Etsy Listing Photo Size: A Complete Guide for 2024

Reading Time: 9 minutes

Ever wondered how to make your Etsy shop truly stand out? The answer may be simpler than you think. Good photos can make or break an online store, and Etsy is no different with its Etsy listing photo size recommendations.

One crucial aspect of creating attractive photos is ensuring they are the correct size. This step-by-step guide focuses on helping you perfect your Etsy listing photo size.

This will not only improve your store’s aesthetics but also enhance your product’s appeal to potential buyers.

Read on to explore these crucial image elements further and enhance your Etsy success.

Quick Takeaways:

  • Etsy Listing Photo Size: The optimal size for Etsy listing images is a minimum of 2000px on the shortest side, ensuring clarity and detail even on large screens. This is crucial as it directly impacts how potential buyers perceive your products.
  • Image Formats and Resolution: Use JPEG, PNG, or GIF formats with a color profile of sRGB and a resolution of 72 PPI for the best results. These technical details are essential for maintaining image quality on the Etsy platform.
  • Utilizing All Photo Slots: Etsy allows up to 10 photos per product listing. Use this to provide a comprehensive view of your items, showing different angles and details to enhance buyer engagement.

The Role of Photos in Etsy Listings

Visuals are a shopper’s first contact with your product.

The role of images goes beyond just representing the item – they also create a narrative, hint at the product’s quality, and evoke emotions that can nudge the buyer to make a purchase.

Well-sized, high-quality photos can boost your visibility and significantly improve your chances of making a sale.

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Understanding Etsy’s Photo Requirements

Before diving into the process of resizing images, it’s crucial to understand Etsy’s photo requirements. Etsy recommends that listing photos have a minimum width of 2000 pixels.

This size ensures that your photos look good even when viewed on large screens. Plus, remember that your images should always be in the JPEG, PNG, or GIF format, with a color profile of sRGB for the best results.

Image Dimension Guidelines for Different Etsy Elements

etsy elements size dimensions

Understanding the correct sizes for different types of images on Etsy can help you create an appealing and harmonious shop front.

The following sections cover size suggestions for various image types such as listing images, shop icons, profile photos, and various banner styles.

1. Listing Images

The proposed size for images associated with listings is a minimum of 2000px for the shortest side of the photo, maintaining a resolution of 72PPI.

Please note that images that exceed 1MB might encounter issues while uploading, particularly if the internet connection is slow.

Should you find your image uploads are taking longer than anticipated, some troubleshooting steps could assist.

2. Shop Icon

A shop icon should ideally be 500 x 500px in size.

If you’re struggling to create an appealing shop icon or banner, Canva’s free shop icon maker could be a helpful resource. If you require assistance with any of Canva’s services, their dedicated support team is available.

3. Profile Photo

Much like the shop icon, the profile photo should be 500 x 500px.

Team logos should aim for a size of 170 x 100px.

5. Order Receipt Banner

For the order receipt banner photos, you should target a size of at least 760 x 100px.

6. Mini Shop Banner

The mini shop banner should measure at least 1200 x 160px. However, the optimal size is 1600 x 213px.

7. Big Shop Banner

The big shop banner should have a minimum size of 1200 x 300px. A more recommended size would be 1600 x 400px.

A carousel banner ideally measures 1200 x 300px.

9. Collage Banner

The size recommendation for collage banners will depend on the quantity of images in your collage.

  • For two images, the smallest size should be 600 x 300px.
  • For three images, aim for a minimum size of 400 x 300px.
  • For four images, it should be at least 300 x 300px.

Please note that carousel and collage banners are exclusive to Etsy Plus subscribers.

Etsy Image Sizes

To help you remember, here’s a quick table summary of the Etsy image sizes:

Image TypeSize
Listing Images2000px (shortest side)
Shop Icon500 x 500px
Profile Photo500 x 500px
Team Logo170 x 100px
Order Receipt Banner760 x 100px
Mini Shop Banner1200 x 160px (minimum), 1600 x 213px (recommended)
Big Shop Banner1200 x 300px (minimum), 1600 x 400px (recommended)
Carousel Banner1200 x 300px
Collage BannerVaries: 600 x 300px for 2 images, 400 x 300px for 3 images, 300 x 300px for 4 images

By adhering to these image size guidelines, you can ensure that your Etsy shop is visually attractive, providing a better shopping experience for your customers.

