Part 5 – Be Interesting!
We are undoubtedly in a ‘content’ era. People are looking to be distracted, entertained, educated and inspired.
You may think that there is information overload out there, and you’re probably not wrong but still people are ready & willing to consume anything that resonates with their journey or status at that very moment.
The days of brand loyalty are fading fast and have been replaced with ‘are you interesting enough to keep my attention’!
Just this morning I watched a video made by Ezra Firestone from Smart Marketer and probably the most prolific ecommerce expert online today, about ‘Heartbreak’!
Not because it resonated with me right now but because it was so apart from his usual content it caught my eye.
Last week I saw Gary Vee advise a women in financial services (I think it was financial services, something like that) to start creating content around golf!
Why golf? Well who is really that interested in financial services? Create interesting content around a common interest and then introduce your services along the way.
I know, abstract right?
Yesterday I spent a few hours watching videos on how to create ‘awesome travel videos’. My brand is all about teaching you how to build a lifestyle business and I’m trying to think of all the ways I can make my content more ‘consumable’ – in other words, more entertaining, more inspiring etc.
So, whatever brand or niche you are in, you need to be asking yourself, how can I entertain, inspire, inform, solve problems etc, and be prepared to get a bit whacky!
Look out for Part 6 tomorrow – Create, Repurpose, Automate