Etsy Best Sellers 2023: Your Ultimate Guide to the Top 50 Items

Reading Time: 10 minutes

Looking for Etsy Best Sellers can oftentimes feel overwhelming, especially if you’re a seller looking to understand what products resonate most with customers.

If you’re looking for answers, then you’ve come to the right place.

In this article, we provide a helpful guide that looks into the 50 top-performing product categories that historically do well on Etsy to give you a blueprint to enhance your offerings and sales.

A key tip to remember: succeeding in the Etsy marketplace isn’t just about having a popular product; it’s about presenting a unique, high-quality, and personal touch that stands out amidst the competition.

Let’s dive into these popular categories to inspire your next big product idea.

Quick Takeaways:

  1. Etsy Success Formula: Unique and Personal Touch
    • Stand out on Etsy by offering unique, high-quality, and personalized products that resonate with customers.
  2. Top 50 Etsy Best Sellers Categories
    • Explore a diverse range of top-performing product categories, including personalized jewelry, handmade soaps, wedding invitations, and more.
  3. Importance of Craftsmanship and Creativity
    • The success of Etsy sellers underscores the value of craftsmanship and creativity in producing standout products.
  4. Customer Trends: Demand for Personalization and Sustainability
    • Embrace customer trends by catering to the increasing demand for personalized items and sustainable, organic materials.
  5. Tips for Etsy Sellers: Quality Photos, Descriptions, and SEO
    • Enhance your Etsy listings with high-quality photos, detailed descriptions, and effective SEO practices to make your products more appealing.
  6. Hot Sellers and Trend Insights
    • Stay informed about what sells best on Etsy by monitoring popular trends, seasonal items, and staying updated with Etsy’s trend reports.
  7. Etsy Shop Success Factors: Customer Service and Product Variety
    • Improve your Etsy shop’s success by excelling in customer service, offering a variety of quality products, and adapting to changing trends.
  8. Etsy’s Unique Selling Proposition: Vintage Items Inclusion
    • Leverage Etsy’s unique selling point by considering the inclusion of vintage items, with products at least 20 years old qualifying as vintage.
  9. Challenges and Solutions in Etsy Selling
    • Overcome challenges in the Etsy marketplace by addressing issues such as standing out in a crowded marketplace, managing shipping logistics, and staying on top of fees and taxes.
  10. Encouragement for New Sellers
    • Start your Etsy journey with confidence, knowing that success comes with dedication and the right approach to product uniqueness and quality.

Top 50 Etsy Best Sellers

screenshot of etsy best sellers page

1. Etsy Best Sellers: Personalized Jewelry

Customized jewelry, including bracelets, necklaces, and rings with names or initials, is a popular gift choice on Etsy. These items offer a personal touch that customers love.

2. Etsy Best Sellers: Handmade Soaps

Homemade soaps, often with natural and organic ingredients, are well-liked for their uniqueness and gentleness on the skin. Sellers can experiment with different shapes, colors, and scents.

3. Etsy Best Sellers: Wedding Invitations

Custom, artisanal wedding invitations offer a unique touch for couples. The options for customization, such as letterpress, foiling, or hand painting, can make these items particularly attractive.

4. Etsy Best Sellers: Engraved Wood Signs

These signs are often used for home decor or as gifts for special occasions. They can be personalized with names, quotes, or important dates.

5. Etsy Best Sellers: Custom Embroidered Clothing

Embroidered clothing, especially with personalized designs or monograms, is trendy. From shirts to hats, customers enjoy items that reflect their personalities.

6. Etsy Best Sellers: Vintage Toys

Collectors and nostalgic buyers often look for vintage toys, making them a potential bestseller. The rarity and condition of these items can significantly increase their value.

7. Etsy Best Sellers: Personalized Pet Portraits

Pet owners love celebrating their furry friends. Artists who offer custom pet portrait services often find a lot of customers on Etsy.

