How To Sell Globally On Amazon in 2023 – A Complete 12-Step Guide

Reading Time: 11 minutes

Imagine your Amazon business thriving in markets around the world, connecting with customers from all corners of the globe. If you’ve ever wondered how to sell globally on Amazon, you’re in luck!

With Amazon’s massive global presence and millions of loyal customers, the possibilities are endless as millions of eager shoppers are waiting to discover your products, and there’s never been a better time to take the leap.

In this blog post, we’ll unveil the secrets to expanding your Amazon business internationally, helping you unlock new doors of opportunity and revenue growth.

Quick Takeaways:

  • Access Global Customers: Tap into millions of potential buyers by listing on Amazon’s international marketplaces.
  • Brand Visibility: Enhance your brand’s exposure across diverse countries, establishing a strong global presence.
  • Revenue Growth: Unlock additional income streams and boost overall profits through international sales.
  • Amazon’s Infrastructure: Utilize Amazon’s fulfillment network and customer service to simplify global selling.
  • Customer Trust: Leverage Amazon’s reputable platform to build confidence with international customers.
  • Market Insights: Gather valuable data on consumer preferences and market trends to refine your strategy.
  • Scale Up: Expand into new marketplaces steadily to grow your business and customer base.
  • Competitive Edge: Stay ahead by establishing your brand in international markets before your competitors do.

Why Sell Globally On Amazon?

Learn how to sell internationally on Amazon by joining the Amazon Global Selling Program, which offers numerous benefits to sellers who want to expand their businesses internationally. Some of the key benefits include:

  • Access to millions of customers: By listing your products on Amazon’s international marketplaces, you can reach millions of potential customers worldwide, expanding your customer base and increasing sales.
  • Global brand exposure: Selling globally on Amazon helps enhance your brand’s visibility and recognition, allowing you to establish a stronger presence in multiple countries and regions.
  • Diversification: Expanding your business to international markets enables you to diversify your income streams and reduce your reliance on a single market, making your business more resilient to market fluctuations.
  • Increased revenue potential: With a larger customer base and exposure to new markets, you can tap into additional revenue streams and potentially increase your overall sales and profits.
  • Leverage Amazon’s infrastructure: By using the Amazon Global Selling Program, you can take advantage of Amazon’s vast fulfillment network, customer service capabilities, and marketing tools to help streamline your global selling efforts.
  • Faster international shipping: If you use Fulfillment by Amazon (FBA) for your global selling, your products will be stored in Amazon’s international fulfillment centers, ensuring faster shipping times for your international customers.
  • Customer trust: Amazon has a strong reputation as a reliable and trustworthy online marketplace. By selling on Amazon’s international platforms, you can leverage this trust to attract more customers and build confidence in your brand.
  • Gain valuable insights: Selling globally on Amazon can provide valuable data and insights into international markets, consumer preferences, and trends. You can use this information to optimize your product offerings, marketing strategies, and pricing for each specific marketplace.
  • Scale your business: As you successfully navigate global selling on Amazon and gain experience, you can continue to scale your business by entering additional marketplaces, expanding your product lines, and reaching even more customers.
  • Competitive advantage: By taking the initiative to sell globally on Amazon, you can stay ahead of competitors who haven’t yet ventured into international markets and establish a strong foothold in those regions.

Learn How to Build Your Own 7-Figure Amazon FBA Business

Part of the Junglescout suite of excellent FBA tools, the learning academy is a comprehensive video training library containing hours of content, including training videos, webinars, and interviews with successful Amazon sellers.

Whether you’re just starting your business, or growing your brand, get expert training from Amazon sellers without the hefty price tag.

How To Sell Globally On Amazon: A Complete 12-Step Guide

1. Register for an Amazon Seller Account:

To sell internationally on Amazon, initiate your journey by setting up an Amazon Seller Account, opting for the ‘Professional’ plan to gain access to the Amazon Global Marketplace.

2. Explore the Amazon Global Marketplace:

Engage with the Amazon Global Selling Program and determine which international marketplaces align with your business objectives for effective global expansion.

