How To Make Money With Reels On Instagram: 18 Top Tips

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Instagram is more than just a platform for sharing pictures and stories; it’s a bustling marketplace and a brand-building powerhouse. Specifically, Instagram Reels offer an excellent opportunity for creators to make money with Reels on Instagram.

One quick tip on how to make money with Reels on Instagram is to focus on high-quality content. A crystal-clear, engaging video can not only attract more views but also command higher rates for sponsorships and collaborations.

In this article, we will delve into 18 top tips that will equip you with the strategies you need to turn your creative energy into a steady income stream. From monetization techniques to brand management and content creation, we’ve got you covered.

Quick Takeaways:

  1. High-Quality Content: The cornerstone of making money with Instagram Reels is to focus on creating high-quality, engaging videos that attract views and sponsorship opportunities.
  2. Monetization Options: With the discontinuation of Instagram’s Reels Play bonus program, focus on other avenues like affiliate marketing, sponsored content, and selling digital or physical products.
  3. Transparency and Authenticity: Always disclose affiliate relationships and ensure any sponsored content still resonates with your audience’s expectations for quality and authenticity.
  4. Leverage Your Audience: Utilize Instagram Reels for cross-promotion to drive engagement to your other monetized platforms.
  5. Data-Driven Strategy: Use Instagram Insights and analytics to optimize your content for maximum reach and engagement.
  6. SEO Matters: Even on Instagram, proper use of hashtags, engaging captions, and keyword integration can make your Reels more discoverable.

How To Make Money With Reels On Instagram

Instagram Reels is a short-form video feature on Instagram that allows users to create and explore engaging, entertaining videos on a dedicated Feed, offering a platform for creativity and monetization.

The Reels Play bonus program was launched in late 2021 by Meta, the parent company of Instagram and Facebook, to incentivize users to share short-form video content.

The program rewarded content creators when they achieved certain goals for views on their Reels. Creators could earn money based on the amount of plays their Reel gets.

However, on March 9, 2023, the Reels Play bonus program was discontinued by Meta.

The company announced that it would no longer extend new or renewed Reels Play deals on Instagram and Facebook, but would honor existing commitments over the next 30 days.

Meta is currently focusing on investing in a suite of monetization solutions to help creators earn steady streams of income

The company is looking into ways to run the program in a more targeted form, for example, in potential new markets. Therefore, there is no replacement for the Reels Play bonus program at the moment.

However, there are still ways to make money with Reels on Instagram.

screenshot of Instagram reels log in page

Monetization Strategies: How to Make Money with Reels on Instagram

1. Affiliate Marketing

Affiliate marketing on Instagram Reels offers an incredible opportunity to earn a commission for promoting someone else’s products. This monetization strategy is especially effective if you have a specific niche, whether it’s fashion, technology, or lifestyle. The idea is to create Reels that seamlessly incorporate products you’re passionate about.

For example, if you are in the beauty niche, you could create a Reel showcasing a makeup routine using products from a brand you’re affiliated with. The more engaging and genuine your content, the more likely your audience will consider buying the product based on your recommendation.

Valuable Tips:

  • Transparency: Always disclose to your audience that you’re using affiliate links. Not only is this ethical but transparency can also build trust among your followers.
  • CTA Placement: Place your affiliate link or code in your Instagram bio or direct viewers to swipe up if you have access to that feature.
  • Affiliate Network: Join affiliate programs that align closely with your niche and have products that you genuinely endorse to ensure credibility and higher conversion rates.
Instagram affiliate marketing

2. Sponsored Posts

Once you’ve built a considerable following on Instagram, brands may approach you to create sponsored Reels. Here’s where you can make money by producing creative content that features a brand’s product or service. The key is to remain authentic; your audience should still feel like they’re getting the same quality of content, even if it’s sponsored.

Think about how the product or service fits naturally into your content. For instance, if you usually create cooking Reels, a sponsored post about a certain brand of cookware would make sense.

Valuable Tips:

  • Rate Card: Create a rate card that outlines your fees for sponsored posts, which you can share with prospective sponsors.
  • Contract: Always have a clear contract outlining deliverables, payment terms, and any other important aspects to protect both parties.
  • Quality Control: Review the sponsored products or services to make sure they meet your standards and are something you’re comfortable promoting.

