average number of likes for the top posts appearing under it is about 370.

If you don’t get, on average, a similar number of likes on your Instagram updates, then it is unlikely that you will rank well for the hashtag.

So, you need to find a hashtag that has traffic, and it is possible for you to rank amongst the top posts (determined by average likes).

You could spend time going back and forth on the Instagram app and doing some quick sums in your head. But, there is a handy free website that does the work for you. is a site that helps you quickly hunt down the hashtags you have a shot a ranking for.

Enter a broad search term to focus on the niche area, then use the filter to focus down on less popular terms that still have a reasonable level of activity.

Screenshot of metahashtags page showing how to generate hashtags

The filtered results show you a set of hashtags you have more chance of being discovered through. Add the hashtags you want to use to the selection box then copy them to your clipboard or export them.

Screenshot of Metahashtags page where to find the best hashtags

One final point on hashtags. Don’t get drawn into using hashtags like #followforfollow and #likeforlike. These are low quality hashtags which won’t help you grow your account with the right type of followers.

The followers you attract via these hashtags are spammy junk accounts and are unlikely to help you grow your business with Instagram.

Have Fun With Your Captions

Have fun with your captions. When looking at how to write instagram captions for business remember Instagram is a place where you can be more relaxed about business. Roaming Rebels are a couple of 50-somethings who sold everything they had and set out on an adventure.

They post updates about their globetrotting and manage to get a witty pun in nearly every post caption. It makes their posts fun and engaging, and people will keep an eye out for the next one

Screenshot of roaming.rebels IG post showing Cambodia breakfast

How Long Should An Instagram Caption Be?

Kylie Jenner keeps her’s short and sweet. Patagonia favors the micro-blog. But what is the best length for your business?

Facebook suggests keeping your captions to 125 words in length. As for your bio, short, compelling and with emoji’s is the most eye-catching.

In the end, the length you choose comes down to the purpose of your post. You may want to use a short caption if your job is a quick lifestyle update. But, if you’re going to educate or *gasp* sell something, then a longer, more thoughtful, post may be required.

Have fun and experiment. The only rule is no more than 2200 characters. What is more important is that the message reads well and is well-formatted (more on this later).

How to Write Instagram Captions for Business using Headlines, Emojis, and Whitespace.

Now we’ve covered what captions are, what types you can use, and what goes into a great caption. Let’s look at the actual mechanics of posting one.

Instagram’s caption editor is not that user friendly. So there are a few tips and tricks you should know to format your caption attractively.

Instagram Headline or Caption Title

Your headline on Instagram is the first part of your caption. On a desktop, most of your captions will display, but on mobile, it’s trimmed down to 125 characters. To read the rest of your caption, the viewer will have to select ‘more’.

Don’t waste these important characters building towards what you want to say. Be direct and say it upfront. The headline is your hook. If you start with asking viewers to check out your bio or write a sentence that gets truncated on mobile, you’ve lost the chance to draw people further into your caption.

Here are two examples. In the first, the poster wastes valuable space, giving a shout out to another account. It’s not clear if the account is buying, selling or have sold some t-shirts and trainers.

Screenshot of Instagram headline using hastag #resellinguk shows different design of shoes - How to Write Instagram Captions for Business

In the second example, my friend @wanderingworthy aims for follower engagement, with humour and a question. Even adding a relevant emoji. All in under 125 characters.

Screenshot of wanderingworthy instagram post shows an island looking like jurassic park - How to Write Instagram Captions for Business

Speaking of Emojis, that’s next.

Should you use Emojis on Instagram?

Originating in Japan in the 1990s, emojis are a quick way to communicate by shorthand. Feeling happy? Add a smile, simple.

But, when thinking about how to write instagram captions for business, should you be using Emojis in a business capacity on Instagram?

Yes! Studies have shown that using emojis in your post help to increase follower engagement. Look at the results in the graph below from a study performed by

They noted that ‘the higher the number of emojis used, the higher the amount of interactions.’

Screenshot of emojis on captions graph - How to Write Instagram Captions for Business

There is not a right or a wrong when it comes to emojis. You could favour using them to illustrate a point sparingly, like in the example below from Zappos.

Screenshot of video Ig post from zappos shows cutting a pants

Or you can use them in your bio to liven up your business information as in the example below.

Screenshot of instagram profile info of  kayla_itsines

GoPro uses a few more in their posts, but some of them seem a little contrived.