Why Image Size Matters

You might wonder why Etsy’s ideal listing photo size is 2000px.

The reason is simple. Large, clear photos allow customers to zoom in and see the finer details of your product, providing them with a better shopping experience.

Additionally, while other online platforms might have different image size recommendations, sticking to the 2000px width on Etsy ensures your products are displayed at their best.

Step-By-Step Guide on How to Resize Your Etsy Photos

resizing etsy photos step by step guide

Choosing the Right Tools

Several tools can help you resize your images to the perfect Etsy listing photo size. Among the popular ones are Adobe Photoshop, Canva, and GIMP.

Resizing Your Images

Here’s a simple step-by-step guide to resize your images using Canva, a free and user-friendly tool:

  1. Create a new design: Open Canva and click on “Create a design”. Enter custom dimensions (2000px x 2000px works great for Etsy) and press “Create a new design”.
  2. Upload your photo: Click on “Uploads” on the left-hand side, and upload the image you want to resize.
  3. Resize your photo: Drag your photo into the square. Adjust it within the square to ensure the product is centered and occupies a majority of the space.
  4. Download your photo: Click “Download” at the top right. Select the file type (JPEG or PNG) and click on “Download” again. Your photo is now ready to upload on Etsy.

Remember, the final size might still be large, which could slow down page load times. So, try to keep your image file size under 1MB.

Etsy Listing Photo Size: Understanding the Pros and Cons

When considering the optimal Etsy photo sizes and Etsy image size for your Etsy listing images and Etsy product listings, it’s essential to understand the benefits and drawbacks. This section will delve into the pros and cons of Etsy photo size, specifically focusing on the guidelines for 2023 and 2024.

Pros:

  1. Enhanced Visibility with Ideal Etsy Thumbnail Size:
    • Pro: Using the right Etsy thumbnails and thumbnail size increases the visibility of your product listing.
    • How it applies: Etsy recommends a thumbnail size that makes your product images stand out in search results, boosting your item’s visibility.
  2. High-Quality Product Images:
    • Pro: Larger Etsy photo sizes allow for higher-resolution images.
    • How it applies: Adhering to the Etsy photo size 2023 guideline of at least 1000 pixels wide ensures your product photos are clear and detailed.
  3. Improved Buyer Engagement:
    • Pro: A perfect Etsy listing image can significantly enhance buyer engagement.
    • How it applies: A product photo that is 2700 pixels wide and 2025 pixels tall can capture the buyer’s attention and provide a clearer view of the product.
  4. Consistency in Presentation:
    • Pro: Uniform Etsy photo sizes across your listings create a professional and cohesive look.
    • How it applies: Keeping your Etsy pictures fit to the recommended dimensions ensures a consistent and professional storefront appearance.
  5. Better Understanding of Etsy Photo Basics:
    • Pro: Knowledge of how to make Etsy listing photos can improve your overall marketing strategy.
    • How it applies: Following the Etsy guide for photo sizes helps in creating images that accurately represent your products.

Cons:

  1. Potential Cropping Issues:
    • Con: Incorrectly sized photos may lead to unwanted cropping, especially in thumbnails.
    • How it applies: If your Etsy thumbnail size isn’t optimized, important parts of the image might get cropped out in the search view.
  2. File Size Limitations:
    • Con: Larger image sizes might exceed Etsy’s file size limits or take longer to load.
    • How it applies: Uploading a product photo that is too large (for example, significantly more than 2700 pixels wide and 2025 pixels tall) can cause technical issues or slow down your listing page.
  3. Increased Production Time:
    • Con: Ensuring high-quality, perfectly-sized images can be time-consuming.
    • How it applies: Meeting the ideal Etsy listing picture size 2023 standards might require additional time and resources to capture and edit photos.
  4. Technical Knowledge Required:
    • Con: Understanding and implementing Etsy’s photo size guidelines requires technical know-how.
    • How it applies: Sellers may need to invest time in learning about Etsy photo basics to ensure their images meet the platform’s requirements.
  5. Potential Loss of Detail in Smaller Views:
    • Con: While large images are beneficial, they may lose detail when viewed as smaller thumbnails.
    • How it applies: Even if the Etsy image size is perfect for the listing page, it may not translate as well when resized for thumbnails.

