Etsy vs eBay: Which is Better for Lifestyle Entrepreneurs in 2024?

Reading Time: 17 minutes

In today’s digital world, the decision between Etsy vs eBay can be a pivotal choice for lifestyle entrepreneurs.

As you seek to build a business that aligns with your passions, knowing which platform suits your unique needs can make a world of difference.

Here’s a quick tip: focus on what you’re selling and who you’re selling to.

If you’re a craftsperson selling unique, handmade items, Etsy may be your best bet. However, if you have a wide range of products, eBay might be a better choice.

Dive into this comprehensive guide to make an informed decision on this key aspect of your entrepreneurial journey.

Quick Takeaways:

  • Platform Focus: “Etsy specializes in handmade, unique, or vintage goods, appealing to a niche audience, while eBay offers a broader range including electronics, collectibles, and clothing, catering to a diverse global market.”
  • Fee Structure: “Etsy has a simpler fee structure with a $0.20 listing fee and a 5% transaction fee, whereas eBay offers 250 free listings per month followed by a $0.35 fee per listing and a final value fee of 10-15%.”
  • Market Demographics: “Etsy primarily attracts creative entrepreneurs and a predominantly female audience interested in unique items, while eBay’s demographic is more diverse, appealing to a wide range of ages and interests.”
  • Seller Support and Tools: “Etsy provides personalized storefronts and a strong community feel with direct buyer-seller communication, while eBay offers extensive customer service options and seller protection policies.”
  • User Experience and Accessibility: “Etsy’s platform is visually appealing and user-friendly, tailored for handcrafted and vintage items, whereas eBay focuses on functionality and easy navigation across various product categories.”

Etsy vs eBay: TL;DR

Key DifferentiatorsEtsyeBay
Market ShareEtsy has less market share, focused primarily on handmade and vintage goods.eBay has larger market share due to a more diverse product range.
Listing FeeEtsy charges $0.20 per listing.eBay provides 250 free listings per month. After that, it’s $0.35 per listing for most categories.
Listing ExpirationEtsy listings are active for 4 months or until they sell.eBay listings can last 1, 3, 5, 7, 10, or 30 days, or Good ‘Til Cancelled, which renews every 30 days until all of the items sell or until you end the listing.
Selling FeesEtsy charges a 5% transaction fee on the sale price (including the shipping price).eBay’s final value fees are often 10-15% of the selling price (including shipping), capped at $750.
AdvertisementSellers can pay for promoted listings on Etsy.eBay also offers promoted listings for sellers, which are optional and come with an additional fee.
Shipping and Order FulfillmentEtsy sellers handle their own shipping and order fulfillment. Etsy provides a platform for shipping labels.eBay provides the eBay international standard delivery platform for international shipping. Sellers can also use eBay’s Global Shipping Program.
SupportEtsy has email and chat support, as well as a comprehensive self-service help center.eBay has more extensive customer service with phone, live chat, email, and a help center.

Etsy Pros

  • Etsy caters specifically to a market that values handmade, unique, and vintage items. This can be advantageous if your products fit these categories, as customers browsing Etsy will be more likely to appreciate and pay for these unique items.
  • Etsy allows sellers to create personalized storefronts, allowing for greater creative control over how their products are displayed. This can help create a unique brand identity and offer a more immersive shopping experience for customers.
  • Etsy promotes a strong sense of community, enabling direct communication between buyers and sellers. This can build trust and loyalty with your customers and allow for more personalized service.
  • Etsy has a straightforward fee structure that includes a listing fee, transaction fee, and payment processing fee. Compared to some other online selling platforms, Etsy fees can be more manageable for small-scale sellers and easier to incorporate into pricing strategies.
  • Etsy offers a direct checkout system, meaning that transactions happen within the platform. This streamlined process can make purchasing easier for customers, which can in turn lead to higher sales.
  • Etsy offers various tools to manage your shop, including sales and traffic analytics. These can help you understand your business better, improve your products or marketing, and ultimately increase your sales.
  • Despite its focus on niche products, Etsy still draws a large, global audience. This allows you to reach potential customers around the world who are interested in unique and handmade items.

