How to List a Product on Amazon: A Guide for New Sellers in 2023

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The key to listing a product on Amazon is to ensure you use enticing images, a clickable headline and persuasive bullet points that describe the product to a tee!

If you’re wondering how to list a product on Amazon from start to finish, this is the guide for you!

In this comprehensive article, we’ll break down the step-by-step process of how to list a product on Amazon, from setting up your seller account to optimizing your listing for maximum visibility and sales.

Quick Takeaways:

  • Optimize Your Product Title: Craft a compelling and keyword-rich title to maximize visibility in your chosen Amazon product categories.
  • Engage with Product Descriptions: Create engaging product descriptions and bullet points using persuasive language and storytelling techniques to captivate your target audience.
  • Utilize High-Quality Images: Ensure your product images meet Amazon’s listing guidelines, providing shoppers with clear visuals from different angles.
  • Master Keyword Usage: Incorporate well-researched, relevant keywords throughout your Amazon listing, from the product title to descriptions and bullet points, to improve your Amazon marketplace ranking.
  • Competitive Pricing: Strategically price your products by considering manufacturing costs, shipping fees, and competitor pricing in your chosen Amazon product categories. Adjust your pricing based on market trends and customer feedback.
  • Fulfillment Strategy Matters: Decide between Amazon FBA setup and Fulfillment by Merchant (FBM) based on your business model and resources.
  • Effective Inventory Management: Keep a close eye on your inventory levels to prevent stockouts or overstocking, ensuring your products are consistently available on your Amazon online store.
  • Leverage Customer Reviews: Encourage customers to leave positive reviews and ratings, as they significantly impact your Amazon seller profile’s credibility and conversion rate.
  • Ongoing Monitoring and Optimization: Continuously monitor your Amazon online store’s performance, tracking the effectiveness of your keywords, images, and pricing. Adjust your listing to remain competitive in your chosen Amazon product categories.
  • Open Amazon FBA Account: If you’re new to Amazon, learn how to create a new Amazon seller account and set up an Amazon FBA account for a seamless start in your Amazon online store business.
  • Creating New Listings: Understand how to create a brand new listing from scratch, or list your product on an existing Amazon ASIN using Amazon’s listing guidelines.
  • Boost Your Visibility: Learn how to list items on Amazon effectively to enhance your presence in the Amazon marketplace, driving more traffic to your products.”

Key Product Listing Elements for Amazon Sellers

To create an effective product listing on Amazon, sellers must focus on several key elements that contribute to the listing’s overall success.

These elements not only improve visibility and search rankings but also engage potential customers and encourage them to make a purchase.

screenshot of an Amazon hero listing of a cat toy with product title, images, description, bullet points

Here are the key elements of a product listing on Amazon that sellers need to optimize:

Product Title

The title should be clear, concise, and include relevant keywords that accurately describe your product. It should grab the attention of shoppers and provide essential information about the product, such as brand, model, size, or color.

screenshot of a title-optimized Amazon product listing about a cat wheel

Product Description

The product description should be engaging and informative, highlighting the key features and benefits of your product. Use persuasive language and storytelling to showcase what sets your product apart from the competition. Include target keywords naturally throughout the description to improve search rankings.

screenshot of an optimized Amazon product listing description of a cat food bowl

Bullet Points

Bullet points provide a quick and easy way for shoppers to digest important product information. Include the most crucial features and benefits in a clear and organized manner, using concise and informative language.

screenshot of an amazon product listing of a cat toy with bullet points in its description

Product Images

High-quality images are crucial for showcasing your product and encouraging customers to make a purchase. Ensure your images meet Amazon’s seller requirements, such as having a white background and being clear and focused. Use multiple images to display different angles, product uses, and any unique selling points.

screenshot of product images in an amazon product listing of a cat food


Incorporate well-researched, relevant keywords throughout your listing, including the title, description, and bullet points. Proper keyword usage improves your listing’s visibility in search results and helps attract your target audience.



Set a competitive price for your product, considering factors such as manufacturing costs, shipping fees, competitor pricing, and your desired profit margin. Be prepared to adjust your price based on market trends and customer feedback.