Screenshof of Video IG posr from gopro shows someone doing fire dance

The main takeaway is that emojis encourage engagement, so have fun, play around with them, and see what works for you.

How to Write Instagram Captions for Business With Spaces

Instagram doesn’t permit you to make posts from a desktop PC; they want their users to favor the mobile app. But adding a caption to your post isn’t the most user-friendly experience.

You may have seen some captions which have a beautiful layout, lots of whitespaces, and wonder how do they do that? Here is an example from Quinn Tempest.

Screenshot of IG post from quinn.tempest showing a woman who is happy with confetti and ballon says create purpose as her background

The trick is not to write your caption directly in the Instagram app. Instead, write it first in your notes app on your smartphone and get the caption laid out in the format you want. Then, select all and copy the caption.

Then paste into Insta, when you add your photo or reel.

Whew, well that about covers using Instagram captions for your business. But I hear you asking ‘what shall I write?’. Don’t worry, I have you covered. Here are 390 Instagram captions for your business that you can steal.

390 Instagram Captions for Business, Lifestyle & Travel Brands

Business Captions

Own what’s yours

Working like a boss

Old ways won’t open new doors

We rise by lifting others

Do what you like, like what you do

I want to see what happens if I don’t give up

“I owe my success to having listened respectfully to the very best advice, and then going away and doing the exact opposite.”– G. K. Chesterton

“Would you like me to give you a formula for success? It’s quite simple, really: Double your rate of failure. You are thinking of failure as the enemy of success. But it isn’t at all. You can be discouraged by failure or you can learn from it, so go ahead and make mistakes. Make all you can. Because remember that’s where you will find success.” — Thomas J. Watson

Don’t quit your daydream

“If you are not willing to risk the usual, you will have to settle for the ordinary.” – Jim Rohn

Waking up blessed not stressed

Take the risk or lose the chance

The ones who are crazy enough to think they can change the world, are the ones that do.

Dream big. Work hard. Stay focused & surround yourself with good people

“Discipline is choosing between what you want now and what you want most” -Abraham Lincoln

Do one thing every day that scares you.

Aspire to inspire

Work until you no longer have to introduce yourself

I don’t have dreams I have goals

“Don’t let the fear of losing be greater than the excitement of winning.” — Robert Kiyosaki

If you can do better, then do better

Underestimate me. That’ll be fun.

“If you really look closely, most overnight successes took a long time.”– Steve Jobs

“Hustle until your haters ask if you’re hiring” -Steve Maraboli

“Success is nothing more than a few simple decisions practiced every day” -Jim Rohn

“Sometimes you win, sometimes you learn” -John C. Maxwell

“The only limit to our realization of tomorrow will be our doubts of today.” — Franklin D. Roosevelt

Success is a series of small wins

“I didn’t come this far to only come this far” -Mick Kremling

“The real test is not whether you avoid this failure because you won’t. It’s whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere.” — Barack Obama

“The temptation to quit will be the greatest just before you are about to succeed” -Chinese Proverb

“All progress takes place outside the comfort zone” -Michael John Bobak

“Don’t be afraid to give up the good to go for the great.” –John D. Rockefeller

“When you feel like quitting think about why you started” -Zig Ziglar

The comeback is always stronger than the setback

“The road to success and the road to failure are almost exactly the same.” — Colin R. Davis

I wasn’t made to fall in line

“The secret of getting ahead is getting started” -Mark Twain

“Success usually comes to those who are too busy to be looking for it.” — Henry David Thoreau

If you don’t sacrifice for what you want, what you want becomes the sacrifice

Your life is as good as your mindset

Hustle beats talent when talent doesn’t hustle

The only thing that can stop you is yourself!

“Success is not final; failure is not fatal: It is the courage to continue that counts.” — Winston S. Churchill

“It is better to fail in originality than to succeed in imitation.”– Herman Melville

Fuck excuses. You either want it or you don’t.