3. Sell Digital Products

Instagram Reels is a wonderful medium to promote digital products, such as eBooks, online courses, or digital art. The short, engaging video format can serve as a ‘teaser’ to hook potential customers. Let’s say you’re an expert in digital marketing and have an eBook; you can create a Reel offering quick tips on SEO or social media strategy and then promote your eBook as a more comprehensive guide.

Valuable Tips:

  • Exclusive Offers: Create exclusive offers for your Instagram followers to encourage them to purchase your digital products.
  • Direct Them to a Sales Funnel: Use the swipe-up feature or add a link in your bio that directs viewers to a landing page where they can purchase your digital product.
  • Showcase Testimonials: Featuring reviews or testimonials can build credibility and encourage viewers to consider making a purchase.

4. Merchandising

If you have your own line of physical products, whether it’s apparel, accessories, or any other goods, Reels can serve as a dynamic product catalog. Show your products in action, demonstrate how to use them, and share customer testimonials to provide social proof. This brings your products to life in a way static images can’t.

Valuable Tips:

  • Inventory Updates: Use Reels to announce new product arrivals or limited-time offers to create urgency and excitement.
  • Behind-The-Scenes: Offer a glimpse into how your products are made or sourced to add an extra layer of connection with your audience.
  • Bundle Offers: Promote bundle deals or special discounts exclusive to your Instagram followers to boost sales.
Screenshot of instragram reel post - how to make money with reels on instagram

5. Cross-Promotion

Instagram Reels can also serve as a powerful tool to cross-promote your other monetized platforms. For example, if you have a YouTube channel where you deep-dive into topics, you can use Reels for shorter tips and tricks, and direct viewers to your YouTube for more in-depth information.

Cross-promotion helps you maximize your revenue streams by leveraging the audience you’ve already built on Instagram.

Valuable Tips:

  • Consistent Branding: Ensure that your branding remains consistent across all platforms to make it easier for your audience to recognize you.
  • Tease Content: Use Reels to offer teasers or highlights from your other platforms to entice the audience.
  • Multi-Platform Contests: Hold giveaways or contests that require interacting with more than one of your platforms, encouraging your Instagram followers to engage with your other content channels.

6. Sell a Service

Instagram Reels is not just a platform for product-oriented businesses; it’s equally effective for showcasing services. Whether you’re a life coach, a travel guide, a caterer, or even a construction contractor, you can use Reels to highlight your expertise, showcase testimonials, and offer quick tips that demonstrate your value.

For example, a personal trainer could use Reels to share quick workout sessions or tips on proper exercise form. This content not only provides value but also serves as a soft pitch for the trainer’s paid coaching services.

Valuable Tips:

  • Showcase Skillsets: Use Reels to demonstrate your expertise or solve a common problem your target audience faces.
  • CTA for Consultation: Include a call-to-action inviting viewers to reach out for a free consultation or to learn more about your services.
  • Customer Testimonials: Reels featuring satisfied clients narrating their positive experiences can act as potent social proof.

7. Badges – Go Live and Get Paid

Going Live on Instagram with badges offers another method of earning money. When you go Live, your followers can buy badges that make their comments stand out, giving them a sense of prestige within your community. The revenue from these badges goes directly to you. It’s a great way to monetize content that you’re already creating while interacting directly with your audience. Badges can also make your audience feel more valued, increasing their investment in your content and brand.

Valuable Tips:

  • Announce in Advance: Tell your followers beforehand when you’ll go Live so they can prepare to join and purchase badges.
  • Exclusive Content: Offer exclusive insights or content during your Live sessions as a thank-you for those who buy badges.
  • Acknowledge Supporters: Make sure to acknowledge and thank those who purchase badges during the Live session to encourage more badge purchases.

8. Subscriptions

If you have a strong, engaged follower base, subscriptions can be an excellent way to generate recurring monthly income. By offering exclusive content and experiences to your subscribers, you not only create an income stream but also foster community. Subscribers feel special for getting that extra layer of access to you, be it exclusive Reels, behind-the-scenes content, or even Q&A sessions.