Incorporating these pros and cons into your article will help Etsy sellers understand the importance of adhering to Etsy’s listing photo size guidelines. This knowledge can significantly impact the effectiveness and attractiveness of their product listings, ultimately influencing their success on the platform.

Tips for Creating Effective Etsy Listing Photos

Beyond size, there are other factors to consider for effective Etsy listing photos.

Consider using natural light to bring out the true colors of your product. Also, make sure to fill the frame with your product, leaving little to no white space around it.

  • Ensure you capture your original photo from a distance that sufficiently displays the entire product while incorporating some additional empty space surrounding the item.
  • Choosing a landscape orientation for your picture allows you to maximize the thumbnail frame’s available space. Images in portrait orientation might need more cropping, eliminating key details.
  • When uploading images to your listings, make use of the adjustment tool to fine-tune what will be visible within your thumbnail.
  • Your final image will typically be a cropped version of the original one you took. It’s important to make sure that the image is taken at the highest resolution to achieve the recommended size for listing images.
  • Use different photo types to give a complete view of your product. For example, use close-up shots to show fine details, lifestyle photos to show the product in use, and images that indicate the size and scale of your product.

Remember, Etsy allows you to add up to 10 photos for each product. Use them all to provide a comprehensive view of your items.

Common Mistakes to Avoid When Uploading Etsy Photos

Even experienced sellers can make mistakes when it comes to their Etsy listing photo size and quality.

  • Avoid uploading images that are too small: These will appear blurry and unprofessional. Stick to the recommended 2000px width.
  • Make sure you’re using the right file format: JPEG, PNG, or GIF files work best.
  • Optimize your images for web use: Large files can slow down your page loading speed, which can frustrate potential buyers.

Etsy Listing Photo Size- Summary

Understanding the Etsy listing photo size is crucial to showcasing your products effectively and attracting potential buyers.

By implementing the guidelines discussed in this comprehensive guide, your Etsy shop can truly stand out.

For more insights on optimizing your ecommerce business, check out our other blog posts such as:

Remember, success on Etsy lies in the details and every pixel counts!

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This is for you, even if you have minimal time, experience or money. Join students who collectively have generated over $500,000 in selling printables on Etsy in the last year alone.

Join this FREE workshop and learn how to get started today!

Etsy Listing Photo Size- FAQs

How do I fit a picture on Etsy?

To fit your picture on Etsy, it is recommended to resize it to a width of 2000 pixels.

You can use various tools like Adobe Photoshop, Canva, or GIMP for resizing. Once resized, you can upload it to your Etsy listing.

What size picture is 2000 pixels?

A picture that is 2000 pixels in width can vary in height, but for the purpose of Etsy listings, maintaining a square aspect ratio (2000px by 2000px) often works best.

It’s a large size, ensuring your photos will appear clear and detailed even on larger screens.

What size should Etsy photos be in Photoshop?

In Photoshop, you should set your image size to a width of 2000 pixels for Etsy photos.

To do this, go to “Image” in the top menu, then “Image Size“, and type 2000 in the width field. Ensure the “Constrain Proportions” option is checked to maintain the image’s aspect ratio.

What size do Etsy listing photos need to be?

While Etsy recommends keeping image files under 1MB to avoid slow upload times, the maximum file size for an image on Etsy is 20MB.

How many photos can I upload for each Etsy listing?

You can upload up to 10 photos for each Etsy listing. Utilizing all these slots allows you to show different aspects of your product and give customers a complete view.

Can I use my phone to take Etsy product photos?

Yes, modern smartphones often have high-quality cameras capable of taking clear, detailed photos.

Just ensure your phone’s camera settings are set to the highest resolution and use good lighting to get the best results.

What file formats does Etsy accept for listing photos?

Etsy accepts JPEG, PNG, and GIF files for listing photos. Among these, JPEG is often preferred due to its balance of image quality and file size.

The recommended resolution for Etsy photos is 72 PPI (Pixels Per Inch). This ensures your images appear clear and crisp on most screens.

Why are my Etsy photos blurry?

Your photos may appear blurry on Etsy if the original image resolution is too low, or if the image has been stretched beyond its original size.

Make sure you’re using a high-resolution image, and resize it appropriately without stretching.

Should I use a white background for my Etsy photos?

While this depends on the aesthetic of your shop and the product being sold, a white or neutral background is often recommended for at least one of your product photos.

This provides a clear, distraction-free view of the product and helps it stand out.

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