How To Get Reviews On Amazon: 15 Actionable Strategies for 2023

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Amazon is a bustling marketplace where millions of products compete for buyers’ attention. In this sea of choices, one thing can make a product stand out: customer reviews.

If you’re a seller, you might be wondering how to get reviews on Amazon. Getting customer reviews is unquestionably one of the most crucial parts of running a successful Amazon business.

Garnering hundreds of reviews might seem like a daunting task, but don’t worry. With more than 300 million active users on Amazon, the world’s most trusted eCommerce platform, it’s entirely achievable.

The key lies in knowing how to get reviews on Amazon effectively and ethically.

Let’s dive into 15 actionable strategies that will help you attract more Amazon reviews and take your business to new heights!

Quick Takeaways:

  1. Understand Amazon’s Review Policy: Familiarize yourself with Amazon’s guidelines to gather reviews ethically and avoid account suspension.
  2. Quality Customer Service: Promptly address customer concerns and provide helpful service to increase the likelihood of receiving positive reviews.
  3. Product Quality is Paramount: Ensure your products meet or exceed expectations to naturally garner positive customer feedback.
  4. Craft Effective Follow-up Emails: Send polite, personalized, and concise emails requesting reviews to demonstrate your commitment to customer satisfaction.
  5. Optimize Your Product Listings: Use clear descriptions, high-quality images, and relevant keywords to improve search visibility and set the right customer expectations.
  6. Leverage Junglescout’s Learning Academy: Access a comprehensive video training library to learn how to build a successful Amazon FBA business from experienced sellers.

How To Get Reviews On Amazon

screenshot of an air fryer amazon product customer reviews and ratings page

Quality customer service is a key factor in earning positive reviews. By promptly addressing customers’ concerns, resolving issues, and providing helpful and friendly service, you increase the likelihood of customers leaving positive reviews.

Here are 15 ways to increase your chances of getting great reviews on Amazon without violating any of their review policies.

1. Understand Amazon’s Review Policy

First and foremost, it’s essential to understand Amazon’s review policy. This policy sets the guidelines for what’s acceptable and what isn’t when it comes to reviews.

Violating these rules can lead to severe consequences, such as having your seller account in jeopardy and becomes suspended. So, familiarize yourself with the policy to make sure all your review-gathering activities are within Amazon’s rules.

2. Never Violate Amazon’s Review Policy

image of a stop sign urging Amazon sellers and customers to respect the integrity of the platform's review policies

When it comes to Amazon reviews, quality and integrity are key. Offering incentives for reviews or attempting to post fake reviews can backfire badly.

Let’s reiterate this, Amazon takes its review policy seriously, and any violation can result in penalties ranging from review deletion to account suspension.

Here are some of the most common violations that have led to sanctions:

  • Review Manipulation: This is one of the most common violations. It includes activities such as offering incentives for reviews, creating fake reviews, or asking friends and family to write positive reviews.
  • Review Swapping: This is when sellers agree to leave positive reviews for each other’s products to artificially inflate their ratings. This practice is against Amazon’s policies.
  • Multiple Accounts: Some sellers create multiple accounts to gain positive reviews on their products or negative reviews on their competitors’ products. Amazon’s algorithm often detects this behavior and it leads to penalties, including account suspension.
  • Ignoring Communication Guidelines: If sellers pressure customers to leave positive reviews or ask them to remove or change negative reviews, it’s a clear violation of Amazon’s communication guidelines. This can lead to sanctions.
  • Misleading Product Listings: While this is more related to product listings than reviews, it can indirectly affect reviews. If a product is not as described in the listing, it can lead to negative reviews. If Amazon finds that a seller is intentionally misleading customers through their product listings, it can result in penalties.
  • Not Responding to Negative Reviews Appropriately: Sellers are expected to respond professionally to negative reviews, offering solutions rather than criticism or harassment. Mismanagement of negative reviews can lead to penalties from Amazon.

Sellers who fail to adhere to these guidelines can face a range of penalties, from the removal of reviews and the loss of selling privileges to legal action in extreme cases. That’s why it’s crucial for sellers to understand and adhere to Amazon’s Review Policy.

3. Deliver Top-Notch Customer Service

Providing excellent customer service can encourage buyers to leave positive reviews and exponentially increase your chances of receiving a review. Respond promptly and politely to customer inquiries and resolve issues quickly.

