Etsy Trends: How to Find & Maximize Trending Products in 2024

Reading Time: 22 minutes

Etsy trends are more than just fleeting fads; they’re a vital pulse of the marketplace that can guide your success as an Etsy seller.

Understanding and capitalizing on these trends can significantly boost your sales and customer engagement.

A great tip to start with is to consistently monitor Etsy’s homepage and best-selling items, as they often provide immediate insights into what’s popular.

In this post, we’ll delve deeper into why it’s essential to understand Etsy trends and how you can identify and maximize them to enhance your lifestyle business.

Quick Takeaways:

  • Personalized and Customizable Items Trend: Emphasizing the high demand for unique and special items, this trend, popular in categories like jewelry, home decor, and clothing, offers Etsy sellers a lucrative opportunity to cater to customers’ desire for personalization.
  • Rising Popularity of Planners, Notebooks, and Journals: Highlighting a profitable category on Etsy, these items, especially when handmade and personalized, are increasingly sought after by consumers, reflecting a trend towards organization and mindfulness.
  • Interest in Vintage and Antique Items: This trend, which spans across home decor, furniture, and jewelry, taps into the growing consumer appreciation for the unique character and history of vintage and antique pieces.
  • Demand for Handmade Items: Stressing the evergreen appeal of craftsmanship, this trend showcases the demand for handcrafted items like candles, macramé, and resin art, which offer quality and uniqueness not found in mass-produced goods.
  • Eco-Friendly and Sustainable Items on the Rise: Reflecting a growing environmental consciousness, this trend underlines the popularity of eco-friendly and sustainable products, ranging from reusable beeswax wraps to bamboo cutlery sets, in various categories including home decor and beauty products.

Etsy trends are things that many buyers are interested in at the same time. For example, if many people start buying wooden toys, that becomes a trend.

Trends change because people’s likes and dislikes change. Knowing about these Etsy trends can help you when choosing which products or designs to sell.

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which etsy trends products to sell

1. Personalized and Customizable Items

People are increasingly looking for ways to make their belongings unique and special, and personalized and customizable items are a great way to do that.

This Etsy trend is especially popular for gifts, home decor, and apparel.

Here are some of the trending and best-selling customizable items:

Jewelry

  • Name necklaces
  • Birthstone rings
  • Engraved bracelets
  • Custom charm jewelry

Home Décor

  • Personalized wooden signs
  • Custom photo canvases
  • Name or monogram wall decals
  • Personalized clocks

Clothing & Accessories

  • Custom t-shirts (with personalized messages, images, or designs)
  • Embroidered hats or beanies
  • Personalized leather goods, like wallets or keychains

Wedding Items

  • Custom wedding invitations and save-the-dates
  • Personalized wedding favors
  • Custom cake toppers
  • Engraved wedding bands

Kids & Baby Items

  • Personalized baby blankets
  • Custom name puzzles
  • Personalized children’s books
  • Birth announcement onesies

Stationery & Paper Goods

  • Custom planners and journals
  • Personalized notepads or sticky notes
  • Custom address stamps or labels

Pet Products

  • Personalized pet tags
  • Custom pet portraits
  • Personalized dog or cat bowls

Craft Supplies

  • Personalized sewing labels
  • Custom rubber stamps
  • Personalized stickers or decals

Personal Care & Beauty

  • Personalized makeup bags
  • Custom name lip balms or cosmetics
  • Engraved compact mirrors

Tech Accessories

  • Personalized phone cases
  • Custom laptop skins or decals
  • Personalized earbud cases

Gifts & Keepsakes

  • Custom photo books or albums
  • Personalized puzzles or board games
  • Custom-engraved keepsake boxes

Drinkware

  • Personalized wine or pint glasses
  • Custom mugs with names, quotes, or images
  • Engraved flasks or tumblers

2. Planners, Notebooks, and Journals

This is a popular category on Etsy and has made many sellers profitable.

In the last couple of years, the demand for these products has continued to rise, and consumers are willing to pay more for handmade and personalized planners and journals.

So this is a great way to focus on products that stand out from the competition.

