How To Make Money Editing Videos in 2023: 22 Top Strategies

Reading Time: 18 minutes

If you’ve ever wondered how to make money editing videos, you’re in the right place.

Video content is booming, and there’s a growing need for skilled video editors to make that content shine.

Whether you’re a digital nomad searching for a flexible income stream or an aspiring entrepreneur looking to break into the video industry, this guide is your golden ticket.

We’ll explore 22 innovative ways to turn your video editing skills into a profitable venture, so buckle up!

22 Ways To Make Money Editing Videos

1. Freelance Video Editing

As a freelance video editor, you can offer your video editing services on platforms like Upwork, Freelancer, or Fiverr. These platforms connect you with clients worldwide who are seeking specialized video editing skills.

This business model gives you the flexibility to work from anywhere—be it a beach in Bali or a coffee shop in Berlin. With the right video editing software, all you need is your laptop to get started. It’s the quintessential setup for digital nomads and lifestyle entrepreneurs.

Making money editing videos as a freelancer allows you to leverage your expertise and software skills. The key advantage is the freedom to choose projects that align with your interests and skills. The demand for freelance video editing is high, giving you numerous opportunities to make money from diverse markets, whether it’s social media content, advertising, or even wedding videos.

Strategies for Freelance Video Editing:

• Build a Portfolio: Showcase your best work to attract higher-paying gigs.
• Specialization: Focus on a niche like “editing wedding videos” or “social media ads” to stand out.
• Pricing: Start with competitive rates and offer package deals to encourage long-term contracts.

Recommended tools:

• Adobe Premiere Pro: High-level video editing software for pros.
• Lightworks: A budget-friendly software option.
• Skillshare Course on Freelance Video Editing: Learn the ropes of freelancing in this field.

2. Start a YouTube Channel

Start your own YouTube channel focused on a niche that you’re passionate about. Edit and upload content consistently, and monetize through YouTube ads, memberships, and sponsorships.

If you love making and editing videos, why not earn from your own content? Plus, having your own YouTube channel helps sharpen your video editing skills.

Starting a YouTube channel offers a double advantage. You can make money through the channel itself while honing your video editing skills. From how-to guides to travel vlogs, your video content can range across topics you’re passionate about.

With a consistent upload schedule and quality editing, you’ll build an audience that’s as engaged with your content as you are with creating it.

Strategies for Starting a YouTube Channel:

• Consistency: Stick to a posting schedule to keep your audience engaged.
• Community Building: Use social media to promote your content and build a loyal community.
• SEO Optimization: Use relevant keywords and descriptions to make your videos easily searchable.

Recommended tools:

• YouTube Creator Academy: A free resource to learn about channel building.
• TubeBuddy: A tool to optimize your YouTube channel.
• Final Cut Pro: Apple’s professional video editing software.

3. Offer Video Editing Courses

Create an online course to teach others how to make money editing videos. You can cover everything from basic editing techniques to advanced video editing software skills. Teaching online courses offers a sustainable, passive income stream.

If you have a strong grasp of video editing, why not monetize this skill by teaching others? Offering courses on video editing not only establishes you as an authority in the field but also generates a passive income.

Whether you focus on the basics or dive into specialized software, your expertise can help others start their own freelance video editing businesses.

Strategies for Offering Video Editing Courses

• Curriculum Planning: Design a well-rounded course covering essential video editing skills.
• Marketing: Use social media and partnerships to get the word out.
• Updates: Keep the course updated with the latest video editing software and techniques.

Recommended tools:

• Udemy as a Platform: Host your course and reach millions.
• Camtasia: For screen recording and simple video editing.
• Teachable: Another platform for hosting your online course.

4. Social Media Video Ads

Use your video editing skills to create short, compelling videos for businesses looking to advertise on social media. These videos could be product introductions, testimonials, or event promotions.

This avenue allows you to tap into a high-demand market. Businesses are always in need of effective social media content, and you can charge premium rates for your specialized video editing services.

Social media is the new frontier for advertising. Your expertise in video editing can translate into high-impact ads that companies would pay handsomely for. From snappy Instagram reels to in-depth Facebook video ads, the work you produce can significantly affect a brand’s online presence.

With specialized video editing software, you can add special effects, text overlays, and more to make each video a home run for your clients.