“Opportunities don’t happen. You create them.” — Chris Grosser

“Stop chasing the money and start chasing the passion.” — Tony Hsieh

“Success is liking yourself, liking what you do, and liking how you do it.” -Maya Angelou

“People who succeed have momentum. The more they succeed, the more they want to succeed, and the more they find a way to succeed. Similarly, when someone is failing, the tendency is to get on a downward spiral that can even become a self-fulfilling prophecy.” — Tony Robbins

“Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved.” — Helen Keller

“Formal education will make you a living; self-education will make you a fortune.” – Jim Rohn

“The way to get started is to quit talking and begin doing.”– Walt Disney

“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford

Either I will find a way or I will create a way but I will not create an excuse

“Success occurs when opportunity meets preparation” -Zig Ziglar

One day your life will flash before your eyes. Make sure it is worth watching.

“Courage is being scared to death, but saddling up anyway.” – John Wayne

“We are what we repeatedly do. Excellence then is not an act but a habit.” – Aristotle

“The successful warrior is the average man, with laser-like focus.” — Bruce Lee

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” — Colin Powell

“If not now, then when? If not you, then who?” -Hillel the Elder

Never plan a future with people who don’t have future plans

“There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed.” — Ray Goforth

“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” — Jim Rohn

Some people dream of success while others wake up and work.

“If you can dream it, you can do it.” — Walt Disney

“Never give in except to convictions of honor and good sense.” — Winston Churchill

“Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.” —Dale Carnegie

“If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much.” —Jim Rohn

Make more moves and less announcements

“You can’t win if you’re losing in your mind. Change your thoughts and it will change your

life” -Tony Gaskins

“Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.” — Conrad Hilton

“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” — Jim Rohn

Stop doubting yourself. Work hard and make it happen

Never give up on something you can’t go a day without thinking about

“I cannot give you the formula for success, but I can give you the formula for failure–It is: Try to please everybody.” — Herbert Bayard Swope

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” — Albert Schweitzer

“In order to succeed, your desire for success should be greater than your fear of failure.” — Bill Cosby

“You measure the size of the accomplishment by the obstacles you had to overcome to reach your goals.” —Booker T. Washington

“Real difficulties can be overcome; it is only the imaginary ones that are unconquerable.” —Theodore N. Vail

Success isn’t just about what you accomplish in your life; it’s about what you inspire others to do.

“Fall seven times and stand up eight.” — Japanese Proverb

“The difference between who you are and who you want to be is what you do.”

“A successful man is one who can lay a firm foundation with the bricks that others throw at him.” — David Brinkley

“Little minds are tamed and subdued by misfortune, but great minds rise above it.” —Washington Irving

Your opinion will never cut me a check

“Failure is not the opposite of success; it’s part of success” -Arianna Huffington

Don’t call it a dream, call it a plan

“What would you do if you weren’t afraid.” —Spencer Johnson

“Don’t watch the clock. Do what it does: Keep going” -Sam Levenson

Have the attitude of a champion. Hustle like an underdog.

“Failure is the condiment that gives success its flavor.” —Truman Capote

“Don’t let what you cannot do interfere with what you can do.” —John R. Wooden

Success is not built on success. It’s built on failure. It’s built on frustration. Sometimes it’s built on catastrophe. -Sumner Redstone

“You may have to fight a battle more than once to win it.” —Margaret Thatcher

“A man can be as great as he wants to be. If you believe in yourself and have the courage, the determination, the dedication, the competitive drive and if you are willing to sacrifice the little things in life and pay the price for the things that are worthwhile, it can be done.” —Vince Lombardi

“The secret to success is to know something nobody else knows.” — Aristotle Onassis

“I failed my way to success.” — Thomas Edison

“I find that when you have a real interest in life and a curious life, that sleep is not the most important thing.” —Martha Stewart

It’s not what you look at that matters, it’s what you see.

“The function of leadership is to produce more leaders, not more followers.” —Ralph Nader

“I never dreamed about success, I worked for it.” — Estee Lauder

“I never did anything worth doing by accident, nor did any of my inventions come indirectly through accident, except the phonograph. No, when I have fully decided that a result is worth getting, I go about it, and make trial after trial, until it comes.” — Thomas Edison

“If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on.” -Sheryl Sandberg, COO of Facebook

“If your ship doesn’t come in, swim out to meet it!” – Jonathan Winters

“Your time is limited, so don’t waste it living someone else’s life.” – Steve Jobs

“The only place where success comes before work is in the dictionary.” — Vidal Sassoon

“Keep on going, and the chances are that you will stumble on something, perhaps when you are least expecting it. I never heard of anyone ever stumbling on something sitting down.” — Charles F. Kettering

“Business has only two functions – marketing and innovation.” – Peter Drucker

“Have the end in mind and every day make sure you’re working towards it” – Ryan Allis

“Take up one idea. Make that one idea your life–think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success.” —Swami Vivekananda

“All our dreams can come true if we have the courage to pursue them.” —Walt Disney

“Failure defeats losers, failure inspires winners.” – Robert T. Kiyosaki

“Poor people have a big TV. Rich people have a big library.” – Jim Rohn

Good things come to people who wait, but better things come to those who go out and get them.