  • Bullet Journals: Bullet journals allow for flexibility in planning and are often purchased with dot grid pages. They are particularly loved by those who enjoy a customizable layout.
  • Personalized Journals: Journals with engraved or embossed names, initials, or special dates are always in demand as they make thoughtful gifts.
  • Handmade Leather Journals: Leather journals have a vintage and luxury feel, and their durability is often a selling point.
  • Gratitude Journals: Focusing on positive thinking and mindfulness, these gratitude journals often come with prompts to help users reflect on what they’re thankful for.
  • Travel Journals: Designed for jotting down experiences, pasting tickets, or sketching, travel journals often come with pockets or envelopes.
  • Wedding Planners: These are especially popular among brides-to-be and often include checklists, budget trackers, and sections for vendor information.
  • Pregnancy and Baby Journals: These help expectant mothers and new parents document the journey of pregnancy and baby’s first years.
  • Goal Planners: Designed to break down goals into actionable steps, goal planners often come with monthly, weekly, or daily layouts.
  • Artist Sketchbooks: High-quality paper, often suitable for a variety of mediums, including watercolor, is a key selling point.
  • Themed Journals: Journals that cater to specific hobbies or interests, like wine tasting, book reviews, or gardening.
  • Digital Planners: With the rise of tablets and digital note-taking tools like GoodNotes and Notability, digital planners and stickers have become quite popular.
  • Eco-friendly Notebooks: Made from recycled materials or sustainable sources, these appeal to environmentally conscious buyers.
  • Moon Phase or Astrology Journals: Catering to those interested in spirituality, these journals often include information on lunar cycles or zodiac insights.

3. Vintage and Antique Items

There’s a growing interest in vintage and antique items as people appreciate the unique character and history of these pieces.

This trend is especially popular for home decor, furniture, and jewelry.

Here are some trending and best-selling categories:

  • Mid-Century Modern Furniture & Decor: Items from the mid-20th century, especially those from the 1950s to 1970s, have been particularly sought after. Think sleek lines, teak wood, and iconic designs.
  • Vintage Jewelry: Art Deco rings, Victorian brooches and vintage lockets are just a few examples. Authentic vintage engagement rings have also been popular.
  • Antique Books: First editions, illustrated books, and vintage children’s books often garner interest.
  • Vintage Clothing: Specific eras, like the roaring ’20s flapper dresses or the ’70s boho chic, can see surges in popularity. Vintage band t-shirts and branded apparel (like old Nike or Adidas pieces) also have a following.
  • Retro Toys & Games: Think original Star Wars figures, vintage board games, and old dolls or action figures.
  • Antique Glassware & Ceramics: Depression glass, milk glass, and vintage Pyrex are just a few examples.
  • Vintage Posters & Ephemera: Old movie posters, concert flyers, or travel advertisements can be quite collectible.
  • Antique Tools & Instruments: Old woodworking tools, vintage cameras, and antique musical instruments can be both decorative and functional.
  • Retro Tech & Electronics: Vintage radios, old televisions, and early computers or gaming systems are gaining attention.
  • Antique Linens & Textiles: Quilts, embroidered pieces, and vintage fabrics often attract buyers looking to incorporate these into modern crafts or decor.
  • Vintage Kitchenalia: Old kitchen gadgets, branded tins, and vintage recipe boxes or cookbooks can be both charming and functional.
  • Antique Locks & Keys: Often used in jewelry making or as decorative elements.
  • Retro Advertising: Old signs, branded promotional items, and vintage packaging can be highly sought after.
  • Historical Memorabilia: Items related to significant events or periods, such as wartime memorabilia or items from World’s Fairs.
  • Ethnic & Tribal Artifacts: These need to be sold with sensitivity and respect, ensuring that they’re not cultural items that shouldn’t be commodified.

4. Handmade Items

Handmade items are always popular on Etsy, as they offer a level of quality and craftsmanship that can be hard to find in mass-produced goods.

This trend is especially popular for jewelry, clothing, and home decor.

Here’s a rundown of some of the trending and best-selling handmade items:

  • Handcrafted Candles: Especially those made from soy or beeswax, with natural fragrances or unique shapes (like geometric or figure candles).
  • Macramé Items: Wall hangings, plant hangers, and other decor made using macramé techniques are trendy, reflecting a broader interest in boho and natural decor.
  • Resin Art: From jewelry to coasters to paperweights, items made with colorful and clear resins (often incorporating flowers, glitter, or other inclusions) are in demand.
  • Custom Portraits & Art: Digital or hand-painted pet portraits, family portraits, and personalized illustrations.
  • Handmade Soaps & Bath Bombs: Natural, organic, and uniquely shaped or scented varieties are especially popular.
  • Stickers & Decals: Especially those with unique designs or personalized options, suitable for laptops, water bottles, or planners.
  • Handcrafted Leather Goods: Wallets, purses, journal covers, and other items made from high-quality leather.
  • Ceramics & Pottery: Unique mugs, bowls, vases, and other handmade ceramic items.
  • Digital Downloads: Printable art, planner templates, and digital illustrations for DIY digital downloads.
  • Handmade Clothing: Especially unique or custom-sized pieces, including knit or crocheted items.
  • Woodworking: From hand-carved utensils to intricate wooden boxes or furniture pieces.
  • Personalized Gifts: This can range from custom name puzzles for kids to engraved keepsakes.
  • Craft Kits & DIY Sets: With more people taking up crafts during periods of lockdown or self-isolation, kits for making anything from jewelry to embroidery have become popular.
  • Eco-Friendly & Sustainable Items: Reusable produce bags, beeswax wraps, and other sustainable alternatives to everyday items.
  • Specialty Foods & Edibles: Handmade chocolates, spices, or specialty baked goods. These need to comply with food safety regulations and shipping considerations.