Strategies for Social Media Video Ads:

• Client Outreach: Actively reach out to small businesses who might need your services.
• Portfolio: Create a portfolio showcasing different styles of social media ads you can produce.
• Quick Turnaround: Offer a 24-48 hour editing service for an extra fee.

Recommended tools:

• Canva: For quick and easy graphic overlays and templates.
• Hootsuite: A platform to manage and schedule social media posts, including videos.
• InVideo: A more simplified video editing software suitable for social media ads.

5. Editing Wedding Videos

Specialize in editing videos captured during weddings. This is a lucrative niche, as couples are willing to pay well for high-quality editing that captures their special day perfectly.

Wedding videos are treasured for a lifetime, and people are willing to invest to ensure they are beautifully edited.

Weddings are once-in-a-lifetime events for most people, and they’re willing to pay a premium for memorable videos. Your video editing skills can turn hours of raw footage into a storytelling masterpiece.

Armed with top-notch video editing software, you can add special effects, transitions, and background music, making the big day’s memories even more magical. If you’re good at what you do, word-of-mouth can quickly turn this into a highly lucrative video editing business.

Strategies for Editing Wedding Videos:

• Seasonal Promotions: Offer discounts during off-peak wedding seasons to keep business flowing.
• Collaboration: Partner with wedding photographers who may need video services.
• Custom Packages: Offer different packages catering to various needs and budgets.

Recommended tools:

• DaVinci Resolve: A professional video editing software perfect for detailed projects like weddings.
• Vimeo Pro: For sharing drafts and final versions with clients.
• Royalty-Free Music Subscription: Websites like Epidemic Sound offer a vast library of music you can legally add to your projects.

6. Travel Video Editing

Partner with travel bloggers or YouTube channel owners to edit their travel footage into polished videos.

It allows you to combine your love for travel with your skill in video editing. You can live the digital nomad lifestyle while helping others document their own adventures.

Are you a wanderlust-struck video editor? Then this could be your dream job. With a rise in travel bloggers and vloggers, the demand for professionally edited travel videos is soaring.

As an experienced video editor, you can make money editing their raw footage into engaging narratives, adding music, transitions, and even instructional videos for specific travel hacks.

Strategies for Editing Travel Videos:

• Network: Join travel blogging communities online to find potential clients.
• Themed Portfolio: Create a portfolio dedicated to travel video editing.
• Quick Turnarounds: Offer expedited services for time-sensitive travel content.

Recommended tools:

• GoPro: For capturing high-quality travel footage.
• Filmora: Easy-to-use editing software for quick video edits.
• Dropbox: For seamless file transfers between you and clients.

7. Remote Video Editing for News Agencies

Contract with news agencies to edit short news clips, documentaries, or special features. News never stops, offering you a steady source of income. Plus, you can often secure long-term contracts.

In our fast-paced world, the news cycle is constant, and agencies often require freelance video editors to meet the demand. You can be that professional video editor who turns raw footage into coherent stories or informative documentaries. It offers steady work, often with long-term contracts, making it a solid option for consistent income.

Strategies for Remotely Editing Videos for News Agencies:

• Current Affairs Knowledge: Stay updated on world events to better edit news footage.
• Fast-Paced Editing: Master the art of quick turnaround as news is time-sensitive.
• Network: Leverage LinkedIn and industry contacts to get into news agencies.

Recommended tools:

• Avid Media Composer: Industry-standard software for news editing.
• News Shooter Forum: A community of video professionals in the news sector.
• VPN Services: For secure, remote access to agency servers.

8. Create Stock Footage

Capture and edit video that can be sold as stock footage on platforms like Shutterstock. This can become a completely passive income source over time.

Stock footage is in high demand for commercials, educational videos, and more. As an experienced video editor, you can edit your captured footage into usable clips and list them on stock platforms.

Every time someone purchases your video, you make money. It’s a truly passive income stream, and it’s a fantastic way to monetize your editing skills and video content.

Strategies for Creating Stock Footage:

• Market Research: Research trending themes in stock footage.
• Quality Over Quantity: Invest time in creating high-quality clips.
• Batch Uploads: Regularly update your portfolio for better visibility.

Recommended tools:

• Shutterstock: A leading platform for selling stock footage.
• Adobe Stock: Another marketplace for your stock videos.
• DJI Drones: For capturing aerial footage to add to your stock portfolio.

