How To Find Top Selling Items On Amazon Using Jungle Scout

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Hey there, fellow Amazon aficionados! Have you ever wondered how to find top selling items on Amazon like a pro?

Your quest ends right here! Allow us to introduce you to Jungle Scout, a game-changing tool that will elevate your Amazon selling journey.

In this post, we’ll explore the ins and outs of this fantastic tool and show you how to uncover the hidden gems and best-selling products on Amazon.

As an Amazon FBA seller, understanding the importance of finding and researching top-selling items is crucial. It not only helps you stay ahead of the competition, but also maximizes your profits and ensures business growth.

So, say goodbye to endless scrolling and hello to smart, data-driven decision making! Stick around as we explore how Jungle Scout can make you an expert Amazon FBA seller in no time.

Let the hunt begin!

Quick Takeaways:

  • Top-Selling Product Characteristics: Successful Amazon products, often found using the Jungle Scout Extension, exhibit high demand, unique features, competitive pricing, high quality, great reviews, effective marketing, optimized listings, and excellent customer support. Understanding these characteristics is crucial for creating a top-selling private label product on Amazon.
  • Top-Selling Categories: According to research, the top-selling product categories on Amazon in 2023, available in the Amazon Marketplace, are Home & Kitchen, Pet Supplies, Office Products, Toys & Games, Sports & Outdoors, and Patio, Lawn, & Garden. Identifying these categories can help you focus your product research for FBA Product Ideas.
  • Jungle Scout for Product Research: The Jungle Scout Extension is a powerful tool for product research for Amazon sellers, offering features like the product database, product tracker, and opportunity finder. utilizing Jungle Scout Estimator can save you time and provide valuable insights into product opportunities.
  • Estimating Profitability: Jungle Scout’s FBA Profit Calculator helps you estimate product profitability by factoring in costs and fees. This feature assists you in making informed decisions about which products to pursue, ensuring that your Amazon FBA venture is financially viable.
  • Tracking Competitor Performance: The Product Tracker in Jungle Scout allows you to monitor your competitors’ sales data, inventory, and pricing strategies. Tracking competitors helps you adapt your strategies and stay competitive in the market, essential for FBA Tips.
  • Optimizing Product Listings: Jungle Scout provides tools like Listing Builder and Keyword Scout to optimize your product listings with engaging content and effective keywords. Optimizing listings improves your product’s visibility and sales potential, a key aspect of Amazon online sales.
  • Suitable for All Sellers: Jungle Scout caters to Amazon sellers of all experience levels, offering resources to help you find top-selling items, optimize listings, and grow your business. Whether you’re a new seller or an experienced one, Jungle Scout can assist in achieving your Amazon FBA goals, making it relevant for Amazon seller website.
  • Worth the Investment: While Jungle Scout offers various pricing plans, many Amazon sellers consider it a worthwhile investment due to the valuable insights and training it provides. Investing in Jungle Scout can help you make data-driven decisions and increase your sales and profitability, a valuable resource for Amazon Retail Account.

What Makes a Private Label Product a Top-Selling Product?

Let’s start with what actually makes a product top selling in the first place.

All best-selling products on Amazon have a few common characteristics, including (but not limited to);

High Demand

Top-selling products cater to a large audience, meaning they consistently generate interest and fulfill customer needs. To ensure your private label product is in high demand, conduct market research and use tools like Jungle Scout to identify products or niches with significant sales volume, search volume, and customer interest. Aligning your product with a high-demand market can lead to increased sales and a higher ranking on Amazon.

Unique Features

Successful private label products stand out from the competition by offering unique features or improvements upon existing products. By analyzing customer reviews and market trends, you can identify gaps in the market and develop innovative solutions that address customer pain points. Unique features can pique customer interest, boost your product’s appeal, and ultimately lead to increased sales.

Competitive Pricing

Top-selling products are often priced competitively, striking the perfect balance between affordability and profitability. To achieve this, research your competitors’ pricing strategies, consider your target audience’s preferences, and factor in your production costs, shipping expenses, and Amazon fees. Establishing a competitive price point can make your product more attractive to potential buyers while ensuring a healthy profit margin.

High Quality

Quality plays a significant role in the success of a private label product. Top-selling products often boast superior materials, craftsmanship, or technology, which not only enhance customer satisfaction but also justify a higher price point. Investing in high-quality manufacturing processes can lead to positive customer reviews, repeat purchases, and a strong brand reputation.