Happy customers are more likely to share their positive experiences.

  • Be Transparent: Ensure that your product descriptions are accurate and honest. Include all necessary information such as dimensions, materials, and any limitations the product may have. This helps set appropriate customer expectations.
  • Communicate Effectively: Keep your buyers informed about their order status. If there are delays or issues, let them know proactively. Answer customer queries promptly and professionally.
  • Encourage Feedback: After the product has been delivered, send a follow-up message thanking the customer for their purchase and kindly ask for their feedback. Remember, this should be a gentle request, not a demand or an incentive-driven suggestion.
  • Leverage Amazon’s Fulfillment Services: Using Fulfillment by Amazon (FBA) can help ensure that your products are stored, packed, and delivered efficiently, enhancing customer satisfaction.
  • Offer Easy Returns and Refunds: A hassle-free return and refund policy can greatly improve your customer service. Customers will feel more comfortable purchasing if they know they can return the product if it doesn’t meet their expectations.
  • Continually Improve: Use customer reviews and feedback to continually improve your product and service. This shows customers that you value their input and are committed to providing the best possible experience.

4. Prioritize Product Quality

Make sure the product you’re selling is of high quality. Misleading customers with substandard products, whether it’s a single solicitation or a bulk request review, will lead to negative reviews and harm your reputation.

No amount of marketing can compensate for a subpar product. If your product meets or exceeds customer expectations, positive reviews will naturally follow.

image for prioritize product quality, highlighting one parcel with guarantee premium quality sticker, a greater than sign symbol, and 10 parcels

Here are some strategies to ensure your products meet and exceed customer expectations:

  • Quality Control: Implement a robust quality control system. Check products for defects or issues before they are shipped. Depending on your business scale, you may want to consider hiring a quality control team or outsourcing third-party inspection services.
  • Reliable Suppliers: Choose where to buy your Amazon products carefully. Look for suppliers that are known for their quality, reliability, and have good reviews. If you’re sourcing products from overseas, consider hiring a local agent who can check the products before they are shipped.
  • Product Testing: Regularly test your products to ensure they work as advertised. This is especially important if you’re selling electronic or mechanical products.
  • Handle Returns Properly: When a customer returns a product, don’t just put it back into your inventory. Check it carefully to see if there’s a defect or an issue. Use this feedback to improve your product and prevent future returns.
  • Continuous Improvement: Always look for ways to improve your product. Listen to your customers’ feedback and use it as a guide for product development.
  • Packaging: Invest in good quality packaging that protects the product during shipping. Damaged products lead to negative reviews.
  • Accurate Product Descriptions: Ensure your product descriptions are accurate and clearly detail the product’s features and benefits. Misleading product descriptions can lead to disappointment and negative reviews.
  • Regularly Update Your Products: If you’re selling products in a rapidly evolving industry (like tech), make sure you’re keeping up with the latest advancements and updating your products accordingly.

5. Craft Effective Follow-up Emails

After a customer purchases your product, send a follow-up email thanking them for their purchase and kindly asking for a review.

Crafting effective follow-up email methods can play a significant role in encouraging customers to leave positive reviews. Here are some helpful tips for Amazon sellers:

  • Be Polite and Professional: Your email should always be polite, professional, and respectful. Thank the customer for their purchase, and explain why their feedback is valuable.
  • Personalize Your Emails: Personalization can make a big difference. Use the customer’s name and reference the specific product they purchased to make the email feel more personal and less automated.
  • Keep It Brief and To the Point: Customers are more likely to read and respond to your email if it’s brief and straightforward. Avoid unnecessary details and get to the point quickly.
  • Request for a Review: Politely request reviews from your Amazon customers if they’re satisfied with their purchase. Make sure it’s a request, not a demand or an expectation. Remember, it’s against Amazon’s policy to ask for a positive review specifically, so make sure your request is neutral.
  • Provide Instructions: Some customers may not know how to leave a review on Amazon. Provide simple, step-by-step instructions to make it easier for them.
  • Timing is Crucial: The timing of your follow-up email is important. You want to give the customer enough time to receive and use the product before you ask for a review.
  • Subject Line Matters: Your subject line should be compelling and clear. It’s the first thing the customer sees, so it needs to encourage them to open the email.
  • Offer Support: Let your customers know that you’re there to help if they have any issues with the product. This reassures the customer that you value their satisfaction.
  • Stay Compliant: It’s important to stay within Amazon’s guidelines when sending follow-up emails. Never offer incentives for reviews or pressure customers to leave a positive review.

