Best Etsy Keyword Tool 2024: 7 Powerful Platforms Reviewed

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Navigating the world of selling on Etsy can be challenging, but choosing the right Etsy keyword tool can make all the difference.

In today’s competitive digital marketplace, harnessing the power of SEO is crucial for success. Leveraging a robust Etsy keyword tool helps you optimize your product listings, driving visibility and, ultimately, sales.

In this post, we delve into seven of the best Etsy keyword tools, providing you with comprehensive insights into their features, benefits, and potential drawbacks.

Here’s a quick tip before we begin.

Remember, a great keyword tool is one that aligns with your specific needs and goals, so consider what you specifically need from a tool when making your selection.

Let’s dive in and discover how these tools can elevate your Etsy business to new heights!

Quick Takeaways:

  • EtsyHunt: An intuitive, all-in-one tool offering product analysis, keyword exploration, and competitive insights with both free and premium options, albeit with limited features in the free version.
  • Alura: A comprehensive Etsy-focused tool providing keyword finding, product seeking, and listing optimization, though limited to Etsy-specific insights and comes at a subscription cost.
  • Marmalead: Offers real-time keyword data and competition analysis in a user-friendly interface, exclusively subscription-based and tailored for Etsy sellers.
  • eRank: Provides an extensive range of keyword research tools including explorer, lists, and tag-specific tools, with a free version available but limited to Etsy-centric features.
  • Keyword Tool Dominator: Utilizes Etsy’s auto-suggest for long-tail keyword identification with real-time data and multi-platform support, but limited in free searches and analytics.
  • Seller-Way: A comprehensive suite including keyword tracking and listing optimization, user-friendly but subscription-based and primarily focused on Etsy.
  • Craftybase: More than a keyword tool, it’s an inventory management system integrated with Etsy, offering business insights but not primarily focused on SEO and requiring a subscription.

The Best Etsy Keyword Tools

1. EtsyHunt

etsy keyword tool - etsyhunt landing page

EtsyHunt is an all-in-one keyword research tool that also offers premium plans and was developed specifically to aid Etsy vendors in enhancing their search visibility and rankings on Etsy.

This tool empowers sellers to gain a competitive advantage by providing valuable insights such as product analysis, keyword exploration, store rankings, and reviews on Etsy.

Key features

  • Product Analysis: This tool helps you understand the performance of different products, giving you a better idea of what sells well on Etsy.
  • Keyword Exploration: With this feature, you can find the most effective keywords to use in your product listings to improve visibility and ranking.
  • Shop Rankings: This tool helps you see where your shop ranks compared to others on Etsy.
  • Etsy Reviews: EtsyHunt provides access to Etsy reviews, which can offer insights into what customers value and their feedback on products similar to yours.


  • User-Friendly Interface: EtsyHunt is known for its clean and easy-to-use interface, which makes it accessible even for those new to SEO.
  • Detailed Analytics: The tool provides an in-depth analysis of products, keywords, shop rankings, and reviews, which can help improve your Etsy selling strategy.
  • Free & Premium Plans: EtsyHunt offers a free version of the tool, which can be upgraded to a premium plan for more advanced features. This flexibility allows sellers to choose a plan that suits their needs and budget.


  • Limited Free Version: While EtsyHunt does offer a free plan, the features available may be limited compared to the premium plans. This could restrict access to more in-depth analysis and insights.
  • Focused on Etsy: EtsyHunt is specifically tailored to Etsy sellers. While this provides specialized tools, it might not offer insights into broader e-commerce trends or help with multi-platform selling strategies.
  • Dependent on Etsy’s Data: Like any Etsy-focused tool, EtsyHunt’s data is dependent on Etsy’s data availability. Any changes in Etsy’s data-sharing policies or algorithm could affect the tool’s effectiveness.


EtsyHunt comes in four plans: Free, Basic Pro, and Team.


