Best Etsy SEO Tools 2024: 28 Top Picks For Serious Sellers

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Etsy SEO tools are pivotal for online artisans looking to amplify their store’s visibility.

A well-optimized Etsy store doesn’t just rely on captivating images and persuasive descriptions; it begins with the strategic use of keywords that potential buyers frequently search for.

A pro tip right off the bat: consistently monitoring and updating your keyword strategy with the help of these tools can significantly boost your store’s organic traffic.

In this post, we’ll dive deep into the best Etsy SEO tools available and how you can leverage them to maximize your shop’s reach and potential.

Quick Takeaways:

  1. Strategic Keyword Use:
    • Ensure your Etsy store’s success by strategically using keywords that potential buyers frequently search for.
  2. Consistent Monitoring and Updating:
    • Boost organic traffic by consistently monitoring and updating your keyword strategy with the help of Etsy SEO tools.
  3. Tools for Trend Analysis:
    • Leverage tools like EtsyHunt and EverBee for real-time insights into trending products and search terms, allowing you to tailor your products and strategies accordingly.
  4. Comprehensive Etsy Analytics:
    • Tools like eRank and Marmalead offer comprehensive analytics, competition analysis, and keyword exploration, ensuring better visibility and increased sales potential for your Etsy shop.
  5. Niche Discovery and Optimization:
    • Benefit from tools like Alura and Koalanda for discovering profitable product niches, optimizing listings, and staying ahead of competitors.
  6. Broaden Market Understanding:
    • Utilize broader SEO tools like Ahrefs and SEMRush to analyze backlinks, keywords, and organic traffic for Etsy shops, gaining insights for strategic collaborations and off-Etsy marketing efforts.
  7. Long-Tail Keywords and SEO Optimization:
    • Uncover long-tail keywords with tools like Keyword Tool Dominator and SEO Hero, enhancing the specificity of your listings and improving SEO performance.
  8. Informed Decision-Making:
    • Make informed decisions about your Etsy shop and product listings with insights from tools like Crest and MakerWords, ensuring enhanced shop performance.
  9. Time-Saving Listing Optimization:
    • Tools like AdZis can save you time by using AI to create SEO-optimized product descriptions, improving visibility in search results.
  10. Holistic Business Management:
    • Beyond SEO, consider tools like Craftybase for inventory management and bookkeeping, providing a comprehensive view of your business’s profitability.

What Are the 28 Best Etsy SEO Tools?

1. EtsyHunt

etsy seo tools - etsy hunt

Etsy Hunt offers deep insights into what’s trending on Etsy. It can provide real-time data on popular products and search terms.

Users are provided with an in-depth analysis of current trends on Etsy by offering real-time statistics on popular items and commonly searched terms.

A primary advantage of using EtsyHunt is its ability to gauge market trends instantly, enabling sellers to tailor their products and strategies accordingly.

2. EverBee


EverBee is an Etsy analytics and market research tool designed to help sellers optimize their shop and product listings.

Designed specifically for Etsy analytics and market research, Everbee aids sellers in enhancing their product listings and overall shop performance.

The platform’s comprehensive insights allow sellers to make more informed decisions, leading to better optimization and potential sales growth.

3. Alura

etsy seo tools - alura

Alura is an Etsy market research tool designed to help sellers find profitable products, optimize listings, and monitor competition.

This Etsy-focused market research tool is beneficial for sellers looking to discover profitable product niches, enhance listings, and keep an eye on competitors.

By leveraging the insights from Alura, sellers can strategically position themselves in the market and maximize revenue.

4. eRank


eRank offers a comprehensive suite of tools to help sellers improve their Etsy shop’s visibility, including a keyword explorer, competition analysis, and listing audits.

eRank boasts of an extensive set of features relevant for Etsy sellers, from keyword exploration to competition analysis and listing evaluations. The platform’s holistic approach ensures Etsy shops receive the visibility they deserve, driving more organic traffic and sales.

5. Sale Samurai

etsy seo tools - sale samurai

A keyword research and market analysis tool tailored for Etsy. Sale Samurai offers a clear understanding of market demand, competition, and potential revenue.

Tailored for Etsy, it is instrumental in offering an understanding of market demand, competitors, and potential revenue streams through its keyword research and market analysis capabilities.

This clarity helps sellers tap into profitable niches and optimize their strategies.

6. Marmalead


Marmalead provides keyword analytics, competition monitoring, and pricing suggestions specifically for Etsy sellers. It helps you identify which keywords will likely drive the most traffic.

This tool is a popular one-stop shop for Etsy sellers, offering keyword analytics, competition tracking, and pricing suggestions.

With its insights, sellers can pinpoint high-traffic keywords, ensuring better visibility and sales potential.