If you do what you always did, you will get what you always got.

“What the mind of man can conceive and believe, it can achieve.” – Napoleon Hill

“Don’t be evil” – Larry Page

“Good ideas come from bad ideas, but only if there are enough of them.” – Seth Godin

Just when the caterpillar thought the world was ending, he turned into a butterfly.

Successful entrepreneurs are givers and not takers of positive energy.

“Whenever you see a successful person you only see the public glories, never the private sacrifices to reach them.” —Vaibhav Shah

“Paying attention to simple little things that most men neglect makes a few men rich.” – Henry Ford

“Advertising is only evil when it advertises evil things” – David Ogilvy

“Success is the progressive realization of a worthy ideal.” –Earl earl nightingale

“Victory is sweetest when you’ve known defeat.”– Malcolm S. Forbes

“Action is the foundational key to all success.”– Pablo Picasso

“Success is going from failure to failure without losing enthusiasm.” – Winston Churchill

“Identify your problems but give your power and energy to solutions.” – Tony Robbins

“Be content to act, and leave the talking to others.” – Baltasa

“I attribute my success to this: I never gave or took any excuse.” – Florence Nightingale

“Amateurs sit and wait for inspiration, the rest of us just get up and go to work.” – Stephen King

“Things work out best for those who make the best of how things work out.” —John Wooden

To live a creative life, we must lose our fear of being wrong.

“I have not failed. I’ve just found 10,000 ways that won’t work.” —Thomas A. Edison

Trust because you are willing to accept the risk, not because it’s safe or certain.

“Expect the best. Prepare for the worst. Capitalize on what comes.” – Zig Ziglar

“Creative without strategy is called art. Creative with strategy is called advertising.” – Jeff I. Richards

“If you don’t value your time, neither will others. Stop giving away your time and talents–start charging for it.” —Kim Garst

“A goal is a dream with a deadline.” – Napoleon Hill

“Our greatest fear should not be of failure but of succeeding at things in life that don’t really matter.” —Francis Chan

“Success is … knowing your purpose in life, growing to reach your maximum potential and sowing seeds that benefit others.” —John C. Maxwell

“Great minds discuss ideas; average minds discuss events; small minds discuss people.” —Eleanor Roosevelt

“Be miserable. Or motivate yourself. Whatever has to be done, it’s always your choice.” —Wayne Dyer

“Logic will get you from A to B. Imagination will take you everywhere.” – Albert Einstein

“If you’re going through hell keep going.” —Winston Churchill

The ones who are crazy enough to think they can change the world, are the ones who do.

“If you can’t feed a team with two pizzas, it’s too large” – Jeff Bezos

“No one can make you feel inferior without your consent.” —Eleanor Roosevelt

“The whole secret of a successful life is to find out what is one’s destiny to do, and then do it.” —Henry Ford

Don’t raise your voice, improve your argument.

“What seems to us as bitter trials are often blessings in disguise.” —Oscar Wilde

“In order to succeed, we must first believe that we can.” — Nikos Kazantzakis

“Many of life’s failures are people who did not realize how close they were to success when they gave up.” — Thomas Edison

“The secret of success is to do the common thing uncommonly well.” — John D. Rockefeller Jr.

“You’ve got to get up every morning with determination if you’re going to go to bed with satisfaction.” —George Lorimer

“A goal is not always meant to be reached; it often serves simply as something to aim at.” — Bruce Lee

“You know you are on the road to success if you would do your job, and not be paid for it.” — Oprah Winfrey

There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.

“The meaning of life is to find your gift. The purpose of life is to give it away.

“The distance between insanity and genius is measured only by success.” —Bruce Feirstein

“Don’t be distracted by criticism. Remember–the only taste of success some people get is to take a bite out of you.” — Zig Ziglar

“When you stop chasing the wrong things, you give the right things a chance to catch you.” —Lolly Daskal

“Life is not about finding yourself. Life is about creating yourself.” —Lolly Daskal

Nothing in the world is more common than unsuccessful people with talent.

