Etsy Banner Size: Tips for Perfect Shop Branding

Reading Time: 11 minutes

Looking to set up your Etsy shop but puzzled over the different Etsy banner sizes? You’ve come to the right place!

Etsy banners serve as a visual introduction to your store.

Think of them as the virtual “storefront window” for your Etsy shop, designed to communicate your brand, catch buyers’ attention, and give your store a professional look.

Our comprehensive Etsy banner guide gets straight to the point, helping you understand and select the right banner dimensions for your store.

Let’s get started!

Quick Takeaways:

  1. Banner Sizes:
    • Choose the right Etsy banner size based on your preference: Big Banner (1200 x 300 to 3360 x 840 pixels), Mini Banner (1200 x 160 to 1600 x 213 pixels), or Carousel Banner (1200 x 300 pixels per image).
  2. File Formats:
    • Use .JPEG, .PNG, or .GIF formats for your Etsy banners to ensure compatibility.
  3. Mobile Optimization:
    • Design banners with essential elements centered, as they will be resized for mobile views.
  4. Consistent Branding:
    • Maintain consistency in colors, fonts, and overall style to align your banner with your shop’s brand identity.
  5. Carousel Banner Variation:
    • Consider Carousel Banners if you have multiple products or styles, with 2 to 5 rotating images.
  6. Effective Design Tips:
    • Understand your target audience, balance text and visuals, and use high-quality images for a professional look.
  7. Avoid Common Pitfalls:
    • Don’t use the wrong size or format, ensure consistency with shop branding, and avoid low-quality images or graphics.
  8. Mobile View Consideration:
    • Optimize banners for mobile viewing to cater to the growing mobile audience.
  9. Seasonal Updates:
    • Update banners seasonally or for special events to attract buyers seeking specific products.
  10. Legal and Ethical Concerns:
    • Only use images you own or have permission to use to avoid legal issues and protect your shop’s reputation.

Etsy Banner Specifications

etsy banner size

Knowing the right Etsy banner size is crucial to ensuring your storefront looks professional and attractive.

1. Big Banner:

  • Size: Minimum of 1200 x 300 to a maximum of 3360 x 840 pixels
  • Format: .JPEG, .PNG or .GIF

This banner size is known as the “Big Banner” due to its large, visually impactful size. It is perfect for showcasing high-quality images and catching the attention of your audience.

The Big Banner will be resized for mobile view, so make sure your essential elements are centrally located.

2. Mini Banner:

  • Size: Minimum of 1200 x 160 pixels to a maximum of 1600 x 213 pixels.
  • Format: .JPEG, .PNG or .GIF

If you prefer a more minimalist approach to your shop design, then the Mini Banner might be the best choice for you.

Its smaller size makes it less overwhelming but still allows for a noticeable brand display. Like the Big Banner, it will also be resized for mobile.

  • Size: 1200 x 300 pixels per image
  • Format: .JPEG, .PNG or .GIF
  • Number of images: Between 2 to 4 rotating images

The Carousel Banner is an excellent choice if you have a variety of products or styles you want to feature. Each image will rotate automatically, providing a dynamic and engaging storefront experience for your visitors.

For this banner, you can upload between two and five images.

Remember, your banner and icon should align visually with the rest of your shop to present a cohesive brand identity.

Choose images, colors, and fonts that match your shop’s style and products. If you use text in your banner or icon, make sure it is legible even in smaller sizes. High-quality images are a must for a professional look and feel.

Tips to Create an Effective Etsy Banner

Creating an effective Etsy banner involves more than just getting the Etsy banner size right. Here are some tips to help you get started:

Understand Your Target Audience

Knowing who your potential buyers are can guide the design and messaging of your banner. Are they young and trendy or mature and sophisticated? What are their interests? Answers to these questions can help shape the colors, images, and text you use.

Consistency is Key

Make sure your banner aligns with your brand. This includes colors, fonts, and overall style. This consistency helps potential buyers recognize your brand across different platforms.

