How To Make Money Copywriting: 14 Top Strategies in 2024

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If you’ve ever wondered how to make money copywriting, you’re not alone. Many aspiring copywriters find themselves at the crossroads between their passion for writing and the lure of a stable freelance career.

A golden tip right out of the gate: mastering the art of direct response copywriting can dramatically increase your earnings, as you’re paid not just for the words but for the results those words generate.

In this comprehensive blog post, we’ll delve into 14 actionable ways to transform your copywriting skills into a money-making venture.

This article will equip you with the best writing samples, strategies, and even specific product recommendations to skyrocket your earnings and set you on the path to a successful freelance copywriting career.

So, buckle up as we break down the avenues designed to help you earn money and make a mark in the copywriting world.

Quick Takeaways:

  • Freelance Copywriting: Offers flexibility and control over projects and clients, with success hinging on skill enhancement and effective self-marketing.
  • Agency Copywriting: Provides steady income and exposure to diverse writing frameworks, ideal for those preferring structured environments and consistent client work.
  • Email Copywriting: Specializing in crafting persuasive emails can be lucrative, focusing on compelling content, engaging headlines, and strong calls to action.

What is Copywriting?

Copywriting is the art and skill of creating written content specifically designed to promote a product, service, or idea. It’s a critical component of marketing that aims to persuade the reader, listener, or viewer to take some action, such as making a purchase.

Good copywriting can make the difference between a highly successful sales page and one that falls flat, whether you’re working on a blog post, an email campaign, or social media content.

Becoming a copywriter involves mastering various writing styles and understanding the audience’s needs. It’s not just about stringing words together; it’s about crafting messages that inspire, educate, and drive action. This is where content writing diverges from copywriting.

Content writing aims to provide valuable information while copywriting focuses more on persuasion and direct action.

A freelance copywriter often works across multiple platforms, applying these principles to a variety of projects for different clients.

Making money in copywriting services is largely dependent on your ability to write compelling, action-oriented content. Whether you’re crafting emails, sales pages, or blog posts, your ultimate goal is to persuade the reader to take the next step in the buyer’s journey.

So, if you aspire to become an agency or freelance copywriter, investing in skill-building and marketing yourself effectively is key to a lucrative career.

1. Freelance Copywriting

Freelance copywriting offers a lifestyle-friendly avenue for digital nomads. As a freelance writer, you’re the boss, picking your clients and projects.

As a freelance copywriter, you can easily start by joining platforms like Upwork and Fiverr.

However, the key to moving beyond low-paying gigs is to continuously sharpen your writing skills and marketing yourself effectively.

A top-ranked approach to how to make money copywriting is being a freelance copywriter, it provides an excellent opportunity for you to show off your writing samples, which can attract even more clients.

Strategies for a Freelance Copywriter:

  • Create a Portfolio: Your best writing samples should be showcased in an online portfolio.
  • Keyword Research: Use keyword research tools to understand what prospective clients might be searching for.
  • Set Payment Terms: Use invoicing and financial management software to accept payments efficiently as a freelance copywriter.

Product Recommendations:

  • Grammarly: To ensure your copy is mistake-free.
  • FreshBooks: For easy invoicing and payment acceptance.
  • Ahrefs: For SEO and keyword research.
Freelance Copywriting - how to make money copywriting

2. Agency Copywriting

If the idea of constantly searching for new clients unnerves you, agency copywriting might be your fit.

Agencies usually have a list of paying clients and can provide a steadier income than a freelance copywriter.

You’ll be exposed to a variety of copywriting frameworks, enhancing your versatility. Even better, several agencies offer remote positions, perfect for the digital nomad.

Strategies for Agency Copywriting:

  • Networking: Utilize LinkedIn and other platforms to connect with agencies.
  • Skill Enhancement: Take copywriting courses to make yourself more marketable.
  • Apply Effectively: Tailor your applications and attach your best writing samples.

Product Recommendations:

  • LinkedIn Premium: For effective networking and job searches.
  • Udemy’s Copywriting Course: For mastering the art of copy.
  • Asana: For project management and task organization.

3. Email Copywriting

Email remains a cornerstone for businesses looking to nurture leads and convert them into paying clients.

Mastering the art of writing persuasive emails can earn you good money. Email copywriting entails not just the body of the email but also effective headlines and call-to-actions that instigate a direct response.

For lifestyle entrepreneurs and digital nomads, this can be an ideal niche due to its flexibility.

Strategies for Email Copywriting:

  • Segmentation: Understand the target audience and segment your emails accordingly.
  • Test and Iterate: A/B tests different headlines and CTAs.
  • Subscription Services: Offer a subscription service for regular email content.