Valuable Tips:

  • Exclusive Offers: Create compelling packages that include various types of exclusive content and experiences to make the subscription more appealing.
  • Time-Limited Access: Provide early or time-limited access to your new products or services to your subscribers.
  • Community Building: Use part of your exclusive content to facilitate community among your subscribers, like specialized group chats or forums, to add additional value.
Everything you need to know about Instagram subscription

Building and Managing Your Brand: How to Make Money with Reels on Instagram

9. Collaborations

Partnering with other Instagram creators can be a mutually beneficial strategy when it comes to making money with Instagram Reels. By collaborating, you expose your content to a new, yet similar, audience. This can result in increased followers, more engagement, and higher chances of monetization. For instance, if you specialize in fitness Reels, partnering with a health food blogger for a ‘Day in a Healthy Life’ Reel can create synergy and add value to both audiences.

Valuable Tips:

  • Mutual Benefit: Choose your partners carefully. Ensure that the collaboration offers value to both parties’ audiences.
  • Written Agreement: To avoid misunderstandings, it’s wise to draft a simple collaboration agreement that outlines roles, responsibilities, and deliverables.
  • Promotion: Plan how both parties will promote the Reel. This can include sharing it on stories, promoting it on other platforms, or featuring it in an Instagram post.

10. Analytics

Regularly monitoring your Instagram Insights can provide valuable data that can inform your content and monetization strategies. Metrics such as engagement rate, reach, and the number of new followers gained from each Reel can offer insights into what kind of content your audience prefers. These analytics can also reveal optimal posting times, user demographics, and more, which can all be leveraged to make your content more lucrative.

Valuable Tips:

  • KPI Tracking: Decide on Key Performance Indicators (KPIs) before starting any new content strategy and measure against them.
  • Adapt and Modify: Use analytics to make real-time changes to your strategy. If something isn’t working, don’t hesitate to pivot.
  • Long-Term Trends: Apart from short-term metrics, also look for long-term trends to understand the sustainability of your monetization strategies.

11. SEO Tactics

Search engine optimization isn’t just for websites; it’s crucial for Instagram Reels too. By using relevant hashtags, creating engaging captions, and incorporating keywords into your Reel descriptions, you enhance the discoverability of your content. This is essential for attracting a larger audience, which is a critical component when trying to make money with Instagram Reels.

Valuable Tips:

  • Hashtag Research: Use tools or perform manual research to find high-performing, relevant hashtags.
  • Keyword Integration: Integrate keywords naturally into your captions without making them feel forced.
  • Geotagging: Use geotags when relevant to make your Reels discoverable to people in specific locations.

12. Quality Over Quantity

While regular posting can keep your audience engaged, it shouldn’t come at the expense of quality. Each Reel you publish should offer value, be well-produced, and resonate with your target audience. Low-quality, rushed content can disengage your audience, leading to fewer monetization opportunities.

Valuable Tips:

  • Content Calendar: Plan your content in advance and stick to a schedule, but don’t compromise on quality for the sake of quantity.
  • Editing Tools: Make use of high-quality editing tools to polish your Reels.
  • Audience Feedback: Keep an eye on the comments and direct messages to understand what your audience thinks of your content quality.
Screenshot of sunny_rung IG reelpost -how to make money with reels on instagram

13. Community Engagement

Community engagement is a key factor in any monetization strategy. By actively interacting with your audience through comments, Q&A sessions, and giveaways, you build a loyal community. A strong, engaged community is more likely to convert into paying customers or loyal followers who can contribute to your various streams of income, like buying your merch, enrolling in your courses, or using your affiliate links.

Valuable Tips:

  • Instant Replies: Try to respond to comments and questions as soon as possible to keep the conversation going.
  • User-Generated Content: Encourage your followers to create their own Reels featuring your products or services and share these on your account.
  • Regular Check-ins: Use Instagram Stories or Live sessions to regularly check in with your community, offering them updates, and asking for their opinions on what they’d like to see next.

Content Creation Tips: How to Make Money with Reels on Instagram

14. High-Quality Content

High-quality video content is essential if you’re looking to make money through Instagram Reels. Investing in a good camera setup and adequate lighting can significantly improve the quality of your Reels. Excellent visual and audio quality helps to retain viewers’ attention, thus increasing your engagement rates. Moreover, high-quality content appears more professional, which can attract potential collaborations and sponsorships.

