Groovefunnels vs Clickfunnels; Best Sales Platform for Online Businesses?

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GrooveFunnels vs ClickFunnels are both fantastic marketing platforms for online business owners and course creators.

But there is a core difference. ClickFunnels is a dedicated sales funnel builder software that can help to convert your cold traffic into loyal customers.

GrooveFunnels takes a 360-degree view and offers video/webinar hosting, membership sites, landing pages, e-commerce websites, blogs, and marketing campaigns apart from sales funnels.

So as a solopreneur or digital nomad looking to increase your sales and gain loyal customers, which platform should you select?

This GrooveFunnels vs ClickFunnels review will help you decide which one is best for your needs by comparing the key features of both platforms.

First, here’s a summary comparison to give you a quick overview of the features of each platfom;

GrooveFunnels vs ClickFunnels: Comparison Summary

Full Marketing Suite Best for Tight Budgets
  • Funnel Features: Ready made funnel templates - still in development phase
  • User Interface: Modern, speed optimized interface
  • Drag & Drop Builder: Easy & intuitive with a WYSIWYG editor
  • Marketing Features: Offers a full suite of marketing features incl hosting videos
  • Email Marketing Features: Offer Groovemail, a standalone system similar to mailchimp or aweber
  • Payment Gateways: Offers Groovepay its native gateway, plus credit cards and paypal
  • Affiliate Program: Offers GrooveAffiliates to manage your own affiliate program
  • Pricing: Currently $99/month, Free plan & lifetime option available
Best for High Converting Sales Funnels
  • Funnel Features: Huge library of done for you sales funnel templates
  • User Interface: Powerful and intuitive interface
  • Drag & Drop Builder: Robust, easy to use builder with 18 customizable widgets & A/B testing
  • Marketing Features: Offers one time offers and one click upsells and downsells
  • Email Marketing Features: Offers Actionetics email marketing, only available on platinum plan
  • Payment Gateways: 3rd party payment integration on basic plan, native on platinum plan and above
  • Affiliate Program: Offers Backpack to manage your own affiliate program
  • Pricing: $97/month or $297/month for platinum


Pros of GrooveFunnels

  • Offers a lifetime Premium+ plan where users get lifetime access to all products and updates at a discounted rate of $99 a month.
  • It offers an integrated email marketing suite called GrooveMail. It is close to ActiveCampaign’s behavioral tagging system.
  • Through GrooveVideos, the platform offers native video hosting, eliminating the need for third-party video hosting services.
  • Offers helpdesk and digital calendar tools.
  • With GrooveBlogs, it offers a fully functional blog platform.
  • Provides highly-optimized pages to attract organic traffic, thereby providing brand exposure and increasing sales.

Pros of ClickFunnels

  • It offers extensive A/B testing of sales funnels. Every aspect of a sales funnel can be tested including elements like buttons, sales copy, headlines, images, etc.
  • This powerful sales funnel builder offers highly optimized sales funnels to convert traffic. Their sales funnels work for both digital and physical products.
  • It also offers email marketing features with built-in autoresponders and an email sequence builder.
  • It offers powerful upsell and downsell features to maximize sales revenue.
  • With Twilio integration, it offers automated SMS messaging to subscribers of your sales funnels.

GrooveFunnels vs ClickFunnels: Detailed Comparison

ClickFunnels vs GrooveFunnels comparison breakdown by features:

  • Funnel features
  • User interface
  • Drag-and-drop builder
  • Marketing features
  • Email marketing features
  • Payment gateways
  • Affiliate program
  • Analytics & reporting
  • Pricing

ClickFunnels vs GrooveFunnels: Funnel features

Funnel building is a complex task and there’s nothing worse than a complicated platform which needs a degree in engineering to figure out! You’ll want a platform that allows you to build sales funnels, quickly and reliably without hassles.


screenshot of groovefunnels templates

GrooveFunnels has GroovePages that offers multiple ready-made funnel templates and landing page templates. These templates are designed for beginners and pro marketers alike.

GrooveFunnels is not just a sales funnel software. It is a complete online marketing and sales platform suitable for any online business.

The platform will allow you to create landing pages and include opt-in forms to grow your email marketing list.

There are powerful email automation tools with behavioral tagging to send laser-targeted emails.

Not only can you create sales funnels (instead of using pre-made templates), but you can also sell those funnels to others looking for high-converting funnels. If anyone joins them using your landing page or funnel link, you can earn 20% to 40% commission.

