Part 3 – Become a Prolific Content Creator
How I love this advice I got from the lovely Mari Smith years ago!
To build a tribe using social media you’re going to need content and a lot of it!
Videos, images, audio, blogs, posts, FB Lives, stories etc.
And this is where the rubber meets the road I’m afraid. This is the section of the mountain that so many are unwilling to climb.
The common excuses are lack of time, platform overwhelm, lack of knowledge etc. But the real reason behind much of it is fear.
I don’t want to go too deep into that here. But next time you find yourself saying in your head – “I don’t know what to post!”, catch yourself and ask the question – do I really not know what to post, or actually do I truly deep down know what I want to say but I’m worried that I’ll be rubbish on camera, no-one will listen, I’ll get trolled etc.
And if you truly don’t know what to say, you might want to re-look at the niche you’re in.
The king of content online right now is undoubtedly Gary Vaynerchuk.
He recently published his phenomenal content strategy which you can see here – The GaryVee Content Model
By all means get inspiration from it but please remember he has a big & experienced team to help him implement so don’t look at this as a blueprint for little old you to follow and then completely overwhelm yourself into inaction.
If you’re a one or two man band, my advice would be to pick one or two platforms and focus on those.
Then replicate a smaller version of his strategy;
1. Create a main piece of ‘pillar’ content each week
3. Create micro content from that – social media posts, images, bite size videos etc
4. Listen to feedback and create further micro content based on audience response.
You can skip No 4 if to start with you have no audience response. Just keep publishing valuable content and have faith! 😎
(Please note I do go into this in a bit more detail in Part 6)
Look out for Part 4 tomorrow – Get Yourself Out There!