5. Eco-Friendly and Sustainable Items

There’s a growing awareness of the importance of environmental sustainability, and this is reflected in the popularity of eco-friendly and sustainable items on Etsy.

This trend is especially popular for home decor, beauty products, and clothing.

  • Reusable Beeswax Wraps: A sustainable alternative to plastic cling wrap, these are used to cover food and keep it fresh.
  • Bamboo Cutlery Sets: Portable and reusable, they’re a great alternative to single-use plastic cutlery.
  • Cloth Napkins & Towels: Reusable and often made from organic materials, these replace paper towels and napkins.
  • Metal or Glass Drinking Straws: Often sold with a cleaning brush and a carrying case.
  • Reusable Produce Bags: For shopping for fruits and vegetables without using plastic bags.
  • Upcycled and Sustainable Fashion: Clothing made from recycled materials or in a manner that’s environmentally conscious.
  • Plantable Cards: Greeting cards embedded with seeds that can be planted after use.
  • Natural Fiber Rugs and Mats: Made from jute, sisal, or other sustainable materials.
  • Compostable Phone Cases: Designed to break down over time, unlike traditional plastic cases.
  • Reusable Cloth Diapers: An alternative to disposable diapers, they come in various designs and sizes.
  • Soap Bars & Shampoo Bars: These reduce the need for plastic bottles and often come with minimal packaging.
  • Wooden Toys: A sustainable and durable alternative to plastic toys for children.
  • Reusable Silicone Food Storage Bags: An eco-friendly alternative to single-use plastic Ziploc bags.
  • Handmade Solar Lights: For garden or patio use, reducing electricity consumption.
  • Eco-friendly Stationery: Notebooks made from recycled paper, or pens made from biodegradable materials.
  • Reusable Makeup Remover Pads: Made from materials like bamboo or organic cotton, these replace disposable cotton rounds.
  • Seed Bombs: Small balls made of soil and seeds, designed to be thrown into gardens or vacant lots to promote growth.
  • Reusable Menstrual Products: Items like menstrual cups, cloth menstrual pads, and period underwear.
  • Zero-Waste Starter Kits: A collection of items designed to help someone begin a zero-waste lifestyle.
  • Biodegradable Glitter: Traditional glitter is microplastic, but biodegradable versions are made from plant-based materials.

6. Whimsical Items

People are looking for ways to add a touch of fun and whimsy to their lives, and whimsical and quirky items are a great way to do that.

This trend is especially popular for home decor, accessories, and gifts.

Here’s a list of popular and trending whimsical items:

  • Fairy Garden Accessories: Miniature items for creating magical fairy gardens, such as tiny houses, bridges, or figurines.
  • Whimsical Jewelry: Think necklaces with unicorn pendants, fairy-themed earrings, or rings that look like woodland creatures.
  • Fantasy Art Prints: Illustrations of magical forests, mythical creatures, or dreamlike landscapes.
  • Mermaid and Unicorn Decor: From wall decals to hand-painted signs, anything related to these mythical creatures is cherished.
  • Whimsical Stationery: Notebooks, planners, or stickers adorned with fantastical themes or characters.
  • Enchanted Forest Lamps: Lighting that mimics the feel of a magical forest, perhaps through patterns or colors.
  • Whimsical Wall Clocks: Clocks designed to look like anything from a cat with a moving tail to a moon surrounded by stars.
  • Fantasy Creature Plushies: Handmade plush toys resembling creatures from myths, legends, or the artist’s imagination.
  • Magical Potions Kit: Bottles filled with colorful “potions”, often for decorative purposes.
  • Whimsical Hair Accessories: Hairpins shaped like stars, moons, or fairy wings, for example.
  • Fantasy-themed Candles: Candles that might look like a wizard’s potion or come with a fairy-themed scent.
  • Dreamcatchers: Especially those with a unique, handcrafted twist.
  • Whimsical Mobiles: For nurseries or other spaces, with hanging elements like clouds, stars, or other dreamy icons.
  • Whimsical Ceramics: Mugs, plates, or bowls adorned with playful and imaginative designs or shapes.
  • Magic Wands: Handcrafted wands for children or collectors who want a touch of magic in their lives.
  • Hand-painted Whimsical Shoes: Custom-painted shoes with designs ranging from fantastical landscapes to quirky creatures.
  • Whimsical Door Knobs and Pulls: These might be shaped like animals, magical creatures, or other fantastical elements.