Product Recommendations:

  • Mailchimp: For creating and automating email campaigns.
  • Headline Analyzer by CoSchedule: To create effective headlines.
  • ConvertKit: For more complex email segmentation and targeting.

4. Blog Writing

Blogs are integral in today’s content-heavy digital landscape. Writing blogs is an excellent way for digital nomads to make money online.

Apart from providing valuable information, well-crafted blog posts can also serve as a portfolio for future clients.

And with the freedom to write from anywhere, you’ve got the flexibility that every lifestyle entrepreneur craves.

Strategies for Blog Writing:

  • SEO Focus: Optimize blog posts using keyword research for higher search engine rankings.
  • Engage with Readers: Use a conversational writing style and encourage comments.
  • Monetize: Use affiliate marketing or sponsored posts to earn directly from blogging.

Long term, blogging can become a great source of passive income

Product Recommendations:

  • WordPress: The most flexible platform for blog writing.
  • Yoast SEO Plugin: For optimizing your blog posts for search engines.
  • Google Analytics: To analyze reader behavior and preferences.
Blog Writing

5. Landing Pages

Specializing in landing pages can be a gold mine. Landing pages often serve as the entry point in a marketing funnel.

They require persuasive writing that converts visitors into paying clients. Businesses understand the importance of effective landing pages and are willing to invest in skilled copywriters who can deliver results.

This is a perfect fit for lifestyle entrepreneurs and digital nomads who want to leverage their persuasive writing skills to make money online.

Strategies for Landing Pages:

  • CTA Optimization: Test different Call-to-Actions to see what converts best.
  • Client Testimonials: Use them to build trust and encourage conversions.
  • Payment Integration: Ensure an easy way for visitors to accept payments.

Product Recommendations:

  • Unbounce: For creating and testing landing pages.
  • TrustPulse: To display real-time client testimonials.
  • Stripe: For seamless payment integration.

6. Direct Response Copywriting

Direct response copywriting involves crafting content that instigates immediate action. This could range from signing up for a newsletter to making a purchase.

Companies love this because it directly impacts their bottom line. For skilled copywriters who can generate more sales, the earning potential is substantial.

Strategies for Direct Response Copywriting:

  • Urgency and Scarcity: Use language that creates a sense of urgency.
  • Understand the Audience: Tailor your message to suit the target audience’s pain points and desires.
  • Strong Headlines: Create effective headlines that grab attention.

Product Recommendations:

  • Copywriting Secrets by Jim Edwards: A book on the fundamentals of direct response.
  • BuzzSumo: For analyzing what content performs best.
  • Deadline Funnel: To add real-time countdown timers to your copy.

7. SEO Copywriting

SEO copywriting involves creating content optimized for search engines. The primary aim is to improve a website’s search engine ranking, thereby driving more traffic and sales.

This is a hot area where you can earn a lot while working remotely. Good SEO copy involves not just keyword research but also the creation of valuable content that meets the needs of both search engines and human readers.

Strategies for SEO Copywriting:

  • Keyword Optimization: Use tools to find out which keywords to focus on.
  • Meta Descriptions: Write compelling meta descriptions for better click-through rates.
  • Quality Content: Always prioritize content that provides real value to the reader.

Product Recommendations:

  • SEMrush: Comprehensive SEO tool for keyword research and site audit.
  • Yoast SEO Plugin: For better meta descriptions and overall SEO.
  • Hemingway Editor: To keep your writing clear and understandable.

8. Writing Courses

If you’ve built a successful freelance copywriting career, teaching could be your next venture. By creating online courses, you can impart your copywriting skills to aspiring copywriters.

This is a perfect fit for those who’ve garnered a wealth of experience and best writing samples, and now want to diversify their income streams.

Strategies for Writing Courses:

  • Course Outline: Create a comprehensive course outline that covers an appropriate copywriting framework.
  • Marketing: Use social media platforms to reach your target audience.
  • Payment Plans: Offer multiple plans to accept payments from a wide audience.

Product Recommendations:

  • Teachable: For hosting and selling your online courses.
  • Canva: For creating attractive marketing materials.
  • PayPal: As a trusted way to accept payments for your course.
Writing Courses

9. Sales Letters

Crafting effective sales letters can be one of the most lucrative gigs in the copywriting world.

You’re essentially writing persuasive prose that compels readers to become customers, impacting a company’s revenue directly.

High pay rates come with the territory, as businesses often see substantial ROI from a well-written sales letter.

This is your opportunity to demonstrate your persuasive writing skills and earn money in the process.

Strategies for Sales Letters:

  • Compelling Offer: A compelling offer can elevate the effectiveness of a sales letter.
  • Breakthrough Advertising Techniques: Use proven methods from classic advertising to boost conversions.
  • Follow-up Sequences: Develop email sequences that continue the conversation with prospective clients.