Great Reviews & Feedback

Top-selling products typically have a strong track record of positive reviews and customer feedback. Reviews serve as social proof, influencing potential customers’ purchasing decisions and building trust in your product. Encourage satisfied customers to leave reviews, promptly address negative feedback, and use customer insights to continuously improve your product. A solid review profile can give your private label product a competitive edge and boost its sales performance.

Effective Marketing & Branding

A well-executed marketing strategy and strong brand identity can significantly impact a product’s sales performance. By investing in eye-catching product packaging, creating a cohesive brand image, and developing compelling marketing materials, you can create a memorable impression on potential customers. Plus, a targeted advertising campaign using Amazon’s sponsored ads and social media platforms can increase your product’s visibility and drive more traffic to your listing.

Optimized Product Listing

Top selling products on Amazon will have superbly optimized product listings. This is essential for capturing customer interest and boosting your product’s discoverability on Amazon. High-quality images, engaging descriptions, and carefully selected keywords can not only improve your listing’s search ranking but also persuade potential customers to make a purchase. Regularly review and update your listing to ensure it accurately represents your product and resonates with your target audience.

Excellent Customer Support

Providing top-notch customer support can set your private label product apart from the competition and help you build a loyal customer base. Promptly respond to customer inquiries, address concerns proactively, and offer hassle-free returns to create a seamless shopping experience. Exceptional customer service can lead to positive reviews, word-of-mouth referrals, and repeat purchases, ultimately contributing to your product’s success on Amazon.

Adaptability & Responsiveness

The ability to adapt and respond to market changes and customer feedback is crucial in creating a top-selling product. Continuously monitor market trends, competitor activity, and customer preferences to identify opportunities for improvement and growth. Be prepared to make necessary adjustments to your product, pricing, or marketing strategy to stay ahead of the competition and maintain your product’s top-selling status.

By focusing on these key characteristics, you can create a private label product that stands out as a top-seller in the Amazon marketplace. Combine these strategies with powerful tools like Jungle Scout, and you’ll be well on your way to turning your product into an Amazon FBA superstar.

Learn How to Build Your Own 7-Figure Amazon FBA Business

Part of the Junglescout suite of excellent FBA tools, the learning academy is a comprehensive video training library containing hours of content, including training videos, webinars, and interviews with successful Amazon sellers.

Whether you’re just starting your business, or growing your brand, get expert training from Amazon sellers without the hefty price tag.

How To Find Top Selling Items on Amazon: Top Selling Categories In 2023

The best way to find the top-selling Amazon categories is to look at the average monthly sales for any product, which can be estimated by their ‘Best Seller Rank.’

Jungle Scout’s sales estimator can help you get pretty accurate estimates. The tool uses proprietary algorithms that produce the most accurate data among the competing tools.

My research revealed that the top-selling product categories (highest to lowest) on Amazon in 2023 are:

  • Home & Kitchen
  • Pet Supplies
  • Office Products
  • Toys & Games
  • Sports & Outdoors
  • Patio, Lawn, & Garden

This selection is for the Amazon US marketplace – the largest of all Amazon marketplaces.

For demonstration purposes, let’s check the average monthly sales in each category for the Best Seller Rank of 1,000.

Home & Kitchen


A product with a BSR of 1,000 in this category will sell 11,280 units a month.

Pet Supplies


A product with a BSR of 1,000 in this category will sell 7,710 units a month.

Office Products


A product with a BSR of 1,000 in this category will sell 6,300 units a month.

Toys & Games


A product with a BSR of 1,000 in this category will sell 5,160 units a month.

Sports & Outdoors


A product with a BSR of 1,000 in this category will sell 4,140 units a month.

Patio, Lawn & Garden


A product with a BSR of 1,000 in this category will sell 2,670 units a month.

Let’s assume that the price of the product with BSR 1,000 in each category is average $15, here is how much a seller might earn per month:

Product Category

Product BSR

Avg. Monthly Sales

Price Per Unit ($)

Total Revenue($)

Home & Kitchen





Pet Supplies





Office Products





Toys & Games





Sports & Outdoors





Patio, Lawn & Garden





For this example I’ve assumed the product price to be the same across all categories, which of course it won’t be. But you get the idea, right? Products in these categories have high sales potential and therefore, high revenue potential.

However, remember that Total Revenue is not the same as Profits. You’ll need to deduct all your expenses from your revenue to get your total profit. Expenses will include COGS, selling fees, FBA fees, etc.