9. Real Estate Video Tours

Partner with real estate agencies to edit footage of property tours, turning them into professional, marketable videos. With a booming real estate market, well-crafted video tours can tip the scales in favor of a sale, making your services highly valuable.

The real estate market is sizzling, and property listings with video content have a better chance of getting noticed.

As a professional video editor, you can make money editing these videos to showcase properties in the best light. Using editing software, you can add transitions, text overlays, and background music to make properties more appealing to potential buyers.

Strategies for Real Estate Video Tours:

• Local Networking: Reach out to local real estate agents and offer your services.
• Virtual Staging: Learn how to virtually stage homes in video tours for an added selling point.
• Social Media Ads: Use targeted social media ads to attract real estate agencies.

Recommended tools:

• Final Cut Pro: Professional editing software for high-quality real estate videos.
• Zillow: To research what kind of videos are currently popular in the market.
• Wide-Angle Lens: To capture more of each room in the video footage.

10. Event Recap Videos

Offer your video editing services to events like concerts, conferences, or festivals to create recap videos. Events are making a strong comeback post-pandemic, and a well-edited recap can serve as both memories for attendees and promotional videos for organizers.

Events generate tons of footage, and there’s a rising demand for recap videos that summarize the experience.

As a freelance video editor with a knack for capturing the essence of live events, you can make money editing these videos. With your editing skills, you can create compelling, music-synced, high-energy recaps that serve as both a memory for attendees and a promotional tool for future events.

Strategies for creating Event Recap Videos:

• Early Bird Offers: Offer early booking discounts to secure gigs in advance.
• Event Specialization: Build a portfolio around a specific type of event (e.g., music festivals, corporate events).
• Referral Program: Encourage satisfied clients to refer you to others.

Recommended tools:

• Adobe Premiere Pro: Advanced editing software suitable for handling complex event footage.
• Royalty-Free Music Platforms: Sites like Audiojungle for sourcing background music.
• High-Speed External SSD: To quickly transfer and handle large event footage files.

11. Video Resumes

Craft video resumes that help job-seeking professionals stand out in a crowded field. With traditional resumes becoming commonplace, a well-crafted video resume is a unique service you can charge a premium for.

In today’s competitive job market, standing out is crucial. Enter video resumes — a creative way for professionals to showcase their personality and qualifications.

As a talented video editor, you can offer this premium service and make more money. Your editing skills will be pivotal in presenting the individual in the best light, integrating their career highlights in a visually compelling format.

Strategies for Video Resumes:

• Market Research: Understand the industries where video resumes are most accepted and target those.
• Tailored Packages: Offer multiple packages catering to different professional levels.
• Portfolio: Maintain a portfolio of anonymized video resumes to showcase your capability.

Recommended tools:

• Camtasia: For easy-to-create but professional-quality video resumes.
• Zoom H1n: Portable audio recorder for high-quality voiceover.
• Canva: For adding visually stunning graphics and text.

12. Video Newsletters for Companies

Edit and package monthly or quarterly video updates that companies can share with stakeholders. This offers a recurring revenue model, helping you to build stable income streams.

Corporate communications are becoming increasingly digital. Companies seek new ways to communicate updates and successes, and video newsletters are emerging as a powerful tool.

As a freelance video editor, you can secure recurring contracts by offering to edit promotional videos in newsletter formats. This helps you make money consistently in the video editing field.

Strategies for Video Newsletters for Companies:

• Contractual Work: Offer packages that include multiple editions for a set fee.
• Rapid Turnaround: Provide quick turnarounds for time-sensitive company news.
• Specialization: Focus on specific industries to build expertise.

Recommended tools:

• Adobe After Effects: For adding advanced visual effects to newsletters.
• Envato Elements: Stock footage and music to enhance the video.
• WeTransfer: For quick and secure file transfers between you and your client.

13. Video Podcasts

Edit and produce video formats of podcasts, adding visuals, captions, and effects to make them more engaging. The podcasting world is booming, and video formats of podcasts add another layer of engagement.

Podcasts have evolved, and many creators are now including video versions. Your expertise can add tremendous value here.

You can make money with a camera by editing these video podcasts, cutting between different angles, adding visuals, or even text overlays for added context.

Strategies for Video Podcasts:

• Multi-Platform Promotion: Help creators by formatting video podcasts for various social media platforms.
• Bulk Discounts: Offer episode packages for cost savings.
• Consultation: Offer pre-recording consultation to advise on best practices for capturing video footage.