7. Crest

etsy seo tools - crest

Crest is an analytics tool tailored for Etsy sellers, helping with product research, keyword optimization, and competitive analysis.

Exclusively designed for Etsy sellers, Crest assists in product research, keyword optimization, and competitive analytics.

Its in-depth data ensures sellers are well-informed, leading to enhanced shop performance.

8. MakerWords


MakerWords provides keyword insights specifically for platforms like Etsy, helping sellers to understand search volume, competition, and trends.

This tool offers keyword insights tailored to platforms like Etsy. Sellers can delve into search volumes, competitor landscapes, and trending patterns, ensuring they’re targeting the right audiences.

9. Koalanda

Koalanda is an Etsy SEO and analytics tool that assists in product optimization by providing insights on keywords, traffic, and competition.

This tool focuses on Etsy SEO and analytics. Sellers can optimize their products with insights on keyword trends, traffic patterns, and competitor analysis, ensuring they stay ahead in the competitive marketplace.

10. Merch Titan

While it’s more geared towards Merch by Amazon sellers, Merch Titan can provide keyword and trend insights useful for any online seller.

Its insights into keyword trends and market demand can be valuable to Etsy sellers looking to understand broader market trends.

11. Keyword Tool Dominator

Keyword Tool Dominator is a keyword research tool that simulates the auto-suggest feature from various platforms, including Etsy. It helps sellers uncover long-tail keywords.

This tool mimics auto-suggest features across platforms, including Etsy, helping sellers discover long-tail keywords that potential buyers might be using, leading to more targeted listings.

12. Keysearch

Keysearch provides comprehensive keyword research tools and SEO analytics. Though not specific to Etsy, it can be used effectively to analyze keywords.

Keysearch’s comprehensive keyword tools and SEO analytics can be harnessed by Etsy sellers to refine their product listings and improve organic search performance.

13. Ahrefs

Ahrefs is a comprehensive SEO toolkit that can be used to analyze backlinks, keywords, and organic traffic, including that of Etsy shops.

Ahrefs allows Etsy sellers to meticulously analyze the external sites driving traffic to their product listings or even those of their competitors.

By understanding these traffic sources, sellers can form strategic collaborations, optimize their off-Etsy marketing efforts, or even identify areas for improvement in their product listings based on what’s resonating with audiences elsewhere.

14. Keywords Everywhere

Keywords Everywhere is a browser extension that provides keyword insights directly in search results, useful for understanding search volume and competition.

It’s a quick way for Etsy sellers to gauge the potential of specific keywords.

15. Mangools KWFinder

Mangools KWFinder is a keyword research tool designed to help SEO professionals, content creators, and online marketers uncover long-tail keywords with low SEO difficulty.

While not Etsy-specific, this keyword tool is perfect for uncovering long-tail keywords with low SEO difficulty, helping sellers target niches with higher potential for organic traffic.

16. Google Keyword Planner

A classic tool from Google Ads, it offers keyword insights based on Google’s search data.

This tried-and-true tool from Google offers insights based on vast amounts of search data, providing sellers with valuable keyword suggestions for their listings.

17. Printful Keyword Scout

Tailored more for Print-on-Demand sellers, Printful Keyword Scout can still provide valuable keyword insights for Etsy sellers.

Its keyword insights can be leveraged by Etsy sellers to understand market demands and adapt their listings accordingly.

18. Sellbery

Sellbery stands out as an indispensable multichannel e-commerce tool.

Beyond its core function, it extends its prowess to grant invaluable insights into the performance of products on a variety of platforms, Etsy included.

For those invested in the Etsy ecosystem, Sellbery acts as a mirror, reflecting the resonance of its products in the vast expanse of the online marketplace.

19. SEOBook Rank Checker

While not specific to Etsy, SEOBook Rank Checker allows you to check the rank of your Etsy store for certain keywords on major search engines.

It’s a useful measure of how an Etsy shop performs in broader web searches. This tool offers a crystal-clear perspective on their shop’s visibility and standing, not just within Etsy’s confines but on other ecommerce platforms as well.

20. SEMRush

While not designed solely for Etsy, SEMRush is an all-in-one SEO tool suite, which can provide insights about keywords and backlinks that direct traffic to an Etsy shop.

It offers an encyclopedic view of the keywords and backlinks channeling traffic towards an Etsy store. For sellers aiming to boost their Etsy presence, SEMRush emerges as one tool to have in your arsenal.

21. Craftybase

Craftybase is a unique inventory and bookkeeping software specifically designed for handmade sellers, catering to platforms like Etsy.

With Craftybase, artisans can track their material costs, inventory levels, and product sales, allowing for a comprehensive view of their business’s profitability.

