Etsy Digital Downloads: A Step-by-Step Selling Guide in 2024

Reading Time: 14 minutes

Selling Etsy digital downloads provides a lucrative opportunity for creators and artists to showcase their talent and make money online.

Etsy provides an easy-to-use platform for uploading and selling digital products like printables, patterns, and templates while handling all the technical aspects of the transaction.

This ensures a hassle-free experience for both buyers and sellers.

If you want to grab this profitable opportunity but don’t know where to start, then you’ve come to the right place.

In this article, we will guide you through the process and provide some practical and actionable steps on how to sell Etsy digital products.

Quick Takeaways:

  • Lucrative Opportunity for Creativity: Selling digital downloads on Etsy offers a unique chance for artists and creators to monetize their skills and creativity in a growing online marketplace.
  • Ease of Use and Supportive Community: Etsy simplifies the selling process with user-friendly tools and fosters a community that promotes collaboration, feedback, and brand growth.
  • Diverse Range of Digital Products: The platform accommodates a wide array of digital items, from printables and templates to digital art and instructional e-books, catering to various creative talents.
  • Essential Steps for Success: A step-by-step guide including identifying your niche, creating high-quality digital products, and employing effective SEO and marketing strategies to enhance visibility and sales.
  • Commitment and Quality are Key: Success in selling digital downloads on Etsy requires dedication, continuous improvement, and a focus on creating valuable, high-quality products for customers.

Why Sell Etsy Digital Downloads?

While Etsy is known for its extensive buyer base and ease of selling, the platform also offers unique features like customizable listings, organic traffic, and a collaborative community to help sellers thrive in the ecommerce business.

Creators can tailor their listings, titles, tags, and descriptions according to their skills and target market.

Etsy’s search algorithm also prioritizes new and unique products, thus offering an equal opportunity for everyone.

Also, the supportive Etsy community encourages cross-promotion, feedback, and brand recognition.

These features make Etsy an ideal platform for creators to sell their Etsy digital downloads and establish a long-term career.

Earn Money Selling Printables on Etsy - FREE Workshop

If you're looking for the perfect side hustle to tap into your creativity, selling printables on Etsy could be your golden ticket! 

This is for you, even if you have minimal time, experience or money. Join students who collectively have generated over $500,000 in selling printables on Etsy in the last year alone.

Join this FREE workshop and learn how to get started today!

How to Create Etsy Digital Downloads to Sell

how to create etsy digital products

Creating Etsy digital downloads involves generating a digital product, like printable stickers, an instructional e-book, or a design template for digital planners, and then listing it on Etsy for customers to purchase.

Here is a step-by-step guide on how to create digital products using third-party tools such as Canva or Adobe Photoshop:

Step 1: Identify Your Niche

What type of Etsy digital products do you want to sell? Are you interested in creating printable art, digital patterns, photo filters, templates, or perhaps instructional e-books?

Knowing what you want to create will determine which tools you need to use.

Step 2: Create Your Digital Product

Once you’ve decided on the type of product, it’s time to create it.

If you’re creating printable art, posters, or templates, you might use a design tool like Canva. This platform has a drag-and-drop interface that’s easy for beginners, but it also has enough features to satisfy more advanced users.

If your Etsy digital downloads are more complex, like digital patterns or photo filters, you may need a more advanced tool like Adobe Lightroom and Photoshop. Photoshop offers more sophisticated design capabilities but requires some time to learn if you’re new to it.

You can also outsource your designs through Fiverr or Upwork if you are not skilled in design software or executing your creative ideas for your Etsy digital downloads.

Step 3: Save Your Product in the Right Format

Different types of Etsy digital downloads will need to be saved in different formats.

For instance, printable artwork or templates are typically saved in PDF or high-quality JPEG format. Digital patterns might be saved in PNG format. Intricate designs like logos or graphic elements might be saved in SVG format.

Always consider the end-use of your product when deciding on the format for your Etsy digital downloads.

Step 4: Package Your Product

If your Etwy digital downloads consist of multiple files, you might need to compress them into a ZIP file.

This is because Etsy allows you to upload multiple digital files per listing, but each file must be under 20MB. Always remember this file size limit for your Etsy digital downloads.

Step 5: Test Your Product

Before you list your Etsy digital downloads for sale, be sure to test them.

Download it yourself and ensure it opens correctly and looks as expected. If it’s a printable, you might want to print it out to check the print quality.