Recommended tools:

• DaVinci Resolve: Free but powerful editing software for video podcasts.
• Rode NT-USB: High-quality USB microphone for clear audio.
• OBS Studio: For recording podcasts and capturing video footage.

14. Music Video Editing

Partner with musicians, bands, or music producers to create compelling music videos. This lets you tap into the creative industry and build a vibrant, varied portfolio.

The music industry is always on the hunt for fresh visual content to accompany tracks. As a freelance video editor, you can make money by shaping the visual identity of songs.

From syncing video footage with the beat to adding special effects, your editing skills can make or break a music video. Plus, the more popular the video, the more you stand to gain in reputation and future gigs.

Strategies for Editing Music Videos:

• Local Music Scene: Start local to build your portfolio by offering discounted services to up-and-coming artists.
• Creative Collaboration: Work closely with musicians to ensure the video aligns with their artistic vision.
• Social Media Teasers: Offer to create short teaser videos for artists to share on social media platforms.

Recommended tools:

• Adobe Premiere Pro: For advanced editing features and excellent color correction.
• Stock Video Websites: Platforms like Storyblocks for any supplemental footage you may need.
• LUTs Packs: For advanced color grading in music videos.

15. Edit Tutorials and How-To Videos

Partner with creators who specialize in educational content to edit their tutorial videos. Educational content is always in demand, making it a stable niche.

How-to and tutorial videos are among the most viewed content online, and they require a lot of editing to get right. By collaborating with creators, you can use your editing skills to turn raw footage into polished, easy-to-follow tutorials.

Not only will you make money, but you’ll also contribute to the dissemination of valuable knowledge.

Three Strategies

• Educational Platforms: Target creators who upload on educational platforms like Udemy or Coursera.
• Script Assistance: Offer to help with the script or storyboard to ensure high-quality end results.
• Value Packages: Create packages that include editing and additional services like thumbnail creation or SEO optimization for the video title and description.

Recommended tools:

• Camtasia: Ideal for simpler projects that may involve screen recording.
• Microphone Arms: For creators, suggest equipment like Heil PL-2T to enhance audio recording quality.
• YouTube SEO Tools: Platforms like TubeBuddy or VidIQ for optimizing the video for search.

16. Remote TV Editing

Edit TV shows, documentaries, or series remotely, without the need for a traditional office setting. Experience the prestige and complexity of mainstream media editing, all while enjoying a location-independent lifestyle.

If you have substantial video editing skills, why not aim high? Remote TV editing gives you the opportunity to work on high-profile projects from wherever you want. Gone are the days when you needed to be in a studio; technology now allows for professional-level editing to be done remotely.

You can find recurring freelance gigs and establish a professional network without the constraints of a 9-5 schedule.

Strategies for Remote TV Editing:

• Develop a Niche: Focus on specific genres like reality TV, drama, or documentaries to build expertise.
• Leverage Professional Networks: Use LinkedIn to connect with producers and directors.
• Build a Robust Portfolio: An online portfolio showcasing your best works can make you stand out.

Recommended tools:

• Avid Media Composer: A high-end video editing software used in the television industry.
• High-Speed Internet: A reliable, fast internet connection to handle large file transfers.
• NAS Storage Systems: For safe and efficient storage of large video files, like Synology DS220+.

17. Video Testimonials

Edit concise, impactful video testimonials for businesses. These videos have high ROI for businesses, meaning you can charge premium rates.

Video testimonials are marketing gold for companies. By editing these brief yet powerful videos, you help businesses build social proof and credibility.

The work is often straightforward but has a high impact, meaning you can make money online with relatively little effort.

Strategies for Video Testimonials:

• Partner with Marketing Agencies: These firms often need a reliable video editor for testimonials.
• Offer Bulk Rates: Encourage businesses to do several testimonials at once by offering package deals.
• Keep it Short and Sweet: Testimonials need to be concise but impactful; aim for 60-90 seconds.

Recommended tools:

• Adobe After Effects: For adding light graphics and text overlays.
• Royalty-Free Music Libraries: Like Audiojungle, for background music.
• Editing Templates: Create templates to streamline your editing process.

18. Product Launch Videos

Edit videos specifically designed for product launches. These are high-stakes videos that businesses are willing to invest heavily in.

