Your Lifestyle Business
Part 4 – Get Yourself Out There!
 
Oh my! Another ‘inaction through fear’ moment.
 
You know you need to network. You know you need to be ’seen’, and you’d love to be on texting terms with some of the big names in your industry, but why on earth would they give you the time of day?
 
Not only that, who’s got the time to go commenting on other people’s posts etc when you have all your own content to create.
 
Well I hate to tell you, but this is a super important strategy that if done well, will get you and your products / services further much faster.
 
So here’s some fear friendly suggestions to get you started;
 
1. Be so good they can’t ignore you!
 
I love this quote from actor Steve Martin. Just aim to be awesome at everything you do. The content you publish, the value you add, the products or services you sell.
 
In fact print this off & stick it somewhere prominent.
 
be so good they can't ignore you
 
 
NB: If it’s a choice between posting one amazing blog post a year or posting fairly good articles once a week, choose fairly good.
 
Consistency will create solid habits & ensure you improve as you go. It won’t be long before you’re regularly posting amazing content and you will have started to gain traction while getting there.
 
2. Stop aiming so high!
 
Many times the reason we’re afraid to network or connect with others in our niche is because we start trying to connect with those at the top of their game.
 
Start with others who are around your level or just a few clicks ahead. Everyone is open to quality connections and content so get to know the people you want to approach and offer them some value, whether it’s content, guest posts, links to their content from your social media pages, whatever it is you think you can offer.
 
3. Be inclusive (another Mari Smith special).
 
If you notice I have lots of links going to all sorts of external resources from my posts. That’s because I want to ensure you get the most value out of my advice and that includes resources I have turned to or consumed which I believe can also help you.
 
Don’t be scared that by linking to others content or recommending other people / brands in your same niche means you’ll send people away from you. By being the most helpful you can be, people will return to you time after time.
 
Look out for Part 5 tomorrow – Be Interesting!
 
Jo 🙂