22. Shopify’s E-commerce & Retail Search Tool

Shopify’s E-commerce & Retail Search Tool provides keyword suggestions based on real-time search data, which can be insightful even for Etsy sellers.

Even for Etsy sellers, understanding what’s trending across the broader e-commerce landscape can provide strategic advantages.

23. Traktor

Traktor isn’t just another order tracking platform; it’s an intelligent tool that delves into the intricacies of listing and keyword performance.

For Etsy sellers navigating the bustling marketplace, Traktor emerges as an invaluable assistant, offering data-driven insights that can profoundly impact sales strategies.

24. BuzzSumo

Not Etsy-specific, but BuzzSumo can help sellers understand which products or niches are trending in content and on social media.

BuzzSumo delves deep into content marketing and social media platforms, unearthing what topics, products, or niches are garnering attention.

Armed with this knowledge, Etsy sellers can tap into trending niches or craft marketing content that aligns with what’s currently resonating with audiences.

25. Ubersuggest

Ubersuggest is a general SEO tool that provides keyword insights, competitive analysis, and backlink data.

This comprehensive tool provides a slew of features, from dissecting keyword metrics to undertaking competitive analyses and shedding light on backlink profiles. For Etsy sellers, navigating the platform’s organic search can be a challenge.

However, with insights from Ubersuggest, they’re better equipped to understand their positioning, hone in on profitable keywords, and evaluate the competition, setting the stage for enhanced online visibility and sales.

26. SEO Hero

SEO Hero is an Etsy-specific SEO tool that offers keyword suggestions, competition analysis, and listing optimization tips.

This platform dives deep into the Etsy marketplace, offering tailored keyword suggestions, rigorous competition analysis, and actionable listing optimization strategies.

The result? Sellers equipped with SEO Hero are primed to climb the search rankings, ensuring their products are showcased to a broader audience and maximizing their potential for sales.

27. SEOStack

With the multitude of keywords, finding the right ones can be a daunting task.

SEOStack, however, acts as a compass, directing sellers to the goldmine of long-tail keywords. Even though it’s not exclusively designed for Etsy, its capabilities are undeniably beneficial.

By uncovering these less competitive but highly targeted keywords, sellers can cater to niche markets on Etsy, providing products that precisely meet unique demands and subsequently driving sales.

28. AdZis

Crafting the perfect product description is both an art and a science.

AdZis marries these two realms, leveraging AI to create product descriptions that aren’t just captivating but are also SEO-optimized.

For Etsy sellers, this translates to two-fold benefits: not only do they save invaluable time that would otherwise be spent on description writing, but they also ensure their products are primed for optimal visibility in search results.

In a marketplace as bustling as Etsy, standing out becomes a tad bit easier with AdZis in the arsenal.

Pros and Cons of Top Etsy SEO Tools


  1. Diverse Tool Selection
    • Benefit from a diverse range of Etsy SEO tools, including eRank, Marmalead, and SEO Hero, providing sellers with options to find the tool that best suits their needs.
  2. In-Depth Etsy Analytics
    • EtsyHunt, EverBee, and Crest offer comprehensive analytics, empowering sellers with insights into market trends and buyer behavior for effective decision-making.
  3. Real-Time Trend Insights
    • Stay ahead in the competitive Etsy marketplace by using EtsyHunt for real-time trend analysis, allowing for timely adjustments and optimization of product listings.
  4. Profitable Niche Discovery
    • Alura, a free Etsy product research tool, aids in discovering profitable niches, optimizing listings, and monitoring competitors for improved sales.
  5. Keyword Exploration
    • eRank’s Etsy rank checker helps sellers identify high-traffic keywords, enhancing visibility and increasing the chances of better rankings in Etsy search results.
  6. Clear Market Demand Insight
    • Sale Samurai offers a clear understanding of market demand, competition, and potential revenue, assisting sellers in optimizing their strategies.


  1. Learning Curve
    • Some tools may have a learning curve, particularly for features like Etsy tags generation, which may require sellers to invest time in understanding and utilizing them effectively.
  2. Cost for Premium Features
    • While many tools offer free versions, accessing premium features often comes at a cost. Sellers need to weigh the benefits against the expense for optimal tool usage.
  3. Not Exclusively Etsy-Focused
    • Alura, while beneficial for Etsy, may lack some exclusive features tailored for Etsy sellers, making it essential to explore additional tools for a comprehensive approach.
  4. Limited Free Options
    • While there are free options available, some of the most powerful Etsy SEO tools may come with limitations in their free versions, potentially hindering access to advanced features.
  5. External SEO Consideration
    • While eRank focuses on Etsy SEO, sellers may need to use additional tools or strategies for external SEO considerations, expanding their reach beyond the Etsy platform.
  6. Platform Dependency
    • Sale Samurai, while effective for Etsy, may not seamlessly integrate with other e-commerce platforms, limiting its utility for sellers with a multi-platform presence.

