How Much Do Amazon Sellers Make? A Review of Average Income

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Selling on ecommerce giant Amazon is a primary income source for many Amazon sellers while for others, it’s a means to complement existing earnings.

Regardless of purpose, your ultimate goal is to establish a thriving Amazon business. But just how profitable is it to sell on Amazon? How much do Amazon sellers make?

With more than 2 million third-party sellers on the platform and a continuous influx of new registrants, competition is fierce. However, new sellers can still achieve an average yearly profit of nearly $30,000, provided they use the right strategies and planning.

Success won’t come overnight, but with persistence and determination, it’s most certainly achievable.

Quick Takeaways:

  1. Average Yearly Profit: New sellers can average nearly $30,000 a year if they use the right strategies.
  2. Profitability Rate: Over 70% of third-party sellers on Amazon are making a profit.
  3. Importance of Strategy: Planning and persistence are critical for achieving success on Amazon.
  4. Time to Profit: Most sellers (64%) become profitable within their first year on Amazon.
  5. Sales Range: 45% of Amazon sellers make at least $1,000 to $25,000 per month, translating to $12,000 to $300,000 in annual sales.

Is Being an Amazon Seller Profitable Still in 2023?


Yes! Without a doubt, starting an Amazon business can be an extremely profitable venture and a great way to make money.

According to Jungle Scout’s 2023 Amazon Seller Report, in which over 2000 Amazon businesses were canvassed, a promising 85% of sellers plan to continue their Amazon journey, with 82% of them considering it a dependable source of income.

While it’s important to note that 9% of businesses have yet to see profits, it’s also encouraging to learn that over 70% of third-party sellers are already profitable.

As an expansive platform closely connected to various industries, Amazon offers ample opportunities for sellers to identify profitable niches and maintain healthy profit margins.

There may be a select few newcomers who experience rapid sales growth and some super-sellers make over $250,000 a month, but it’s crucial not to set unattainable expectations.

Instead, focus on finding a popular and profitable product to sell, and be patient. By launching an Amazon FBA business, you’re creating an asset that could potentially be sold for 3 to 7 times your annual profits in the future.

So, is selling on Amazon easy? Selling on Amazon isn’t necessarily easy; it requires a strategic approach, including market research, product sourcing, and understanding Amazon’s fee structure. However, with the right tools and commitment, it’s definitely possible to build a profitable business on the platform.

How Long Does It Take To Become Profitable?


You might be tempted to ask, “How much do beginner Amazon sellers make?” There are many factors and with no single definitive answer.

Building a profitable online business on Amazon requires patience and persistence. Some Amazon FBA sellers might not even experience sales within the initial three months after listing their “best-selling products” if they haven’t got their launch strategy right.

However, that shouldn’t deter you from selling on Amazon. In the Jungle Scout seller report mentioned above they discovered;

  • 22% of Amazon sellers make profits within the first three months.
  • 13% take 3 to 6 months to become profitable.
  • 19% register profits within 6 months to 1 year.
  • 10% of the sellers see profits within 1 to 2 years.
  • Only 2% take an excess of 2 years to become profitable.
  • 7% of sellers don’t know when they became/or will become profitable.

Overall, 64% of sellers become profitable within the first year of selling on Amazon.

With the right strategies, tools, and market research, it’s really up to you and the actions you take as to how quickly you become a profitable Amazon seller.

How Much Did Amazon Sellers Make on Average in 2022?


“How much do Amazon sellers make a month?” According to the Jungle Scout survey, most sellers on Amazon register average monthly sales of $10,000, while some of the most successful Amazon sellers make more than $100,000 each in monthly sales.

Here is a more granular breakdown:

  • 17% of the sellers make under $500 in monthly sales.
  • 10% make $501 to $1,000 monthly.
  • 17% make $1,001 to $5,000 monthly.
  • 12% stay within the $5,001 to $10,000.
  • 16% reach the $10,001 to $25,000 range.

Summary: 45% of Amazon sellers make at least $1,000 per month and up to $25,000 in monthly sales, which translates into $12,000 to $300,000 in annual sales, which is a good answer to the question, “How much do Amazon sellers make a year?”


  • 12% of the sellers earn $25,000 to $50,000 monthly.
  • 8% make $50,001 to $100,000 monthly.
  • 5% earn between $100,001 and $250,000 monthly.
  • 1% of sellers make $250,001 to $500,000 in monthly sales.