8. Etsy Best Sellers: Stamped Metal Jewelry

Unique and durable stamped metal jewelry like pendants, bracelets, and charms is popular. Personal messages can make them the perfect gift.

9. Etsy Best Sellers: Custom Leather Goods

From wallets to belts, personalized leather goods are often in demand due to their durability and timeless style.

10. Etsy Best Sellers: Handmade Candles

Candles, especially those with unique scents or shapes, make for a great purchase. Eco-friendly options like soy or beeswax candles are also popular.

11. Digital Art Prints

These offer an easy and affordable way to switch up home decor. Plus, the digital format means no inventory or shipping costs for the seller.

12. Handcrafted Wooden Furniture

Buyers appreciate the craftsmanship and longevity of handmade wooden furniture. Customization options can increase value.

13. Custom Name Necklaces

Personalized necklaces with names or initials are highly sought after for their sentimental value and style.

14. Natural Skincare Products

As people become more conscious of ingredients in skincare products, all-natural, handmade options have seen a rise in popularity.

15. Etsy Best Sellers: Personalized Stationery

Personalized stationery, like notebooks and planners, is popular for gifting. They can be customized with names, initials, or personal quotes.

16. Handmade Pottery

Unique, artisanal pottery pieces are often in demand. From mugs to vases, each piece is one-of-a-kind.

17. Wool Knit Blankets

Hand-knit wool blankets are popular, particularly during the colder months. Chunky knit blankets have been a trending item.

18. Custom Birthstone Rings

These rings, which can be personalized with the birthstones of loved ones, are popular for their personal and symbolic significance.

19. Handmade Baby Clothes

Unique, handmade clothes for babies are popular, especially as gifts. Organic materials can increase appeal.

20. Etsy Best Sellers: Customized Tumblers

Personalized tumblers, particularly insulated ones, are a hit. They can be customized with names, quotes, or specific designs.

21. Personalized Door Mats

A welcoming home begins with the doormat, and personalized options with family names or custom messages are popular choices.

22. DIY Craft Kits

As more people pick up crafting hobbies, DIY kits that include all necessary materials and instructions have become a top choice.

23. Handcrafted Dolls

Unique, handmade dolls, often made with organic materials, are popular, especially among those looking for alternatives to mass-produced toys.

24. Personalized Mugs

Whether it’s for coffee or tea, personalized mugs with names, initials, or special messages are a go-to gift item.

25. Etsy Best Sellers: Handmade Bags & Purses

Unique, handcrafted bags and purses stand out in a sea of mass-produced items, making them a popular pick on Etsy.

26. Engraved Cutting Boards

Often purchased as housewarming or wedding gifts, engraved cutting boards can be personalized with names or dates, adding a touch of personal sentiment.

27. Vinyl Wall Decals

Easy-to-apply and remove vinyl decals for walls offer an instant decor upgrade. They range from quotes to graphic designs, catering to various tastes.

28. Handmade Plush Toys

Soft, cuddly, and unique, handmade plush toys are loved by children and collectors alike. Eco-friendly materials can be a selling point.

29. Custom Name Bracelets

Similar to personalized jewelry, bracelets bearing names or initials are much sought-after, both for personal use and as gifts.

30. Etsy Best Sellers: Personalized Makeup Bags

Handy for organization and travel, makeup bags personalized with names or initials are a hit, particularly as gifts.

31. Handmade Quilts

These offer both comfort and a visual statement. Handmade quilts, often made-to-order with chosen colors or patterns, are a popular bedding choice.

32. Custom Illustrations

Artists offering personalized illustrations, such as family portraits or house drawings, attract customers looking for unique artwork or gifts.

33. Hand-knitted Scarves

With the charm of craftsmanship and warmth, hand-knitted scarves, especially those from natural fibers like wool or alpaca, are in demand during the colder seasons.

34. Handcrafted Journals

Particularly loved by writers and planners, handcrafted journals can be personalized and come in various materials, like leather or handmade paper.

