How to Start an Ecommerce Business as a Teenager in 2023

Reading Time: 9 minutes

If you’d love to learn how to start an ecommerce business as a teenager and make more money every month than your parents can give you pocket money, you’re in the right place!

I wish I was a teenager in the ecommerce business world these days!

What an advantage you have in understanding the very people driving the future of influencer marketing and online social media sales!

The world is changing faster than any of us would care to admit and it’s you youngsters that have your fingers on where technology is going.

Add to that ecommerce sales are predicted to almost double over the next ten years.

So if you’re a teenager reading this looking for a great teen business idea, know that you’re in a unique position to build an extremely profitable ecommerce business before you even leave high school!

Quick Takeaways:

  • Choose Your Business Model: Teens can start an ecommerce business with little to no upfront investment by opting for business models like dropshipping or print on demand, which don’t require holding inventory.
  • Identify Profitable Products: Research high-demand products on Amazon, considering factors like price markup potential and ease of shipping when selecting items to sell.
  • Build Your Brand: Create a unique brand identity and use free tools like Canva to design logos and store images.
  • Use Shopify for Easy Setup: Shopify is a recommended platform for building an ecommerce store due to its user-friendly interface, with a 3-day free trial and a basic plan starting at $29 per month.
  • Leverage Social Media: Integrate your Shopify store with platforms like Facebook and Instagram to sell directly, and collaborate with influencers to reach a wider audience.
  • Embrace Hustle and Promotion: In the initial stages, rely on content creation, storytelling, and direct outreach to promote your products and brand. Hustle and hard work are crucial for success.
  • Take Action and Don’t Doubt Yourself: Overcome self-doubt and external negativity to embark on your ecommerce journey. As a teenager, you possess the fundamental skills needed for online business success.
  • Embrace the Growing Ecommerce Industry: Online shopping is set to expand significantly in the coming years, making it an opportune time for teenagers to start their ecommerce ventures.

FREE Build a Print on Demand Empire Course

Discover;

  • How to discover your niche and validate your product idea
  • How to choose the right Print-on-Demand fulfillment app for your business
  • How to build your Shopify store from scratch
  • How to generate traffic and sales with Facebook marketing and email marketing

Overview;

Print-on-Demand is one of the fastest growing business models for ecommerce entrepreneurs.

With Print-on-Demand, you have the opportunity to print your own brand and designs on products like t-shirts, phone cases, pillows, hats and even shower curtains. You don’t have to hold any inventory, you simply need to focus on marketing and design, and choose a fulfillment company that will send your customer their product when you receive an order.

In this FREE course you’re learn from serial ecommerce entrepreneur Adrian Morrison, who will teach you the step-by-step process to create your print on demand store from start to scale (the level of success is up to you).

How Peter Samios Built & Sold a Profitable Ecommerce Business at Just 14 Years Old

Peter Samios was 13 years old. (Probably 16 by now). He was a typical teenager who was interested in creating his own money. He searched on googled ‘how to start an online business as a teenager with no money‘ and end up starting a drop shipping side hustle.

Over the course of just 18 months, he started & grew his earpod ecommerce business, only selling because his folks wanted him to focus on studying for school.

Last year we bought his e-commerce business from him for 5 figures.

(Don’t tell your folks I said this, but if you can build a profitable ecommerce business as a teenager before taking your exams, why bother!)

That’s just my opinion, and you must of course always listen to your parents!

You can see our interview here. A very inspiring young fella.

How to Start an Ecommerce Business as a Teenager With No Upfront Investment (Peter Samios style)

1. Choose Your Business Model

Your best bet to start your online ecommerce business for no money down is to choose either dropshipping (the route Peter took) or print on demand.

Neither require investment in stock or inventory so you can create and advertise products that you don’t manufacture or that don’t even exist yet!

Dropshipping

Dropshipping means that you promote products on your own website that are manufactured & supplied by someone else.

The customer sees a product they like, makes the purchase on your site, and their order goes to the supplier to send the product out.

You make money from the difference between what you sell the product for and what it costs you to purchase it from the supplier.

Let me give you an example;

A dropship company offers to sell you a pair of AirPods at $10. You promote those on your online ecommerce store for $30.

The customer purchases them from you. The order is sent to the supplier with the $10, and the supplier sends the AirPods out.

You keep the other $20.

That’s called your markup on the cost price of the product.

Dropshipping is an easy route into the e-commerce business world, which means it’s also highly competitive.

To stand out from the crowd you’ll need to build a strong brand and ensure you’re only selling quality products.

Print on Demand

Print on demand means that you create designs that will be printed on products as a customer buys them.

For example printful (a print on demand company) offers blank white mugs as part of its product line.

how to start an ecommerce business as a teenager - printful - pod example

 

You promote those mugs with your designs on them.

When the customer buys the mug, printful prints it with your design and sends it to the customer.

Just like dropshipping. It might cost you $5 to buy the mug, but the customer pays $15 so you keep the extra $10.

Print on demand like dropshipping is an easy entry into the ecommerce business world so again you’ll need a strong brand & quality products & designs to stand out.