How To Find Top Selling Items on Amazon Manually

With a tools such as Junglescout, there is absolutely no reason to do product research manually. However, I understand that budgets are tight when just getting started so if you wanted to conduct your product research without using a tool, here’s some of the main things you’re looking out for;

Sales Rank:


Sales Rank or Best Seller Rank is the first thing to check. It gives you an idea of how well a product sells compared to other products in the same category.

The lower the BSR, the higher the sales volume. You can find the BSR on the product page in the Product Information section.

The same product can be in multiple categories (and sub-categories), and the BSR will be different for each category and subcategory, however as a rule of thumb, use the first number and category as your guide.

Bearing in mind you can do up to 10 searches a day for free using the Jungle Scout sales estimator, there would be no reason to do this part manually.

Another alternative is to check the Amazon Best Sellers Page which shows the best-selling products for parent categories.




Customer reviews are great for identifying a product’s popularity. A high percentage of positive customer feedback about a product’s quality, usefulness, and appeal indicates that customers like the product.

You can find the total rating count in the Additional Information section of the Product Information segment on the product page.


Excessive competition can impede your ability to sell products successfully on Amazon. You ideally need to find products that have fewer sellers to improve your chances to get noticed.

For instance, if you select a product that 30 other sellers are selling, you have a better chance of being seen compared to a product with over a thousand sellers.

Manually finding the total number of sellers for a product is a Herculean task as you need to scout through each product individually and check how many sellers are there.

On top of that, you’ll need to record the total sales per seller, reviews, and pricing strategy for each competitor. This could take weeks depending on how many products you’re researching.

Profit Margin:

Your job is only half-done after you find potentially winning products. Next is checking the profit margins. Can the product actually make money?

Costs to consider will include; manufacturing or sourcing costs, storage and shipping expenses, packaging expenses, etc.

Once you calculate your total costs, you can use your competitors’ prices to calculate the potential profits.

Use Amazon’s Revenue Calculator to calculate all the FBA fees and then the free Jungle Scout calculator to include all ancillary costs and work out more accurate estimates.

Remember, selling your product will be unsustainable in the long run if your profit margin is too low.


Some products will sell well during certain times of the year. For example, Christmas decoration LED lights will only be in high demand during the holiday season. Your aim should be to sell products that have consistent sales throughout the year.

It’s easy to spot obvious seasonal products, like Christmas or Summer. But for some products, it’s worth studying their historical performance. This is nigh on impossible without the help of a price tracker. Camelcamelcamel is a good free price tracker for this job.

Ideally you’ll want to avoid trends or fads. Trending products may look like an attractive proposition, but a high level of sales will generally be short lived. Your best bet is to select a product that sells consistently throughout the year.

The manual way of finding trending products is to use Google Trends and stay up-to-date with industry trend newsletters and blogs, however, without proper tools, trend-spotting is incredibly difficult.

Learn How to Build Your Own 7-Figure Amazon FBA Business

Part of the Junglescout suite of excellent FBA tools, the learning academy is a comprehensive video training library containing hours of content, including training videos, webinars, and interviews with successful Amazon sellers.

Whether you’re just starting your business, or growing your brand, get expert training from Amazon sellers without the hefty price tag.

How To Find Top Selling Items on Amazon Using Jungle Scout

Manually looking for product ideas, while doable can take weeks, if not months. Plus, there is always a high chance of not scouting through all possibilities and missing & misinterpreting data, which could lead to disastrous and costly decisions.

For this reason, as a fellow Amazon seller, I recommend using a tool like Jungle Scout that fast-tracks product research and delivers months of data within minutes.

Let’s see how it works!

Finding Product Ideas Using the Product Database


With the Product Database tool, you can find profitable products in different niches quickly. You can select the marketplace and categories of your choice.

You can set filters like minimum and maximum price, revenue, sales, sellers, ratings, etc. You can also define the seller type (Amazon, FBA, FBM) and product tier (standard or oversize).

You can include or exclude keywords, top brands, and unavailable products.

For instance, I am searching for ‘reusable potty training pads’ in the Pet Supplies category with the seller type set to ‘FBA’ and product tier set to ‘standard.’ You may or may not use filters for focused or broad searches.

Once you hit the ‘Search’ button, the tool finds all available products per your search criteria and shows them as a list with metrics like monthly sales and revenue data, sales rank, price, total reviews, number of sellers, and more.

If a product has multiple variations, the product will display an overlay box with a number showing the total number of variations.