7. Abstract and Geometric Designs

Simple, geometric designs are having a moment right now, and this trend is reflected in the popularity of abstract and geometric prints on Etsy.

This trend is especially popular for home decor, apparel, and accessories.

Here are some of the most popular and trending geometric and abstract designs on the platform;

  • Organic Abstract: Designs that incorporate fluid shapes, watercolor blends, and amorphous forms. These often have a calming, almost meditative appeal.
  • Minimalist Geometric: Simple shapes like circles, triangles, and lines, often in muted or monochrome color palettes. These designs emphasize the beauty of simplicity.
  • Boho Geometrics: Combining traditional bohemian patterns with geometric elements, often seen in wall art, textiles, and jewelry.
  • 3D Geometrics: Designs that give an illusion of three-dimensionality, often using shadows or gradients.
  • Abstract Landscapes: Representations of natural scenes, but with an abstract twist, using geometric forms or unconventional color palettes.
  • Memphis Design Inspired: This 80s design trend made a comeback, characterized by its playful geometric shapes and bright color combinations.
  • Terrazzo Patterns: Inspired by the flooring material made from chips of marble or granite set in concrete and polished, terrazzo patterns have become popular in everything from digital prints to ceramics.
  • Abstract Line Art: Minimal and elegant, these designs often feature continuous lines forming faces, bodies, or other scenes.
  • Mosaic Geometrics: Designs inspired by traditional mosaic art, often with a modern twist in color or pattern.
  • Kinetic and Op Art Patterns: Patterns that play with perception, creating movement or optical illusions.
  • Irregular Grid Patterns: Unlike traditional grids, these have varying line weights or broken patterns, adding a unique flair.
  • Abstract Botanicals: Combining natural botanical elements with abstract and geometric treatments.
  • Mixed Media Abstract: Combining various mediums like paint, collage, and digital elements to create depth and texture in abstract designs.
  • Nordic & Scandinavian Inspired Geometrics: Clean lines, simple shapes, and muted colors that fit the minimalist aesthetic of Nordic design.
  • Deconstructed Geometry: Shapes that appear “broken” or “fractured,” often used in art prints or fabric patterns.

8. Neon Colors

Neon colors are making a comeback, and they’re adding a touch of fun and excitement to the fashion and home decor worlds.

This trend is especially popular for accessories, home decor, and apparel.

Here are some of the trending and popular neon colors that have been noted:

  • Neon Pink: A bright and energetic shade, it’s a perennial favorite among neon enthusiasts and is particularly popular in women’s fashion and accessories.
  • Neon Green: Often associated with a futuristic vibe, this color has been a hit in both fashion and home decor items.
  • Neon Orange: A vibrant and warm hue, neon orange has been trending in items like jewelry, summer fashion, and party decor.
  • Electric Blue: This shade offers a cooler neon alternative and has been popular in digital prints, sportswear, and nail art.
  • Neon Yellow: This energetic color can be seen in activewear, summer accessories, and craft supplies.
  • Luminous Purple: A less common but increasingly popular neon hue, this color blends the energy of neon with the richness of purple. It’s often spotted in beauty products and art supplies.
  • Neon Coral: A mix between neon pink and neon orange, this tropical shade is especially popular during the summer months and can often be found in swimwear, nail polishes, and summer accessories.

On Etsy, these colors can be manifested in various ways;

  • Jewelry & Accessories: Think neon-colored beads, tassels, or gemstones.
  • Clothing: Particularly in sportswear, festival clothing, or summer wear.
  • Art Prints: Bold digital or hand-painted artworks showcasing neon accents.
  • Craft Supplies: Neon paints, threads, papers, and other crafting materials.
  • Home Decor: Items like neon-lit signs, candle holders, or throw pillows that give a room an instant pop of color.
  • Beauty: Nail polishes, lip colors, and even certain skincare products can feature neon packaging or shades.

9. Crochet and Knitting

Crochet and knitting are both having a moment right now, and there’s a growing demand for handmade crochet and knitting items on Etsy.

This trend is especially popular for home decor, accessories, and apparel.