Product Recommendations:

  • Swipe-Worthy: A database of successful sales letters for inspiration.
  • ActiveCampaign: For creating and tracking follow-up email sequences.
  • The Boron Letters by Gary Halbert: A classic book on writing effective sales letters.

10. Social Media Posts

Social media isn’t just for selfies; it’s a goldmine for copywriters looking to expand their freelance careers.

Writing catchy, shareable content for platforms like Facebook and Twitter can enhance your profile, attract new clients, and yes, make you money.

With a wide reach and the ability to engage directly with the target audience, social media posts offer a unique advantage.

Strategies for Social Media Posts:

  • Platform-Specific Writing: Adapt your writing style to suit different social media platforms.
  • Engagement Metrics: Keep an eye on likes, shares, and comments to understand what’s working.
  • Hashtag Usage: Use relevant hashtags to increase visibility and engagement.

Product Recommendations:

  • Buffer: For scheduling and tracking social media posts.
  • Canva: For creating visually appealing social media content.
  • Followerwonk: For Twitter analytics and finding the best times to post.

11. Video Scripts

Video is king in today’s digital marketing landscape. More companies are integrating video into their marketing strategies, meaning a demand for compelling scripts.

If you have a knack for translating messages into engaging video content, you’ve got another income stream waiting for you.

Strategies for Video Scripts:

  • Script Structure: Stick to a tried-and-true framework for maximum impact.
  • Conversational Tone: Use a tone that matches the brand but still feels like a natural conversation.
  • Clear CTA: Include a clear call to action to drive engagement.

Product Recommendations:

  • Final Draft: Scriptwriting software that’s industry-approved.
  • InVideo: To create a quick video mock-up based on your script.
  • Save the Cat! The Last Book on Screenwriting You’ll Ever Need: For understanding script structures.

12. Your Own Copywriting Business

Once you’ve amassed experience and a client base, consider launching your own copywriting business.

Having your own business offers more control, the potential for greater earnings, and the satisfaction of being your own boss.

Your own website will be essential for showcasing your best writing samples and for clients to easily accept payments.

Strategies for Having Your Own Copywriting Business:

  • Client Onboarding: Create an efficient system for onboarding new clients.
  • Payment Systems: Make sure to provide multiple ways to accept payments.
  • Networking: Utilize your existing connections and make new ones for referrals.

Product Recommendations:

  • WordPress: For building a professional website easily.
  • QuickBooks: For managing invoices and payments.
  • LinkedIn Premium: For advanced networking opportunities.

13. Specialized Niches

Specializing in a niche not only allows you to focus on what you’re passionate about but also makes you more valuable to clients.

For instance, if you have a background in the health sector, focusing on health-related copy can set you apart from generalists.

Businesses pay more for specialized expertise because you understand the target audience and can speak directly to their needs.

Specializing is a game-changer in how to make money copywriting.

Strategies for Specialized Niches:

  • Identify Your Passion: Choose a niche you are truly passionate about.
  • Know the Audience: Conduct research to deeply understand your target audience’s needs and preferences.
  • Build a Portfolio: Showcase your best writing samples in the niche to attract high-paying clients.

Product Recommendations:

  • BuzzSumo: To conduct research on popular topics within your niche.
  • Squarespace: To create a portfolio website that highlights your niche expertise.
  • The Copywriter’s Handbook by Robert W. Bly: For an in-depth look at specialized copywriting skills.

14. Upsell Additional Services

Once you’ve landed a client, the relationship doesn’t have to stop at delivering the initial project.

You can upsell additional services like editing, keyword research, or even marketing strategy consultation.

Not only does this increase your earnings, but it also deepens your relationship with the client, making you a one-stop shop for all their copywriting needs.

Clients are more likely to stick with copywriters who offer comprehensive services.

Strategies for Upselling Other Services:

  • Bundle Packages: Create service bundles that include blog writing, email copywriting, and other marketing materials.
  • Timely Follow-Up: A well-timed follow-up can remind clients of additional services you offer.
  • Transparent Pricing: Make it easy for clients to understand the cost and accept payments for additional services.

Product Recommendations:

  • Asana: To manage projects and communicate the status of various tasks with your client.
  • SEMrush: For comprehensive keyword research to offer as an additional service.
  • FreshBooks: For easy invoicing and options to accept payments online.
Upsell Additional Services - how to make money copywriting

How To Make Money Copywriting: Summary

Mastering how to make money copywriting is no small feat, but it’s entirely doable with the right strategies and dedication.

Aspiring copywriters can jumpstart their freelance careers by honing their copywriting skills, whether it’s through email copywriting, writing impactful sales letters, or crafting compelling social media posts.

