How to Start an Etsy Store in 2023 (and Make Money)

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Welcome to the world of Etsy, a global marketplace for unique and creative goods. If you’ve ever thought about starting your own online store to sell your handcrafted, vintage, or unique items, Etsy is the perfect platform for you.

In this comprehensive guide, we’ll walk you through everything you need to know about how to start an Etsy store in 2023 and make money doing what you love.

So, grab a cup of coffee, and let’s dive in!

Quick Takeaways:

  1. Etsy: Your Gateway to a Global Market
    • Etsy connects creative entrepreneurs with a global audience, offering a fantastic opportunity to showcase unique, handmade, and vintage items.
  2. Low Start-up Costs
    • Unlike traditional businesses, starting an Etsy store is cost-effective with small listing and transaction fees, making it accessible for new entrepreneurs.
  3. Find Your Niche
    • Success on Etsy starts with identifying your passion and aligning your products with your interests to create a strong and engaging brand.
  4. Quality and Uniqueness Matter
    • High-quality, one-of-a-kind items perform well on Etsy, so prioritize crafting distinctive and well-crafted products.
  5. Research and Adapt
    • Analyze the competition, keep an eye on market trends, and adapt your product line accordingly to stand out and attract buyers.
  6. Create a Memorable Brand
    • Choose a unique shop name, design a distinctive logo and banner, and craft a compelling brand story to convey your brand’s essence.
  7. Optimize Your Product Listings
    • Craft compelling product titles and descriptions, use high-quality images, and categorize your products to improve search visibility.
  8. Policies and Legal Compliance
    • Understand Etsy’s seller policies, establish clear return and refund policies, and handle customer information securely to build trust.
  9. Market and Promote Your Shop
    • Leverage Etsy SEO, offer free shipping, use Etsy Ads, create coupons, utilize social media, and grow an email list to attract customers and boost sales.

What is Etsy?

Etsy is an online platform that connects sellers of handmade, vintage, and unique items with buyers from all around the world.

screenshot of etsy landing page

It’s a fantastic place for creative entrepreneurs to showcase their work and reach a wide audience.

Founded in 2005, Etsy has grown into a massive community of buyers and sellers, making it easier than ever to start your own business selling your creations.

Benefits of Starting an Etsy Store

image of a vector art of a phone and logos that symbolize the benefits of starting an etsy store
  • Access to a global market: Etsy offers you the opportunity to reach customers from all over the world. This means that you can expand your business beyond your local area and tap into a much larger customer base.
  • Easy-to-use platform: Etsy has a user-friendly interface that makes it simple to set up your shop, list your products, and manage your sales. You don’t need to be tech-savvy to start your own Etsy store.
  • Low start-up costs: Unlike traditional brick-and-mortar businesses, starting an Etsy store doesn’t require a huge upfront investment. You’ll pay a small listing fee for each item you post, and a transaction fee once it sells.
  • Supportive community of sellers: One of the best things about Etsy is its community of sellers, who are always willing to help and share their knowledge. You’ll find numerous forums, groups, and resources that can help you succeed.
  • Etsy handles payments and transactions: Etsy makes it easy for customers to pay and for you to receive your earnings. They offer secure payment options and handle all the transaction details for you.

Pros and Cons of Starting an Etsy Store


  1. Global Reach: Starting an Etsy shop allows you to start an Etsy shop reach customers from all over the world, expanding your potential market.
  2. Low Start-up Costs: When starting an Etsy shop, you’ll appreciate the low initial investment, with minimal Etsy fees for sellers and no need for a physical storefront.
  3. Easily Accessible E-commerce Platform: Etsy provides a user-friendly platform for those starting an ecommerce business, making it accessible even to those without technical expertise.
  4. Supportive Community: Etsy boasts a thriving community of Etsy seller peers, ready to offer guidance and share their knowledge, a valuable resource for newcomers.
  5. Payment Handling: Etsy handles payments and transactions securely, ensuring both you and your customers experience a smooth process.
  6. Unique and Handcrafted Products: Etsy is the ideal platform for showcasing Etsy shop ideas like handcrafted and personalized items, as well as Etsy shop inventory of vintage goods, which are highly sought after.