3. Understand Tax Information Requirements:

Before listing your products, acquire comprehensive tax information pertinent to international selling, ensuring compliance with local and international tax laws.

4. Research International Logistics:

Delve into international logistics to comprehend the complexities of cross-border shipping and Export procedures to guarantee smooth international product fulfillment.

5. Plan Your Fulfillment Channel:

Decide whether Fulfillment by Amazon (FBA) or your own logistics network will serve as your fulfillment channel for managing global traffic and fulfilling customer orders.

6. Calculate Amazon Global Selling Fees:

Familiarize yourself with Amazon Global Selling Fees, an essential aspect of business transactions on the platform, affecting your pricing and profit margins.

7. Develop a Global Expansion Strategy:

Craft a robust strategy for global expansion, focusing on market research, international listings, and leveraging the platform’s infrastructure to sell global.

8. Optimize for International Product Fulfillment:

Optimize your logistics and fulfillment strategies, considering the nuances of international product fulfillment to meet the expectations of your global customer base.

9. Create International Listings with Global Traffic in Mind:

Design your international listings to attract global traffic, using SEO best practices and cultural nuances to resonate with international Amazon shoppers.

10. Establish Effective Customer Support:

Build an efficient customer support framework to address the queries and concerns of international customers, enhancing their shopping experience.

11. Draft a Comprehensive Marketing Plan:

Construct a tailored marketing plan that incorporates advertising strategies to boost visibility and attract shoppers within the Amazon Global Marketplace.

12. Tackle Expansion Challenges Proactively:

As you execute your expansion plan, stay agile and ready to resolve any challenges related to logistics, customer support, or business transactions.

Setting up your Amazon Global Selling Account

screenshot of amazon global selling program sign-up page

The first step in learning how to sell globally on Amazon is to create an Amazon Seller Central account. This account allows you to manage your sales, listings, and customer interactions. If you don’t already have one, sign up and choose the “Professional” plan, as this is required for global selling.

Next, join the Amazon Global Selling Program, which enables you to sell on multiple marketplaces. You’ll need to choose the countries where you want to sell. Keep in mind that each marketplace has its own rules and fees, so research the best options for your business.

Market Research and Product Selection

screenshot of jungle scout product search tool

To succeed in global sales, you must know what products are popular in different countries. Look for trends and demands that fit your product line. This research will help you decide which items to sell in each marketplace.

You can use product research tools such as Jungle Scout, Helium10, and AMZScout to see which products are popular, how customers are searching for products, and what factors are influencing customer purchasing decisions, just to name a few.

Additionally, be aware of local regulations and import requirements. Some countries may have restrictions on certain products or require special licenses. Understanding these rules will help you avoid potential problems later.

International Shipping and Fulfillment

Shipping and fulfillment are crucial aspects of selling globally. You can choose between two methods: Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM).

FBA is a service where Amazon handles storage, shipping, and customer service for your products. With FBM, you manage these tasks yourself.

Consider the costs and benefits of each option. FBA can save you time and effort, but it may have higher fees. FBM gives you more control, but you’ll need to handle international shipping and customer service.

Be prepared for customs and import duties when shipping products internationally. Familiarize yourself with the regulations and fees for each country to avoid unexpected expenses and delays.

Localization and Listing Optimization

screenshot-of-jungle-scout-listing-builder-tool

Presenting your products to global customers requires adapting your listings for each marketplace. Translating your product descriptions and titles is essential. You may also need to adjust measurements and currency to match local standards.

Optimize your listings for international search results. Different countries have unique search algorithms, so tailor your keywords and phrases accordingly. Adapting product images and packaging to appeal to your target audience can also boost sales.

Managing International Customer Service and Returns

screenshot of Amazon customer service channel

Excellent customer service is vital for success in global selling. Provide support in the languages of the countries where you sell. This may require hiring multilingual staff or using translation services.

Handling returns and refunds can be challenging when selling globally. Develop a clear policy that is easy for customers to understand. Be prepared to manage negative feedback and reviews, addressing any issues promptly and professionally.