“If you want to achieve excellence, you can get there today. As of this second, quit doing less-than-excellent work.” —Thomas J. Watson

“Success is maintained & achieved by those who try and keep trying.” -W. Clement Stone

Working on myself, for myself, by myself

“Courage is resistance to fear, mastery of fear–not absence of fear.” —Mark Twain

“A real entrepreneur is somebody who has no safety net underneath them.” —Henry Kravis

“The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself.” —Mark Caine

“Only put off until tomorrow what you are willing to die having left undone.” —Pablo Picasso

“We become what we think about most of the time, and that’s the strangest secret.” —Earl Nightingale

“You may only succeed if you desire succeeding; you may only fail if you do not mind failing.” —Philippos

“Too many of us are not living our dreams because we are living our fears. ” —Les Brown

“As we look ahead into the next century, leaders will be those who empower others.” —Bill Gates

“When I dare to be powerful, to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.” —Audre Lorde

“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” —Mark Twain

“Thinking should become your capital asset, no matter whatever ups and downs you come across in your life.” —A.P.J. Abdul Kalam

“I find that the harder I work, the more luck I seem to have.” —Thomas Jefferson

“The starting point of all achievement is desire.” —Napoleon Hill

“There is no traffic jam along the extra mile.” —Roger Staubach

“If you genuinely want something, don’t wait for it–teach yourself to be impatient.” —Gurbaksh Chahal

“If you want to make a permanent change, stop focusing on the size of your problems and start focusing on the size of you!” —T. Harv Eker

“Two roads diverged in a wood and I took the one less traveled by, and that made all the difference.” —Robert Frost

“The number one reason people fail in life is because they listen to their friends, family, and neighbors.” —Napoleon Hill

“Success does not consist in never making mistakes but in never making the same one a second time.” —George Bernard Shaw

“You must expect great things of yourself before you can do them.” —Michael Jordan

“The reason most people never reach their goals is that they don’t define them, or ever seriously consider them as believable or achievable. Winners can tell you where they are going, what they plan to do along the way, and who will be sharing the adventure with them.” —Denis Waitley

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something–your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” —Steve Jobs

“In my experience, there is only one motivation, and that is desire. No reasons or principle contain it or stand against it.” —Jane Smiley

“Motivation is what gets you started. Habit is what keeps you going.” —Jim Ryun

We rise by lifting others

Knowledge is being aware of what you can do. Wisdom is knowing when not to do it.

Your problem isn’t the problem. Your reaction is the problem.

“I don’t want to get to the end of my life and find that I lived just the length of it. I want to have lived the width of it as well.” —Diane Ackerman

You can do anything, but not everything.

Do what you like, like what you do

I want to see what happens if I don’t give up

“Innovation distinguishes between a leader and a follower.” —Steve Jobs

“Success is the sum of small efforts, repeated day-in and day-out.” —Robert Collier

Don’t quit your daydream

Working like a boss

Old ways won’t open new doors

“Happiness is a butterfly, which when pursued, is always beyond your grasp, but which, if you will sit down quietly, may alight upon you.” —Nathaniel Hawthorne

Waking up blessed not stressed

Take the risk or lose the chance

“I believe that the only courage anybody ever needs is the courage to follow your own dreams.” —Oprah Winfrey

“There is no chance, no destiny, no fate, that can hinder or control the firm resolve of a determined soul.” —Ella Wheeler Wilcox

No masterpiece was ever created by a lazy artist.

“If you can’t explain it simply, you don’t understand it well enough.” —Albert Einstein

Blessed are those who can give without remembering and take without forgetting.

What’s the point of being alive if you don’t at least try to do something remarkable.

Do one thing every day that scares you.

Work until you no longer have to introduce yourself

I don’t have dreams I have goals

“People rarely succeed unless they have fun in what they are doing.” —Dale Carnegie

“To accomplish great things, we must not only act, but also dream, not only plan, but also believe.” —Anatole France

“Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no help at all.” —Dale Carnegie

Lifestyle & Travel Captions

In a relationship with: my passport.

On the road again.

We travel not to escape life, but for life not to escape us.

BRB, going to soak up some vitamin sea.

Good vibes happen on the tides.