Best Etsy SEO Tools – Summary

Effectively leveraging the power of Etsy SEO tools is fundamental for sellers who wish to stand out in the bustling digital marketplace of Etsy.

Key takeaways from this exploration underscore the importance of targeting long-tail keywords with low competition, consistently updating keyword strategies, and understanding the intricacies of search volume trends to harness organic traffic effectively.

For more insights on Etsy and broader e-commerce strategies, we invite you to delve deeper into the treasure trove of articles on our blog, such as;

Whether you’re a novice starting your Etsy store or a seasoned seller, refining your SEO approach can be the pivotal difference between getting lost in the crowd and shining brightly.

Equip yourself with the knowledge to navigate the e-commerce waters with confidence.

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Best Etsy SEO Tools – FAQs

What is the best tool for Etsy SEO?

While there are numerous tools available that offer Etsy SEO capabilities, the “best” tool often depends on your specific needs.

Some of the top contenders in the market include eRank, Marmalead, and SEO Hero. It’s recommended to try a few and determine which aligns best with your shop’s goals and workflow.

Does Etsy have SEO tools?

Yes, Etsy provides basic tools and guidelines to optimize your shop and listings for its search engine.

Etsy’s Shop Stats, for instance, gives insights into your shop’s traffic and how buyers find you.

However, to gain a more in-depth understanding and advanced optimization, many sellers supplement with third-party Etsy-specific SEO tools.

What are Etsy SEO tools?

Etsy SEO tools are specialized software or platforms designed to help Etsy sellers optimize their shop and product listings for search engines.

These tools typically provide features like keyword research, competition analysis, and listing audits, all aimed at increasing the visibility of your Etsy shop in search results.

What is the best tool for Etsy?

There isn’t a one-size-fits-all answer to this.

While eRank and Marmalead are popular for SEO, tools like Craftybase are great for inventory management. Your needs, whether it’s analytics, SEO, or inventory tracking, will dictate the best tool for you.

Why is SEO important for Etsy sellers?

SEO, or Search Engine Optimization, determines how easily buyers can find your products on Etsy.

Proper SEO ensures that your listings appear higher in search results, increasing visibility, potential traffic, and sales opportunities.

Are there free Etsy SEO tools available?

Yes, there are free versions or trial periods for many Etsy SEO tools like eRank and Marmalead.

However, premium versions often offer more comprehensive features and insights that can be beneficial for serious sellers.

How often should I optimize my Etsy listings for SEO?

Regular optimization, perhaps monthly or quarterly, is advisable.

This allows you to adapt to changing market trends, and customer preferences, and ensure your listings remain competitive and relevant.

Can Etsy SEO tools also help with external search engines like Google?

Absolutely! While Etsy SEO tools are tailored for Etsy’s internal search engine, the principles of good SEO, like relevant keywords and well-crafted descriptions, apply to external search engines as well.

Many of the tools provide insights that can enhance visibility on platforms like Google.

Is it necessary to use third-party SEO tools for success on Etsy?

While it’s possible to achieve success on Etsy without third-party tools, using them can provide a competitive edge.

They offer deeper insights, and optimization recommendations, and save time, allowing sellers to focus more on crafting and less on the technicalities of SEO.

How do Etsy’s search algorithm changes affect my shop’s SEO?

Etsy’s search algorithm changes from time to time to improve the buyer’s experience.

Staying informed about these changes and adapting accordingly is crucial. Many Etsy SEO tools keep updated with these changes, ensuring sellers get relevant advice for optimization.

How do I do SEO for Etsy?

To optimize your Etsy shop for search engines, use the best Etsy SEO tools like eRank or Marmalead. Conduct thorough keyword research, optimize product listings with relevant tags, and consistently monitor and update your strategy for better visibility.

How do I find the right keywords for SEO on Etsy?

Utilize Etsy keyword research tools such as eRank and Sale Samurai to discover high-traffic keywords relevant to your products. Pay attention to search volume, competition, and trending terms to refine your keyword strategy for effective Etsy SEO.

Which is better eRank or Marmalead?

Both eRank and Marmalead are powerful Etsy SEO tools, each with its unique features. eRank offers a comprehensive suite of tools, including a keyword explorer and competition analysis. Marmalead, on the other hand, provides keyword analytics and pricing suggestions. The choice between them depends on your specific preferences and the features that align best with your Etsy shop’s goals.

About the author

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. Also as an Amazon Associate I earn from qualifying purchases. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