  • Conduct up to 10 product searches daily
  • Access to a partial product chart
  • Capability to perform 10 shop searches each day
  • Access to a partial shop chart
  • Capacity to perform 10 keyword searches per day

Basic ($3.99/month)

  • Unlimited product searches available
  • Product chart with a capacity for 600 data entries
  • Shop searches can be performed without limitations
  • Unlimited shop analysis
  • Shop chart with the capacity to hold 600 data entries
  • Daily limit of 100 keyword searches
  • Capability to mark up to 1000 items as favorites

Pro ($19.99/month)

  • Opportunity for endless product searches
  • Product chart designed to accommodate 600 data entries
  • Unlimited product, shop searches and analysis.
  • Shop chart designed to accommodate 600 data entries
  • Maximum of 100 keyword searches daily

Team ($59.99/month)

  • 5 seats (1 Administrator, 4 Members)
  • Unlimited product, shop searches and analysis.
  • Product chart capacity: 2000 data entries
  • Shop chart can hold up to 2000 data entries
  • Keyword searches: Shared among the team up to 1200 daily
  • Personal Favorites: Maximum of 2500
etsyhunt pricing plans

2. Alura

etsy keyword tool - alura landing page

Alura is a comprehensive tool tailored specifically for Etsy sellers, aimed at bolstering their product research and keyword optimization efforts.

It houses a specialized keyword tool, helping sellers pinpoint relevant and trending keywords that can significantly enhance the visibility of their product listings within Etsy’s search results.

Key Features

  • Keyword Finder: This tool aids Etsy sellers in discovering relevant and trending keywords for their product listings, which can help enhance visibility on Etsy.
  • Product Seeker: Alura provides insights into top-performing products on Etsy, enabling sellers to make data-driven decisions about what to sell.
  • Listing Helper: Alura features tools for optimizing Etsy listings with suitable keywords and compelling product descriptions, which can help improve listing rankings.


  • Comprehensive Suite: Alura offers a comprehensive suite of tools, including keyword research, product analysis, and listing optimization, all in one place.
  • Data-Driven Insights: Alura’s tools provide data-driven insights, which can help Etsy sellers make informed decisions and improve their sales strategy.
  • User-Friendly: Alura is known for its clean, intuitive interface that makes it easy to use, even for those new to keyword research and SEO.


  • Limited Beyond Etsy: Alura is specifically tailored for Etsy sellers. While this provides specialized insights, it may not cater to broader e-commerce trends or multi-platform selling strategies.
  • Subscription Cost: While Alura offers robust tools, these features come at a price, which could be a potential drawback for smaller sellers or those with a tighter budget.
  • Reliant on Etsy’s Algorithm: Like other Etsy-focused tools, Alura’s effectiveness may be influenced by changes in Etsy’s data-sharing policies or algorithm updates.


Alura offers three plans: Free, Starter, and Professional


  • Maximum of 10 searches on Keyword Finder, Alura extension, Shop Analyzer, and Product Seeker
  • 10 listings for the Listing Helper
  • 25 messages for the FollowUp Reminder
  • 25 email recipients

Starter ($19.99/month)

  • Maximum of 100 searches on Keyword Finder,
  • 50 searches for Alura Extension, Shop Analyzer, and Product Seeker
  • 200 listings daily for the Listing Helper
  • 200 messages for the FollowUp Reminder
  • 200 email recipients

Professional ($29.99/month)

  • Unlimited searches on Keyword Finder,
  • Unlimited searches for Alura Extension, Shop Analyzer, and Product Seeker
  • Unlimited listings daily for the Listing Helper
  • Unlimited messages for the FollowUp Reminder
  • 500 email recipients
alura pricing plans

3. Marmalead

etsy keyword tool - marmalead landing page

An Etsy-specific keyword resource, Marmalead is a popular Etsy SEO and market research tool designed to help Etsy sellers find the best keywords for their listings.

It provides real-time keyword search data, competition levels, and pricing details, which can assist in listing optimization.

Key Features

  • Keyword Research: Marmalead helps sellers find the best keywords for their Etsy listings by providing real-time keyword search data.
  • Competition Analysis: This tool offers insights into competition levels for specific keywords, enabling sellers to understand their competitive landscape better.
  • Pricing Details: Marmalead provides pricing details for products that rank for certain keywords, which can assist in deciding the optimal pricing strategy.


