Lastly I just want to touch on groups, as that was one of the questions.
I have to admit the jury is out on groups at the moment.
I’ve used them to great effect as support forums for courses etc. But to grow a tribe on its own, seems like a lot of work when your efforts might be best placed on your main page.
The great thing about groups is that you can engage directly with your audience. But to get the group going you need to be in there every day posting interesting information, talking with the members and encouraging interaction.
Unfortunately FB doesn’t notify members when new postings have been made unless the members specifically ask it to. So the value add needs to so good that your members want to visit every day.
I’m not saying don’t do a group, but be careful with your time.
I’ll update this post as I explore more moving into 2019, my plan is to interview some very successful group owners and find out how they’re using groups for business.
A lot to take in I know.
I think the most important is to take action and don’t spread yourself too thin.
Create a Facebook page, get to know your target market intimately and start helping, entertaining or educating them with great content every single day.
Have fun with it and get creative!
Any questions please let me know below.
I hope this helps.