Balance Text and Visuals

While images can be eye-catching, don’t forget the power of words. A well-chosen tagline or store name can communicate your brand message effectively. Just remember, less is more.

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Use High-Quality Images

etsy images

This one may seem obvious, but it’s worth mentioning. Clear, well-lit, high-quality images reflect professionalism and attention to detail.

Product Listing Images

  • Dimensions: At least 2000 pixels for the shortest side of the image and a resolution of 72PPI.
  • File Size: Image file size should ideally be below 1MB
  • Format: .JPEG, .GIF, .PNG
  • Color Mode: sRGB
  • Ideal Aspect Ratio: 5:4
  • Note: You can upload up to 10 photos per listing.

Shop Icon

  • Size: 500 x 500 pixels
  • Format: .JPEG, .PNG, .GIF

Profile Photo

  • Size: 500 x 500 pixels
  • Format: .JPEG, .PNG, .GIF

Common Mistakes to Avoid When Designing an Etsy Banner

While designing your Etsy banner, make sure you don’t fall into these common pitfalls:

Using the Wrong Size or Format

Nothing screams unprofessional more than a pixelated or oddly cropped banner. Stick to the Etsy banner size guidelines mentioned above.

Overloading the Banner with Information

Keep it simple. Your banner should tease buyers into exploring your shop, not give away everything at once.

Inconsistency with Shop Branding

Your banner should represent your shop’s overall look and feel. A mismatch can confuse buyers about your brand identity.

Using Low-Quality Images or Graphics

Blurry or poorly edited images can make your shop seem less trustworthy or professional.

Not Considering Mobile Viewers

Today, a lot of browsing is done on mobile devices. If your banner isn’t optimized for mobile, it may look odd or unreadable to mobile viewers. Always check how your banner looks on different devices.

Ignoring Seasonality or Events

Seasonal or event-based banners can attract buyers looking for specific products. Not updating your banner to align with seasons or special events could mean missed sales opportunities.

Using Irrelevant Images

The images on your banner should represent what you sell. Using images that are unrelated to your products can confuse potential customers about what your shop offers.

Using Copyrighted Images

It’s crucial to only use images that you own or have permission to use. Using copyrighted images can lead to legal issues and damage your shop’s reputation.

Ignoring Font and Color Choices

Fonts and colors play a significant role in conveying your shop’s vibe. Using hard-to-read fonts or clashing colors can deter potential buyers.

Not Updating Your Banner

Update your banner from time to time to keep your shop looking fresh and active. A stale or outdated banner can give the impression that your shop is inactive or neglected.

Using Tools and Software for Etsy Banner Creation

Designing a banner that fits the Etsy banner size and represents your brand might seem daunting, especially if you’re not a trained graphic designer.

Don’t worry, though – there are plenty of user-friendly tools out there to help you.

Canva and Adobe Express, for example, offer a wide variety of templates that fit the exact Etsy banner size.

They also allow you to customize fonts, colors, and images to match your brand. Step-by-step, you can create a professional-looking banner in no time.

1. Canva

This user-friendly graphic design tool offers a wide array of templates, fonts, and images that adhere to the Etsy banner size. With its intuitive drag-and-drop feature, you can easily create a banner that matches your brand.

Pros:

  • User-Friendly Interface: Canva offers an intuitive drag-and-drop feature, making it easy for users with varying design expertise.
  • Abundant Templates: Provides a wide array of templates, fonts, and images that adhere to Etsy banner size guidelines.

Cons:

  • Limited Advanced Features: While great for beginners, Canva may lack some advanced design features for experienced users.

2. Adobe Express

Adobe Express, a part of the Adobe Creative Suite, is a powerful design tool that allows you to create impressive banners with professional quality. It has templates that fit Etsy’s banner size and provides options to customize according to your needs.

Pros:

  • Professional Quality: As part of the Adobe Creative Suite, Adobe Express ensures impressive and professional-quality banner designs.
  • Customization Options: Offers templates that fit Etsy’s banner size, with extensive customization options for fonts, colors, and images.