  • User-Friendly Interface: Marmalead is recognized for its intuitive and easy-to-use interface, making it accessible for new users or those less familiar with SEO.
  • Real-Time Keyword Data: The tool offers real-time data on keyword searches, which is critical for keeping up with market trends and making timely adjustments to your listings.
  • Pricing Insight: The ability to view the pricing details of competing products helps sellers price their own products competitively.


  • Subscription-Based: Marmalead does not offer a free version, only a limited-time trial. While the tool has robust features, these come at a cost, which might be a potential barrier for smaller sellers or those on a tight budget.
  • Etsy-Centric: Marmalead is designed specifically for Etsy. While it provides specialized insights, it might not help with broader e-commerce trends or selling strategies across multiple platforms.
  • Algorithm Dependence: As with all Etsy-specific tools, Marmalead’s effectiveness is subject to changes in Etsy’s data-sharing policies and algorithm updates.


There’s only one plan for Marmalead, which is the Entrepreneur plan at $19/month and $15.83/month when paid annually. The package includes;

  • SEO, keyword suggestions, keyword forecasting, and product and shop searches.
  • Sales and shop analysis.
  • Listing optimization
  • Unlimited access to training and learning modules for sellers
  • and more…
marmalead pricing plan

4. eRank

Another Etsy-specific tool, eRank offers a suite of features for Etsy sellers, including a keyword explorer that helps identify the most effective keywords.

eRank’s suite includes a keyword explorer, keyword lists, and an Etsy tag-specific keyword tool. These features allow Etsy sellers to effectively research and implement keywords in their product tags and descriptions to improve visibility and ranking on Etsy.

Key Features

  • Keyword Explorer: eRank’s keyword explorer helps you find effective keywords to use in your product listings to enhance visibility on Etsy.
  • Keyword Lists: This feature allows you to create and manage lists of keywords that you can reference and use for different product listings.
  • Tag-Specific Keyword Tool: This tool allows you to effectively research and implement keywords in your product tags and descriptions to improve visibility and ranking on Etsy.


  • Comprehensive Keyword Research: eRank offers an all-in-one solution for keyword research, including a keyword explorer, keyword lists, and a tag-specific keyword tool.
  • User-Friendly Interface: eRank is known for its clean and intuitive interface, making it accessible for sellers regardless of their technical expertise.
  • Free Version Available: eRank offers a basic version of their tool for free. They also offer a pro version with more advanced features, which allows sellers to choose a plan that fits their needs and budget.


  • Limited Free Features: While eRank offers a free plan, the scope of features accessible in this version may be limited compared to the Pro plan.
  • Specific to Etsy: eRank is tailored for Etsy sellers. While this provides specialized insights and tools, it might not offer insights into wider e-commerce trends or support multi-platform selling strategies.
  • Data Dependence: eRank’s data and effectiveness are subject to changes in Etsy’s data-sharing policies or algorithm updates.


eRank offers four plans; Free, Basic, Pro, and Expert.


  • Connect up to two shops
  • Research up to 50 keywords daily
  • 50 Listing Audits per day
  • View search rankings of up to 10 keywords daily
  • One Keyword List
  • Track the changes made to one listing

Basic ($5.99/month)

  • Five shops
  • 100 keywords research per day
  • 50 Listing Audits per day
  • Search ranking of up to 25 keywords per day
  • Track five competitors’ shops

Pro ($9.99/month)

  • 10 shops
  • 200 keywords
  • 200 daily listing audits
  • 50 daily keyword searches
  • Track 50 competitors

Expert ($29.99/month)

  • 100 shops
  • 500 keywords
  • 500 daily listing audits
  • 100 Rank Checker searches
  • 50 daily keyword searches
  • Track 200 competitors

5. Keyword Tool Dominator

The Keyword Tool Dominator uses Etsy’s auto-suggest feature to find long-tail keywords that real buyers use, which can help you improve your visibility and sales on Etsy.