Step 6: Create Preview Images

Customers won’t be able to see or touch your Etsy digital downloads before they buy it, so you need to provide clear, enticing images that accurately represent it.

You can create these images using Canva or Photoshop. Etsy allows up to 10 images per listing, so use this opportunity to showcase your product from various angles or in different use cases.

Step 7: List Your Product on Etsy

Once your Etsy digital downloads are ready, go to Etsy, click ‘Your Account‘ > ‘Sell on Etsy‘ > ‘Add a Listing‘. Upload your digital files, add your preview images, and write a detailed description.

The key to success in selling Etsy digital downloads is to create high-quality products that provide value to your customers.

Be creative, experiment with different ideas, and always strive to improve your skills.

How to Sell Digital Downloads on Etsy

Selling Etsy digital downloads is one of the most lucrative niches on the platform, offering creators the opportunity to showcase their digital art, designs, and other creative works.

There are various types of Etsy digital downloads that you can sell, including digital planners, custom website themes, fonts, logos, graphics, PNGs, spreadsheet templates, digital art, social media templates, ebooks, and stock photography, just to name a few.

To start profiting from this market, follow these key steps:

Step 1: Identify Your Niche

Identify the type of Etsy digital downloads you want to sell.

Your Etsy digital downloads could be anything that can be delivered electronically, like printables, graphic designs, music files, or instructional e-books.

Choosing a niche that aligns with your skills and interests will help you create products that stand out.

Step 2: Create an Etsy Account

If you haven’t already, create an Etsy account.

Visit Etsy’s homepage, click on ‘Sell on Etsy‘ on the top right, and then click ‘Open Your Etsy Shop‘. Follow the prompts to set up your Etsy store.

Step 3: Create Your Digital Products

Invest time in creating high-quality and unique digital products. Remember, your products represent your brand, so ensure they are well-designed, well-packaged, and offer value to your customers.

Step 4: List Your Products

After creating your products, it’s time to list them in your Etsy shop.

Click on ‘Add a Listing‘ and upload your digital files. Provide a detailed description, including instructions on how to use the product.

Use high-quality mockup images to represent your product, as customers won’t be able to see the physical item.

Step 5: Set the Right Price

Pricing your digital products can be tricky.

Research similar products on Etsy to get an idea of the competitive pricing landscape. Remember to consider the time and effort you’ve put into creating the product as well as the Etsy fees.

Step 6: Use SEO Strategies

Implement Etsy SEO best practices.

Use relevant keywords in your product titles, descriptions, and tags to increase your products’ visibility on Etsy searches.

Think about what potential customers might type into the search bar when looking for products like yours.

Step 7: Promote Your Products

Use social media platforms, email marketing, and other promotional strategies to get the word out about your products.

Consider offering discounts or special promotions to attract new customers.

Step 8: Deliver Excellent Customer Service

Even though your products are digital, customer service is still crucial.

Respond to customer inquiries promptly and professionally. Encourage satisfied customers to leave positive reviews to boost your shop’s reputation.

Step 9: Analyze and Optimize

Use Etsy’s shop stats tool to understand your customers’ behavior better.

See what’s working and what’s not, and make adjustments as necessary to improve your shop’s performance.

It’s worth noting that, like any other Etsy shop, selling digital downloads requires hard work and dedication.

But if you follow these steps and stay committed to your craft, you could soon find success in this exciting and rapidly-growing market.

Earn Money Selling Printables on Etsy - FREE Workshop

If you're looking for the perfect side hustle to tap into your creativity, selling printables on Etsy could be your golden ticket! 

This is for you, even if you have minimal time, experience or money. Join students who collectively have generated over $500,000 in selling printables on Etsy in the last year alone.

Join this FREE workshop and learn how to get started today!

What Types of Etsy Digital Downloads Can You Sell?

Digital downloads have become a prevalent way to sell creative products, and Etsy provides a perfect platform for them.

So, if you’re wondering about the variations of digital downloads you can sell on Etsy, here’s a list:

1. Printable Graphic Designs and Artwork

These are digital files that customers can print out themselves. This category can include wall art, posters, quotes, graphic designs, and more.

2. Digital Planners and Journals

These are interactive PDFs or other formats designed for use on digital devices. They often include hyperlinked pages for easy navigation.

3. E-books and E-courses

These can be instructional guides, self-help books, cookbooks, or even full-blown courses on various topics.

4. Digital Stickers

Popular among the digital planner community, these stickers can be used in digital planning apps like GoodNotes.