So, let’s get to the crux of how to start an ecommerce business as a teenager and look at how to set both these models up in just a few hours.

2. Build Your Own Ecommerce Website

Peter decided to use Shopify to start his store.

Shopify is a highly recommended ecommerce platform, built specifically to quickly and easily create an ecommerce store online.

You get a 3 day free trial and 3 months at only $1 to set up your store and start selling. After that the basic plan (which is all you’ll need) is $29 a month.

The goal is to make your first few sales as you go live (as Peter did), so you can easily afford the $29 a month fee.

FREE Build a Print on Demand Empire Course

Discover;

  • How to discover your niche and validate your product idea
  • How to choose the right Print-on-Demand fulfillment app for your business
  • How to build your Shopify store from scratch
  • How to generate traffic and sales with Facebook marketing and email marketing

Overview;

Print-on-Demand is one of the fastest growing business models for ecommerce entrepreneurs.

With Print-on-Demand, you have the opportunity to print your own brand and designs on products like t-shirts, phone cases, pillows, hats and even shower curtains. You don’t have to hold any inventory, you simply need to focus on marketing and design, and choose a fulfillment company that will send your customer their product when you receive an order.

In this FREE course you’re learn from serial ecommerce entrepreneur Adrian Morrison, who will teach you the step-by-step process to create your print on demand store from start to scale (the level of success is up to you).

Setting up your Shopify store is simple and you can find many step by step tutorials all over youtube or in the Shopify help section.

To add products to your store, simply use dropshipping app Spocket to make finding suppliers and adding products seamless.

If you choose the print on demand route, each company has their own app which integrates directly with Shopify and makes setting up products a cinch.

NB: If the print on demand model appeals to you, then for absolutely no cost whatsoever you could also go down the route of getting started using a marketplace like Etsy or Redbubble. However neither of these marketplaces work for dropshipping so bear that in mind.

3. Find a Product/Create Your Brand

The recommended method of choosing a product to sell is to use Amazon to determine popular, high demand products.

Here’s how;

  1. Go to Amazon bestsellers – https://www.amazon.com/Best-Sellers/zgbs
  2. Pick a niche/product line you like the look of
  3. Search for products between $20 – $50, under 1lb in weight and a best seller rank of under 1000 (the lower the number the more popular the product)
  4. Create a list of potential products to then start looking for suppliers and costs etc.
amazon best seller rank details

 

Peter, however, simply chose a product he liked the look of, so as usual there are no hard and fast rules. Only recommended best practices.

Some things to think about however are;

  1. Can you markup the product by at least 5 – 10x to ensure a good profit margin? (If it costs you $5, can you sell it for at least $25)
  2. Is the product small, light, easy to ship with few moving pieces/breakable parts?
  3. How can you differentiate yourself from others selling a similar product?

Once you’ve picked your awesome product, use a free image creation tool like Canva to create your logo’s and store images and go live!

4. Create Your Social Media Presence

The benefit of using Shopify is that it integrates with Facebook and Instagram, easily allowing you to sell directly on both those platforms.

Simply create a page/profile in both platforms and add to the ‘sales channel’ options in the backend of Shopify.

start an ecommerce business - shopify sales channels

 

Set up your social media stores and do what you do best! Start posting!

One of the fastest ways to get your ecommerce business or your Instagram shopping off the ground is to get your products in front of ready made audiences.

Make a list of influencers in your niche, who have already built a following and DM them, asking if they’d be happy to review and talk about your product if they like it.

You can even give them a unique sales link so that when their audience purchases via their link, they get a small cut of the profits.

Win win!

5. Tell the World Your Brand Exists!

Grow your audience on Instagram, TikTok, Pinterest, even Discord if that’s where you hang out.

The hardest, but most important part of building a successful ecommerce business is the ongoing promotion.

At the start you won’t have the money for advertising or sponsorship deals, so good old hustle is required!

Make videos, create images, tell stories, contact influencers. Whatever it is you need to do to get the word out about your products and brand.

In your journey learning how to start an ecommerce business as a teenager, this should be the part that you find the easiest!

In time as you make sales you’ll be able to invest in adverts and reach an even wider audience.

FREE Build a Print on Demand Empire Course

Discover;

  • How to discover your niche and validate your product idea
  • How to choose the right Print-on-Demand fulfillment app for your business
  • How to build your Shopify store from scratch
  • How to generate traffic and sales with Facebook marketing and email marketing

Overview;

Print-on-Demand is one of the fastest growing business models for ecommerce entrepreneurs.

With Print-on-Demand, you have the opportunity to print your own brand and designs on products like t-shirts, phone cases, pillows, hats and even shower curtains. You don’t have to hold any inventory, you simply need to focus on marketing and design, and choose a fulfillment company that will send your customer their product when you receive an order.

In this FREE course you’re learn from serial ecommerce entrepreneur Adrian Morrison, who will teach you the step-by-step process to create your print on demand store from start to scale (the level of success is up to you).