35. Etsy Best Sellers: Customized Ornaments

Particularly popular during the holiday season, ornaments can be personalized with names, dates, or special messages, making them a cherished keepsake.

36. Handmade Hair Accessories

From headbands to barrettes, unique, handcrafted hair accessories can add a personal touch to everyday hairstyles.

37. Custom Pet Tags

Personalized pet tags are popular among pet owners, who often look for unique and durable designs.

38. DIY Embroidery Patterns

With embroidery gaining popularity as a relaxing hobby, DIY embroidery patterns with instructions are a top pick.

39. Handcrafted Earrings

Unique earrings, whether minimalist studs or elaborate chandelier designs, are popular. They can be crafted from various materials like beads, metal, or clay.

40. Etsy Best Sellers: Custom Family Portraits

Artists who offer to turn family photos into custom illustrations or paintings have found a dedicated customer base.

41. Natural Bath Bombs

Handmade, natural bath bombs with enticing scents offer a luxury spa experience at home, making them popular gifts.

42. Handmade Baby Shoes

Unique and soft, handmade baby shoes are loved for their comfort and design, making them a great gift for new parents.

43. Custom Wedding Cake Toppers

Personalized cake toppers, featuring the couple’s likenesses or initials, add a special touch to wedding cakes.

44. Handmade Rugs

Unique, hand-woven rugs add a statement to any room. They can be created in various styles, from modern geometrics to traditional orientals.

45. Etsy Best Sellers: Custom Engraved Watches

Watches engraved with a special message are a timeless gift.

46. Personalized Keychains

From simple designs to elaborate ones, personalized keychains are a popular small gift or souvenir.

47. Handmade Pillows

Unique, handmade pillows, especially with the option to customize fabric or design, offer a personal touch to home decor.

48. Vintage Clothing

Unique, well-preserved vintage clothing is in demand among fashion enthusiasts looking for a unique style.

49. DIY Beading Kits

DIY kits for making beaded jewelry are popular among craft lovers. These kits typically include all the necessary components and instructions.

50. Etsy Best Sellers: Handcrafted Hats

Unique, handcrafted hats, from warm woolen winter hats to stylish summer straw hats, cater to various needs and styles. Custom sizes or designs can add value.

Pros and Cons of Selling on Etsy


  1. Global Marketplace Exposure: As an Etsy seller, you gain access to a vast global marketplace, increasing the visibility of your products to Etsy shoppers worldwide.
  2. Etsy SEO Advantage: Utilizing effective Etsy SEO strategies enhances the discoverability of your products in Etsy searches, attracting more potential customers to your Etsy store.
  3. Custom Designs and Personalization: Etsy’s emphasis on custom designs and personalization aligns with the growing demand for unique, personalized items, making it an ideal platform for showcasing your creative offerings.
  4. Diverse Product Categories: With a wide range of product categories, from digital prints to handmade crafts, Etsy accommodates various sellers, allowing you to explore and find the niche that suits your Etsy business.
  5. Low Starting Costs: Starting an Etsy store comes with relatively low initial costs, making it accessible for new sellers to create an Etsy shop without a significant financial investment.


  1. Etsy Fees and Transaction Costs: While Etsy offers a platform for sellers, it comes with fees and transaction costs. Sellers should be mindful of these expenses, which can impact overall profitability.
  2. Limited Branding Opportunities: Etsy stores operate within the Etsy marketplace, limiting some branding opportunities compared to standalone e-commerce websites. Building a distinct brand identity may pose a challenge.
  3. Dependence on Etsy Policies: Etsy’s policies and algorithm changes can impact your Etsy store. Sellers need to stay informed and adapt to any updates to maintain their presence and visibility.
  4. Customer Service Responsibility: As an Etsy seller, you are responsible for providing excellent customer service. Responding promptly to inquiries and addressing customer concerns is crucial for maintaining a positive Etsy store reputation.