I want someone to look at me the way I look at a travel brochure.

Vacation mood: on.

Life is better in flip flops.

Work, travel, save, repeat.

This city will blue you away!

“Once a year, go somewhere you’ve never been before.”– The Dalai Lama

Tropic like it’s hot!

It’s time to vacay.

Making the best memories along the way

Most things in life people are worried about, never happen anyway!.

Views on views.

Let’s go to explore magical places.

A vacation a day keeps the doctor away

Sunshine is the best medicine.

Never stop doing things for the first time.

Vacation vibes.

Work hard, travel harder.

Don’t be a tourist, be a traveler.

No point in unpacking… I’m ready to hit the road again soon!

“Do not follow where the path may lead, go instead where there is no path and leave a trail.” – Ralph Waldo Emerson

Wake up in paradise.

Laugh more, worry less!

What a wonderful world!

Friendly faces from around the world.

Life’s a beach. Enjoy the waves.

Tired feet, happy heart.

“If you think adventure is dangerous try routine, it’s lethal.”– Paulo Coelho

My love for camping is in-tents.

Beach, please.

I’m all about the palm trees and 80 degrees.

What the shell?

Buy the ticket, take the ride.

The only thing I love more than traveling is eating. So why not do both at the same time?

Don’t listen to what they say, go and see it for yourself.

I need a vacation so long, I forget all my passwords

“I hate traveling.” — said no traveler ever

There is no foreign land, it is the traveler only who is foreign.

Incurable wanderlust

Travel is the only thing you buy that makes you richer.

When life knocks you down, roll over and look at the stars.

Don’t worry, Beach happy.

Seek to sea more.

My perfect vacation: feet up, head back, eyes closed!

If you don’t belong, don’t be too long.

I’m just a beachy kinda girl.

You can take your five-star hotel. I’ve got a million stars in the sky here.

It’s a whole new world.

“I travel a lot, I hate having my life disrupted by routine.”– Caskie Stinnett

Bon voyage!

Weekend getaway

Time to explore!

I’ve got 99 problems. But I am on vacation and I am ignoring them all!

Take a walk on the wild side.

Paradise isn’t a place, it’s a feeling.

If travel would be free, you would never see me again. But it isn’t, so….what do we do tonight?

Seas the day.

I only collect one thing: stamps on my passport.

A change of latitude would help my attitude.

One’s destination is never a place, but always a new way of seeing things.

Don’t spend your money on things. Spend it on experiences!

Couples who travel together stay together.

Friends that travel together, slay together.

“I haven’t been everywhere, but it’s on my list.”– Susan Sontag

Mermaid kisses and starfish wishes.

Top of the world!

Travel not to find yourself, but to remember where you have been all long.

I got 99 problems, traveling is not one of them.

Concrete jungle

Girls just wanna have sun.

In my happy place!

Vacation flashback!

A tourist doesn’t know where they have been, a traveler doesn’t know where they are going.

Your wings already exist, all you have to do is fly.

Sandy toes. Sun-kissed nose.

Keep calm and travel on.

Go, fly, road, travel, voyage, explore, journey, discover, adventure.

May every day bring a new adventure.

“The life you have led doesn’t need to be the only life you have.” — Anna Quindlen

It’s not about the destination, but the journey.

Better to see something once than hear about it a thousand times.

I have an insane calling to be where I’m not.

You cannot control the past, but you can control where you go next.

The fastest way to expand your horizons is to visit somewhere new.

I’m in love with cities I’ve never been to and people I’ve never met. — Melody Truong

I need a six-month-long vacation twice a year.

I have not been everywhere yet, but it’s on my list.

Everyone should believe in something. I believe I should go to the beach.

A desire to travel, to understand one’s very existence.

The only thing I love more than traveling is eating. So why not do both at the same time?

If it requires a bikini, my answer is yes.

Salt in the air. Sand in my hair.

High tides and good vibes.

Live with no excuses, travel with no regrets.

I don’t know where I’m going, but I’m on my way. — Carl Sandburg

The only trip you will regret is the one you didn’t take.

Travel is the only thing you buy that makes you richer.

Better than my wildest dreams.

Catch flights, not feelings.

Collect moments, not things.

Some beautiful paths can’t be discovered without getting lost. — Erol Ozan

Suns out, buns out.

It’s hard to stay mad when there’s so much beauty in the world.