Unfortunately GrooveFunnels is still in its development phase, so there’s some work to do to make the platform completely bug free.


screenshot of clickfunnels templates

ClickFunnels is a powerful sales funnel creation software that will allow you to create funnels, landing pages, and sales pages.

There is a huge library of done-for-you sales funnels and other funnels such as lead capture funnels, product launch funnels, webinar funnels, squeeze page funnels, and membership funnels.

You can use their follow-up funnels to create email autoresponders and segment your email list while managing an unlimited number of subscribers.

They also have a share funnel feature in which you can earn up to 40% commission whenever someone joins ClickFunnels using your funnel link.

Winner: ClickFunnels is currently a smoother experience due to GrooveFunnels being still in the development phase with some bugs to iron out.


ClickFunnels vs GrooveFunnels: User interface

The user interface of your sales funnel software needs to be be simple and intuitive. As an online marketer, your goal is to focus on building funnels and not spend hours decoding the interface.


screenshot of groovefunnels ui

GrooveFunnels offers a modern and speed-optimized interface with quick links on the landing page builder to make navigation easy.

One drawback is that the UI is a bit sluggish on Firefox but works great on Chromium-based browsers.

The abundance of features makes the learning curve steep, but with an excellent collection of knowledge base articles, you can learn to navigate it quite quickly.


screenshot of clickfunnels ui

ClickFunnels also offers a powerful, intuitive, and clean interface with a three-item menu. But underneath the menu tabs, there are many features that can become overwhelming.

Similar to GrooveFunnels, it will take some time to understand and use all features, however they also have abundant tutorials that will help you understand each feature.

Winner: Tie! Both GrooveFunnels and ClickFunnels offer a polished UI.

Try Clickfunnels

GrooveFunnels vs ClickFunnels: Drag-and-drop builder

The drag-and-drop builder is a critical component for any sales funnel builder platform. Both these platforms offer a drag-and-drop interface for building sales funnels.


screenshot of groovefunnels drag and drop editor

The drag-and-drop interface of GrooveFunnels is easy and intuitive and comes with a WYSIWYG editor. There are no bugs and you can get easy access to elements and widgets to add to your pages.

If you don’t want to create landing pages or sales pages from scratch, you can use their pre-made sales funnel templates and then edit them.

The best part is that all the pages you build are mobile optimized and you can optimize them for search engines.

Unfortunately, you cannot do A/B testing on Groovefunnels to find the most effective sales funnel.


screenshot of clickfunnels drag and drop editor

ClickFunnels offers a robust drag-and-drop editor. You can build sales funnels from scratch or use one of their many templates and edit it as per your needs.

There are 18 widgets and elements available that you can use to create personalized pages using this funnel-building software.

screenshot of clickfunnels split testing

The best part is that you can create duplicate pages with slightly different elements like images, videos, sales copy, buttons, etc., and use them for A/B split testing to find the most effective landing or sales page.

Winner: ClickFunnels because it allows creating duplicate pages for A/B split testing.

Try Clickfunnels

ClickFunnels vs GrooveFunnels: Marketing Features

As a digital marketer you’ll want marketing features to acquire more customers and maximize sales. Both ClickFunnels and GrooveFunnels have something to offer.


screenshot of groovefunnels marketing features

GrooveFunnels is not just a sales funnel builder. It is a comprehensive marketing platform for your online business. There are several marketing tools.

GrooveSell, for instance, will allow you to create unlimited funnels, dynamic ‘thank you’ pages and unlimited upsells and downsells. You can also determine how to receive payments using GrooveSell.

The platform will also give detailed performance data for your checkout pages. You can use the data to maximize your ROI. You can also add order bumps on the checkout pages.

screenshot of groovewebinars

They provide native video hosting so that you don’t need to rely on third-party video platforms. They also have GrooveBlogs to help you with content marketing and client acquisition.

Finally, GrooveAds will allow managing all your Google, YouTube, and Facebook ads from one place so that you can check their performance to maximize ROI.


screenshot of clickfunnels marketing features

ClickFunnels is focused on creating high-converting sales funnels to convert cold visitors. It allows you to build sales funnels and landing pages with minimal distractions and clear marketing messages. Unfortunately, they don’t support video hosting natively.

Clickfunnels is best for online marketers who need an integrated sales pipeline to focus on the flawless performance of sales funnels. That’s why it includes features like OTOs or one-time offers and one-click downsells and upsells for revenue maximization.