Summary: A good majority of sellers make $1,000 minimum, 25% of Amazon sellers make between $25,000 and $250,000 in monthly sales, which translates into $300,000 to $3,000,000 in annual sales.

What about lifetime sales?


Here’s some interesting data:

% of SMB Amazon sellersLifetime SalesAggregate
23≤ $25,00043% of Amazon sellers made less than $100,000 in lifetime sales.
12$100,001-500,00046% of Amazon sellers made over $100,000 in lifetime sales.

While lifetime sales volume can be a sign of a thriving Amazon business, it doesn’t necessarily reflect the seller’s actual earnings. To get a clearer picture, it’s essential to examine Amazon seller profits instead.

What Was The Average Amazon FBA Income And Net Profit?


Now, how much do Amazon FBA sellers make a year? Running an Amazon FBA business comes with various costs that include:

  • Inventory acquisition cost
  • Amazon fulfillment and storage fees (for slow-moving items, there will be long-term storage fees)
  • Referral fees
  • Advertisement and promotion expenses by leveraging social media such as Facebook and TikTok.
  • Other business expenses like research software, business registration, taxes, etc.

To determine the average Amazon seller income or net profit, it’s crucial to deduct all of these and any other related expenses from total earnings.

Aiming for high profit margins is great! However, factors such as transportation costs and changes in fee structures can contribute to fluctuations in profit margins.

Average Income and Net Profit in Numbers

So, how much profit does an Amazon FBA seller make?

The JS research reveals something interesting!

Very small sellers often struggle to reach break-even and register average profit margin, and it can take them a few years to become profitable.

However, small to medium sized sellers have good profit margins. The research found that 52% of Amazon SMB sellers have 10%+ profit margins, and 25% of sellers have less than 10% profit margins. The rest are either not profitable or they don’t know.

The table below gives the granular breakdown of the profit margins reported during the survey:

Percentage of SellersProfit Margin
8%Don’t know
14%Not yet profitable

But that’s only the percentage value. How much profit can you make in an absolute dollar amount?

That’s difficult to say. The net profit or income in absolute dollar amounts will depend on Amazon fees when you start selling, plus the COGS (cost of goods sold), etc.

Jungle Scout found that 14% of the sellers earned a profit of $50,000+, while only 9% of sellers exceeded the lifetime profits of more than $100,000.

Here is the granular breakup:

Percentage of SellersAbsolute Profit in Dollar Amount
62%Less than $25,000
6%$25,000 to $50,000
5%$500,001 to $100,000
6%$100,001 to $500,000
2%$500,001 to $1,000,000
1%$1,000,001 to $5,000,000
0%$5,000,001 to $10,000,000
9%Yet to make profits
9%They don’t know

The absolute profit you can make when you start selling on Amazon will depend on your profit margins. Depending on your product costs, strategy, and profit margin, you could very feasibly become a super seller and earn over a million dollars in profits.

How Much Money Do Resellers Make On Amazon?


Also known as arbitrage, reselling on Amazon is another business model you can explore.

Although it requires less investment, it’s difficult to predict how much you can earn money online.

Your earning and income potential on Amazon will depend on several factors;

  • The type of products you sell: Some products will have higher profit margins than others. Also, if you can find discounted products for your niche from other marketplaces or retail stores, profit margins can be even higher.
  • The inventory size: For arbitrage, you’ll source your products to sell from other retailers. This means there will be a limit on how much you can purchase. If you don’t have a big enough inventory to meet demands, you’ll lose out on Amazon sales.
  • Your product portfolio: Sticking to just one product may limit your growth. If you can stock and sell many products, your earnings will increase, however, increasing inventory size and expanding your product portfolios will require a bigger investment.

Even if you find profitable products, you might run up against some restrictions. Many brands don’t allow the reselling of their products, and some categories are restricted by Amazon.

Navigating these restrictions can be a significant challenge, however if you have the budget, you could employ a professional ungating service to assist you.

When executed correctly, reselling on Amazon has the potential to be extremely profitable.

Tips To Maximize Profits As An Amazon Seller


Here are some vital tips to maximize profits as an Amazon seller:


Amazon selling is not a shortcut to instant wealth. It requires dedication and effort to identify the ideal product, the right supplier, and an effective strategy to outperform competitors.

New sellers who don’t succeed are often those who invest minimal effort and expect success to materialize on its own. Unfortunately it doesn’t work like that. You have to make it happen.