  1. Listing Fees and Transaction Costs: Sellers encounter Etsy fees for sellers, including listing fees and transaction fees upon sales, which can impact profit margins.
  2. Limited Control Over Branding: While Etsy provides some customization, your shop is still within the Etsy storefront, which means your branding may be limited compared to having your independent e-commerce website.
  3. Policy Compliance: Etsy enforces strict policies, including requirements for creating listings and create your return and exchange policy, which you must adhere to.
  4. Etsy Algorithm and Ranking: Etsy’s algorithm can be challenging to master, affecting the visibility of your listings, making effective Etsy marketing crucial.

What Kind of Items Sell the Best on Etsy

screenshot of the kind of items to sell on etsy

When thinking about how to start an Etsy store, it’s worth knowing the kinds of products that sell best on Etsy to give you the greatest chance of making money on the platform.

Here are some of the most popular types of products that sell well on Etsy;

  • Handcrafted and personalized items: Unique, handmade items are the heart of Etsy. Customers come to the platform looking for one-of-a-kind products they can’t find elsewhere. Personalized items also sell well, as they cater to a customer’s desire for something truly special.
  • Unique and one-of-a-kind products: Items that are distinctive and not mass-produced tend to perform well on Etsy. Buyers are drawn to the platform for its unique offerings, so the more original your products are, the better.
  • Vintage items: Etsy is known for its vast selection of vintage items, from clothing to home décor. If you have a knack for finding and curating vintage treasures, you could find success selling them on Etsy.
  • Digital downloads (printable art, patterns, etc.): With the rise of digital products, Etsy has become a popular platform for selling digital downloads like printable art, sewing patterns, and graphic design templates.

Things to Consider Before You Start Your Etsy Shop

image for the subheading things to consider before you start your etsy shop

1. Assess your skills and interests

Before starting your Etsy shop, take a moment to evaluate your talents and passions. What type of items do you enjoy creating, and what are you good at? Your Etsy shop should align with your abilities and interests.

2. Determine your target market

Consider who your ideal customers are and what they would be interested in purchasing. This will help you narrow down your product offerings and make it easier to market your shop.

3. Calculate your initial investment

Starting an Etsy shop requires some upfront costs, such as purchasing materials and tools, creating product listings, and shipping supplies. Make sure you have a clear understanding of your expenses before diving in.

4. Develop a business plan (just for you)

I’m not a big one for business plans, unless you’re looking for a loan from the bank. But it’s worth taking some time to outline your goals, target market, and strategies for success. This will serve as a roadmap for your Etsy journey and help you stay focused and motivated.

Tips for Preparing to Start Your Etsy Store

1. Choose the Right Niche

image for the subheading choose the right niche
  • Identify your passions: Your Etsy store should be a reflection of your passions and interests. Choose a niche that you genuinely care about and are knowledgeable in, as this will make it easier for you to create unique products and engage with your target audience.
  • Consider your target audience: Think about the demographics and interests of your potential customers. Understanding your target market will help you create products that appeal to them and craft marketing messages that resonate.
  • Evaluate market demand: Research the demand for products within your chosen niche. Are people actively searching for and purchasing items like yours? You want to find a niche that has a healthy level of interest but isn’t overly saturated with competition.
  • Research competition: Analyze your competitors on Etsy and assess their strengths and weaknesses. This will give you an idea of what you can do differently to stand out and attract customers.

2. Choose the Right Products to Sell

image for the subheading choose the right products to sell
  • Create unique and high-quality items: Your products should be well-crafted and visually appealing. Buyers on Etsy appreciate quality and are willing to pay more for items that are unique and made with care.
  • Offer customization options: Personalized items are popular on Etsy, so consider offering customization options for your products. This can be as simple as adding a monogram or allowing customers to choose colors and sizes.
  • Diversify your product offerings: While it’s important to have a focused niche, offering a range of products within that niche can help attract a wider audience and increase your chances of making a sale.

3. Research Best Sellers

screenshot of etsy store with filter etsy's pick and star seller
  • Analyze top-selling items on Etsy: Look at the best-selling items within your niche and try to identify Etsy trends and popular themes. This can give you insights into what customers are looking for and help you develop your product line accordingly.
  • Identify trends and popular themes: Keep an eye on industry trends, both within the Etsy community and in the broader market. Incorporating popular themes and styles into your products can help you stay relevant and attract more buyers.
  • Visit Etsy forums and communities for insights: Engage with other sellers in your niche through Etsy forums, Facebook groups, and other online communities. This can help you stay informed about best practices, emerging trends, and new product ideas.