With ClickFunnels, if the upsell is not working, you can immediately offer a downsell, giving you a second chance to maximize your revenue from a customer.

Winner: GrooveFunnels because it offers many marketing features that the ClickFunnels funnel builder doesn’t offer.

GrooveFunnels vs ClickFunnels: Email Marketing Features

Email marketing is the backbone of effective marketing campaigns. Both the platforms have email marketing features, but which is better?


screenshot of groovefunnels email automation

GrooveMail by GrooveFunnels is an email automation and CRM tool with a simple dashboard similar to standalone email marketing tools like AWeber and Mailchimp.

It allows tag-based email list segmentation of subscribers based on their actions on a sales funnel or your website. This allows laser-targeted email campaigns.

There are dynamic variables for email personalization. It also has a conditional split function to build customer action-based complex workflows. This is like the ‘If and Then’ automation rule.


screenshot of clickfunnels actionetics

With ClickFunnels, you can access their email marketing tool only on the Platinum plan. They have a feature called Actionetics that displays all user engagement on the ClickFunnels dashboard.

Actionetics allows you to see the customer journey and set up smart lists for targeted email marketing campaigns.

screenshot of clickfunnels follow up funnels

There is a Follow-up Funnels feature with an autoresponder to send email broadcasts using beautiful templates.

They also have Funnel Actions to send personalized emails based on customer action on a high-converting sales funnel. With Funnel Actions, you can tag and segment your contacts.

Winner: It’s a tough one as GrooveFunnels has a powerful email marketing suite that eliminates the need for a third-party email service provider, however Clickfunnels has the feature to tag and email people based on their actions within your sales funnel. Both email platforms are robust, but Groovefunnels pips Clickfunnels by giving access on their most basic of plans.

ClickFunnels vs GrooveFunnels: Payment gateways

Payment gateways are extremely important for your online businesses, as you’ll want an easy way to connect and setup your payment systems and a smooth sales process for your customers.


screenshot of groovefunnels payment gateways

GrooveFunnels offers GroovePay which is a native payment gateway that online businesses can use. GrooveSell will allow you to determine how you want to collect money.

There are several available options that include PayPal, Braintree, GroovePay, and Credit Cards. You can integrate more third-party options if you want.


screenshot of clickfunnels payment gateways

For the basic plan, you must use a third-party payment gateway. Only three payment gateways are allowed.

However, their Platinum Plan will allow up to 9 integrations and you get 27 integrations using the Two Comma Club X.

Winner: GrooveFunnels because of its native payment gateway and accessible system.

GrooveFunnels vs ClickFunnels: Affiliate program

Running your own affiliate program can help to dramatically increase revenues.


screenshot of groovefunnels affiliate dashboard

GrooveFunnels offers GrooveAffiliates, which is a complete affiliate management platform. With this, you can run your own affiliate program, set commissions, create marketing material, and track affiliate links.


screenshot of clickfunnels affiliate management

ClickFunnels offers Backpack, which is also an affiliate management software that you can use to run your affiliate program and manage your partners, set commissions, track links, etc. However, it is available only to Platinum plan users.

Winner: GrooveFunnels because its affiliate management tool is available for all plans.

GrooveFunnels vs ClickFunnels: Analytics & reporting

Online business owners need solid analytics to determine how their digital marketing efforts are paying off.


screenshot of groovefunnels analytics

GrooveSell provides in-depth analytics including metrics like initial and new sales, re-bills, revenue, commissions, profits, etc. There is no Google Analytics integration available at the moment.


screenshot of clickfunnels analytics

ClickFunnels will also give you basic analytics including metrics like total visitors and contacts, conversion rates, earnings per click, average cart value, etc.

You can also connect Google Analytics with the platform to get additional data on demographics, page transactions, user location, bounce rate, etc.

Winner: ClickFunnels because it integrates with Google Analytics.

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GrooveFunnels vs ClickFunnels: Pricing plans

Digital marketing can quickly get expensive by the time you add in tools like email, hosting, sales builders etc. However, sometimes it’s worth paying that little bit extra to ensure you get all the features you need and don’t have to pay out to yet another tool to plug the gaps.