Key Features

  • Long-Tail Keyword Identification: Keyword Tool Dominator uses Etsy’s auto-suggest feature to find long-tail keywords that real buyers use. These can help you improve your visibility and sales on Etsy.
  • Ranking System: The tool ranks keywords on a scale of 1 to 10 based on their perceived importance. This ranking can help sellers prioritize their keyword strategy.
  • Multiple Platform Support: Beyond Etsy, Keyword Tool Dominator supports keyword research for other platforms like Amazon, eBay, and Google, allowing sellers to extend their reach.


  • Ease of Use: Keyword Tool Dominator has a straightforward, easy-to-use interface that helps sellers quickly and efficiently find long-tail keywords.
  • Real-time Data: The tool provides real-time data from Etsy’s search bar, ensuring that the keyword suggestions are up-to-date and relevant.
  • Multi-Platform Support: The support for multiple platforms can be beneficial for sellers who are not solely focused on Etsy but are also selling on other platforms.


  • Limited Free Searches: The free version of Keyword Tool Dominator offers a limited number of searches per day. To get unlimited searches, sellers need to purchase the full version.
  • Focus on Long-Tail Keywords: While long-tail keywords can be very effective, focusing on them might lead to sellers missing out on broader, high-volume keywords.
  • No Additional Analytics: The tool is primarily a keyword finder and doesn’t provide additional SEO insights or analytics that some other tools offer.


Keyword Dominator Tool only provides three pricing plans; Etsy Keyword Tool, E-Commerce Bundle, and Keyword Tool Suite.

Etsy Keyword Tool (one-time payment of $39.00)

  • Unlimited keyword search terms
  • Free updates and zero subscription fees

E-Commerce Bundle (one-time payment of $79.00)

  • Keyword tools for Amazon, eBay, Etsy, Google Shopping, Home Depot, and Walmart.
  • Unlimited Keyword Suggestions
  • Unlimited Keyword Searches
  • Unlimited Keyword Downloads

Keyword Tool Suite (one-time payment of $109.00)

  • Keyword tools for Amazon, Bing, Google, eBay, Etsy, Google Shopping, Home Depot, YouTube, and Walmart.
  • Unlimited Keyword Suggestions
  • Unlimited Keyword Searches
  • Unlimited Keyword Downloads

6. Seller-Way

Seller-Way offers a keyword tool as part of their suite for Etsy sellers.

It provides useful features like a keyword tracker that allows you to monitor the performance of your keywords over time and a listings manager that helps you optimize your product listings.

Key Features

  • Keyword Tracker: This tool allows you to track the performance of your keywords over time. This can provide insights into how your listings are performing and which keywords are most effective.
  • Listings Manager: This feature helps you optimize your product listings with suitable keywords, compelling product descriptions, and the right tags to improve ranking and visibility on Etsy.
  • Keyword Tool: Seller Way’s keyword tool provides insights into trending keywords, helping you find the best ones to use for your product listings.


  • Comprehensive SEO Tool: Seller Way provides a comprehensive suite of tools for Etsy SEO, including a keyword tracker, a listings manager, and a keyword tool.
  • User-Friendly: Seller Way’s interface is clean and easy to use, making it accessible for users who may not be familiar with SEO or keyword research.
  • Customized Suggestions: Seller Way offers suggestions for tags and titles based on your product and shop, providing customized assistance to improve your listings.


  • Subscription-Based: Seller Way is a subscription-based service, meaning that to access all its features, you need to pay a monthly fee. This could be a potential barrier for smaller sellers or those with a tighter budget.
  • Primarily Etsy-Centric: While Seller Way provides detailed insights for Etsy, it may not be as effective if you’re looking to diversify your selling strategies across multiple platforms.
  • Data Dependence: As with all Etsy-focused tools, the effectiveness of Seller Way’s data is reliant on Etsy’s data-sharing policies or algorithm changes.


Seller Way offers three plans; Free, Plus (Annual), and Plus Advanced.


  • Shop comparison
  • Trending and relevant keywords
  • Category Finder
  • Color Chart
  • Calculator
  • Events

Plus Annual ($8.33/month locked in for one year)

  • Shop and Listing Analysis
  • Keyword Comparison
  • Tracking Competitor Sales
  • Shop Comparison
  • Trending and Relevant Keywords
  • Magic Tags and Category Finder
  • Trends Advanced, Design Ideas, Color Chart
  • Calculator, Events, and Progress Tool

Plus Advanced ($19.99/monthly)

  • Everything in the Plus Annual package but on monthly payment plan and cancel anytime

7. Craftybase

Craftybase is more than just a keyword tool.