4. Choosing Your Brand & Shop Name

screenshot of an etsy product, highlighting the shop name and brand
  • Choose a memorable and unique name: An Etsy shop name generator can help you with this one. Your shop name should be easy to remember, spell, and pronounce. It should also be unique and distinguishable from other Etsy shops to avoid confusion.
  • Ensure the name represents your brand values and products: Your shop name should give potential customers an idea of what to expect from your store. Choose a name that reflects the essence of your brand and the types of products you sell.
  • Check for trademark or copyright issues: Before finalizing your shop name, make sure it’s not already trademarked or copyrighted by another business. You can perform a search on the United States Patent and Trademark Office (USPTO) website or consult with a legal expert to ensure you’re not infringing on any existing intellectual property rights.

5. Create Some Brand Basics

screenshot of etsy store page, highlighting some brand basics like mission statement and banner
  • Design a logo and banner: Your logo and banner are the visual representations of your brand, so make sure they’re well-designed and consistent with your overall brand aesthetic. You can create them yourself using design software or hire a professional graphic designer to help.
  • Develop a consistent color scheme and typography: Choose a color palette and typography that reflects your brand personality and use them consistently across your product images, packaging, and marketing materials. This will help establish a cohesive brand identity and make your shop more memorable.
  • Craft your brand story and mission statement: Your brand story should convey your passion, values, and the unique aspects of your products. A compelling mission statement can help customers connect with your brand on a deeper level and encourage them to support your business.

How to Start an Etsy Store in 3 Simple Steps

1. Create Your Etsy Account

screenshot of etsy register pop up banner

Sign up for a free account on using your email address, Google, or Facebook account. Once you’ve signed up, click on “Sell on Etsy” to begin the process of setting up your shop.

2. Set Up Your Profile

screenshot of etsy edit profile page

Fill out your personal profile with a photo of yourself, a brief bio, and any other relevant information. This helps build trust with potential customers and gives them a glimpse into who you are as a creator.

3. Complete Your Shop Details

screenshot of etsy store page

Add your shop name, create a banner and logo, and fill out the “About” section with information about your brand, story, and products. Be sure to also include your shop’s policies regarding shipping, returns, and refunds.

Congrats you have an Etsy store!

How to List Your Products

screenshot of etsy listing page

Once you’ve created your store, you’ll need to add the products you want to sell.

Here’s how to list and optimize your products;

1. Product Titles & Writing Descriptions

screenshot of etsy new listing page, highlighting title and description

Craft attention-grabbing titles and detailed descriptions for your products that highlight their features, benefits, and any customization options. Be sure to use clear and concise language and include relevant keywords to improve search visibility.

2. Creating Images & Videos

screenshot of etsy new listing page, highlighting photo and video

High-quality images and videos are essential for showcasing your products and enticing customers to make a purchase. Use a mix of product photos, lifestyle shots, and close-ups to show off the unique details of your items. If possible, include short videos that demonstrate how your product works or how it can be used.

3. Categorizing Your Products

screenshot of etsy new listing page, highlighting category

Organize your products into categories to make it easy for customers to find what they’re looking for. Use clear and descriptive category names that accurately represent the items you’re selling.

4. Keywords & SEO

screenshot of etsy new listing page, highlighting keyword and seo

Optimize your product listings with relevant keywords to improve your search rankings on Etsy. Conduct keyword research to identify popular search terms within your niche and incorporate them into your titles, descriptions, and tags.

5. Price & Shipping

screenshot of etsy new listing page, highlighting price and delivery

Set competitive prices for your products that cover your costs and provide a fair profit margin. Research shipping options and determine the best methods for your items, taking into consideration factors like shipping speed, cost, and tracking capabilities.

screenshot of etsy house rules page

Familiarize yourself with Etsy’s seller policies and any legal requirements that may apply to your business, such as sales tax collection and reporting.

Make sure your shop policies are clear and in compliance with Etsy’s guidelines.

1. Return & Refund Policies

Clearly outline your return and refund policies, including any conditions or timeframes for accepting returns. Providing a customer-friendly policy can help build trust and encourage repeat business.