Marketing and Advertising Strategies for Global Success

screenshot of advertising options inside amazon seller central

To drive sales in international markets, use effective marketing and advertising strategies. Amazon Advertising tools, such as Sponsored Products and Sponsored Brands, can help you reach more customers. These tools allow you to bid on ad placements, increasing your products’ visibility.

Influencers and social media marketing can also be powerful tools for promoting your products. Collaborate with influencers in your target markets to showcase your items to a wider audience.

Email marketing and other promotional strategies can drive sales and build customer loyalty. Tailor your messages to the preferences and needs of your international customers for maximum impact.

Monitoring Performance and Scaling Your Global Business

screenshot-of-tactical-arbitrage-view-inventory-tool-to-manage-inventory

Regularly analyze your sales data and performance metrics to make informed decisions about your global selling strategy. Look for trends and areas for improvement. Adjust your approach based on your findings to optimize your results.

As your business grows, consider expanding to additional marketplaces and adding new product lines. Scaling your global business can lead to increased revenue and a more robust customer base.

How To Sell Globally On Amazon – Summary

Learning how to sell globally on Amazon can open up a world of new and better opportunities for your business.

By following the steps outlined in this guide, you can effectively reach new customers in different countries, boosting your revenue, and expanding your brand’s reach.

Remember to thoroughly research the marketplaces you want to sell in, localize your product listings, and develop a strong marketing and advertising strategy.

With persistence and dedication, you can successfully navigate the complexities of selling internationally on Amazon and watch your business grow.

Embrace the challenge of going global and take action today. Your future success in the world of Amazon business awaits.

Learn How to Build Your Own 7-Figure Amazon FBA Business

Part of the Junglescout suite of excellent FBA tools, the learning academy is a comprehensive video training library containing hours of content, including training videos, webinars, and interviews with successful Amazon sellers.

Whether you’re just starting your business, or growing your brand, get expert training from Amazon sellers without the hefty price tag.

How To Sell Globally On Amazon – FAQs

Should I sell globally on Amazon?

Amazon has numerous marketplaces across the world, including the United States, Canada, Mexico, the United Kingdom, Germany, France, Italy, Spain, Japan, India, Australia, Singapore, the United Arab Emirates, and more.

You can choose the marketplaces that best fit your business and product offerings.

How do I sell on Amazon in multiple countries?

You can choose between Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM) for managing international shipping and fulfillment.

FBA allows Amazon to handle storage, shipping, and customer service, while FBM requires you to manage these tasks yourself. Each option has its own costs and benefits, so it’s essential to consider which method works best for your business.

Do I need to translate and localize my product listings?

Yes, translating and localizing your product listings is essential for selling globally on Amazon.

You should provide product descriptions and titles in the local language of the marketplace, as well as adjust measurements and currency to match local standards. This will help customers better understand your product offerings and increase your chances of making sales.

How do I handle international customer service and returns?

For international customer service, it’s important to provide support in the languages of the countries where you sell.

This may require hiring multilingual staff or using translation services. For returns and refunds, develop a clear policy that is easy for customers to understand and be prepared to manage any negative feedback or reviews promptly and professionally.

What marketing and advertising strategies can I use to boost my global sales?

To drive sales in international markets, you can leverage Amazon Advertising tools such as Sponsored Products and Sponsored Brands, as well as use social media, influencer marketing, and email marketing to promote your products.

Tailor your marketing messages to the preferences and needs of your international customers for maximum impact.

How can I monitor my global business performance and scale up?

Analyze your sales data and performance metrics regularly to make informed decisions about your global selling strategy.

Look for trends and areas for improvement, and adjust your approach based on your findings. As your business grows, consider expanding to additional marketplaces and adding new product lines to boost your revenue further.

Do I need to pay taxes and import duties when selling globally on Amazon?

Yes, when selling internationally, you may be responsible for taxes and import duties in the countries where you sell your products.

It’s important to research the tax regulations and import duties for each marketplace to avoid unexpected expenses and delays. You may need to consult with a tax professional or use tax management services to ensure compliance.