It’s an inventory management system for Etsy sellers that also provides keyword insights. It offers guidance on what’s trending, allowing sellers to strategize their product listings effectively.

Key Features

  • Inventory Management: Crafty Base offers robust features for tracking your inventory and raw materials, calculating the cost of goods sold, and determining your most profitable products.
  • Bookkeeping and Reporting: Crafty Base provides tools for tracking expenses and sales, preparing financial reports, and calculating estimated tax payments.
  • Etsy Shop Integration: Crafty Base can automatically import your Etsy listings and sales, providing detailed analytics and helping you identify popular items and keywords.


  • Comprehensive Business Management: Crafty Base provides a comprehensive suite of tools for managing your handmade business, including inventory management, bookkeeping, and analytics.
  • Etsy Integration: Crafty Base’s integration with Etsy makes it easy to manage your Etsy shop and gain insights into your performance.
  • Time-Saving Automation: Crafty Base can automatically import your data from Etsy and other platforms, saving you time on data entry.


  • Not a Dedicated SEO Tool: While Crafty Base can provide some insights into your popular items and keywords, it’s not a dedicated SEO or keyword research tool like some of the others on this list.
  • Subscription Cost: Crafty Base is a premium tool, so there’s a monthly or yearly subscription cost to use it.
  • Learning Curve: With its many features and capabilities, Crafty Base may have a steeper learning curve compared to more straightforward keyword research tools.


CarftyBase offers four pricing plans; Studio, Indie, Business, and Growth.

Studio ($39.00/month)

  • 2 user accounts
  • 250 order lines per month
  • Unlimited sales channels
  • Inventory and stock tracking
  • 4Daily imports and advanced reports

Indie ($79.00/month)

  • 5 users
  • 1000 order lines
  • Everything in the Studio package
  • User-Role permissions
  • Multi-level BOM
  • Automated Assemblies and Priority Support

Business ($119.00/month)

  • 5 users
  • 5000 order lines
  • Everything in the Indie plan
  • Account Manager

Growth (Enterprise, custom rate)

  • Defined user accounts and roles
  • Everything in the Business plan
  • Customizations based on business needs

Choosing the Best Etsy Keyword Tool in 2024: Seller’s Checklist

When selecting the ideal Etsy keyword tool for your online business, consider the following checklist :

  1. Etsy Search Efficiency: Ensure the tool effectively enhances your Etsy search strategy. It should refine your ability to appear in top Etsy search results, maximizing exposure to potential buyers.
  2. Utilization of Keyword Tool Button: Look for a tool that includes an easy-to-use ‘Keyword Tool button’ for swift access to keyword research functions.
  3. Understanding Etsy Competition: Choose a tool that provides detailed insights into Etsy competition. This includes analyzing competitors’ listings and using a keyword competition checker to understand their strategies.
  4. Enter Keywords Field: The tool should have an ‘Enter keywords’ field that is intuitive and offers suggestions for popular keywords, aiding in your search for trending and high-volume keywords.
  5. Keyword Trends and Analysis: Opt for a tool with a robust ‘Keyword Statistics section’ that tracks keyword trends, including average monthly searches and views. This data is crucial for understanding what potential customers are looking for.
  6. Evaluating Competitors’ Listings: Analyze competitors’ listings using the tool to see the keywords they use, their average number of views, and how they rank in Etsy search results.
  7. Popular Keywords and Related Keywords: Your chosen tool should help identify popular keywords and related keywords, providing you with a broader range of options to include in your product listings.
  8. Price Ranges for Tools: Consider the price ranges for tools and evaluate them based on the features they offer. Ensure that the Keyword Tool performs efficiently in line with its pricing.
  9. Assessing Average Monthly Clicks and Volume: The ideal tool will offer insights into the average monthly clicks and keyword volume, helping you gauge the potential traffic and interest in specific keywords.
  10. Keyword Ideas Generation: Look for a tool that sparks creative keyword ideas, helping you to discover unique and less competitive keywords.
  11. Keyword Competitor Analysis: A comprehensive keyword competitor analysis feature is essential to understand how you stack up against others in your niche.
  12. Pros and Cons Evaluation: Before finalizing your choice, weigh the pros and cons of each tool. This should include an assessment of their performance in various SEO aspects relevant to Etsy.