Here are some of the most popular crochet and knitting products on Etsy;

  • Amigurumi: These are crocheted or knitted stuffed toys, often resembling animals or pop culture characters. They’ve been popular for quite a while and continue to be sought after.
  • Chunky Knit Blankets: Especially those made from super bulky yarn or roving. They’re often used as decorative pieces in modern and cozy home interiors.
  • Ear Warmers & Headbands: Functional yet stylish, they’re especially popular in the colder seasons.
  • Boho Wall Hangings: Crocheted or knitted wall art, often combined with macramé techniques, fit perfectly in boho-chic interiors.
  • Bralettes & Crop Tops: Crocheted summer wear, particularly in bohemian or beach styles.
  • Ponchos & Shawls: These versatile pieces can be both functional for warmth and stylish.
  • Baby Booties & Hats: Always a favorite for gifts or for parents looking for unique and handcrafted items for their little ones.
  • Market Tote Bags: Eco-friendly crocheted or knitted bags designed for shopping or casual outings.
  • Knitted Sweaters & Cardigans: Especially those with unique patterns or made from specialty yarns.
  • Sock Knitting Patterns: With DIY crafting on the rise, patterns for unique or cozy socks have become popular.
  • Crochet Bikinis: Handmade swimwear has been a unique and sought-after product, especially during the summer months.
  • Home Decor: Items like crocheted coasters, knitted cushion covers, or even lampshades.
  • Yarn Bowls: Not a crocheted or knitted item, but a related product. These bowls hold yarn while knitting or crocheting, making the process smoother.
  • DIY Kits: With many people picking up crafting during lockdowns, DIY kits that include patterns, yarn, and other necessary tools have become popular.
  • Pet Accessories: Think knitted cat hats or crochet dog sweaters.

10. Patchwork and Quilting

Patchwork and quilting are both traditional crafts that are enjoying a resurgence in popularity.

There’s a growing demand for handmade patchwork and quilting items on Etsy, from wall hangings to quilted blankets.

The following are trending products that have become popular in Etsy;

  • Modern Quilt Patterns: Digital or printed patterns that showcase contemporary designs, often inspired by abstract or geometric motifs.
  • Quilted Wall Hangings: These smaller quilt projects serve as home decor and often combine traditional quilting with modern aesthetics.
  • Patchwork Bags & Totes: Bags that make use of colorful patchwork designs, sometimes combined with leather or other materials.
  • Baby Quilts: Small, soft quilts often gifted to newborns or toddlers. They might feature child-friendly designs or be created using heirloom techniques for keepsakes.
  • Quilt Kits: Packages that provide all the necessary materials, from fabrics to patterns, allowing enthusiasts to create their own quilted projects.
  • Memory Quilts: These quilts are crafted using pieces of fabric from memorable items, like baby clothes or shirts from significant life events.
  • Patchwork Cushion Covers: Decorative cushions or pillow covers featuring patchwork designs.
  • Table Runners & Placemats: Quilted or patchwork items that serve both functional and decorative purposes for dining tables.
  • Quilted Jackets & Coats: Apparel items that have gained popularity, particularly those with a boho or vintage aesthetic.
  • English Paper Piecing Kits: Kits specifically designed for the English paper piecing quilting technique, often including paper templates and fabric.
  • Quilt Labels: Customizable labels where quilters can add their name, date, and other details before attaching them to their finished quilts.
  • Patchwork Patterns: Digital or printed patterns for various patchwork projects, from bags to garments.
  • Quilted Pouches & Cosmetic Bags: Smaller pouches are perfect for carrying essentials or cosmetics, showcasing intricate quilting techniques.
  • Appliqué Kits & Patterns: These kits help crafters add decorative appliqué designs to their quilts or other projects.
  • Quilting Templates & Tools: Essential tools for the quilting process, from specialized rulers to cutting mats, that cater to the needs of quilting enthusiasts.
  • Patchwork Blankets & Throws: Larger than baby quilts, these are designed for use on beds or couches and often reflect contemporary home decor trends.

11. Upcycled and Repurposed Items

Upcycling and repurposing are great ways to reduce waste and create unique and one-of-a-kind items.

There’s a growing demand for handmade upcycled and repurposed items on Etsy, from furniture to jewelry.