The goal of a follow-up email is not just to get a review but to show your commitment to customer satisfaction. A happy, satisfied customer is more likely to leave a positive review.

6. Optimize Your Product Listings

image for optimize your product listing showing a checklist and a parcel with sticker new product

A well-optimized product listing can not only attract more buyers but also prompt them to leave reviews.

Optimizing your product listings is crucial for generating positive reviews on Amazon. Here are some tips for sellers:

  • Detailed and Accurate Product Descriptions: Ensure that your product descriptions are accurate, detailed, and easy to understand. Clear and concise descriptions set proper expectations for the customer.
  • High-Quality Images: Use high-quality images that show the product from different angles. If possible, include images that show the product being used.
  • Use Bullet Points for Key Features: Bullet points make your listing easy to scan and understand. Highlight the key features and benefits of your product in this section.
  • Incorporate Relevant Keywords: Use relevant keywords in your product title and description to improve your search visibility on Amazon. However, don’t keyword stuff, as it can make your listing look spammy.
  • Encourage Product Questions: Allow and encourage customers to ask questions about the product. Promptly answering these questions can help reduce returns and negative reviews.
  • Highlight Product Uses and Benefits: Don’t just list the features of your product; explain how these features benefit the user. This can help customers understand the value of your product.
  • Monitor and Respond to Customer Feedback: Regularly check customer feedback and address any recurring issues in your product listing.
  • Optimize for Mobile: Many Amazon customers shop on mobile devices. Make sure your listing is optimized for mobile viewing.
  • Use A/B Testing: Experiment with different product titles, descriptions, images, and prices to see what works best for generating sales and positive reviews.
  • Include a Product Video: If possible, include a video showing the product in use. This can help customers better understand your product and set accurate expectations.

Remember, an optimized product listing not only helps to attract customers but also sets the right expectations, which is key for generating positive reviews.

Learn How to Build Your Own 7-Figure Amazon FBA Business

Part of the Junglescout suite of excellent FBA tools, the learning academy is a comprehensive video training library containing hours of content, including training videos, webinars, and interviews with successful Amazon sellers.

Whether you’re just starting your business, or growing your brand, get expert training from Amazon sellers without the hefty price tag.

7. Use Product Inserts

Product inserts are small cards or flyers included in your product’s packaging that ask customers for a review.

They can be a great way to remind customers to leave a review after their purchase.

Product inserts can be a powerful tool to engage customers and encourage them to leave positive reviews on Amazon. Here are some ideas and tips to effectively utilize product inserts:

  • Thank You Note: A simple thank you note can go a long way in making a customer feel appreciated. It shows that you value their business and creates a positive impression.
  • Review Request: Politely ask customers to leave a review if they are satisfied with the product. Make sure this is presented as a request, not a demand or an expectation, to stay within Amazon’s guidelines.
  • Instructions and Tips for Use: If your product requires assembly or specific steps for use, include clear instructions in your insert. You could also provide tips for optimal use. This can enhance the customer experience and porevent or mitigate negative reviews due to misuse.
  • Contact Information: Provide information on how customers can reach out to you if they have any problems or questions. This gives them a chance to contact you before leaving a negative review.
  • Warranty or Guarantee Information: If your product comes with a warranty or guarantee, include this information in the insert. This can build trust and give customers peace of mind.
  • Tell Your Story: Sharing the story behind your brand or product can create a personal connection with the customer. This can make them more likely to leave a review.
  • QR Code: A free QR code that links directly to the review page can make it easy for customers to leave a review. Just be sure not to link to a page that only allows positive reviews, as this would violate Amazon’s guidelines.
  • Design and Quality: The design and quality of your product insert should reflect your brand. A well-designed, high-quality insert can create a positive impression.

While product inserts can be effective in generating reviews, they must be used within Amazon’s guidelines. Offering incentives for reviews, either directly or indirectly, is strictly against Amazon’s policy.