By following this checklist and ensuring your chosen Etsy keyword tool covers all these aspects, you will be better positioned to optimize your Etsy store for success in 2024.

Best Etsy Keyword Tool – Summary

Using an effective Etsy keyword tool is not just an option but a necessity for any Etsy seller aspiring to thrive in this competitive marketplace.

The tools we’ve examined in this post, from EtsyHunt to Crafty Base, each offer unique features designed to optimize your product listings and improve visibility.

Key takeaways include the importance of understanding your specific needs when choosing a keyword tool, the value of leveraging long-tail keywords, and the benefits of tracking your keyword performance over time.

Whether you’re a seasoned Etsy seller or just starting out, there’s a tool out there that can help streamline your SEO efforts and boost your ecommerce business.

Remember that ongoing learning and adaptation are keys to success.

We invite you to explore our other Etsy-related blog posts to deepen your understanding and skills further through a wealth of information on everything, such as:

from pricing strategies, tips, and tricks to customer engagement.

So, continue your journey to Etsy success and let us be your guide.

Happy selling!

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Best Etsy Keyword Tool – FAQs

Does Etsy have a keyword search tool?

Yes, Etsy does have a keyword search tool that can be used to help optimize your listings.

When you’re listing an item, Etsy will suggest keywords based on what you’ve started to type. These suggestions are based on popular search terms on Etsy.

What is the best keyword search tool for Etsy?

Several third-party tools are considered to be effective for Etsy keyword research.

Marmalead and eRank are popular choices, as they are specifically tailored to Etsy sellers. These tools provide data about keyword search volume, competition, engagement, and more, helping you optimize your listings.

How do I find best keywords for my Etsy shop?

Keyword research for Etsy involves identifying the terms that potential customers are using to find products similar to yours. You can start with Etsy’s own search bar suggestions.

Also, consider using tools like Marmalead or eRank for more in-depth analysis. Look for keywords that are relevant, have a high search volume, and have relatively low competition.

Where do I put SEO keywords on Etsy?

You should incorporate SEO keywords into your Etsy product titles, descriptions, and tags. Also, consider adding them to your shop sections and About page.

However, it’s crucial to make sure your use of keywords is natural and relevant, not forced or excessive.

How many keywords should I use on Etsy?

Etsy allows you to use up to 13 tags for each listing, and each tag can be up to 20 characters long.

These tags are excellent places to incorporate your keywords. You can also include keywords in your product title and description.

Does keyword placement matter on Etsy?

Keyword placement does matter on Etsy. It’s generally recommended to place your most important keywords at the beginning of your product title.

Also, using your keywords in both your title and tags may increase your chances of ranking higher in search results.

How do I track keywords on Etsy?

It’s a good idea to review and update your Etsy keywords regularly, as trends and search behaviors can change over time. Some sellers do this every few months, but the frequency may depend on your specific niche and products.

Are there any words or phrases I should avoid using in my Etsy keywords?

You should avoid using any trademarked or copyrighted words or phrases in your Etsy keywords unless you have permission to use them.

Also, avoid any irrelevant keywords that don’t accurately represent your product.

How can I find long-tail keywords for my Etsy products?

Long-tail keywords are phrases that are more specific and typically longer than common keywords.

You can find them by thinking about what specific terms customers might use to find your products. Tools like Marmalead and eRank can also help identify popular long-tail keywords.

Can keyword optimization increase my Etsy sales?

Yes, keyword optimization can potentially increase your Etsy sales by improving the visibility of your products in search results, leading to more views and potentially more sales.

However, it’s just one piece of the puzzle – you also need to ensure that you’re offering quality products, great customer service, and competitive pricing.

About the author

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. Also as an Amazon Associate I earn from qualifying purchases. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊

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