Etsy Best Sellers – Summary

The diversity of Etsy’s best sellers underscores the value of personalization, craftsmanship, and creativity in successful products.

Whether it’s a personalized piece of jewelry, a handcrafted bag, or a unique piece of home decor, what stands out is the dedication and care put into each item.

Key takeaways include the importance of uniqueness in product offerings, the appeal of customization, and the increasing demand for sustainable and organic materials.

Embrace these trends to stay competitive and appealing to today’s discerning Etsy shopper.

We have many more posts on our blog that delve into the nuances of selling on Etsy and managing a successful lifestyle business.

We encourage you to explore topics such as:

The most important thing is just to get started, and soon you’ll have your own bestseller on Etsy. Good luck!

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Etsy Best Sellers – FAQs

What is most sold on Etsy?

The most sold items on Etsy tend to fall into the category of personalized and handmade goods. These include custom jewelry, handmade soaps, personalized stationery, and more.

However, factors like seasons, current affairs, and consumer preferences can change over time and have an impact on trends.

What are hot sellers on Etsy?

Hot sellers on Etsy are often items that tap into current trends or upcoming events. Personalized gifts, handcrafted home decor, vintage clothing, and unique art pieces are commonly hot sellers.

Seasonal items also frequently trend, such as ornaments during the holiday season or knit scarves in the winter.

How do you find out what sells best on Etsy?

You can use Etsy’s search function and sort by “most popular” to get a sense of what’s selling well. Additionally, staying up-to-date with Etsy’s trend reports, which they publish regularly, can provide insights into popular products.

What is the best shop on Etsy?

Determining the “best” shop on Etsy is subjective and depends on what you’re looking for. Some shops may excel in customer service, others in product quality, and some might have a unique product range. You can locate stores that are well-liked by customers using reviews and ratings.

How can I make my Etsy products more appealing?

Ensure high-quality product photos and detailed descriptions are used for your listings. Offering customization options, using high-quality materials, and providing excellent customer service can also make your products more appealing.

Can I sell vintage items on Etsy?

Yes, one of Etsy’s unique selling propositions is the inclusion of vintage items. Products that are at least 20 years old qualify as vintage and can be sold on the platform.

What are the rules for selling on Etsy?

Etsy permits the sale of handmade goods, craft supplies, and vintage items. It’s important to accurately describe and photograph your products.

Additionally, you should adhere to all local and international laws, including those related to shipping and customs.

How can I improve my Etsy sales?

Consider optimizing your product listings with Etsy SEO to improve searchability.

Providing excellent customer service, regularly updating your product offerings, and promoting your shop on social media can also enhance sales.

Is it worth selling on Etsy?

Many sellers find success on Etsy due to its large, global customer base and focus on unique, creative goods.

However, success depends on factors such as the quality and demand for your products, your marketing efforts, and your customer service.

What are some challenges to selling on Etsy?

Challenges can include standing out in a crowded marketplace, dealing with Etsy shipping and logistics, handling customer service inquiries, and staying on top of Etsy fees and marketplace taxes.

What sells the most on Etsy right now?

Currently, personalized and handmade goods, including digiatl prints and custom designs, tend to dominate Etsy’s marketplace.

What is the number 1 seller on Etsy?

Etsy’s marketplace is vast and diverse, making it challenging to pinpoint a single top seller. However, Etsy best sellers often include personalized jewelry, handmade soaps, and unique home decor.

What sells the most on Etsy in 2023?

Etsy trends can evolve, but as of 2023, items with a personal touch, such as customized tumblers and handmade bags & purses, continue to be popular among Etsy shoppers.

What digital product sells the most on Etsy?

In the realm of digital products, digital prints remain a strong contender, providing an accessible and customizable option for both sellers and buyers on the Etsy platform.

About the author

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. Also as an Amazon Associate I earn from qualifying purchases. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊

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