Cons:

  • Learning Curve: Adobe Express might have a steeper learning curve for beginners compared to simpler tools.

3. PicMonkey

With an easy-to-use interface, PicMonkey provides a host of editing tools and design assets. The platform also offers pre-sized Etsy banner templates that you can tweak to match your brand aesthetics.

Pros:

  • Easy-to-Use Interface: PicMonkey provides a user-friendly interface, making it accessible for those new to graphic design.
  • Pre-sized Templates: Offers pre-sized Etsy banner templates that can be easily adjusted to match brand aesthetics.

Cons:

  • Limited Advanced Features: Similar to Canva, PicMonkey may not have as many advanced features as some other design tools.

4. Snappa

Snappa is another online graphic design tool that is great for non-designers. It offers an array of pre-made templates, high-res stock photos, and customizable graphic elements, making Etsy banner creation a breeze.

5. Visme

This online design tool is not only great for creating infographics and presentations but also offers features for designing Etsy banners. With an array of templates, icons, images, and fonts, you can create a stunning banner that represents your brand.

6. Fotor

Fotor is a powerful online photo editing and graphic design tool. It provides Etsy banner templates along with an assortment of fonts, stickers, and backgrounds to choose from.

7. Vistacreate (formerly Crello)

An easy-to-use design tool, Vista offers over 20,000 templates, including those specifically for Etsy banners. Its drag-and-drop interface makes the design process straightforward.

8. GIMP

If you prefer downloadable software over online tools, GIMP is a free and open-source option. It’s highly versatile and offers a range of advanced features, but it might have a steeper learning curve for beginners.

9. BeFunky

BeFunky is an all-in-one online platform for photo editing, collage-making, and graphic design. With its easy-to-use interface and ready-made templates, you can create attractive Etsy banners without hassle.

10. Desygner

Desygner is an easy-to-use online design software with pre-made Etsy banner templates. With its wealth of design elements and fonts, you can easily customize your banner to fit your brand.

Etsy Banner Size Guide: Step-by-Step Creation

Creating a Big Banner

  1. Choose your preferred design tool (Canva, Adobe Express, etc.)
  2. Select “Create a design” or “New Project,” depending on your chosen tool.
  3. Choose or input custom dimensions – A maximum of 3360 x 840 and a minimum of 1200 x 300 pixels for the Big Banner.
  4. Start with a blank canvas or choose a pre-made template if one is available.
  5. Add images, text, and other elements, making sure to place key information or visuals in the center to cater for mobile viewing.
  6. Save the design in a suitable format (.JPEG, .PNG, or .GIF).

Creating a Mini Banner

  1. Open your design tool and select “Create a design” or “New Project“.
  2. Input custom dimensions – A maximum of 1600 x 213 pixels and a minimum of 1200 x 160 pixels for the Mini Banner.
  3. You can start from scratch or use a template if one is available.
  4. Design your banner with your branding and aesthetics in mind, adding images and text as needed.
  5. Save the design in a suitable format (.JPEG, .PNG, or .GIF).
  1. Launch your design tool and select “Create a design” or “New Project“.
  2. Input custom dimensions (1200 x 300 pixels) for each image in the Carousel Banner.
  3. Choose a blank canvas or a template if one is available.
  4. Add images and text that showcase the variety of your products or different aspects of your shop.
  5. Repeat the process to create between 2 and 5 images for the Carousel Banner.
  6. Save each design in a suitable format (.JPEG, .PNG, or .GIF).

In all cases, remember to follow Etsy’s image guidelines and ensure that your banner aligns with your shop’s branding and aesthetics. Use high-quality images and readable text.

Also, it’s always good practice to preview your design on multiple devices to make sure it looks good on both desktop and mobile before uploading to Etsy.

To upload your banner, go to “Your Account” > “Settings” > “Info & Appearance” on Etsy, click on “Browse” or “Change” under the Shop Banner section, select your banner file, and then click on “Save Changes“.

For the Carousel Banner, you’ll need to repeat the upload process for each image.