5. Graphic Design Elements

This category includes logos, icons, fonts, vector images, or digital backgrounds that other creators can use in their designs.

6. Website and Social Media Templates

These can include blog design templates, social media post templates, or even full website themes.

7. Stock Photos

If you’re a photographer, selling your photos as digital downloads can be a great option.

8. Patterns and Blueprints

These are popular in the crafting community. Sewing patterns, embroidery patterns, woodworking plans, or any other craft that can be represented as a digital pattern are in high demand.

9. Software and Apps

If you have the know-how, creating and selling your own software, apps, or even video games could be an option.

10. Custom Lightroom Presets

For photography enthusiasts, creating and selling custom Adobe Lightroom presets can be profitable.

11. Digital Scrapbooking Materials

This could include backgrounds, borders, and digital stickers.

12. 3D Printing Models

If you’re skilled at 3D modeling, you could sell your 3D print-ready models.

13. Clip Art

Unique, original clip art can be used by other digital creators in their projects.

14. Coloring Pages

Both for children and adults, digital coloring pages can be a fun and creative product to offer.

15. Photoshop Actions

These can help automate editing processes and achieve certain effects in Adobe Photoshop.

16. Digital Paper

Digital backgrounds and paper designs can be used in scrapbooking, digital journaling, or other graphic design projects.

17. Image/Video Filters or LUTs

For video editors, selling custom video filters or Look-Up Tables (LUTs) can be a unique digital product.

18. Digital Stamps

These can be used for digital scrapbooking or other digital crafting.

19. Embroidery Machine Files

If you are skilled at creating embroidery designs, embroidery machines can use these files to reproduce your designs.

20. Digital Recipes or Cookbooks

If you love cooking or baking, a digital cookbook could be a hit.

21. Wedding Invitations/Save the Dates

Couples often look for unique, personalized digital downloads for their big day.

22. PowerPoint/Google Slides Templates

These can be useful for professionals, students, or educators who want to enhance their presentations.

23. Worksheets

These could be educational, designed to help students practice certain skills or learn new concepts, or they could be for adults, like budgeting or goal-setting worksheets.

24. Business Cards

Offering customizable business card designs that clients can print out themselves can cater to many professionals, small business owners, and entrepreneurs who want unique, cost-effective business cards.

25. Spreadsheet Templates

These could be pre-made Excel or Google Sheets templates designed for various purposes, such as budgeting, project management, financial tracking, or business planning. They’re especially useful for individuals who lack the time or knowledge to create such spreadsheets from scratch.

26. Checklists

Digital checklists can cater to a wide array of needs – packing lists for travel, grocery shopping lists, task checklists for event planning, and more. They can help users stay organized and ensure they don’t forget anything important.

27. Custom WordPress Themes

If you’re skilled at web design, creating and selling custom WordPress themes can be a profitable venture. These themes can offer users unique and personalized aesthetics for their blogs or websites.

28. Fonts

Other digital creators can use unique, creative fonts in a wide range of projects, including graphic design and website development. Ensure your fonts are easily installable and compatible with common design software.

29. Custom Fashion Designs

If you’re talented in fashion design, selling your digital sketches or patterns can cater to DIY enthusiasts or other designers. They can download the designs and create the garments themselves.

30. Architectural Designs

This category could include blueprints for homes or other buildings, landscape design plans, or interior design layouts. These can cater to architects, designers, or homeowners who want unique, customizable design plans.

It’s crucial to remember that even though digital downloads are visual products, they aren’t exclusively limited to artwork.

If you’re looking to create a digital download Etsy shop that includes unique variations of digital downloads you can sell on Etsy, consider creating digital tools like fonts, logos, graphics, or even audio files and fonts.

What Are the Best Selling Etsy Digital Downloads?

best selling etsy digital products

The platform has a plethora of choices for Etsy digital products that are popular among its buyers.

These products fill the demand gap for unique and customizable merchandise. Here are six best selling options curated from the various Etsy listings for digital downloads:

1. Etsy Digital Downloads: Printable Art

Illustrations, patterns, calligraphy, and custom text-based printable art are popular as this category allows for personalization. The buyer can download and print the file at home or at a local printing store.

2. Etsy Digital Downloads: Planners & Organizers

Etsy offers printable planners, to-do lists, meal plans, and habit trackers. These products are popular among a wide variety of individuals, categorically including homemakers, students, and professionals, for their super ability to streamline organizational tasks.