Valuable Tips:

  • Equipment: While smartphones are convenient, consider investing in a DSLR or mirrorless camera for better video quality. Pair it with good lighting equipment.
  • Editing Software: Utilize robust editing software to enhance your videos further.
  • Test Runs: Before shooting the main video, do a few test runs to make sure the lighting and camera settings are ideal for your content.

15. Niche Content

Focusing on a specific niche is crucial for attracting a targeted audience. For example, if you are proficient in vegan cooking, your Reels could focus exclusively on quick vegan recipes. This specificity will make your account a go-to destination for viewers interested in that topic. Over time, a niche audience is also more likely to convert into customers if you decide to monetize through products, affiliate marketing, or digital offerings related to that niche.

Valuable Tips:

  • Market Research: Look into what content within your niche is already performing well and identify gaps that you could fill.
  • Audience Persona: Create an audience persona to better understand who you’re targeting.
  • Value Proposition: Clearly define what sets your content apart from others in your niche and articulate this in your Reels and profile.
Screenshot of vegancookingmastery Instagram account - how to make money with reels on instagram

16. Storytelling

Storytelling is a compelling way to engage your audience emotionally. Whether it’s a behind-the-scenes look at your day, a quick how-to guide, or an inspirational message, storytelling makes your Reels more relatable and shareable. The more people share your content, the faster your audience grows, making your platform more attractive for monetization opportunities.

Valuable Tips:

  • Scripting: Write a loose script or outline to ensure your story has a beginning, middle, and end.
  • Visual Aids: Use visual aids or props to make your story more engaging.
  • Call to Action: End your Reel with a call to action that relates to the story you’ve told, whether it’s visiting your website, checking out a product, or sharing the Reel.

17. User Engagement

Engaging with your audience can dramatically increase your Reels’ visibility, thereby aiding your monetization efforts. Prompt your viewers to like, comment, and share your videos in a creative way. Utilize Instagram’s features like polls or Q&A to encourage audience participation, which can also give you valuable insights into your audience’s preferences.

Valuable Tips:

  • Time-Sensitive Engagement: Prompt viewers to engage within a particular timeframe (e.g., “First 50 comments will get a shoutout”).
  • Interactive Elements: Use stickers, emojis, and other interactive elements to make your CTA more engaging.
  • Incentives: Offer incentives like giveaways or exclusive content for users who engage with your Reels.

18. Consistency

Consistency in uploading Reels can help you maintain a loyal audience while also attracting new followers. The Instagram algorithm often rewards consistent posting with increased visibility, which is crucial for monetization. However, maintaining a balance between consistency and quality is essential.

Valuable Tips:

  • Plan Strategically: Use a content calendar to plan your posts in advance.
  • Batch Creation: Create multiple Reels at once when you have the creative energy and time, and schedule them out.
  • Audience Timing: Use Instagram Insights to find out when your audience is most active and schedule your posts accordingly.

Pros and Cons of Monetizing with Instagram Reels


  1. Wide Audience Reach: Utilizing Instagram Reels allows you to tap into a vast user base, increasing the visibility of your content and potential earnings.
  2. Diverse Monetization Options: With the discontinuation of the Reels Play Bonus Program, creators can explore various monetization strategies, including affiliate marketing, sponsored content, and selling digital or physical products.
  3. Opportunities for Branded Content: Establishing a creator account opens doors to collaborations and sponsored Reels featuring brands’ products or services.
  4. Cross-Promotion Benefits: Instagram Reels serves as an effective tool for cross-promoting other monetized platforms, such as a YouTube channel.
  5. SEO-Friendly Features: Instagram Reels, with its discoverability-enhancing elements like relevant hashtags and engaging captions, provides a platform to optimize content for better search visibility.


  1. Discontinuation of Reels Play Bonus Program: The termination of the Reels Play Bonus Program means creators no longer have access to bonus payouts based on views.
  2. Limited Monetization Features: Compared to other platforms, Instagram Reels’ current state lacks certain monetization features, such as a professional dashboard or an invite-only bonus program.
  3. Dependency on Other Platforms: While cross-promotion is a benefit, relying solely on Instagram Reels for income may limit your revenue potential.