8. Amazon Vine Program

screenshot of amazon vine program main page

The Amazon Vine program allows trusted reviewers (known as “Vine Voices“) to receive free products in exchange for writing an honest review. This program can be an excellent way to get high-quality, credible reviews.

9. Harness Social Media

Social media platforms can be a powerful tool for prompting reviews. Encourage your followers to leave a review after their purchase, and make sure to provide a direct link to your product page on Amazon.

Using social media to generate positive reviews on Amazon can be a powerful strategy if done ethically and within the guidelines of Amazon’s review policies. Here are some tips:

  • Build a Community: Use your social media platforms to build a community around your brand or product. Engage with your followers regularly and create a space where they feel heard and appreciated.
  • Share User-Generated Content: Encourage customers to share photos, videos, or experiences of using your product on their social media accounts. You can repost this user-generated content on your own accounts, showing potential buyers that real people are enjoying your product.
  • Educate Your Followers: Use social media to educate your followers about your products. Share tips, tutorials, or interesting facts. This not only makes your product more valuable to the customer but also increases the likelihood of them leaving a positive review.
  • Provide Excellent Customer Service: Respond promptly and professionally to any customer queries or complaints on your social media platforms. This can turn a potentially negative situation into a positive one, which could result in a positive review.

10. Create a Brand Website

screenshot of your lifestyle business brand homepage

Having your own brand website not only gives your business a professional look, but it also provides another avenue to engage with customers.

A brand website offers several benefits for any Amazon seller, including the potential to generate reviews ethically. Here’s how:

  • Control Over Branding and Messaging: A brand website gives you complete control over your brand’s image, messaging, and customer experience. You can highlight the unique selling points of your products, share your brand story, and create a more engaging experience for your customers.
  • Building Customer Trust: A professional, well-designed website can instill confidence in your brand and products. This trust can influence customers to leave positive reviews on Amazon.
  • Direct Communication with Customers: On your own website, you can communicate directly with customers without the restrictions imposed by Amazon. You can ask for feedback or reviews in follow-up emails or through pop-up prompts on your website, as long as you ensure you’re asking for honest feedback and not incentivizing positive reviews.
  • Collecting Customer Emails: With a brand website, you can build an email list of your customers. Building your own email list allows you to send personalized follow-ups, thank you notes, and gentle reminders to leave a review on Amazon, fostering a stronger relationship with your customers.
  • Showcasing Reviews: On your website, you can showcase reviews from Amazon and other platforms. This not only adds credibility to your products but also might encourage others to leave a review.
  • Customer Support: Providing top-notch customer service via your brand website can lead to satisfied customers and subsequently, positive reviews. You can handle queries, resolve issues, and even use live chat support to assist your customers in real-time.
  • SEO Benefits: A well-optimized website using SEO tools can help your brand and products get discovered on search engines, driving more organic traffic to your Amazon listings and potentially increasing the number of reviews.

11. Direct Your Website Visitors to Amazon

If you have a website, use it to drive traffic to your Amazon product page.

Include clear calls-to-action asking website visitors to check out your products on Amazon and leave a review.

12. Incorporate Review Requests in Your Email Marketing

screenshot of your lifestyle business banner and newsletter subscription

If you have a mailing list, consider sending out a periodic newsletter asking subscribers to leave a review if they’ve purchased your product recently.

Remember to keep your request neutral and not ask for positive reviews specifically.

When using third-party automated email responders, always make sure to monitor your responses and always keep them up to date to avoid getting into trouble in sending out wrong or outdated responses.

13. Organize Giveaways and Contests

Who doesn’t love free stuff? Organizing giveaways or contests can be a fun way to engage customers and incentivize reviews.

You could offer a chance to win a free product in return for writing a review.

Just remember to keep it within Amazon’s guidelines – customers should feel free to leave honest feedback, positive or negative.

14. Collaborate with Influencers

Influencers can bring your product to a wider audience. If their followers buy your product and have a good experience, they’re likely to leave a review.

Choose influencers whose audience matches your target customers, and ensure they disclose the nature of your partnership to comply with FTC guidelines.

15. Use of Amazon A+ Content

screenshot of a rice cooker amazon product with A+ content

If you’re a registered brand owner, making use of Amazon’s A+ content feature can help you provide more comprehensive product details and demonstrate your product’s value more clearly.