eBay Pros

  • eBay accommodates a vast variety of products, from electronics to clothing and collectibles to cars. This allows you, as a seller, to offer a wide array of items to a diverse customer base.
  • eBay is one of the world’s largest and best ecommerce platforms, which means your listings have the potential to be seen by a massive, global audience. This can help you reach more potential buyers than smaller platforms might.
  • eBay offers both auction-style and fixed-price selling formats. This gives you flexibility in how you sell your products and can potentially increase your earnings, especially for unique or high-demand items.
  • eBay makes it easy to sell your products internationally, allowing you to reach customers around the world and expand your business beyond local markets.
  • For certain items, especially rare or collectible ones, eBay’s auction system can drive up prices as potential buyers compete against each other.
  • eBay offers seller protection policies to help safeguard against fraudulent buyers and unfair feedback, providing an additional layer of security for your business.
  • For more serious sellers, eBay offers the option of setting up an eBay Store. This gives you more control over your branding, the ability to run sales, and access to additional tools and reports.

Etsy vs eBay: Detailed Comparison

  • Marketshare
  • Demographics
  • Sign-up or account creation
  • Listing fees and other charges
  • Design and usability
  • Shipping and order fulfillment
  • Inventory management
  • Advertising and promotions
  • Customer support

eBay vs Etsy : Marketshare

market share


Etsy is an online marketplace that primarily focuses on handmade, unique, or vintage goods.

From jewelry and stickers to furniture and digital planners, Etsy provides a platform for creators to share their unique works with a niche audience.

Artists, craftsmen, and vintage resellers often use Etsy to reach customers who appreciate the uniqueness and craftsmanship that these products offer.

In 2022, the platform hosted more than 7.4 million active vendors, according to Statista, which is a minor decline compared to the prior year, when the platform saw its highest number of sellers.

Approximately 95 million active consumers who have recently made purchases utilize the platform.


eBay caters to a broader market, offering a platform for everything from electronics and cars to collectibles and clothing.

It operates on an auction-based model as well as a direct buy model. Whether you’re an individual looking to declutter, a small retailer, or a large business, eBay provides a platform for you.

In 2022, eBay hosted 138 million active participants, according to Oberloo, reflecting a decrease of 13% compared to the previous year. The platform has been experiencing a falling user base since 2018.

The eBay application is used monthly by about 3.67 million individuals in the United States. The “Electronics & Accessories” category is the most popular, accounting for 16.4 percent of all items sold on eBay. The platform boasts a staggering 1.7 billion listings.

Winner: eBay due to its larger market compared to Etsy

Etsy vs eBay: Demographics

etsy vs ebay demographics


Etsy’s demographic market primarily consists of creative entrepreneurs and individuals seeking unique, often handmade, items.

The platform’s primary audience is predominantly female, with women making up approximately 80% of all Etsy sellers.

Etsy’s user base tends to fall into the 20–40 age range, demonstrating a strong appeal to millennials and Gen Z consumers who appreciate the authenticity and personalized touch of handmade products.

In terms of geographical distribution, the majority of Etsy’s sellers are located in the United States, followed by the United Kingdom and Canada.


eBay’s demographic market is broad and diverse due to the wide range of products and categories available on the platform.

It caters to buyers and sellers worldwide, spanning various age groups, genders, and socioeconomic backgrounds.

The user base is split almost evenly between men and women. In terms of age demographics, a significant number of eBay users fall into the 25–44 age bracket.

However, there is also substantial usage among older age groups, illustrating the platform’s appeal to both younger and older generations.

Summary: eBay has a broader mass appeal and global audience

Etsy vs eBay: Sign-up and Account Creation

account creation


To create an account on Etsy, one starts by navigating to the Etsy website.

There, at the top right of the homepage, there’s an option labeled ‘Sign In‘.

When you click on this, you’re presented with a new page where you have the option to ‘Continue with Google‘, ‘Continue with Facebook‘, or ‘Continue with Apple‘.