Pros and Cons of Starting an Ecommerce Business as a Teenager

Pros:

  1. Low Initial Investment: Launching an online business as a teenager often requires minimal upfront investment, making it accessible for those with limited funds.
  2. Flexible Business Model: Teens can choose flexible business models like dropshipping or print on demand, allowing them to focus on marketing and design without the need for inventory.
  3. Easily Accessible Ecommerce Platforms: Ecommerce platforms like Shopify offer user-friendly solutions for creating online stores, providing a seamless experience for beginners.
  4. Scalability: As your online business grows, you can scale it to accommodate a larger product catalog and customer base.
  5. Targeting Niche Markets: Teens can effectively target niche markets and leverage their understanding of online trends to cater to specific audiences.
  6. Integrated Social Media: Ecommerce platforms integrate with social media channels like Facebook and Instagram, facilitating direct sales through these popular platforms.
  7. Potential for High Profits: With the right products and marketing strategies, teens can generate substantial profits through their online store.

Cons:

  1. Business Licenses and Regulations: Depending on your location, you may need to navigate the complexities of business licenses and regulations, which can be challenging for a young entrepreneur.
  2. Consistent Promotion Required: Successfully promoting an ecommerce business demands continuous effort, especially when you have limited resources for advertising or marketing services.
  3. Brand Building Takes Time: Building a recognizable brand takes time and effort, and teenagers may need to be patient as they establish their brand store.
  4. Evolving Ecommerce Trends: Staying updated with evolving ecommerce trends in 2023 is essential to remain competitive and adapt to changing consumer preferences.

How to Start an Ecommerce Business as a Teenager – Summary

Online shopping is set to grow massively in the coming years and if you start now, who knows you may have a prime spot in the metaverse a few years from now.

Don’t delay. Don’t allow self doubt, fear or negative family members stop you from going for your dreams.

Watch or listen to the interview with Peter as many times as you need to inspire you to start your own online business and find other teens running successful online ecommerce businesses and follow their stories.

Most importantly, take action!

You know just as much as an oldie like me if not more about the online world.

You have the basic skills to start and grow a successful online business simply by virtue of the fact you’ve been brought up online!

It’s your time to shine, take control of your destiny and build the future of your dreams.

Who knows you may even create the next Amazon!

You can read more here if you’d like a very detailed step by step guide to starting and growing your own online ecommerce business.

Good luck!

FREE Build a Print on Demand Empire Course

Discover;

  • How to discover your niche and validate your product idea
  • How to choose the right Print-on-Demand fulfillment app for your business
  • How to build your Shopify store from scratch
  • How to generate traffic and sales with Facebook marketing and email marketing

Overview;

Print-on-Demand is one of the fastest growing business models for ecommerce entrepreneurs.

With Print-on-Demand, you have the opportunity to print your own brand and designs on products like t-shirts, phone cases, pillows, hats and even shower curtains. You don’t have to hold any inventory, you simply need to focus on marketing and design, and choose a fulfillment company that will send your customer their product when you receive an order.

In this FREE course you’re learn from serial ecommerce entrepreneur Adrian Morrison, who will teach you the step-by-step process to create your print on demand store from start to scale (the level of success is up to you).

How to Start an Ecommerce Business as a Teenager – FAQs

Can a 14-year-old start an online business?

Yes, a 14-year-old can start an online business. Age is not a barrier to entrepreneurship, and with the right guidance and motivation, teenagers can launch and run their ecommerce businesses.

At what age can you start eCommerce?

There is no specific age requirement to start an ecommerce business. As long as you can manage the responsibilities and understand the basics of online business, you can begin at any age.

How do I start an eCommerce business with no experience?

Starting an ecommerce business with no experience is possible. Begin by selecting a suitable business model, like dropshipping or print on demand, to minimize the need for prior experience. Utilize user-friendly ecommerce platforms such as Shopify, and rely on readily available resources and guides for step-by-step instructions.

Can kids sell on Shopify?

Yes, kids can sell on Shopify. While there is no strict age restriction, it’s essential for teenagers to have parental consent and assistance, especially when handling financial aspects and legal requirements. Shopify provides a user-friendly platform for young entrepreneurs to set up their online stores.

What is a business in ecommerce?

An ecommerce business, short for electronic commerce, involves buying and selling products or services online. It’s a digital venture that operates through online stores or platforms.

How profitable is ecommerce?

Ecommerce can be highly profitable, but success depends on factors like your business model, marketing strategies, and target audience. With the right approach, teens can build profitable online businesses.

What are the 4 types of e-commerce?

The four main types of e-commerce are Business-to-Consumer (B2C), Business-to-Business (B2B), Consumer-to-Consumer (C2C), and Consumer-to-Business (C2B). Teens can explore these types to find the one that suits their ecommerce goals.

How do I start a small ecommerce business?

To start a small ecommerce business, teens can choose a business model (e.g., dropshipping or print on demand), create an ecommerce website on platforms like Shopify, identify a niche market, build their brand, integrate with social media channels, and promote their products through various marketing strategies.

About the author

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. Also as an Amazon Associate I earn from qualifying purchases. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