I recently received two very similar questions from members of my community;
1. I am looking to learn how to use a business page on Facebook, build a tribe with a group page and how to utilize both
2. I have about 2300 friends on facebook and am starting an art/craft business. What is the best way of using facebook as a platform to sell on and get all of my friends to look at my products?
I remember the days when it was as easy as slapping a post up and getting hundreds of views & comments, but nowadays you either have to pay for that privilege or build a huge audience of people who see your notifications first in their newsfeed every day.
Facebook in particular has changed quite dramatically over the years but is still a power house for marketing & audience building.
So here’s how I’m going to be approaching it over the next year or so. I’m splitting this post into parts as it’s a pretty long answer, so look out for Part 2 tomorrow. 🙂
1. Know Who You’re Talking Too
It doesn’t matter the size of your business or budget you must start with who you’re trying to reach.
Having a good idea of who your market are will help you when it comes to branding, publishing content etc. You’ll know what language to use, what videos to post, what images will appeal etc.
I had a conversation with a friend recently in the fitness industry who said they wanted to reach professionals and the youth.
They’re clearly two different markets and would take some work to target at the same time, but as we discussed, get the professional parents and they’ll feed it down to the youth!
See how we just narrowed down our market to professionals and parents. If you wanted you could go a step further and say only men, or only woman, or professionals over 40, or in certain industries etc.
But there’s no need to get too bogged down as long as you have a solid idea of your rough demographic.
Whatever you do, don’t fall into the trap of trying to please everyone. You will reach more people by narrowing it down and being reasonably specific.
Believe me if your products are good enough, everyone will find you, even if you’re not targeting them.
So take a moment to decide who you’re targeting with your message, brand, service or product and then write it down!
Look out for Part 2 tomorrow – Know What You’re Talking About!