3. Etsy Digital Downloads: Templates

Resume templates, social media templates, Web templates, and PowerPoint templates that are editable. Clients can edit these and use them across their social media handles or professional websites.

4. Etsy Digital Downloads: Stock Photos

Marketers find this category interesting as its pictures are available in different styles. They cater to themes such as nature, wellness, business, travel, lifestyle, and food.

5. Etsy Digital Downloads: Digital Stickers

Digital stickers custom made by artists are popular among digital art enthusiasts and the planner community alike. Buyers can use these files for bullet journaling or on digital media they create.

6. Party Invitations

Creating digital download listings such as custom-made party invitation templates for various occasions such as baby showers, weddings, birthday parties, and corporate events can help those who are on the lookout for unique and customizable invitations.

Etsy is a one-stop-shop for unique digital items that meet an array of needs. Customers can select from a variety of niche digital products tailored to their divergent tastes.

Before starting in Etsy digital downloads, the platform was mainly reserved for vendors selling handmade crafts.

As Etsy digital products became popular for their convenience and ease of access, sellers could sell on the platform without dealing with shipping and inventory issues.

The category’s popularity has only grown, allowing it to create a niche space of its own in the creative marketplace.

Is Selling Etsy Digital Downloads Worth It?

As a lifestyle entrepreneur looking to sell Etsy digital downloads, you may be wondering if it is a profitable venture.

However, success does not happen overnight. To maximize the sale of Etsy digital downloads, creators must also focus on branding, SEO, and customer experience.

Establishing a clear brand identity through visuals and messaging can help attract buyers and create brand loyalty.

Optimizing listings with relevant keywords, tags, and descriptions can improve visibility and attract organic traffic.

Providing high-quality products and customer support can increase customer satisfaction, leading to positive feedback and more sales.

Implementing these suggestions can help creators succeed in selling their Etsy digital downloads.

Let’s explore the viability of selling Etsy digital downloads and whether it is worth your time and effort.

Marketplace for Etsy Digital Downloads

Etsy provides a massive international platform where you can sell your Etsy digital downloads; thus, it is less strenuous to reach new clients.

Low Overhead Costs

Compared to physical products that require inventory, packaging, and postal/shipping costs, Etsy digital downloads are much easier to manage and store.


With Etsy digital downloads, creating new designs and uploading them is much quicker and less cumbersome. Moreover, your customers can instantly access and download the work after purchase.

Lucrative Income

If you price your Etsy digital downloads correctly, you can generate good revenue with minimal effort.

Easy Payment and Payout Options

Etsy offers multiple options for receiving payment and pays out directly to your account once the sale is complete.

It is also important to note that selling Etsy digital downloads does require an initial investment in the form of time and effort spent creating your designs, copy, and images.

Nonetheless, it can be a profitable venture with the right approach.

Unlike physical products, Etsy digital downloads do not need to be shipped, which means they can be sold 24/7.

However, you still need to promote your products on social media platforms and other marketing channels to attract new buyers.

Etsy Digital Downloads – Understanding the Pros and Cons for 2024


  1. Wide Reach for Etsy Digital Download: Etsy’s platform offers a vast audience, making it ideal for selling digital downloads on Etsy. This reach can dramatically increase the visibility of your digital products on Etsy.
  2. Ease of Creating Digital Download Listings: The process of creating digital download listings on Etsy is straightforward and user-friendly, making it accessible for both new and experienced sellers.
  3. Variety of Products: Etsy allows for a diverse range of digital products, from Etsy printables to digital art prints, and even printable wall art. This variety offers sellers the flexibility to explore different niches.
  4. Effective Use of Etsy Keywords for Digital Downloads: Utilizing Etsy keywords for digital downloads in your listings can significantly enhance visibility and searchability, drawing in a targeted audience.
  5. Control Over Pricing Digital Downloads: Sellers have full control over pricing digital downloads, allowing them to set competitive prices while considering the value of their work.
  6. Valuable Tips for Success in Selling Digital Downloads: Numerous resources and communities offer tips for success in selling digital downloads, helping sellers optimize their strategies.