Here are some of the trending and popular upcycled and repurposed items on Etsy:

  • Upcycled Jewelry: Crafted from items like vintage watch parts, broken ceramics, or old coins.
  • Reclaimed Wood Furniture: Furniture items, from coffee tables to shelves, made using wood from old barns, boats, or other structures.
  • Repurposed Denim: Bags, jackets, or home decor items made from old denim jeans or jackets.
  • Upcycled Clothing: Vintage or discarded clothing items that have been redesigned and given a new life with unique touches.
  • Book Purses: Handbags made from hardcover books.
  • Candle Holders: Made from repurposed materials like vintage teacups, old tin cans, or wine bottles.
  • Bottle Lamps: Lamps made from upcycled wine or liquor bottles.
  • Upcycled Art: Art pieces crafted from discarded items, ranging from metal scraps to buttons.
  • Tin Can Planters: Perfect for succulents or small plants, these are made from repurposed tin cans with decorative touches.
  • Wine Cork Crafts: Items like bulletin boards, coasters, or even trivets made from wine corks.
  • Repurposed Fabric Quilts: Quilts made from remnants of fabrics, old clothing, or other textile products.
  • Vintage Suitcase Pet Beds: Old suitcases converted into cozy beds for cats or dogs.
  • Reclaimed Leather Goods: Wallets, belts, or pouches made from leather salvaged from old sofas, jackets, or bags.
  • Upcycled Home Decor: Decorative items made from various discarded materials, from old ladders turned into bookshelves to broken mirrors turned into mosaic art.
  • Industrial Pipe Furniture: Desks, shelves, or other furniture items made from repurposed industrial pipes.
  • Repurposed License Plate Items: Items like signs, wallets, or even wall art made from old license plates.
  • Upcycled Garden Decor: Outdoor decorations, like wind chimes or planters, made from discarded items.

Step 1: Monitor Search Volume

Pay attention to search volume data for various keywords and phrases relevant to your products.

Use tools like eRank to track popular search terms and see which ones are gaining traction. This can indicate emerging trends in the Etsy marketplace.

Step 2: Analyze Etsy Ads

Look at the top-performing Etsy ads to understand what products and styles are currently popular.

Regularly browse through Etsy’s homepage and search results to study the promoted listings and sponsored products. This will help you pick up on the latest popular items and niche markets.

Step 3: Follow Social Media

Social media platforms like Instagram, Pinterest, and TikTok are often the birthplace of new trends.

Monitor these platforms for content related to your product category, hashtags, and influencer posts. Take note of products, styles, and themes that are gaining popularity.

Keep an eye on the latest technological developments, as they can impact consumer preferences and trends.

New innovations, such as 3D printing, eco-friendly materials, or smart fabrics, can spark new product ideas and buyer interests.

Step 5: Examine Seasonal Changes and Events

Some trends are driven by seasonal shifts or special events, such as holidays or cultural happenings.

Make sure to keep abreast of upcoming events and anticipate customer needs during certain times of the year.

Step 6: Research Competitors

Regularly research your competition on Etsy to see which products are selling successfully.

Identify any common themes or styles among popular items, and consider how you can incorporate these ideas into your own product line without sacrificing originality.

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Understanding Etsy trends is crucial for sellers on the platform for various reasons.

Here’s why:

1. Staying Competitive

The online marketplace, including Etsy, is highly competitive.

Recognizing and adapting to Etsy trends allows sellers to stay ahead of or at least on par with their competitors. If others are capitalizing on a trend and you’re not, you may find yourself falling behind.

2. Meeting Consumer Demands

Etsy trends often reflect what consumers are currently interested in.

By identifying and adapting to these trends, sellers can offer products that align with what buyers are actively seeking. This alignment with customer interests can lead to increased sales and customer satisfaction.

3. Optimizing Product Listings

Understanding Etsy trends can help optimize product listings with relevant keywords and tags.

By using trending keywords, your products are more likely to appear in search results when buyers are looking for those trendy items.

4. Guiding Product Development

If you know what’s trending, you can create or adapt products that fit within those trends.

This ensures that your product line remains fresh and relevant, appealing to both new and existing customers.

5. Strategic Marketing

Knowing what’s trendy allows for more targeted and effective content marketing strategies.

You can tailor your advertising and social media content to highlight products that fit the current trends, making your marketing efforts more resonant with potential buyers.

6. Inventory Management

Understanding trends can also guide inventory decisions.

If you know what’s likely to sell well in the coming weeks or months, you can stock up on those items, ensuring you don’t miss out on sales due to a lack of inventory.

7. Building a Brand Image

By staying on top of Etsy trends and incorporating them into your shop, you signal to buyers that your brand is modern, relevant, and aware of market dynamics.

This can enhance your brand image and attract more buyers who are looking for the latest and most popular items.

8. Avoiding Unsold Inventory

On the flip side, being aware of changing Etsy trends allows you to avoid overstocking on items that are going out of fashion.

This can save you money and space by preventing you from investing in products that won’t sell.