When a business launches a new product, it pulls out all the stops. That’s where you come in. Your expertise in editing can create buzz and drive sales, earning you a pretty penny in the process.

This type of project is often a one-off but pays well, making it a worthwhile investment of your time and skills.

Strategies for Product Launch Videos:

• Coordinate with Marketing Teams: Understand the product and target audience to create a focused video.
• Offer A-to-Z Services: From scripting to final edits, provide a comprehensive package.
• Set Milestones: Break down the project into milestones for better management and cash flow.

Recommended tools:

• Final Cut Pro: Offers advanced features ideal for high-stakes editing.
• Stock Footage: Websites like Shutterstock can provide additional visuals.
• Color Grading Software: Tools like DaVinci Resolve to enhance visual appeal.

19. Animated Explainer Videos

Create or edit animated videos that break down a product, service, or concept in an easy-to-understand manner. These videos are in high demand for websites, social media, and marketing campaigns, providing a lucrative online income stream.

Animated explainer videos have the power to simplify complex topics and hold viewers’ attention, making them a favorite for businesses.

As a digital nomad or lifestyle entrepreneur, this niche allows you to leverage your video editing skills to produce content that’s both informative and entertaining.

Even better, the entire process can be managed online, making it a perfect fit for those who prefer remote work.

Strategies for Animated Explainer Videos:

• Master Animation Software: Knowing tools like Adobe Animate or Vyond can set you apart.
• Offer Scriptwriting: Many clients need help with scripts, offering an additional income stream.
• Create Templates: Reusable templates can cut down your work time significantly.

Recommended tools:

• Vyond: A user-friendly tool for creating animated videos.
• Adobe Animate: For more complex and customized animations.
• Animation Libraries: Websites like LottieFiles offer pre-made animations you can edit.

20. Crowdfunding Videos

Edit impactful videos to help crowdfunding campaigns reach or exceed their funding goals. Crowdfunding is often a high-stakes game where a compelling video can make or break the campaign.

There’s real money to be made in helping people achieve their dreams. With your video editing skills, you can craft compelling narratives that sway potential investors. These projects are often one-off but pay well because the stakes are high.

As a remote freelancer, you have the flexibility to take on multiple campaigns concurrently, boosting your earning potential.

Strategies for Crowdfunding Videos:

• Understand the Product or Cause: Tailor the video to evoke emotions that align with the campaign’s purpose.
• Insert Call-to-Actions: Make sure to guide viewers on what steps to take next.
• Fast Turnaround: Crowdfunding campaigns are time-sensitive, so speed is of the essence.

Recommended tools:

• Camtasia: Easy-to-use software for straightforward editing needs.
• Premium Video Stock: Websites like Artgrid offer high-quality video footage.
• Graphic Design Software: Tools like Canva for designing thumbnail images and text overlays.

21. Drone Video Editing

Specialize in editing high-quality drone footage for various types of projects, such as real estate, travel vlogs, or documentaries. This niche skill can command higher rates due to the technical expertise required.

Drone footage has become increasingly popular in a variety of sectors. As a digital nomad or lifestyle entrepreneur, honing your video editing skills in this specialized field can set you apart from general video editors.

With drone video editing, the sky is literally the limit. Whether it’s a sweeping aerial view of a property or capturing the grandeur of a natural landscape, your skills can elevate the content to awe-inspiring levels.

Strategies for Drone Video Editing:

• Learn Drone-specific Software: Software like DJI’s editing tools can give you an edge.
• Build a Niche Portfolio: Showcase your drone editing prowess to attract higher-paying gigs.
• Network with Drone Operators: A symbiotic relationship can provide a steady stream of work.

Recommended tools:

• Adobe Premiere Pro: A robust tool that’s ideal for drone video editing.
• DJI’s Video Editing Software: Tailored for drone footage.
• Skillshare Course on Drone Videography: Improve your technique and learn new tricks.

22. Edit Videos for Non-Profits

Collaborate and make money with a non-profit organization to edit videos for campaigns, events, or informational content. Earn money while contributing to causes you care about.

The non-profit sector often struggles with limited budgets but has an urgent need for quality video content. This presents an ideal opportunity for lifestyle entrepreneurs or digital nomads with video editing skills.

You can contribute to meaningful projects while earning a fair income. Plus, this type of work offers a sense of fulfillment that’s priceless.