Clicking on the product will display available variations and corresponding data for each iteration.

The price column will show a breakdown of the profits and FBA fees.


Clicking on the profits number will pull up the profit calculator, where you can add your product price and costs to calculate your potential profits.


Tracking Product Performance With the Product Tracker

To track a product’s historical performance, add the product to the Product Tracker tool by clicking on the vertical ellipsis (three dots) adjacent to the product name and then clicking on ‘Bulk Add Products to Product Tracker.’


If you don’t want to add all variations to the tracker, click the plus (+) icon next to individual variants.

Jungle Scout will allow you to create product groups while adding them to the Product Tracker. It is great for organizing the products you want to track.


Inside the Product tracker tool, you can click on the View button next to a product (the button appears when hovering the mouse cursor over the product name) to see historical trends, which is excellent for identifying seasonal and trending products.

Finding Competitor Keywords

With Jungle Scout, you can find competitors’ keywords easily. On its product search results page in the Product Database, Jungle Scout reveals the ASIN for each product.


Clicking on the ASIN will open Keyword Scout (Jungle Scout’s keyword research tool) and perform a reverse ASIN search to sniff out competitor keywords along with search trend & volume for the last 30 days, PPC bids, ease of ranking, etc.


You can use these keywords for your product listing.

Determining Demand, Competition and Product Quality Using the Jungle Scout Chrome Extension

The chrome extension takes away all the headaches of product research.

Simply by using the main keyword for your potential product, you can pull up the chart that displays the top sellers, the monthly and daily sales, the profitability of each product, the rating number showing how positive feedback is and number of ratings which tells us how competitive the listing is.

It also gives an opportunity score for how well a new seller might fair selling a similar product.

jungle scout chrome extension

How To Find Top Selling Items on Amazon – Pros and Cons


  1. Accurate Sales Estimations: With the Jungle Scout estimator, you can get highly accurate sales estimations, helping you make informed decisions about product selection.
  2. Quickly Identify Best Sellers: Jungle Scout makes it easy to pinpoint Amazon best sellers, saving you time in product research.
  3. Data-Driven Decisions: Access to best sellers rank and other crucial metrics ensures your product choices are backed by data, increasing your chances of success.
  4. Find Profitable Products: Jungle Scout enables you to uncover best selling products, with high demand, making it easier to find profitable opportunities for your Amazon FBA business.
  5. Niche Discovery: The tool helps you identify niches with high sales potential, aiding in the generation of FBA product Ideas.
  6. Competitive Insights: FBA tips benefit from tracking competitors, which Jungle Scout facilitates, giving you an edge in the Amazon marketplace.
  7. Optimized Listings: By using Jungle Scout for product research, you can create well-optimized listings to boost your Amazon online sales.
  8. All-Inclusive Platform: It’s not just for sellers – Jungle Scout is also useful for Amazon seller websites and those managing Amazon vendor accounts.


  1. Learning Curve: New users might require some time to get accustomed to the tool’s features, particularly if they are not familiar with Amazon retail accounts.
  2. Limited to Amazon: Jungle Scout is primarily focused on Amazon, so it might not cover your needs if you’re exploring other online sales platforms like Amazon Handmade.

How To Find Top-Selling Items On Amazon: Summary

Becoming a top Amazon seller is a tough call, especially when launching a private-label brand. The product research you do to find high-demand products with low competition is crucial to your success.

While looking at Amazon’s best sellers page is a good starting point, researching manually will likely take a lot of time, and may not produce accurate results.

Jungle Scout is one of the top Amazon FBA research software programs with 84.1% accuracy – the best among all available Amazon research tools. It’s a tool that can do the heavy lifting for you and fast-track your research, giving you an unprecedented advantage over your competitors.

Try Jungle Scout today and get up to 30% OFF with a 7-day money-back guarantee. I am certain you won’t regret your decision.

Learn How to Build Your Own 7-Figure Amazon FBA Business

Part of the Junglescout suite of excellent FBA tools, the learning academy is a comprehensive video training library containing hours of content, including training videos, webinars, and interviews with successful Amazon sellers.

Whether you’re just starting your business, or growing your brand, get expert training from Amazon sellers without the hefty price tag.

How To Find Top Selling Items on Amazon – FAQ’s

What is Jungle Scout?