These options allow you to create an Etsy account using your existing Google, Facebook, or Apple account details.

If you prefer to create a standalone Etsy account, you would select ‘Register‘ instead.

On the registration page, you’re asked to enter your email address or choose to sign up with your Google, Facebook, or Apple account.

If you choose to register with an email, you’ll be prompted to enter your first name and create a password.

Once you’ve entered all of the required information, click ‘Register‘ to create your account. After the initial account creation, Etsy will send you an email to confirm your email address.


Creating an account on eBay begins by going to the eBay homepage.

At the top left corner of the page, there’s an option labeled ‘Register‘. Once you click on it, you’re redirected to the registration page.

Here, eBay gives you the option to ‘Continue with Facebook‘, ‘Continue with Google‘, or ‘Continue with Apple‘. These options allow you to create an eBay account using your existing Facebook, Google, or Apple credentials.

If you would rather create a standalone eBay account, you’re required to input some basic information.

You’re prompted to enter your first and last name, along with your email address, and create a password. After providing this information, you click on the ‘Register‘ button. eBay will then send you a confirmation email to verify your email address.

Once this step is completed, your account is officially created.

Summary: Both Etsy and eBay have similar sign-up and account creation process

Etsy vs eBay: Listing Fees and Other Charges

etsy vs ebay fees and charges


Etsy charges several types of fees for sellers, where they can use a calculator to estimate their profit.

Firstly, there’s a listing fee of $0.20 for each item that is posted on the site. This fee is charged regardless of whether the item sells or not, and the listing stays active for four months or until the item sells.

In addition to the listing fee, Etsy also charges a transaction fee. This is 5% of the sale price, including the amount charged for shipping and gift wrapping if these are offered by the seller. This fee is only charged once an item is sold.

If a seller chooses to use Etsy Payments, Etsy’s own payment processing system, there is also a payment processing fee. The exact amount depends on the country the seller is located in.


eBay has a somewhat complex fee structure that includes several types of charges.

Initially, eBay provides 250 free listings to sellers each month. Beyond that, there is a standard insertion fee of $0.35 per listing for most categories, which is charged whether or not the item sells.

Upon successfully selling an item, eBay charges a final value fee. This fee is a percentage of the total amount of the sale and usually ranges from 10% to15% for most categories, including the item price and any shipping or handling charges

Payment processing fees apply for sellers who use eBay’s managed payments. The exact fee varies depending on the seller’s location and the category of the item, but in general, it’s a percentage of the total transaction amount plus a fixed fee per order.

Sellers can also opt to promote their listings to gain more visibility, which comes with an additional fee. This fee is determined by the seller as a percentage of the item’s final sale price and is charged only when the item sells as a direct result of the promoted listing.

Summary: Etsy has a less complex and more affordable fee structure

Design and Usability

design and usability


Etsy’s platform design is distinct and visually appealing, reflecting its focus on unique, handcrafted, and vintage items.

The interface is easy to navigate with a clean, clutter-free layout and intuitive navigation menus. A search bar at the top of the site allows users to easily search for specific items, while dropdown menus allow for browsing by category.

In terms of usability, the site is responsive and designed to work well both on desktop and mobile devices. The mobile app has similar features to the website and is equally intuitive to use.

The checkout process is simple and straightforward, with various payment options available, enhancing the overall user experience.


eBay’s design is functional and geared towards facilitating easy navigation across a broad array of product categories.

The site has a straightforward and clean layout, with a search bar prominently placed at the top of the page. This allows users to search for specific items quickly and efficiently.

To facilitate browsing, there’s a menu bar with different categories such as “Fashion“, “Electronics“, “Collectibles & Art“, among others.

In terms of usability, eBay’s site is highly responsive, catering to both desktop and mobile users. The platform also offers a mobile app that mirrors the functionality of the desktop version, providing a seamless user experience across devices.

The product listings on eBay are detailed and come with multiple images, a full description, shipping information, seller details, and customer reviews.

eBay’s checkout process is straightforward, offering a variety of payment methods, including PayPal, which adds to the convenience for users.