My sweet escape.

Up, up and away!

Travel, because money returns. Time doesn’t.

Wander often, wonder always.

Travel becomes a strategy for accumulating photographs.

Let’s taco ’bout going to Mexico.

Bae took one for the team and let me have the window seat.

People forget years and remember moments.

“A journey is best measured in friends, rather than miles.” — Jim Cahill

I do believe it’s time for another adventure.

Travel is the best teacher. The only way to an open mind is by taking a plane out into the open world.

Permanently out of office.

People don’t take trips, trips take people.” — John Steinbeck

14-hour flight was totally worth it.

Traveling – It leaves you speechless, then turns you into a storyteller.

It’s 5 o’clock somewhere.

Ocean air, salty hair.

Time flies… until you’re counting down the days to your next vacay.

Buy a ticket, pack a bag, catch a plane, make new friends. Have a great time. Get lost.

Sometimes the road less traveled is less traveled for a reason.

It’s bad manners to keep a vacation waiting.

“To travel is to discover that everyone is wrong about other countries.” – Aldous Huxley

What is life but one grand adventure.

This heart of mine was made to travel this world.

Never stop exploring.

Always take the scenic route.

Happiness is looking down at your next destination from your plane window.

Travel is the best education.

An adventure a day keeps the doctor away.

A good friend listens to your adventures. Your best friend makes them with you.

Heaven on earth

Meet me under the palms

My home away from home.

The world is a book and those who do not travel read only one page.

Happiness comes in waves.

My favorite color is sunset.

To travel is to live

Spontaneity is the best kind of adventure.

Let the currents guide your heart.

Don’t be afraid to make a splash!

Travel is the healthiest addiction.

Mountain trips and foggy mornings.

Lost at sea? I’m not shore.

Selfies or vacation didn’t happen.

No place is ever as bad as they tell you it’s going to be.

To awaken alone in a strange town is one of the pleasantest sensations in the world.

PSA: Update your address book—I live here now.

Beach more, Worry less.

Travel makes one modest. You see what a tiny place you occupy in the world.

This is my resting beach face.

One’s destination is never a place, but a new way of seeing things.

Life begins at the end of your comfort zone.

The tan will fade, but the memories will last forever.

“Jet lag is for amateurs.” — Dick Clark

“Life is either a daring adventure or nothing.” – Helen Keller

Once in a while it really hits people that they don’t have to experience the world in the way they have been told to.

We vacation not to escape life but for life not to escape us.

Travel as much as you can, travel as far as you can, travel, and find yourself.

“The journey, not the arrival, matters. – T.S. Eliot

Checklist for Writing Instagram Captions for Business in 2024

1. Crafting the Perfect Instagram Caption

  • Start with a Strong First Sentence: Your first sentence should grab attention and make the user want to read the entire caption.
  • Maintain a Consistent Brand Voice: Ensure your captions align with your brand personality and brand voice for consistency.
  • Caption Length: Keep captions short and concise; Instagram hides longer texts after a few words.
  • Use of Branded Hashtags: Incorporate branded hashtags to extend the reach of your posts and encourage more engagement.
  • Add Context to the Post: Use your caption to add context to the image or video content, explaining the story or message behind it.
  • Incorporate Calls to Action: Encourage users to engage with your content by including CTAs like ‘double tap if you agree’ or ‘tag a friend’.
  • Link in Bio Reference: If promoting a product or service, refer users to a clickable link in your bio.

2. Engaging Your Audience

  • Leverage Creative Captions: Be creative with your captions to stand out in the user’s Instagram feed.
  • Use Compelling Captions for Sponsored Posts: If running sponsored posts, ensure the captions are especially engaging and aligned with your brand.
  • Include Funny or Sassy Instagram Captions: Mix up your Instagram caption style with humor or sass to keep your audience entertained.
  • Seasonal and Event-Related Captions: Use seasonal instagram captions or event-related captions for timely relevance.

3. SEO and Analytics

  • Utilize Instagram Analytics: Review your Instagram analytics to understand what types of captions drive higher instagram engagement rates.
  • Optimize for Instagram’s Algorithm: Write good instagram captions that cater to Instagram’s algorithm for better visibility on the explore page.

4. Content Variety

  • Diversify Post Captions: Avoid using the same caption for different posts; customize each one to the specific content.
  • Incorporate User Generated Content: Share captions based on user generated content to build community and trust.
  • Experiment with Video Content: For video posts, ensure your captions add value or further explain the video content.