Jungle Scout is a powerful research and analytics tool designed to help Amazon sellers identify profitable product opportunities. With features like the Product Database, Product Tracker, and Opportunity Finder, Jungle Scout can provide valuable insights into sales data, competition, and trends, making it easier for you to discover top-selling items and make informed decisions for your Amazon FBA business.

How do I find top-selling products on Amazon using Jungle Scout?

To find top-selling products on Amazon, you can leverage Jungle Scout’s powerful tools like the Jungle Scout Estimator. This tool helps you estimate sales and demand for products, allowing you to identify best-selling items with precision and confidence.

How do I use Jungle Scout to research product ideas?

Begin by using Jungle Scout’s Product Database, which allows you to search through millions of Amazon products based on specific criteria, such as sales rank, price, and category. Filter the results according to your desired niche and analyze the data to identify potential top-selling items. You can also use the Opportunity Finder feature to explore niche markets and uncover product ideas with high demand and low competition.

Can Jungle Scout help me estimate the profitability of a product?

Yes, Jungle Scout’s FBA Profit Calculator can help you estimate the profitability of a product by factoring in costs like manufacturing, shipping, and Amazon fees. Simply input your product’s details, and the calculator will provide an estimated profit margin, helping you make informed decisions about which products to pursue.

How do I track my competitors’ performance using Jungle Scout?

The Product Tracker feature in Jungle Scout allows you to monitor your competitors’ sales data, inventory levels, and pricing strategies. By tracking this information over time, you can gain insights into market trends and adjust your own strategies accordingly to stay ahead of the competition.

Can Jungle Scout help me optimize my product listings?

Yes, Jungle Scout’s Listing Builder and Keyword Scout features can help you optimize your product listings. Listing Builder offers guidance on creating engaging titles, bullet points, and descriptions, while Keyword Scout provides valuable keyword data to improve your listing’s search ranking and visibility on Amazon.

With the utilization of OpenAI’s ChatGPT technology, Jungle Scout’s Listing Builder can quickly generate compelling product listing content based on the top keywords from your keyword bank. This process takes only seconds, making it a powerful tool for creating effective product listings.

Is Jungle Scout suitable for both new and experienced Amazon sellers?

Absolutely! Jungle Scout caters to Amazon sellers of all experience levels, providing valuable tools and resources to help you find top-selling items, optimize your listings, and grow your Amazon FBA business. Whether you’re just starting or looking to expand your existing business, Jungle Scout can help you achieve your goals.

How much does Jungle Scout cost, and is it worth the investment?

Jungle Scout offers several pricing plans, ranging from a basic monthly subscription to more comprehensive annual plans. The cost varies depending on the features and level of access you need. However you can get up to 30% OFF here.

All Amazon sellers I talk to find Jungle Scout to be a hugely worthwhile investment, as not only does it provide valuable insights and tools to help you find top-selling items, optimize your listings, and make data-driven decisions that can lead to increased sales and profitability, it also includes over 150 hours of training videos walking you through every step you need to become a successful Amazon seller.

Which products are most sold on Amazon according to Best Sellers Rank?

The Best Sellers Rank on Amazon is a crucial indicator of a product’s popularity and sales performance. To discover the most sold items, focus on products with lower Best Sellers Rank numbers. These products are often in high demand and have a significant sales history.

What is an Amazon #1 best seller, and how can I become one?

An Amazon #1 best seller is a product that ranks first in its category based on the Best Sellers Rank. Achieving this status requires a combination of factors, including exceptional product quality, competitive pricing, effective marketing, and customer satisfaction. To boost your chances, use Jungle Scout for in-depth product research and FBA product ideas.

Is it profitable to sell on Amazon?

Selling on Amazon can be highly profitable if you find the right niche and products. Jungle Scout assists Amazon sellers by providing valuable insights into product research, including estimated sales and competition analysis. With tools like the Jungle Scout Estimator and FBA tips, you can make informed decisions to maximize your profits on Amazon’s competitive marketplace.

About the author

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. Also as an Amazon Associate I earn from qualifying purchases. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊

2 responses to “How To Find Top Selling Items On Amazon Using Jungle Scout”

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2 thoughts on “How To Find Top Selling Items On Amazon Using Jungle Scout”

    • Hi Charlie,

      Amazon best sellers products can be highly competitive. As they are already popular and in high demand, many sellers try to capitalize on their success, leading to increased competition. Selling such products can be challenging, requiring effective marketing strategies and competitive pricing to stand out among other sellers. It’s important to carefully evaluate the market conditions and competition before deciding to sell Amazon best sellers products.


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