Product Variations

If your product is available in different sizes, colors, or other variations, ensure these options are clearly presented in your listing. This allows customers to choose their preferred version of the product easily.

screenshot of an amazon product listing of a cat box toy with product variations

Fulfillment Method

Choose between Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM) based on your business needs, available resources, and the associated fees. This decision can impact your product’s delivery speed, customer satisfaction, and eligibility for Amazon Prime benefits.

screenshot of the amazon fba sign-up page

Inventory Management

Keep track of your inventory levels and make sure to replenish stock when necessary. Proper inventory management helps avoid stockouts or overstocking, ensuring your product is available to customers when they want to buy it.


Customer Reviews and Ratings

Encourage customers to leave reviews and ratings for your product. Positive reviews and high ratings can significantly impact your product’s credibility, conversion rate, and overall success on the platform.


Learn How to Build Your Own 7-Figure Amazon FBA Business

Part of the Junglescout suite of excellent FBA tools, the learning academy is a comprehensive video training library containing hours of content, including training videos, webinars, and interviews with successful Amazon sellers.

Whether you’re just starting your business, or growing your brand, get expert training from Amazon sellers without the hefty price tag.

How to List a Product on Amazon; A Step-by-Step Guide

Here’s how to list a product on Amazon from setting up your account to launching your product;

Step 1: Setting up an Amazon Seller Account

screenshot of amazon seller central sign up page

Before you can list a product on Amazon, you will need to create a seller account. There are two types of accounts to choose from: Individual and Professional.

  • Individual accounts are perfect for those just starting out or selling a few items per month.
  • Professional accounts are better suited for businesses that plan to sell larger quantities of products.

To create an account, head over to Amazon’s website and follow the instructions to sign up. Be prepared to provide some basic information, such as your email address, a password, and your business details.

Once your account is set up, you will need to understand the fees and charges associated with selling on Amazon. These can include listing fees, referral fees, and subscription fees, among others.

Step 2: Researching Your Product Niche

screenshot of jungle scout product search tool

Now that your account is ready, it’s time to dive into some research.

Start by identifying the right category and subcategory for your product.

Amazon has a vast array of categories, so make sure you choose one that accurately represents your product. This will ensure your product appears in relevant searches and reaches the right audience.

Next, analyze your competition. Look for the best-selling products in your niche and study their listings. Take note of what seems to be working for them in terms of product titles, descriptions, images, and pricing. This will give you valuable insights into how to create a successful listing of your own.

Jungle Scout has a comprehensive product database of over 475 million products from Amazon’s catalog and its product research tool comes with many filters that can help you find products that have low competition but high demand.

Keyword research is another essential step in the process. Knowing which keywords are relevant to your product and popular among shoppers will help you optimize your listing.

There are many keyword research tools available online, both free and paid, that can help you identify the best keywords for your product.

Step 3: Creating your product listing

Once you have done your research, it’s time to create an optimized product listing. There are several components to consider, including the product title, descriptions, images, and keywords.

Writing a Compelling Product Title

Your product title is one of the first things shoppers see when they come across your listing. It’s essential to include relevant keywords in your title to help your product appear in search results.

Additionally, create a title that grabs the shopper’s attention and makes them want to click on your listing. Keep it clear and concise, and avoid using unnecessary punctuation or symbols.

Create Engaging Product Descriptions and Bullet Points

The product description and bullet points are your chance to showcase your product’s features and benefits. Use persuasive language and storytelling to engage the shopper and convince them that your product is the best choice.

Highlight key features, and use bullet points to make your listing easy to read and understand. Remember to include your target keywords naturally throughout your description and bullet points.

Adding High-Quality Product Images

Images play a crucial role in convincing shoppers to buy your product. Make sure you use high-quality images that accurately represent your product.

Amazon has specific image requirements you must follow, so be sure to familiarize yourself with these before uploading your pictures.

If possible, consider using professional photography or a graphic designer to create eye-catching images that set your product apart from the competition.

Choosing the Right Product Keywords

As mentioned earlier, keyword research is vital for optimizing your product listing. Once you have identified the most relevant and popular keywords for your product, it’s time to incorporate them into your listing.

Use these keywords naturally in your title, product description, and bullet points. This will help improve your listing’s visibility in search results and attract more potential buyers.

Step 4: Setting the Right Price

Pricing your product correctly can make a significant difference in your sales and success on Amazon. To set the right price, start by understanding Amazon’s pricing algorithms.

These algorithms consider factors such as product category, competitor pricing, and historical data to determine how your product ranks in search results.

Monitor your competitors’ pricing to stay competitive and ensure your product doesn’t get lost among similar items.