Let’s see how Groovefunnels and Clickfunnels pricing compare.


screenshot of groovefunnels vs clickfunnels pricing-plans

GrooveFunnels has multiple pricing plans that are hidden. Their site will show a free plan and a Premium+ plan at a discounted rate of $99 a month (paid quarterly). If you don’t lock it in for life, once the offer is over the price for the Premium+ plan will be $299 a month, (although when that promo offer expires is anyone’s guess – if ever).

Free Plan

  • 500 contacts
  • 2,500 emails a month
  • 1 custom domain
  • 1 membership site
  • 25 pages hosting
  • Limited basic templates
  • Unlimited products
  • Unlimited e-commerce stores
  • 10% store fees
  • 5 videos
  • 1 blog
  • 20% affiliate commission

Premium+ Plan

  • 100,000 contacts
  • Unlimited emails
  • Unlimited custom domains
  • Unlimited membership sites
  • Unlimited pages hosting
  • Unlimited templates
  • Unlimited products
  • Unlimited e-commerce stores
  • No store fees
  • Unlimited videos
  • Unlimited blogs
  • 40% affiliate commission and 10% tier-2 commission

When you sign up for the free plan, you’ll see multiple other plans including Creator, Creator+, Pro, Pro+, Premium, Premium+, and Premium+ Lifetime. You can buy the Premium+ Lifetime plan for $2,497 one-time payment or in three easy installments of $999 each.

Here are the features of the different plans:

screenshot of groovefunnels lite plan
screenshot of groovefunnels creator plan
screenshot of groovefunnels-pro plan
screenshot of groovefunnels premium+ plan
screenshot of groovefunnels premium+-lifetime-plan


screenshot of clickfunnels pricing table

ClickFunnels offers a 14-day free trial beyond which you must pay. There are two pricing tiers.

Basic: $97 a month

  • 20 funnels and 100 pages
  • 20,000 monthly visits
  • 3 custom domains
  • 3 payment options
  • Unlimited contacts
  • Email support

Platinum: $297 a month

  • Unlimited funnels and unlimited landing pages
  • Unlimited monthly visits
  • 9 custom domains
  • 9 payment options
  • Unlimited contacts
  • Backpack
  • Email and live chat support

With annual billing you can save $194 and $594 for the Basic and Platinum plans, respectively.

Winner: Groovefunnels is currently cheaper at its lifetime offer for all the features, however Clickfunnels has a far simpler pricing strategy.

Try Clickfunnels

GrooveFunnels vs ClickFunnels: FAQ

Is GrooveFunnels better than ClickFunnels?

If you need a comprehensive marketing platform, GrooveFunnels offers unlimited funnels, hosts videos, and webinars, and offers the features for conference calls, a helpdesk support system, membership sites, online courses, e-commerce sites, live streaming, and more.

ClickFunnels on the other hand lacks many of the features like video hosting, live streaming, helpdesk, calendar, a fully functional blog platform, etc, and focuses purely on digital marketers looking for an integrated sales pipeline.

If you want all the bells and whistles, then Groovefunnels is best. However, if you want a platform that’s excellent at the one things its been built to do, then Clickfunnels is likely the tool for you.

Is GrooveFunnels free?

GrooveFunnels has a free plan with limited access to most of the features. Some features like email marketing templates, email builder, funnel templates, third-party integrations, etc. are absent in the free plan.

Is WordPress better than GrooveFunnels?

WordPress is completely different from Groovefunnels in that WordPress is a stand alone blogging platform. You can build an online business with WordPress, but you will need plugins and third-party integrations to add all key features like email sequence builders, funnel building, e-commerce store, payment gateways, etc. GrooveFunnels provides everything from a single platform.

Try Clickfunnels Try Groovefunnels

GrooveFunnels vs ClickFunnels: Summary

ClickFunnels focuses on helping you to create high-converting sales funnels and while it’s not a comprehensive marketing solution like Groovefunnels, it is a trusted platform with a reputable team backing it and a solid history online.

GrooveFunnels, on the other hand, is a comprehensive marketing platform that eliminates the need for using multiple third-party services like email, calendar, helpdesk, webinar, video hosting, live streaming, affiliate management tool, membership site, online course builder to sell online courses, etc.

Personally I’m not that keen on an ‘all in one’ platform as they can quickly become a jack of all trades and a master of none, so my personal choice would be ClickFunnels for my sales platform, WordPress for my blog, Thinkific or Teachable for my online courses and Flodesk for my emails.

However, for lifestyle bloggers and online business owners getting started with digital marketing on a shoestring budget, GrooveFunnels is a steal.

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