5. Final Checks

  • Proofread Your Entire Caption: Ensure your entire good instagram caption is free of errors and reads well.
  • Stay True to Your Social Media Marketing Copy: Ensure your captions align with the overall tone and strategy of your social media platform presence.
  • Adapt Captions for Instagram Stories: Tailor your captions for use in Instagram stories where the style and engagement might differ.

By following this checklist and incorporating these keywords, you can effectively enhance your Instagram strategy, create and write good instagram captions that resonate with your target audience, and improve your presence on this vital social media platform in 2024.

How to Write Instagram Captions for Business – Summary

Like milk with cookies, your Instagram picture is greatly enhanced by the right choice of caption to accompany it. To become an influencer, this is a skill you need to learn.

The caption gives context to your image and helps to drive the all-important user engagement with your updates. If you get your caption right, users will view your post for longer, and be more likely to leave a comment or a like – which play a part in how Instagram ranks posts.

There are lots of different ways you could approach your use of captions. You can try short or long captions. Then experiment with different styles, like tapping into nostalgia, humor, pose questions, or micro-blog.

You won’t know what works best for you until you have tested out a few different approaches. But when considering how to write instagram captions for business, take a structured approach, like the one advocated by Jenna Kutcher and her JK5 strategy.

Using a strategy makes you more productive as you won’t need to spend any creative energy thinking of the type of post you want to do next.

Once you have a post ready, take a few moments to look for the best hashtags to use. Add them in with your caption, or in a comment, if you prefer.

And remember, you won’t grow your business on Instagram until you start regularly posting, so use some of the examples above and make a start today!

How to Write Instagram Captions for Business – FAQs

What should I caption my Instagram business post?

Use a carefully thought-out caption that reflects your brand voice and personality, adding context to your visual story. Good Instagram captions should resonate with your target audience and reflect the unique aspects of your brand personality.

How do you write a catchy caption for a business?

Create captions that are creative and consistent with your brand voice, starting with a compelling first sentence to grab attention. Use exciting announcements or funny Instagram captions to make your social media marketing copy stand out in the user’s Instagram feed.

What should I write in my business Instagram post?

Your Instagram post should include a good Instagram caption that aligns with your brand’s message, utilizes branded hashtags for more engagement, and incorporates calls-to-action, like ‘tag a friend’ or ‘click the link in bio’. A well-crafted caption can transform the same caption into something unique for each post.

How do you introduce a business caption on Instagram?

Introduce your business caption with a strong opening line that captures the essence of your post, using keywords that resonate with your Instagram followers. Ensure the whole caption maintains a consistent brand voice and adds a personal touch to your Instagram strategy.

How can I use Instagram analytics to improve my caption strategy?

Instagram analytics provide insights into caption performance, helping you understand how different styles, like sassy Instagram captions or sweet Instagram captions, impact engagement. Use this data to tailor your future posts, ensuring they cater to the interests of your Instagram followers.

What is the ideal caption length for Instagram posts?

Caption length can vary, but keeping captions short and to the point often works best, as Instagram hides part of the caption after a few words. Short Instagram captions can be impactful, especially when they’re carefully crafted to convey your message succinctly.

Are branded hashtags important in Instagram captions?

Yes, branded hashtags play a significant role in increasing post visibility and building a community. Incorporate branded hashtags thoughtfully into your captions to enhance your Instagram content and aid in your social media platform strategy.

How can I make my Instagram captions more engaging?

To make your captions more engaging, use compelling captions that encourage users to interact, like using a double tap or asking them to share their opinions. Seasonal Instagram captions or event-related posts can also boost engagement and encourage users to participate in conversations.

Should I include clickable links in my Instagram captions?

While Instagram doesn’t allow clickable links in captions, guide your followers to the ‘link in your bio’ for more information. Update this link frequently to reflect your latest post, sponsored posts, or exciting announcements.

How does Instagram’s algorithm affect my caption’s visibility?

Instagram’s algorithm favors posts with high engagement, so a great Instagram caption can significantly impact your post’s visibility on the explore page. Writing good Instagram captions that resonate with your audience can help your content appear more frequently in users’ feeds.

About the author

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. Also as an Amazon Associate I earn from qualifying purchases. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