Perhaps you have decided that for your business, you want to build a facebook community only! Or will use a FB community to grow alongside your blog, podcast or YT channel.
Whatever your reason, FB Groups are hot right now so they’re definitely worth considering as both a primary channel of choice and / or as a supplement to email marketing.
I am including creating a page here as at some point you may want to run ads, and to do so you’ll need a page.
However, that’s not where the focus is. Facebook have made it blatantly clear over the last few months that groups is where they’re putting their attention (aside from chat) and so groups is where we want to be.
However, if you are intent on growing your facebook page alongside your group here is a great article from Hootsuite on using facebook for business in 2020, which covers all aspects of facebook from pages to groups to chatbots to ads. Very handy to bookmark and have as a reference guide.
But back to groups!
What I personally love about a group is firstly the interactiveness and engagement, as opposed to email where it feels like a one way street most of the time.
And secondly the safety.
A group feels safe, does that make sense?
As a group owner, if someone has said ’yes I want to join’, then they’ve already indicated an interest in what you do.
As a group member, you’re in a closed room surrounded by like minded people.
I have to admit, groups is where my focus is, hence why at the bottom of every post is a bloody great banner saying – Join Our Group!
So how do we go about setting one up.
Well firstly we have to create our FB Page but this does not have to be an all singing, all dancing setup at this stage, you can come back to it. For now just go and get it up and live.
Here’s lovely Luc from Ranking Academy – with an excellent video on creating your facebook page (complete with how to create your header & profile images using Canva.) Thanks Luc!
Okie dokie, so once you have your page setup, it’s time to go create the group!
And that’s that! Your group is alive and kicking.
But now the hard work begins. We have to start getting members to join up.
Here’s some tips on growing your group in the early days;
Here’s a summary of what she calls her ‘Buzz Strategies‘;
1.Decision Posts – A simple questions post asking your community to help you to make a decision.
2. Opinion Posts – Ask your community for their opinion on something (preferably something relevant)
3. Permission Posts – Share something that resonates with your audience and makes them feel like they’re not alone
4. Can’t Help Themselves Posts – Post something that people can’t help but respond to!
5. Ask Posts – Remind people what you do and what you offer
6. Authority Posts – Showcase your expertise, training videos, podcasts, guest posts etc.
If you’re a member of my group, you’ll start seeing these strategies all over the place! :)
This is such an important strategy moving forward because Facebook will reward engagement. So the more consistent you can be about your members engaging with your posts, the more likely it is FB will show your group to more people. Yayyy!
That’s it for now my Facebook Group growing friend.
If there’s anything I’ve missed do please ask in the comments below.
Be sure to come and join the YLB Community and I look forward to my invite to your group! :)