Strategies for Editing Videos for Nonprofits:

• Offer Sliding Scale Rates: Be flexible with pricing to accommodate different budget sizes.
• Tailor Content to Mission: Understanding the non-profit’s goals will help you edit more impactful videos.
• Build Long-Term Relationships: Consistent, quality work can lead to long-term contracts.

Recommended tools:

• Final Cut Pro: A professional-grade tool for video editing that many non-profits will appreciate.
• Canva: For adding simple graphics or text to videos.
• Royalty-Free Music Libraries: Websites like Audiojungle offer affordable music tracks that can enhance your video content.

How To Make Money Editing Videos: Summary

We’ve journeyed through an extensive list of options detailing how to make money editing videos, each offering unique opportunities for digital nomads, solopreneurs, and lifestyle entrepreneurs.

The key takeaway is clear: your video editing skills are not just a hobby; they’re a valuable asset that can generate a consistent income, no matter where you are in the world.

Now, don’t stop here. We’ve got a treasure trove of entrepreneurial and money-making ideas on the Your Lifestyle Business blog designed to help you achieve physical and financial freedom, such as;

• How to Make Money with Drones
• How to Make Money Fast as a Woman; 30+ Fun & Profitable Ideas
• How to Make Money on TikTok: 8 Surefire Ways to Earn $1,000+ a Month

Whether you choose to freelance, launch your own YouTube channel, or specialize in a niche like wedding or drone footage, there’s a pathway for you in the video editing business.

So, why wait? Dive into our other resources and start building the life you’ve always dreamed of today.

How To Make Money Editing Videos: FAQs

How can I earn money by video editing?

You can earn money by offering freelance video editing services on freelance websites like Upwork or Fiverr. Alternatively, you can specialize in niches like wedding videos or corporate content. You can also teach video editing tutorials, edit wedding videos, or offer a video editing course to monetize your skills further.

Do video editors make good money?

Absolutely! Talented video editors can command a solid income. According to the Bureau of Labor Statistics, the median annual wage for video editors was $63,780 in 2020. Your income could be even higher if you’re one of the best video editors in specialized fields.

What do video editors get paid per video?

Rates can vary widely depending on the project’s complexity and your expertise. Simple projects might earn you around $50 to $100, while more involved ones, like edited wedding videos, can fetch upwards of $1,000, which can even be higher for full-time video editors.

Can I get paid to edit YouTube videos?

Certainly! Even with the vast number of video templates available online, many YouTubers don’t have the time or skills to edit their own videos. You can offer your services as a freelance video editor specifically for YouTube projects, enhancing your portfolio and making money online.

How can I find video editing jobs?

Job boards, social media marketing platforms, and freelance websites are great places to look for video editing jobs. Local businesses often also need video content, so consider pitching to local business owners in your area giving you more ways to make money for your video editing skills.

Are video editing tutorials useful for finding work?

Yes, creating or following video editing tutorials can help you refine your skills and make you more marketable. YouTube tutorials are a fantastic way to learn new techniques and can serve as a form of passive income if you decide to create content of your own.

Should I sell stock footage?

Selling stock footage can be a lucrative way to make money as a video editor. Websites like Shutterstock or Adobe Stock offer platforms where you can sell stock footage, earning money even when you’re not actively working.

How can I edit home videos for profit?

Many people are looking to convert their home videos into polished keepsakes but lack the editing skills to do it themselves. This offers a business opportunity for those skilled in video editing. You could advertise your services to edit home videos and make them more memorable.

Can I use a video editing course to improve my skills?

Absolutely! A structured video editing course can give you the skills you need to take on more complex and higher-paying video projects, boosting your potential to make more money.

What software should I use for video editing?

Your choice of video editing software can greatly impact the quality of your edited videos. Software like Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve are considered industry standards.

Is social media marketing important for a video editing business?

Yes, social media marketing can play a crucial role in getting the word out about your video editing services and boosting your social media presence. Platforms like Instagram and LinkedIn are excellent for showcasing your portfolio and attracting clients.

What’s the benefit of specializing in a niche, like wedding videos?

Specializing in a niche can set you apart from other generalist video editors. For example, if you focus on editing wedding videos or offer your services to non profit organizations, you can become an expert in that field, allowing you to charge higher rates for your specialized skills.