Furthermore, the platform features tools such as bid management for auctions, a watchlist to keep track of interesting items, and messaging options for communicating with sellers, enhancing the overall shopping experience.

Sumary: eBay focuses on functionality and ease of access in its design

Shipping and Order Fulfillment

etsy vs ebay shipping fulfillment


Etsy shipping and order fulfillment processes are primarily handled by the individual sellers.

Once a purchase is made, it’s the seller’s responsibility to prepare the item for shipping and send it out to the buyer. The seller decides the shipping options, which might include various shipping methods, carriers, and prices.

This information is typically provided in the shipping section of each listing, allowing buyers to see the estimated shipping cost and delivery time before making a purchase.

When an order is shipped, the seller typically provides a tracking number to the buyer. This allows the buyer to monitor the progress of the shipment.

Etsy also has a feature that allows buyers to see their order’s estimated delivery date and tracking information (if available) directly from their Etsy account.

However, it’s important to note that shipping times can vary significantly based on the seller’s location, the buyer’s location, and the shipping method chosen.


Similar to Etsy, eBay’s shipping and order fulfillment process is also primarily managed by individual sellers.

Once an item has been purchased, the seller is responsible for packing and shipping the product to the buyer.

Sellers specify their shipping methods, costs, and estimated delivery times in the listing details. This can range from standard postal services to express courier options, and costs can vary depending on the size, weight, and destination of the package.

Upon dispatching an order, the seller typically provides a tracking number (if available) to the buyer, allowing them to monitor the shipment’s progress.

eBay also offers a feature on its platform where buyers can check the status of their orders. Shipping times can vary greatly, depending on factors such as the shipping method chosen, the seller’s location, and the destination of the package.

eBay also provides an option for local pickups for certain items.

Summary: eBay has more international shipping options on more global locations

Etsy vs eBay: Inventory Management

inventory management


Etsy’s inventory management process is largely handled by the individual sellers on the platform.

Each seller is responsible for tracking their own inventory and updating their product listings accordingly. When creating or editing a listing, sellers specify the quantity of an item they have in stock.

In terms of managing listings and inventory, Etsy provides a simple and intuitive dashboard called Shop Manager, where sellers can view, add, and edit their listings, track their sales, view shop statistics, manage orders, and more.

Sellers can manually adjust the quantity of an item at any time from this dashboard.

However, Etsy doesn’t have a built-in advanced inventory management system for complex inventory needs, like bundles or kits of items.

For more complex inventory needs, sellers may need to integrate third-party inventory management software.


eBay’s inventory management process is also managed by individual sellers.

When sellers list an item for sale, they specify the quantity of the item they have available.

eBay provides a Seller Hub, a centralized dashboard where sellers can manage their inventory, including creating and editing listings, tracking sales, and viewing performance metrics.

From the Seller Hub, sellers can update the quantity of their products, end listings, or relist items as needed.

For more complex inventory management needs, such as tracking inventory across multiple sales channels or managing multi-variant listings, eBay integrates with several third-party inventory management tools.

These tools can provide additional features like automated stock updates, multi-channel synchronization, and more.

Summary: eBay is more robust and can cater to more complex inventory requirements

Etsy vs eBay: Advertising and Promotions

marketing strategies


Etsy provides several tools for sellers to advertise and promote their products.

One of the primary ways is through Etsy Ads, a paid service that helps sellers increase the visibility of their listings both within the Etsy platform and on external search engines like Google.

Sellers set a daily budget for advertising, and Etsy automatically optimizes the ads to target the most relevant audience. Fees for this service are based on a cost-per-click model, meaning sellers only pay when someone clicks on their ad.

In addition to Etsy Ads, sellers can use sales and coupons to attract buyers. Sellers can create a sale by offering a percentage off the original price, or they can create a coupon code that buyers can use to get a discount.

Etsy also offers a tool called the “Sale Event Manager” which allows sellers to run a sale as an event, making it more noticeable to potential buyers. This can be a great way to clear out inventory, attract new customers, or reward loyal ones.


eBay offers several tools and features for sellers to advertise and promote their products.