Research, Research, Research:

Finding the right product is your first step towards maximizing profits. Your chosen product needs to be in high demand and ideally facing minimal competition.

Additionally, it’s crucial to partner with a reputable supplier to source quality products and create a dependable supply chain.

Don’t fly blind. Use reputable research software like Jungle Scout to find winning products; study your competition by also leveraging on your Seller Central analytics, find suppliers, manage inventory, and manage PPC campaigns. Remember, data is your best friend.

Learn How to Build Your Own 7-Figure Amazon FBA Business

Part of the Junglescout suite of excellent FBA tools, the learning academy is a comprehensive video training library containing hours of content, including training videos, webinars, and interviews with successful Amazon sellers.

Whether you’re just starting your business, or growing your brand, get expert training from Amazon sellers without the hefty price tag.

Account for All Costs:

Make sure to include all costs while calculating the potential profit margins. Surprise expenses can make a dent in your profits.

The standard Amazon FBA revenue calculator doesn’t account for all expenses. I recommend using the Jungle Scout Profit Calculator.

It is the most complete profit estimator and covers extra possible expenses like upfront costs, fixed costs, variable costs, etc.

Also, don’t forget to track changes in suppliers’ costs. An increase in product costs can lower the profit margin for your business.

Cheap is Not Always Profitable:

You may be tempted to select the supplier offering the lowest price. That could potentially compromise the product’s quality, leading to customer dissatisfaction and negative reviews can significantly impact your seller rank and influence your target audience.

Do your research!

Adjust Strategy:

A successful business must be dynamic and adjust to changing market conditions and demands. Adjust your strategy as and when needed. If sales velocity drops, consider a price reduction, PPC campaigns, etc.

For very slow-moving products, avoid stocking too many units to reduce inventory storage fees.

Manage Advertising Expenses:

It is easy to overdo advertising, especially when you get clicks, and your conversion rate is good for the traffic you receive.

However, ensure that your advertising expenses don’t exceed 6 to 10% of the profits. If you make $50 in profits, your advertising expenses need to be only $3 to $5.

Amazon FBA Fees:

FBA fees eat up 25% to 40% of your margins. Many sellers don’t realize that packaging size, storage duration, etc., can quickly erode profits. So, ensure that you are thoroughly aware of the factors that impact transaction and monthly fee and, by extension, profits.

Product Returns:

Product returns are a reality for any FBA online business. However, your Amazon business will take a hit if there are too many returns.

This can harm not only your reputation but also reduce your sales velocity due to the detrimental effect on your Amazon listing. As returns aren’t cost-free, they can ultimately erode your profits.

Be Careful With Product Promotions:

Promotions like lightning deals, discount codes, etc. are good for maintaining sales momentum, but promotions also have a margin impact.

You may feel tempted to rack up as many sales as possible by going to the bargain basement for a couple of days, especially for slow-moving products, but know your numbers and ensure you’re not erasing your profits.

Don’t Forget Taxes:

Depending on where your customers are, tax rates can vary significantly. If you’re selling in multiple countries, calculate a median tax and add it to your product price to ensure that taxes are not scraping off your profits.

How Much Do Amazon Sellers Make – Summary

Building a successful and profitable Amazon business is a journey that requires time, dedication, and strategic planning. From selecting the right products and suppliers to managing returns and maintaining a positive reputation, each step is crucial to your venture’s success.

While the road to becoming a prosperous Amazon seller may be challenging, the potential rewards make it a worthwhile pursuit.

Remember to set realistic goals, be patient, and continuously refine your strategies to thrive in the competitive world of Amazon selling. By doing so, you’ll be well on your way to building a sustainable and profitable online business.

Learn How to Build Your Own 7-Figure Amazon FBA Business

Part of the Junglescout suite of excellent FBA tools, the learning academy is a comprehensive video training library containing hours of content, including training videos, webinars, and interviews with successful Amazon sellers.

Whether you’re just starting your business, or growing your brand, get expert training from Amazon sellers without the hefty price tag.

How Much Do Amazon Sellers Make – FAQ’s

Does selling on Amazon make a lot of money?

Making a lot of money selling on Amazon will depend on what you are selling, your sales velocity, your ability to outperform your competitors, and so much more! Selling and making money on Amazon is not a get-rich-quick scheme. It is possible to make a lot of money by selling on Amazon if you have good planning and excellent research capabilities.