How to Make Money with Reels on Instagram – Summary

Instagram Reels present a robust opportunity for content creators to not only express their creativity but also to monetize it effectively. The key takeaways from our exploration into making money with Reels include the importance of high-quality content, the potential of various monetization strategies such as sponsorships and subscriptions, and the invaluable role of analytics and SEO.

Remember, the quality of your content often dictates the value of your sponsorships, the loyalty of your community, and the efficacy of your sales funnel. Tailoring your Reels to resonate with a specific audience can elevate your brand and open doors to numerous revenue streams.

If you’re intrigued by the prospects of entrepreneurship and are looking for more ways to diversify your income, don’t hesitate to explore other articles on our blog such as;

Here’s to your success in turning your creative endeavors into a profitable business.

How to Make Money with Reels on Instagram – FAQs

How do you get paid for Instagram Reels?

You can get paid for Instagram Reels through various monetization strategies, such as sponsorships, affiliate marketing, and selling digital or physical products. Instagram also offers specific monetization features like Badges for Live videos, which allow your followers to buy badges during a live session, and the revenue goes directly to you.

Can you still make money on Instagram Reels?

Yes, you can absolutely still make money on Instagram Reels. With the feature continuing to grow in popularity, many brands are interested in leveraging Reels for advertising, which creates opportunities for paid partnerships and sponsorships.

Is 1,000 views on Reels good?

The number of views that can be considered “good” can vary greatly depending on your total follower count, your niche, and your engagement rate. However, reaching 1,000 views can be a positive indicator that your content is engaging and resonating with your audience.

What kind of content works best on Reels?

Content that is entertaining, informative, and visually appealing tends to perform well on Reels. Keeping up with trends and using popular music can also boost your visibility.

How often should I post Reels to maximize earnings?

Consistency is key when it comes to maximizing earnings from Instagram Reels. While there is no one-size-fits-all answer, many successful creators recommend posting at least 3-4 times a week to keep your audience engaged.

Can I use Reels to sell services?

Absolutely, services like consulting, coaching, or even skills-based services can be effectively marketed through Reels. Demonstrating your expertise through quick tips or mini-tutorials can act as a soft pitch to your potential customers.

How do I use Instagram Insights for Reels?

Instagram Insights can provide valuable data on how your Reels are performing. This includes metrics like views, reach, likes, comments, and shares, which can help you understand what’s working and what needs to be improved.

What is the ideal length for a Reel?

While Reels can be up to 60 seconds long, shorter videos often tend to be more engaging. Many successful Reels are between 15-30 seconds long, offering a quick burst of value or entertainment.

Can I repurpose content from other platforms for Reels?

Yes, you can repurpose content from other platforms, but it’s important to make sure the content is tailored to fit the Reels format. Vertical videos that fill the screen are preferred, and the content should be compelling within the first few seconds to capture attention.

What are the restrictions on copyrighted music on Reels?

Using copyrighted music without permission could lead to your Reel being muted or taken down. However, Instagram provides a library of licensed music that you can use safely in your Reels.

Using trending hashtags, creating high-quality content, and engaging with your audience can increase your chances of being featured. Instagram’s algorithm also considers factors like engagement rate and watch time, so make your Reels as compelling as possible.

How do you get paid for Instagram Reels?

To get paid for your engaging Instagram Reels, explore various monetization strategies, such as affiliate marketing, sponsored content creation, and selling digital or physical products. Building a substantial following and leveraging your creator account can attract brands for collaborations, offering opportunities to earn money through sponsored reels. Additionally, consider cross-promotion to redirect viewers to other monetized platforms, enhancing your overall revenue streams.

How much does Instagram pay for 1,000 views on Reels?

As of now, Instagram does not have a direct payment structure based on views for Reels. The discontinued Reels Play Bonus Program, which rewarded creators for achieving specific view goals, is no longer available. However, reaching 1,000 views on your Reels can be considered a positive indicator of engaging content, contributing to potential sponsorship opportunities and increased visibility.

Can you monetize Reels?

Certainly, there are multiple ways to monetize your Instagram Reels. Explore options like affiliate marketing, where you promote products for a commission, or create sponsored content in collaboration with brands. Selling digital products, showcasing your physical products, and offering services through Reels are also effective monetization strategies. Utilize Instagram Insights to understand your audience and tailor your content for maximum reach and engagement, optimizing your overall ability to earn money from Instagram Reels.

About the author

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