The primary tool is eBay’s Promoted Listings, which is a paid service that increases the visibility of listings on the platform.

Sellers choose which listings to promote and set an ad rate, which is the percentage of the item’s sale price they’re willing to pay for the promotion.

When a promoted item sells, the seller pays the ad fee. The promoted listings appear in prominent spots on eBay like search results, which can increase the likelihood of a sale.

In addition to Promoted Listings, eBay also offers the option to run sales and offer discounts to buyers.

Sellers can reduce prices for selected listings for a limited time, attracting buyers with the promise of a deal.

eBay also offers a “markdown manager” tool, which allows sellers to create sales events and offer discounts on multiple items at once. This can be an effective way to attract customers, move inventory quickly, or boost sales during slower periods.

Summary: Both provide meaningful and effective methods to reach their target audiences and markets.

Etsy vs eBay: Customer Support

customer support


Etsy’s customer support system primarily includes help articles, community forums, and a direct support line for more immediate or complex issues.

Etsy’s Help Center provides an extensive library of articles covering a range of topics, from creating and managing your shop, listing items, shipping, and order management, to resolving disputes.

These articles are designed to guide users through common questions or issues they might encounter.

For more personalized assistance or for issues not covered by the Help Center, users can contact Etsy Support directly.

Etsy also has community forums where users can interact with each other, ask questions, share experiences, and give advice.


eBay provides a multifaceted customer support system for its users, consisting of an online help center, community forums, and a direct contact channel for pressing or intricate concerns.

The eBay Help Center encompasses an array of informative articles addressing various topics, including creating and managing listings, navigating the bidding and buying process, understanding fees and invoices, and resolving selling problems or disputes.

In cases where more personalized assistance is required or when the Help Center does not address a particular concern, eBay offers direct contact with customer service.

eBay also maintains community forums where users can engage with one another, pose questions, and exchange advice.

Summary: eBay offers phone support for customers on top of other channels

Etsy vs eBay: Which is Better for Lifestyle Entrepreneurs in 2024? – Seller’s Checklist

As an entrepreneur contemplating the digital marketplace landscape in 2024, understanding the nuances of Etsy vs eBay is crucial. Here’s a comprehensive seller’s checklist incorporating essential keywords to ensure your venture thrives on these online marketplaces.

1. Choose Your Platform Wisely: Etsy vs eBay

  • Etsy Business Focus: Ideal for unique, handmade, or vintage items. Evaluate if your product aligns with the Etsy seller account ethos.
  • eBay Platform Advantage: A broader eBay customer base for a diverse range of products. Consider if your inventory fits the eBay store subscription model.

2. Understand the Fee Structures: Etsy Fees vs eBay Fees

  • Listing and Selling Fees on Etsy: Account for the $0.20 listing fee and a 5% transaction fee.
  • eBay Selling Fees: Factor in 250 free listings, followed by $0.35 per listing, and a 10-15% final value fee.

3. Optimize for the Right Audience

  • Etsy SEO Strategies: Tailor your shop for Etsy’s niche market.
  • eBay Seller Hub Tools: Utilize eBay’s analytics to reach its diverse customer base effectively.

4. Leverage Promotional Opportunities

  • Advertising and Promotion on Etsy: Explore Etsy’s paid promotion options to enhance visibility.
  • eBay Advertising Fees: Consider eBay’s promotional listings to stand out in a competitive market.

5. Evaluate the Pros and Cons

  • An Etsy Shop: Offers a community-centric, niche market appeal but with a smaller audience.
  • Selling on eBay: Access to a larger global market, with diverse products but higher competition.

6. Diversity and Competition Analysis

  • Etsy’s Niche Appeal: Ideal for targeting specific demographics.
  • eBay’s Market Reach: Understand the broad appeal and diverse eBay customer base to strategize accordingly.

7. Assess Platform-Specific Features

  • eBay Store Subscription Benefits: Explore advanced tools and features for serious sellers.
  • Etsy Seller Account Advantages: Utilize the personalized storefront to enhance your brand.