According to statistics, half of Amazon sellers generate monthly sales between $1,000 and $25,000. That’s an annual sales range of $12,000 to $300,000! About 13% of sellers are earning between $25,000 and $250,000 every month. That translates to annual sales anywhere from $300,000 all the way up to $3 million.

Can you make 6 figures off FBA Amazon?

Yes, you can make 6 figures off FBA Amazon, in fact, we made over 7 figures in our first year selling on Amazon. There are several sellers who make more than a million dollars in absolute profits per year.

For that to happen, you’ll need high sales volume and maintain a large inventory, which requires a significant investment.

Making money on Amazon does not happen overnight, so start your Amazon business slow and keep reinvesting your profits back into your business to scale it quickly.

What can I sell on Amazon as a new seller, and how can I earn money in Amazon?

As a new seller, you can sell a wide variety of products, from books to electronics to private label products. Researching what’s already successful on Amazon can give you a good starting point. To earn money, focus on selecting high-margin products, optimizing your product listings, and employing effective Amazon PPC marketing campaigns.

A solid business plan helps, especially if you’re looking to transition from a side hustle to a full-fledged Amazon business.

How to sell on Amazon and make a profit, and what strategies should be employed for my Amazon business?

To make a profit on Amazon, focus on high-margin products and keep an eye on your operating expenses. Strategies for ensuring profitability include using Amazon’s FBA service for fulfillment, optimizing your product listings for search, and investing in Amazon PPC campaigns.

Consider keeping detailed records of your expenses and sales to understand how much you’ve invested and whether you’re meeting your profit goals.

How much do you need to start selling on Amazon?

The initial investment to start selling on Amazon varies greatly depending on the business model you choose. If you opt for private label products, you may need a few thousand dollars to cover manufacturing and initial inventory.

If you’re pursuing a side hustle using the “retail arbitrage” method, you can start with as little as $500 to $1,000. In both cases, it’s advisable to also set aside some money for Amazon PPC (Pay-Per-Click) marketing campaigns to boost your product visibility.

Learning how to earn by selling on Amazon is crucial, which involves a combination of choosing the right products, optimizing your listings, and leveraging Amazon PPC for visibility. The profitability varies but many sellers find it to be a lucrative platform. Key metrics like your monthly sales percent and total lifetime profits should be monitored to ensure you’re on the right track.

What is the average Amazon FBA seller salary, and how much can you make selling on Amazon?

You’re probably wondering, “How much can you make selling on Amazon?” The answer varies quite a bit, depending on your strategy, the products you sell, and how much time you invest.

Amazon FBA seller salary isn’t a fixed number; some sellers make a few hundred dollars a month, while others pull in six or even seven figures annually. Can you really make money selling on Amazon? Absolutely, but it takes smart planning, dedication, and a focus on profitability.

Can you make money with Shopify vs. Amazon FBA for your online shopping business?

Both Shopify and Amazon FBA have their pros and cons. Shopify gives you more control over your own website and branding but may require more effort in driving traffic and trust.

Amazon FBA offers an established customer base and handles fulfillment but takes a percentage of your sales. Many sellers use both platforms to diversify their income streams and leverage the benefits of each.

What percentage do Amazon sellers get and how much profit does Amazon take from sellers?

When you sell on Amazon, you’ll encounter various fees. The most common are sale-related fees, which typically account for about 15% of your selling price, although they can range from 8% to 45%. Additionally, you’ll pay account fees that range from $0.99 per item sold up to $39.99 monthly.

Amazon’s fees can vary depending on your sales volume, the category of the product, and whether you’re using FBA or fulfilling orders yourself.

However, it’s important to factor these costs into your price and budget to ensure that becoming and making money as an Amazon seller remains profitable for you.

So, the next question would be, “How do Amazon sellers get paid?” After you’ve successfully processed a payment, the money goes into your Amazon Pay account. From there, it’s automatically transferred to your designated bank account during the next scheduled payout. This process aligns with Amazon Pay’s Reserve Policy.

The question of “Is being an Amazon seller profitable?” has a multi-faceted answer. Many sellers find it to be a lucrative venture, but profitability isn’t guaranteed and it relies on a variety of factors including product choice, pricing strategy, and operational efficiency.

About the author

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. Also as an Amazon Associate I earn from qualifying purchases. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊

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