9. Connecting with the Community

Understanding and engaging with trends also allows you to connect with the broader Etsy community, including other sellers and potential collaborators.

This can foster a sense of community and open opportunities for collaboration or cross-promotion.

10. Enhancing Creativity

Finally, engaging with trends can be a source of inspiration and creativity.

It can push you to experiment with new designs, materials, or product lines that you might not have considered otherwise, fueling innovation and growth in your business.

What Tools Are Used To Identify Etsy Trends

1. Etsy’s Own Tools

  • Search Analytics: This provides detailed insights into the terms customers use to locate your products, the tags that align with their searches, and the conversion rate of your listings from these searches. It also displays your average organic search ranking outcomes, allowing you to monitor shifts in position due to optimization strategies.
  • Etsy Stats: This report provides general insights into your shop’s performance, including traffic sources, page views, and sales. You can use this report to see which keywords are driving traffic to your shop and which ones are generating sales.
  • Etsy Shop Manager: The Etsy Shop Manager allows you to edit your shop’s settings, including your title, tags, and description. It also includes a keyword field where you can add relevant keywords to your shop.

2. Third-Party Analytics and SEO Tools

  • Marmalead: Marmalead is a popular Etsy SEO and market research tool. It helps users to find keywords, track trends, and understand the competition.
  • eRank: eRank offers a wide range of features like keyword research, trending tags, competitor analysis, and more. These insights can guide you toward products or keywords that are gaining traction on Etsy.
  • Google Trends: Though not specific to Etsy, Google Trends can provide a broader view of what’s trending in the consumer market. This data can be applied to identify potential Etsy trends.

3. Social Media and Influencers

  • Monitoring popular influencers in the crafting, vintage, and handmade niches on platforms like Instagram, Pinterest, and YouTube can also give you insights into what might become a trend on Etsy.
  • Following relevant hashtags or joining Etsy seller groups on Facebook can keep you in the loop about emerging Etsy trends.

4. Manual Observation

  • Sometimes, the most effective tool is careful observation of the Etsy marketplace. Regularly checking categories, featured items, and best-selling products can give you a first-hand understanding of what’s trending.

5. Seasonal Trend Reports

  • Some online magazines and blogs follow Etsy closely and publish regular reports on trends, especially for seasonal changes like Christmas, Halloween, or Spring. Keeping an eye on these reports can provide insights into upcoming trends.

Etsy trends include jewelry, wood products, weddings, home decor, toys, bags, candles, cards, clothing, furniture, and wellness items.

Look for opportunities to introduce products in these categories to your store or adjust existing items to fit the current trends.

2. Incorporate Etsy’s First-Ever Colors of the Year

In 2023, duality, hot pink, and earthy hues will be popular choices.

Consider using these colors in your products, packaging, or promotional materials.

3. Design Products That Resonate with Current Themes

These themes include balance, intention, optimism, and finding balance.

Create items that provide a sense of comfort, well-being, or meaningful gifts to your customers.

For example, Mother’s Day, Valentine’s Day, and holiday shopping seasons offer chances to introduce relevant and timely products catered to these special occasions.

Some of these Etsy trends may include statement lighting, marble, vintage plaid, 70s lighting, neutrals, and desert-inspired earthy colors.

Incorporate these elements into your products to keep your store fresh and on-trend.

6. Offer Personalization Options

Customers appreciate a personalized touch, especially for gifts. Offer customizable options in your listings, such as engraving, monogramming, or custom colors.

Popular jewelry pieces include rings, earrings, necklaces, bracelets, charms, and statement pieces in gold, indigo, honeycomb, and emerald green.

Accessories might feature super-sized bags or hats, among other items.

8. Consider Selling DIY Items and Kits

Many people enjoy creating their own products or engaging in at-home wellness activities. Provide kits or materials for customers to create their own unique items.

Wall decorations can range from posters and prints to more unique options like dragons, fairies, and mythical creatures.

Keep your store’s offerings updated with the latest Etsy trends in this category.

10. Monitor Year-over-Year (YOY) Increases

Analyze your store’s sales data and compare it to Etsy as a whole to identify Etsy trends that have traction.

Adjust your inventory, pricing, and marketing to capitalize on these insights.

