I tend to do a lot of research through my days.
Looking at travel websites, business bloggers, foodies sites etc and I have to say some websites are so incredibly frustrating I click away almost immediately!
Listen up as this is a great post to take heed of if you’re a website owner!
Sometimes, before I’ve even got past the headline a pop up pop’s up, which on a mobile is crazy annoying as invariably it’s not easy to close it down.
But here’s where I really lose my rag, I close the pop up only to be redirected to the top of the page and another offer or list builder which takes me away from the post I wanted to read.
I scroll back down to my post only to be greeted by something that flashes out at the bottom or the right of the screen once again covering some of the content I want to look at!
That’s it. I’m off.
I totally get that websites want to build their lists. I do too. But you need to get people interested in your content first, otherwise they’ll only unsubscribe from your list anyway.
A solid email list of subscribers is built out of trust and loyalty. If your content is so good that readers come back again and again and then sign up because they want more, that’s the best kind of subscriber you can have.
So create awesome content, include some attractive but unobtrusive offers to sign up for more info and slowly but surely build a list of loyal subscribers who will stand the test of time, oh and will also recommend your stuff to their friends!
P.S. If you’d love to know more about how to build a business you can run from anywhere in the world, click the image below! (Thats what I’m talking about!). 😉