By following this guide, lifestyle entrepreneurs can make an informed decision that aligns with their business goals and audience in 2024.

Etsy vs eBay – Summary

The world of online selling platforms can seem overwhelming.

However, the Etsy vs eBay debate boils down to understanding what you’re selling, knowing your target market, and aligning your business choices to suit your lifestyle design.

If your products are handmade and unique, the personalization and community feel of Etsy may resonate with your business model. Alternatively, eBay’s massive global reach and auction model might be better suited for a diverse range of products.

The ultimate goal is to find a platform that aligns with your lifestyle entrepreneurship vision, offering you the right balance between creativity, market reach, and cost-effectiveness.

The winner in the Etsy vs eBay debate is the lifestyle entrepreneur who successfully leverages the unique benefits of these platforms.

As you continue your entrepreneurial journey, don’t hesitate to check out our other blog posts related to Etsy. We offer a wealth of information to guide you, such as;

Remember, there isn’t a one-size-fits-all answer, and many successful entrepreneurs use both platforms to create a diversified income stream.

Here’s to your entrepreneurial journey and the exciting road ahead.

Earn Money Selling Printables on Etsy - FREE Workshop

If you're looking for the perfect side hustle to tap into your creativity, selling printables on Etsy could be your golden ticket! 

This is for you, even if you have minimal time, experience or money. Join students who collectively have generated over $500,000 in selling printables on Etsy in the last year alone.

Join this FREE workshop and learn how to get started today!

Etsy vs eBay – FAQs

Is it better to sell art on Etsy or eBay?

It often depends on the type and niche of your art.

Etsy caters to a customer base that appreciates handmade and unique creations, making it a preferred choice for many artists.

However, if your art can appeal to a broader audience or if it’s a collectible piece, eBay’s wider reach might be advantageous.

Why is Etsy more expensive?

The perception of Etsy being more expensive arises because it’s a marketplace for unique, handmade, and vintage items, which often command higher prices than mass-produced goods.

Sellers factor in their creativity, time, effort, and the quality of materials used in the pricing, which may be higher than similar items on other platforms like eBay.

Is eBay better than Etsy?

This depends on your product and target audience.

If you’re selling unique, handmade, or vintage items and want to engage with a community that values such products, Etsy is a great choice.

However, if you’re selling a broader range of items, especially new or mass-produced goods, platforms like eBay might be better.

Is it expensive to sell on Etsy?

Etsy charges a listing fee, a transaction fee, and a payment processing fee.

While these costs can add up, many sellers find them manageable considering the target market Etsy provides. It’s important to factor these fees into your pricing strategy.

Can I sell the same items on Etsy and eBay?

Yes, you can sell the same items on both Etsy and eBay.

However, it’s important to remember that each platform has a distinct customer base and selling strategies that work on one may not work on the other.

Always tailor your approach to each platform’s unique characteristics.

What is the return policy on Etsy and eBay?

Both Etsy and eBay allow sellers to set their own return policies.

However, eBay provides a money-back guarantee to buyers if the item they receive doesn’t match the listing, or if they don’t receive the item at all.

How do I promote my products on Etsy and eBay?

Both platforms offer promotional tools.

Etsy has a feature called Etsy Ads, where sellers can pay to have their listings advertised. eBay offers a similar feature called Promoted Listings.

How long does it take to make a sale on Etsy vs eBay?

The time it takes to make a sale can greatly vary depending on your product, pricing, presentation, and the market demand.

Both platforms require effort in terms of product photography, descriptions, and customer engagement.

Do I need a business license to sell on Etsy or eBay?

While Etsy and eBay themselves do not require you to have a business license, your local laws might. It’s always a good idea to check the business regulations in your area.

Can you negotiate prices on Etsy and eBay?

Those selling on eBay can accept offers from buyers, allowing for some negotiation.

On Etsy, however, there’s no official feature for price negotiation. Sellers can choose to negotiate privately with potential buyers if they wish to.

About the author

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. Also as an Amazon Associate I earn from qualifying purchases. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