This can lead to better-informed customers, fewer returns, and more positive reviews.

How To Get Reviews On Amazon – Summary

In the vast marketplace of Amazon, customer reviews are a key factor in standing out from the crowd. These 15 strategies offer a roadmap on how to get reviews on Amazon in an ethical, effective way.

Remember, it’s not just about the number of reviews, but their quality and authenticity. Always prioritize providing a great product and excellent customer service – the positive reviews will naturally follow.

Navigating the world of Amazon reviews may seem complex, but with these strategies, you’ll be well-equipped to encourage your customers to share their experiences.

Be patient and persistent – building a collection of reviews takes time. But with a quality product and a customer-first mindset, you’re well on your way to success.

Good luck with your Amazon journey!

Learn How to Build Your Own 7-Figure Amazon FBA Business

Part of the Junglescout suite of excellent FBA tools, the learning academy is a comprehensive video training library containing hours of content, including training videos, webinars, and interviews with successful Amazon sellers.

Whether you’re just starting your business, or growing your brand, get expert training from Amazon sellers without the hefty price tag.

How To Get Reviews On Amazon – FAQs

How do I get reviews on Amazon products?

Getting reviews on Amazon products can be enhanced by using smart strategies like leveraging a Review Automation dashboard. This tool helps streamline the process, allowing you to send out review requests efficiently without risking your seller account being in jeopardy. Always aim for organic growth without resorting to cherry-pick reviews or any black hat tactics.

While it can vary, Amazon reviews generally appear on the product page within 72 hours after being submitted. The exact timing can depend on Amazon’s review moderation process.

How can I get reviews fast?

To garner reviews quickly, consider timing your review requests strategically. Delay review requests for orders until after the customer has had enough time to experience your product. Additionally, launch products using Promotions and Amazon PPC to increase visibility and drive sales, which can, in turn, lead to more reviews as a natural part of the consumer decision process.

How do I get reviews on Amazon in 2023?

In 2023, obtaining Amazon reviews remains focused on customer satisfaction and compliance with Amazon’s policies. Tools like Jungle Scout can help you understand market trends and customer expectations, thus guiding you to make improvements that encourage positive feedback. Remember, it’s vital to stay updated on the latest guidelines to ensure that any Amazon review services or strategies you employ are compliant and effective.

A ‘verified purchase‘ review is from a customer who purchased the product directly from Amazon. These reviews are marked with an orange ‘verified purchase‘ tag, adding an additional level of trustworthiness and authenticity.

Can Amazon remove negative reviews?

Amazon will only remove reviews that violate their community guidelines. If a negative review does not violate these guidelines, it will not typically be removed. As a seller, you can report a review that you believe violates the guidelines.

How can I report fake reviews on Amazon?

If you suspect a review is fake or violates Amazon’s review policies, you can report it to Amazon. On the specific review, click the ‘Report Abuse‘ link and provide any additional information to support your claim. Amazon will then investigate and take appropriate action.

It’s important to know that buying reviews on Amazon is against Amazon’s policy and can put your seller account at serious risk. Any attempt to purchase reviews is considered a black hat tactic and can lead to severe consequences, including legal action. It’s crucial to acquire reviews legitimately to maintain the integrity of your brand and the trust of your customers.

Can friends and family leave reviews on Amazon?

Amazon discourages friends and family of sellers from leaving reviews to ensure impartiality. Amazon’s algorithm often detects and removes these reviews to maintain the integrity of the review system.

How important are images in Amazon reviews?

Images in reviews can significantly enhance the review’s usefulness. They provide visual evidence of a customer’s experience with the product, helping potential buyers make informed decisions.

What does Amazon consider when ranking reviews?

Amazon considers several factors when ranking reviews, including the review’s helpfulness votes, the date of the review, and whether the review is from a verified purchase. Reviews that provide detailed, balanced, and helpful insights tend to be ranked higher.

How can I increase the ‘helpfulness’ votes on my product reviews?

Encouraging detailed, balanced, and honest reviews can help increase ‘helpfulness‘ votes. Customers tend to find such reviews more useful when deciding whether to buy a product.

About the author

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. Also as an Amazon Associate I earn from qualifying purchases. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊

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