Experiment with different pricing strategies to see what works best for your product and target audience. This can include offering discounts, bundles, or adjusting your price based on demand and market trends.

screenshot of the tool

Step 5: Inventory Management and Fulfillment Options

Managing your inventory and choosing the right fulfillment option are crucial aspects of selling on Amazon. You can choose between Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM).

FBA involves sending your products to Amazon’s warehouses, where they take care of storage, packing, and shipping. FBM means you handle all aspects of storage, packing, and shipping yourself.

Consider factors such as the size and weight of your products, your ability to manage inventory and shipping, and the fees associated with each option before making your decision.

Regardless of which option you choose, be sure to manage your inventory effectively to avoid running out of stock or dealing with excess inventory.

Step 6: Promoting Your Product on Amazon

Once your product is listed, it’s time to promote it. Amazon offers several advertising options, including Sponsored Products, Sponsored Brands, and more.

These advertising methods can help boost your product’s visibility and increase sales.

Additionally, don’t forget to utilize external marketing strategies to drive traffic to your listing. This can include social media, email marketing, or partnering with influencers in your niche.

Encourage customers to leave reviews and ratings for your product, as this social proof can help convince other shoppers to make a purchase.


Step 7: Monitoring and Optimizing Your Listing for Continued Success

After your product is listed and promoted, it’s essential to monitor your sales and performance data. Use this data to adjust your listing and marketing strategies as needed.

Track the effectiveness of your keywords, images, and pricing, and make changes based on your findings.

Stay updated with Amazon’s policies and trends, as these can impact your product’s success on the platform.

Regularly review your product listing and adjust it to ensure it remains relevant and optimized. I’ll discuss listing optimization in-depth in another article.

Pros and Cons of Listing Products on Amazon:


  1. Vast Amazon Marketplace: Amazon’s extensive Amazon marketplace provides a wide range of Amazon product categories, allowing you to reach a diverse customer base.
  2. Amazon FBA Setup: Amazon offers the convenient Fulfillment by Amazon (FBA) service, which streamlines your inventory management and shipping processes, saving you time and effort.
  3. Amazon Listing Guidelines: Amazon provides clear and comprehensive Amazon listing guidelines to help you create effective product listings that comply with their standards.
  4. Established Amazon Seller Profile: As an Amazon seller, you can tap into the trust and recognition associated with the Amazon brand, which can boost your credibility and attract more customers.
  5. Arbitrage Opportunities: Amazon offers opportunities for arbitrage, where you can source products at a lower cost and resell them for a profit on the platform.
  6. ASIN Integration: You can list your products on existing Amazon ASINs, allowing you to leverage the visibility of popular products in your chosen Amazon product categories.


  1. Competitive Business Model: The Amazon online store business is highly competitive, making it challenging to stand out and achieve consistent sales.
  2. Fees and Costs: Amazon charges various fees, including listing fees, referral fees, and fulfillment fees, which can impact your profit margins.
  3. Limited Control: Amazon’s platform has its rules and policies, and you may have limited control over how your listings and products are presented.
  4. Dependence on Amazon: Your Amazon seller profile’s success is dependent on Amazon’s policies and changes, which can impact your business.
  5. Challenging to Create New Listings: Creating new product detail pages from scratch or listing items on Amazon can be time-consuming and requires adherence to Amazon’s listing guidelines.
  6. Open Amazon FBA Account: Opening an Amazon FBA account requires adherence to specific requirements and fees, and it may not be suitable for all sellers.

How to List a Product on Amazon – Summary

Listing your product on Amazon can be a game-changer for your business, opening up new opportunities for sales and exposure.

By following the steps outlined in this guide, you can get started on Amazon with confidence, create a successful listing that attracts customers, and boost your sales.

With persistence, research, and continuous optimization, you can achieve lasting success on Amazon’s platform.

Good luck with your Amazon business journey!

Learn How to Build Your Own 7-Figure Amazon FBA Business

Part of the Junglescout suite of excellent FBA tools, the learning academy is a comprehensive video training library containing hours of content, including training videos, webinars, and interviews with successful Amazon sellers.

Whether you’re just starting your business, or growing your brand, get expert training from Amazon sellers without the hefty price tag.

How to List a Product on Amazon – FAQs

Is listing on Amazon easy?

Listing on Amazon is straightforward once you understand the process and follow the guidelines. By focusing on the key elements of a product listing, such as title, description, images, and keywords, you can create an effective listing that attracts potential customers.