  1. Competition in Selling Digital Downloads on Etsy: As the popularity of selling digital downloads on Etsy grows, so does the competition, making it challenging to stand out.
  2. Understanding Copyright with a Digital Download: Sellers must be cautious about copyright when creating a digital download on Etsy, ensuring all content is original or properly licensed.
  3. Managing Customer Service Expectations: Selling digital products requires readiness to prepare for customer service questions, as buyers may have queries or issues with their digital downloads.
  4. Dependence on Etsy’s Algorithm: Success can heavily depend on understanding and adapting to Etsy’s search algorithm, which can be a learning curve for new sellers.
  5. Market Saturation of Certain Products: Popular items like art prints on Etsy may face market saturation, making it harder for new entries to gain traction.
  6. Risks of Digital File Sharing: There is always a risk that digital files, once downloaded, can be shared or redistributed without the seller’s consent.

How To Sell Etsy Digital Downloads – Summary

Selling Etsy digital downloads opens up a multitude of opportunities for creators worldwide.

By focusing on your unique niche, ensuring high-quality Etsy digital downloads, and leveraging effective marketing strategies, you can turn your creative skills into a successful Etsy shop.

Key takeaways from this exploration include the importance of identifying a unique niche, providing value through high-quality digital products, and understanding the dynamics of the Etsy marketplace.

Moreover, effective promotion and exceptional customer service can help establish your digital download store’s credibility and drive growth.

For more Etsy-related information and tips, check out our other posts, such as;

Remember, success on Etsy doesn’t come overnight.

However, with dedication, creativity, and a customer-focused approach, you can create a successful Etsy digital downloads business.

Earn Money Selling Printables on Etsy - FREE Workshop

If you're looking for the perfect side hustle to tap into your creativity, selling printables on Etsy could be your golden ticket! 

This is for you, even if you have minimal time, experience or money. Join students who collectively have generated over $500,000 in selling printables on Etsy in the last year alone.

Join this FREE workshop and learn how to get started today!

How To Sell Etsy Digital Downloads – FAQs

What are Etsy digital downloads?

Digital downloads on Etsy are digital products that are available for customers to purchase and download.

They can be anything from printable artwork to spreadsheet templates to custom website themes. Once a digital download is purchased, the customer can download it instantly.

Is it worth selling Etsy digital downloads on the platform?

Absolutely! The platform is a reputable online marketplace that attracts a diverse and global audience, making it a beneficial platform for selling digital downloads.

Not only does Etsy make it easy to list and sell your products, but it also provides an excellent opportunity to build a brand around your creative niche. With the right strategy, you can enjoy a steady stream of passive income.

How do Etsy digital downloads work?

When you sell digital downloads, you’re essentially selling a file that customers can access immediately after their purchase.

After the payment is processed, Etsy sends an email to the customer with a unique download link. The customer can also access the files directly from their Etsy account.

As a seller, once you’ve set up your listings, Etsy manages the delivery of the files, making it a seamless and efficient process.

How do I buy Etsy digital downloads?

Buying Etsy digital downloads is a straightforward process.

Simply navigate to the listing of the digital product you wish to purchase and click ‘Add to Cart‘.

After you’ve completed the payment, Etsy will send you an email with a unique link to download your file.

Alternatively, you can access your purchased Etsy digital products anytime from your account under ‘Purchases and Reviews‘.

Yes, it is legal and selling Etsy digital downloads can be a profitable way to generate income.

You only need to create the product once, and it can be sold multiple times in your Etsy shop. Plus, Etsy has a large and pre-existing audience, making it easier to reach potential customers.

What digital downloads sell best on Etsy?

Popular types of Etsy digital downloads include printable artwork, coloring pages, worksheets, planners, journals, logos, business cards, social media templates, ebooks, spreadsheet templates, craft patterns, Lightroom presets, and more.

How do digital downloads work on Etsy?

There are many ways to create Etsy digital products to sell on the platform, such as by designing them using graphic design software like Canva or hiring freelancers on outsourcing platforms to create the product for you.

You can also create them yourself if you have the skills.

What are some tips for selling Etsy digital downloads?

Some tips for selling Etsy digital products include choosing a profitable niche, taking an Etsy online course to learn more about the platform, using keywords in your titles and descriptions, marketing your products, providing excellent customer service, and offering product bundles or discounts.

Does it cost to sell digital downloads on Etsy?

Etsy charges a 5% transaction fee and a $0.20 listing fee for each item sold on their platform, regardless of whether it is physical or digital.

Depending on the seller’s chosen payment method, there might also be payment processing fees.

About the author

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. Also as an Amazon Associate I earn from qualifying purchases. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊

Share via
Copy link
Powered by Social Snap