2. Shipping & Handling

Package your products securely to prevent damage during transit. Invest in high-quality packaging materials and consider adding branded touches like custom tissue paper or stickers.

Also, it’s good to offer a range of shipping options, including expedited and international shipping, to cater to different customer needs. Keep your customers informed about shipping times and provide tracking information whenever possible.

3. Privacy & Security

Familiarize yourself with Etsy’s privacy policy and follow their guidelines for handling customer information. Use secure payment methods, like Etsy Payments, to protect your customers’ financial information.

How to Promote & Optimize Your Store

image of a vector art of a man holding a megaphone and placard
  1. Etsy SEO: Optimize your product listings and shop pages with Etsy SEO tools relevant keywords to improve your search rankings on Etsy.
  2. Headlines & Descriptions: Craft compelling headlines and descriptions that highlight the unique features and benefits of your products.
  3. Free Shipping: Offer free shipping promotions to entice customers and boost sales.
  4. Etsy Ads: Consider using Etsy Ads to promote your products and increase visibility on the platform. This can help drive more traffic to your shop and improve your chances of making sales.
  5. Creating Coupons & Discounts: Offer special deals and discounts to incentivize customers to make a purchase or to reward loyal customers. You can create coupon codes, run sales events, or offer bundle deals to encourage customers to buy more items from your shop.
  6. Social Media: Utilize social media platforms like Instagram, Pinterest, and Facebook to showcase your products, connect with your target audience, and drive traffic to your Etsy store. Regularly post engaging content that highlights your products, shares behind-the-scenes glimpses, and showcases customer testimonials.
  7. Grow an Email List: Create an email list to keep in touch with your customers and potential buyers. Send out regular newsletters with updates on new products, sales events, and other shop news. This can help keep your brand top-of-mind and encourage repeat business.

How to Start an Etsy Store – Summary

Starting an Etsy store in 2023 can be a rewarding and fulfilling endeavor, allowing you to share your creativity with the world and make money doing what you love.

By following the steps outlined in this guide, you’ll be well on your way to building a successful Etsy business.

Remember to focus on creating unique, high-quality products, developing a strong brand identity, and promoting your store through various channels like social media and email marketing.

Stay engaged with the Etsy community, continuously optimize your store, and adapt to market trends to ensure long-term success.

Good luck, and happy selling!

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How to Start an Etsy Store – FAQs

How long does it take to start making money on Etsy?

The amount of time it takes to start making money on Etsy can vary depending on factors like the quality and uniqueness of your products, your marketing efforts, and the level of competition within your niche. Some sellers may see sales within the first few weeks, while others may take several months to gain traction.

What are the fees associated with selling on Etsy?

Etsy charges a $0.20 listing fee per item, a 5% transaction fee on the sale price (including shipping), and a payment processing fee (which varies by country).

How do I handle taxes for my Etsy shop?

As an Etsy seller, you may be required to collect and remit sales tax on your sales. Consult with a tax professional or your local tax agency to understand your obligations and set up the necessary Etsy taxes settings within your shop.

Can I sell digital products on Etsy?

Yes, Etsy allows the sale of digital products, such as printable art, patterns, and templates. When a customer purchases a digital item, they receive an instant download link after their payment is processed.

How much does it cost to start an Etsy shop?

Starting an Etsy shop comes with minimal costs, including a Etsy listing fee, which is $0.20 per item, a 5% transaction fee on the sale price, and a payment processing fee that varies by country. These fees are relatively low compared to traditional e-commerce platforms.

How do I start an Etsy shop for beginners?

Starting an Etsy shop for beginners involves these key steps:

  1. Assess your skills and interests.
  2. Identify your target market.
  3. Calculate your initial investment.
  4. Develop a basic business plan.
  5. Choose a memorable brand name.
  6. Design a logo and banner.
  7. Create product listings.
  8. Craft clear return and exchange policies.

Can I start an Etsy shop with no money?

While it’s not entirely free, you can start an Etsy shop with minimal initial costs. You’ll need to consider expenses like materials, tools, and shipping supplies. However, the cost of opening and maintaining an Etsy shop is relatively low compared to traditional brick-and-mortar businesses, making it a budget-friendly option for budding entrepreneurs.

About the author

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. Also as an Amazon Associate I earn from qualifying purchases. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