How do I list my first item on Amazon?

To list your first item, sign up for an Amazon Seller account, choose a product to sell, research your niche, and create an optimized product listing that includes a compelling title, engaging description, high-quality images, and relevant keywords.

How do I list a product on Amazon for free?

While there are fees associated with selling on Amazon, you can list your products for free with an Individual seller account. However, you will be charged a per-item fee when a product sells, in addition to other applicable fees such as referral fees and closing fees.

How do I add a product list to Amazon?

To add a product list, log in to your Amazon Seller Central account and navigate to the “Inventory” tab. Click “Add a Product” and follow the prompts to create your new product listing.

Can I list an existing product on Amazon?

Yes, you can list an existing product on Amazon by searching for the product in Amazon’s catalog and clicking the “Sell on Amazon” button. You’ll need to provide information about the product’s condition and pricing, as well as choose a fulfillment method.

How do I get listed as a seller on Amazon?

To get listed as a seller on Amazon, sign up for an Amazon Seller account, provide the necessary information, and set up your account preferences. Once your account is active, you can start listing products and selling them on the platform.

How do I make a list of products on Amazon?

To make a list of products on Amazon, create individual product listings for each item you wish to sell. Ensure each listing is optimized with accurate information, relevant keywords, and high-quality images.

What are the fees associated with selling on Amazon?

Amazon charges various fees depending on your account type (Individual or Professional), the category you’re selling in, and other factors.

Fees may include subscription fees, per-item fees, referral fees, closing fees, and fulfillment fees. Be sure to review Amazon’s fee structure to understand the costs associated with selling on the platform.

How do I choose the right fulfillment method for my products?

Choose between Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM) based on factors such as product size and weight, available resources, and the associated fees.

FBA involves sending your inventory to Amazon’s fulfillment centers, while FBM requires you to handle storage, packing, and shipping yourself.

How can I improve my product’s visibility on Amazon?

Improving your product’s visibility on Amazon involves optimizing your listing with relevant keywords, creating a compelling title, offering competitive pricing, and encouraging positive customer reviews.

Additionally, you can utilize Amazon Advertising options, such as Sponsored Products or Sponsored Brands, to boost your product’s visibility in search results.

How can I handle customer service and returns as a new seller on Amazon?

As a new seller, you’re responsible for providing customer service and handling returns. Respond to customer inquiries promptly and professionally, and be prepared to handle returns in accordance with Amazon’s policies.

If you choose Fulfillment by Amazon (FBA), Amazon will handle customer service and returns on your behalf.

Can I sell internationally on Amazon as a new seller?

Yes, new sellers can sell internationally on Amazon, but it’s essential to understand the requirements and fees associated with selling in different countries.

Research each marketplace’s rules, regulations, and tax obligations before expanding your business to international markets.

How do I protect my Amazon seller account from suspension or closure?

To protect your account, ensure you comply with Amazon’s policies and guidelines, provide accurate product information, maintain excellent customer service, and monitor your account health regularly. Address any issues or warnings promptly to avoid suspension or closure.

What should I do if my product isn’t selling well on Amazon?

If your product isn’t selling well, analyze your listing and consider optimizing the title, description, images, or pricing.

Additionally, review your advertising and marketing strategies to determine if adjustments are needed. You may also want to consider gathering more customer reviews or offering promotions to increase sales.

By understanding the answers to these frequently asked questions, new Amazon sellers can navigate the platform more confidently and effectively, setting the stage for a successful e-commerce business.

Is product listing on Amazon free?

Amazon allows you to list products for free. All you have to do is choose the Individual Seller plan. This plan costs nothing upfront. You only have to provide the required details and you can become an AMZN seller.

How do I post my product on Amazon?

To post your product on Amazon, log in to your Amazon Seller Central account, and from the dashboard, go to the “Inventory” tab. Select “Add a Product” and follow the step-by-step process to create a new product listing. Make sure to adhere to Amazon’s listing guidelines, including the use of relevant keywords and high-quality images.

How do I set up an Amazon product?

Setting up an Amazon product involves creating a product detail page. You can either create a new product listing from scratch or list your product on an existing Amazon ASIN. Be sure to optimize your product title, descriptions, and images while adhering to Amazon’s listing guidelines. Additionally, consider setting up an Amazon FBA account for streamlined fulfillment and inventory management if it aligns with your business model.

About the author

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