In the dynamic world of Etsy, keeping up with current Etsy trends can be both rewarding and challenging. Here’s a breakdown of the pros and cons of adapting to these trends in your Etsy business;

Pros:

  1. Staying Relevant with Current Etsy Trends: By incorporating trending items like baby gifts or home organization products into your Etsy listing, you can ensure your shop remains relevant and appealing to contemporary customers.
  2. Targeted Use of Best Keywords: Utilizing Etsy search trends keywords effectively in your listings can dramatically improve your Etsy search results and a guide to drawing more traffic to your shop.
  3. Seasonal Boost with Etsy Autumn Trends and Holiday Trends: Capitalizing on seasonal trends, such as Etsy autumn trends or holiday trends, can lead to increased sales, especially if you offer season-specific items like themed home office supplies.
  4. Growth in Digital Products: The rise of digital products on Etsy offers a low-cost, high-margin opportunity. Utilizing Etsy print services for these products can be a game-changer for your business.
  5. Benefit from Etsy Marketplace Insights: Leveraging Etsy marketplace insights can inform your ecommerce strategy, guiding you on what products to develop or discontinue.

Cons:

  1. Constantly Changing Trends: Keeping up with rapidly changing trends, such as the fluctuating popularity of Etsy autumn trends or specific baby gifts, can be time-consuming and require frequent adjustments to your product line.
  2. Over-Reliance on Etsy Search Trends: Focusing too much on Etsy search trends can sometimes divert you from your unique brand identity or niche, leading to a less distinctive product offering.
  3. Investment in New Product Lines: Diversifying into new areas like eco-friendly home organization or the latest in digital products can require upfront investment and risk.
  4. SEO Overwhelm: The need to consistently update listings with the best keywords and stay on top of Etsy search trends keywords can be overwhelming and time-consuming.
  5. Seasonal Fluctuations: Relying heavily on seasonal trends like holiday trends can lead to significant fluctuations in your business, requiring careful planning and inventory management.

While keeping up with Etsy trends like current Etsy search trends and seasonal shifts can offer significant opportunities for growth and sales, it also demands adaptability, strategic planning, and a balanced approach to maintain a unique and profitable Etsy business.

Understanding Etsy trends is not just a strategy; it’s a necessity for anyone looking to thrive on this dynamic e-commerce business platform.

The key takeaways from this exploration include recognizing the importance of staying competitive, meeting consumer demands, optimizing product listings, and guiding both product development and marketing.

As you continue to navigate the exciting world of Etsy, we invite you to explore other Etsy-related posts and articles on our blog, such as;

Engaging with trends enhances creativity, assists in inventory management, and helps build a resonant brand image.

Keep an eye on the Etsy trends, stay inspired, and happy selling!

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To discover what’s trending on Etsy, you can regularly check the “Trending Now” section on their homepage.

Additionally, Etsy often releases “Trending Reports” which highlight popular items and categories.

Engaging with Etsy forums, following their blog, and staying updated with their social media channels can also give valuable insights into the current trends.

What is the most searched for item on Etsy?

While specific trends can vary monthly or even weekly, 2023 has seen a rise in eco-friendly products, unique handmade jewelry, vintage-inspired home decor, and digital art prints.

Always keep an eye on Etsy’s official channels for the latest updates on trending items.

Who are the top sellers on Etsy?

The top sellers on Etsy often vary based on categories such as jewelry, crafts, or vintage items.

You can explore Etsy’s featured shops or check out various Etsy-related blogs and forums to discover and follow popular sellers.

What is the most searched keyword on Etsy in 2023?

The specific top-searched keywords can change frequently.

As of now, some of the trending searches include “sustainable gifts,” “handmade pottery,” and “digital art prints.”

For the most recent data, consider checking Etsy’s official reports or analytics tools, which can be available on a subscription basis or a free plan, depending on the tool.

Etsy’s “Trending Now” section and other featured categories are updated regularly to reflect current customer interests and seasonality, ensuring shoppers always see fresh and relevant items.

Yes, there are several third-party tools, such as Etsy Hunt and platforms that provide analytics on Etsy trends, popular keywords, and top-selling items.

These tools can be beneficial for sellers looking to optimize their listings.

Consider offering personalized options, using unique materials, or incorporating a unique design element.

Customer reviews, high-quality photos, and detailed product descriptions can also set your listings apart.

Trends can be influenced by various factors, including pop culture, global events, and seasonality.

Some trends are evergreen, while others might be short-lived due to their novelty or specific relevance at a particular time.

Can I request a custom item based on a trend I’ve seen elsewhere?

Absolutely! Many Etsy sellers offer custom orders.

If you’ve seen a trend or a particular item elsewhere that you’d like to have with a personal touch, reach out to a seller whose style you admire and discuss the possibilities.

Seasonal trends play a significant role in Etsy.

For instance, during holidays like Halloween or Christmas, related items often see a surge in popularity. Similarly, trends related to events like back-to-school or wedding season can influence buyer behavior.

About the author

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