How do I optimize my listings for different international search algorithms?

To optimize your listings for international search algorithms, research the keywords and phrases commonly used by customers in each marketplace. Incorporate these terms into your product titles, descriptions, and backend keywords to improve your visibility in search results.

Additionally, adapt your product images and packaging to appeal to your target audience in each country.

How do I manage multiple currencies and exchange rates when selling globally on Amazon?

Amazon provides a service called Amazon Currency Converter for Sellers (ACCS), which automatically converts your earnings from international sales into your local currency.

This service simplifies the process of managing multiple currencies and exchange rates. However, it’s essential to be aware of the fees associated with currency conversion and consider them when pricing your products for different marketplaces.

How can I protect my brand and intellectual property when selling globally on Amazon?

To protect your brand and intellectual property when selling globally on Amazon, consider enrolling in the Amazon Brand Registry.

This program helps you protect your brand by giving you control over your brand’s presence on Amazon and providing tools to search for and report potential intellectual property violations.

Additionally, be aware of the intellectual property laws and regulations in the countries where you sell to ensure you’re in compliance.

Can I use Amazon’s Global Store to sell my products internationally?

Amazon Global Store is a feature that allows Amazon customers to shop for products from international sellers without leaving their local Amazon website.

While this feature can increase your products’ visibility to international customers, it’s important to note that it doesn’t provide the same level of control and customization as selling directly on international marketplaces through the Amazon Global Selling program.

To maximize your global selling potential, consider joining the Amazon Global Selling program and listing your products on multiple marketplaces.

Does Amazon allow international sellers?

Yes! You can also learn from other successful global sellers on Amazon, study their strategies, product offerings, and best practices. Examine their product listings, marketing efforts, and customer reviews to gain insights into what works well for selling globally

Additionally, consider joining online seller communities, attending webinars, and reading case studies to learn from the experiences of others who have successfully navigated the world of global selling on Amazon.

Are there any specific product restrictions when selling globally on Amazon?

Yes, there may be specific product restrictions and regulations in the countries where you plan to sell, which is why it is critical that you know how to sell on Amazon from anywhere.

These restrictions can include bans on certain items, specific labeling requirements, or the need for special licenses or certifications. It’s crucial to research and understand these regulations for each marketplace to avoid any compliance issues or penalties.

How can I handle language barriers when communicating with international customers?

Handling language barriers when communicating with international customers can be challenging.

You can either hire multilingual staff to handle customer service inquiries or use translation services to assist in communication. Additionally, using clear and concise language in your product listings and customer communications can help minimize misunderstandings.

Can I use the same Amazon account to manage all my international marketplaces?

Yes, you can use the same Amazon Seller Central account to manage your listings across multiple international marketplaces.

When you join the Amazon Global Selling program, you can link your existing account to various marketplaces, allowing you to manage your inventory, orders, and customer service from a single dashboard.

How do I determine the best international marketplaces for my products?

To determine the best international marketplaces for your products, conduct thorough market research on each country’s consumer trends, demands, and competition.

Assess the market size, growth potential, and any specific niche opportunities that align with your product offerings. Additionally, consider factors such as shipping costs, fulfillment options, and local regulations when deciding which marketplaces to enter.

How do I price my products competitively for international markets?

To price your products competitively for international markets, research the prices of similar products in each marketplace and consider factors such as shipping costs, taxes, import duties, and currency conversion fees. Adjust your pricing strategy accordingly to remain competitive while still maintaining your desired profit margins.

How can I promote my products to international customers without breaking the bank?

To promote your products to international customers without spending too much, you can leverage cost-effective marketing strategies such as organic social media, content marketing, and email marketing.

Additionally, consider collaborating with influencers or partnering with other businesses in your target markets to reach a wider audience. Analyze the performance of your marketing efforts and focus on the strategies that deliver the best results for your business.

About the author

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. Also as an Amazon Associate I earn from qualifying purchases. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊

Share via
Copy link
Powered by Social Snap