An appropriate copywriting framework and consistent keyword research are essential for creating effective headlines and landing pages that convert potential clients into paying ones.

Key takeaways? Don’t shy away from specialized niches where you can showcase your expertise, consider upselling additional copywriting services to earn more money, and always aim to improve your writing samples to attract the most clients.

Whether you’re interested in agency copywriting, looking to become an in-house copywriter, or aiming to build your own copywriting business, the sky’s the limit.

With the right online courses, diligent practice, and a robust marketing funnel, you can make a lucrative living from your writing skills.

For those looking to expand their entrepreneurial horizons, don’t miss out on our other money-making ideas and tips featured on the blog, such as,

From starting your own online business to optimizing marketing materials for maximum sales, we’ve got a wealth of information designed to set you on a successful path.

So, go ahead, take the next step in your copywriting career, and let us guide you to financial freedom.

How To Make Money Copywriting: FAQs

Can you really make money with a copywriting job?

Absolutely, making money in a copywriting job is more than feasible. Many successful copywriters earn a comfortable living by writing copy for a range of clients—from small businesses to marketing agencies.

The key is to hone your skills, build a portfolio, and make connections to secure potential clients.

How do I become a paid, skilled copywriter?

To become a paid and skilled copywriter, you’ll need to build a strong portfolio featuring your best writing samples, including blog posts, landing pages, and other marketing materials.

You might also consider taking online copywriting courses to sharpen your skills further. Once you’re confident in your abilities, you can start approaching potential clients or applying to marketing agencies.

Can I start a freelance copywriting job with no money?

Yes, you can start a freelance writing job with zero investment. All you need is a computer and an internet connection to write content. Most copywriters begin by doing small freelance gigs, building up their portfolio, and then moving on to larger projects and clients.

How do beginners get into freelance copywriting?

Beginners often start by creating a blog post or a landing page as a sample work. A few tips for getting started include learning the basics of search engine optimization (SEO), networking with freelance writers and copywriting clients, and joining freelance platforms that offer online copywriting jobs.

What is the role of search engine optimization in copywriting?

Search engine optimization (SEO) plays a critical role in online copywriting. Good copywriters understand how to use keywords effectively, craft meta descriptions, and create content that both humans and search engines love.

This enhances the visibility of the website or landing page, attracting more potential clients.

Do I need to work with a marketing agency to become a successful copywriter?

Working with a marketing agency can provide you with valuable experience and networking opportunities but it’s not a requirement to become a successful copywriter. Many freelance copywriters find clients on their own and manage to build a lucrative career without agency backing.

What’s the difference between in-house copywriters and freelance copywriters?

In-house copywriters are employed by a specific company and work on the company’s projects exclusively.

A freelance copywriter, on the other hand, usually works for multiple clients and may have a more flexible schedule. Both paths have their pros and cons; it’s about what fits your lifestyle and career goals better.

What other marketing materials can a copywriter work on?

Apart from the usual suspects like blog posts and landing pages, a skilled copywriter can also work on email campaigns, social media posts, product descriptions, and even video scripts.

Diversifying your skill set can make you more marketable to potential clients.

How can I attract more copywriting clients?

One of the best ways to attract more copywriting clients is by showcasing your previous work, optimizing your own website or landing page, and networking.

Client testimonials can also be a powerful tool in convincing prospective clients to work with you.

Are there any qualifications needed to become a copywriter?

While there are no strict qualifications needed to become a copywriter, most clients look for a solid understanding of language, excellent writing skills, and some proof of your ability, often in the form of writing samples or past work.

How can I become a freelance copywriter with no experience?

Breaking into the field as a freelance copywriter can seem daunting, especially without prior experience.

However, you can still become a copywriter by starting with smaller gigs and gradually building your portfolio. Taking copywriting courses and mastering the art of sales pages can give you the necessary skills.

Initially, you might earn less, but as you gain experience and establish a strong portfolio, you can negotiate for higher rates.

What types of sales pages can a freelance copywriter work on?

A freelance copywriter can work on various types of sales pages, including long-form sales letters, product landing pages, and service descriptions.

The core goal remains the same: to persuade the visitor to make a purchase or take some action. Sales pages are a critical part of any marketing strategy, and skilled copywriters can make them highly effective.

What steps should I take to become a copywriter specializing in sales pages?

To become a copywriter specializing in sales pages, you’ll first want to master the basics of copywriting. Then, focus on learning the specific techniques and strategies that make sales pages successful.

This can include understanding consumer psychology, learning to write compelling headlines, and using persuasive language. Taking specialized courses and reading books on crafting effective sales pages can also be invaluable in honing your skills.

About the author

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. Also as an Amazon Associate I earn from qualifying purchases. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊

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