The Ultimate Guide to Etsy Banner Sizes – Summary

Getting the right Etsy banner size for your shop and nailing your banner design is an essential step to catching the eye of potential customers, so we hope the tips, dimensions, and software recommendations provided have been useful.

The key takeaway? Always adhere to Etsy’s recommended banner dimensions, keep your design clean and simple, and ensure your banner accurately represents your brand’s identity. This is a surefire way to create a professional and appealing online storefront.

If you’re keen on learning more about maximizing your Etsy shop’s potential, feel free to check out our other posts, such as

As you continue on your journey to Etsy success, remember that your banner is the first impression buyers get of your shop, so make it count.

Happy selling!

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The Ultimate Guide to Etsy Banner Sizes – FAQs

What is the best size for an Etsy banner?

The best size for your Etsy banner depends on the type of banner you choose.

  • For a Big Banner, use a size between 1200 x 300 pixels and 3360 x 840 pixels.
  • For a Mini Banner, use a size of 1200 x 160 pixels to 1600 x 213 pixels.
  • For a Carousel Banner, use a size of 1200 x 300 pixels per image.

What is the ratio of the Etsy banner?

The aspect ratio for the Big Banner is 4:1; for the Mini Banner, it’s 15:2; and for each image in the Carousel Banner, it’s 4:1.

What size is the Etsy shop banner on Canva?

On Canva, you can create a custom design using the Etsy banner dimensions.

  • For a Big Banner, input a maximum of 3360 x 840 pixels.
  • For a Mini Banner, use a minimum of 1200 x 160 pixels.
  • For each image of the Carousel Banner, use 1200 x 300 pixels.

How do I make a banner for my Etsy shop?

You can make a banner for your Etsy shop using design tools like Canva, Adobe Express, etc.

  1. Start by choosing the type of banner you want to create (Big, Mini, or Carousel).
  2. Input the corresponding dimensions.
  3. Design your banner using images, text, and other elements that align with your shop’s branding.
  4. Save your design in a suitable format (.JPEG, .PNG, or .GIF).
  5. Upload it to your Etsy shop.

What should I put on my Etsy banner?

Your Etsy banner should represent your shop’s branding and aesthetics. It can include your shop’s name, logo, a tagline, and high-quality images of your products.

Remember to keep it simple and avoid overcrowding it with too much information.

How do I upload a banner to my Etsy shop?

To upload your banner, go to “Your Account” > “Settings” > “Info & Appearance” on Etsy, click on “Browse” or “Change” under the Shop Banner section, select your banner file, and then click on “Save Changes“.

How often should I change my Etsy banner?

There’s no set rule for how often you should change your Etsy banner.

However, it’s a good idea to update it to align with seasons, special events, or new product launches to keep your shop looking fresh and relevant.

Can I use copyrighted images on my Etsy banner?

No, using copyrighted images without permission can lead to legal issues and damage your shop’s reputation. Only use images that you own or have the right to use.

Does my Etsy banner need to be high-resolution?

Yes, using a high-resolution image for your Etsy banner ensures that it will look professional and clear, even on larger screens.

Etsy recommends using images with at least 2000 pixels on the shortest side for the best display.

What happens if I don’t add a banner to my Etsy shop?

While it’s not mandatory to have a banner, adding one can significantly enhance the visual appeal of your shop and provide a stronger branding presence.

A banner can help attract customers, convey your shop’s personality, and create a memorable shopping experience.

What size is the Etsy thumbnail for 2023?

While specific dimensions for Etsy thumbnails may change, as of 2023, the primary focus is on Etsy banner sizes. Ensure your Etsy banners align with the recommended dimensions for a professional and attractive storefront.

What is the minimum image size for Etsy?

The minimum image size for Etsy product listings is recommended to be at least 2000 pixels for the shortest side of the image, with a resolution of 72PPI. Following these guidelines ensures clear and professional product displays.

What size is the Etsy avatar?

The Etsy shop avatar, or shop logo, should be sized at 500 x 500 pixels. Use this dimension to create a recognizable and visually appealing shop logo that represents your brand effectively.

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