eRank Etsy: How to Maximize Your Etsy Business Potential in 2024

Reading Time: 13 minutes

If you’re looking for a tool to make your products on Etsy stand out, eRank Etsy is what you need. In this post, we’ll take a deep dive into how eRank for Etsy can boost your visibility and sales.

Here, we will explore key features like keyword research, competitor analysis, and market trends. These insights will equip you with the know-how to refine your listings and target the right customers.

With eRank Etsy, you have the data-driven tools to make informed decisions and scale your business. Let’s jump in.

Quick Takeaways:

  • Discover eRank’s Power: Leverage eRank to conduct in-depth Etsy keyword research, understand market trends, and perform competitor analysis to increase your Etsy shop’s visibility.
  • Easy Integration: Connect eRank with your Etsy store effortlessly to gain valuable insights and make data-driven decisions to optimize your listings and boost sales.
  • Keyword Mastery: Utilize eRank’s keyword tools to uncover popular and long-tail keywords that can help you target the right customers and improve search result placement.
  • SEO Optimization: Implement eRank’s Etsy SEO tool reports and listing audits to fine-tune your shop’s SEO, attract more visitors, and enhance your shop’s overall searchability on Etsy and beyond.
  • Continuous Improvement: Regularly update and refine your SEO and keyword strategies with eRank’s tools to stay ahead of trends and sustain your Etsy shop’s growth.
  • Think Like a Buyer: Adopt the perspective of potential customers when selecting keywords and optimizing your Etsy shop with eRank to ensure you meet the market’s needs effectively.
  • Holistic Approach: Remember that while keywords are essential, the overall success on Etsy also depends on great product photos, clear descriptions, exceptional customer service, and quality offerings.

Understanding eRank and Etsy

Let’s start by decoding what eRank is.

eRank is an analytical Etsy keyword tool specifically designed for Etsy sellers. eRank offers a wide range of features like keyword research, competitor analysis, and much more.

This tool can offer you insights into how to optimize when you start an Etsy store, help you make informed decisions, and overall, boost your sales.

So, how does eRank interact with Etsy?

Simply put, eRank helps Etsy shop owners understand how they can reach out to their potential customers better. By identifying the right keywords and strategies, eRank equips sellers to improve their Etsy listings, increase visibility, and ultimately, drive more sales.

Earn Money Selling Printables on Etsy - FREE Workshop

If you're looking for the perfect side hustle to tap into your creativity, selling printables on Etsy could be your golden ticket! 

This is for you, even if you have minimal time, experience or money. Join students who collectively have generated over $500,000 in selling printables on Etsy in the last year alone.

Join this FREE workshop and learn how to get started today!

Getting Started with eRank on Etsy

Getting started with eRank on Etsy is a straightforward process. Once you’ve signed up on the eRank website, you can easily link it to your Etsy store. This allows eRank to start analyzing your shop’s data.

Signing up for eRank is a straightforward process. Here are the steps to take;

  1. Go to the eRank website.
  2. Click on the “Join Now” or “Sign Up” button, usually located at the top right of the webpage.
  3. You will be directed to the registration page. Here, you’ll need to provide your email address, create a password, and enter your Etsy shop name. It’s important to use the exact shop name as it appears on Etsy.
  4. Once you’ve entered your details, click on the “Register” button.
  5. You’ll receive a confirmation email from eRank. Open this email and click on the confirmation link to verify your email address.
  6. After confirming your email, you can log in to your eRank account. The first time you log in, you’ll need to connect your Etsy shop to eRank. Click on “Connect with Etsy” to link your account.
  7. You’ll be redirected to Etsy, where you’ll need to authorize eRank to access your Etsy account. Click “Allow Access“.

That’s it! You’re now signed up for eRank and can start exploring its features and tools to optimize your Etsy shop.

screenshot of erank dashboard

Remember, eRank doesn’t store your Etsy password, and you can disconnect your Etsy account from eRank at any time.

The eRank dashboard presents a wide range of tools and reports.

Here, you can get insights on your shop’s performance, keywords, product listings, and much more. It might seem overwhelming at first, but once you get the hang of it, it’ll become your go-to tool for Etsy shop management.

Using eRank for Keyword Research

One of the major features of eRank is its keyword research tool. But what’s keyword research, and why is it important for your Etsy shop?

In the simplest terms, keywords are what potential customers type into the Etsy search bar when they’re looking for products. Therefore, if your product listings include these keywords, there’s a higher chance your products will appear in those search results.

screenshot of erank keyword research

Here are some practical tips and tricks on how to use eRank for keyword research:

Understand Your Products

Before diving into keyword research, have a clear understanding of your products. What are they? Who are they for? What problems do they solve? This will help you brainstorm relevant keywords.

Leverage the Keyword Tool

Use the eRank keyword tool to find popular keywords related to your products. Enter a seed keyword (a basic, broad keyword) related to your product, and eRank will provide a list of related keywords along with their search volume, competition, and more.

Focus on Long-tail Keywords

Long-tail keywords are phrases that are more specific (and often longer) than more commonly searched keywords. They’re a little bit easier to rank for and typically have a higher conversion rate. eRank can help you discover these valuable keywords.

Use the Keyword Explorer

eRank’s Keyword Explorer can provide even more insights, including keyword trends over time. Use this tool to identify keywords that are rising in popularity.

Check Out the Competition

Use the Competitor Keyword tool to see what keywords your successful competitors are using. It can give you ideas for keywords you hadn’t thought of.

Analyze and Refine

Keyword research isn’t a one-time task. Make sure to regularly review your keyword strategy and refine it based on your shop’s performance. Are certain keywords leading to more views or sales? If so, try to use similar keywords in your other listings.

Think Like a Shopper

Remember, you’re ultimately trying to reach potential buyers, so put yourself in their shoes. What would you search for if you were looking for a product like yours?

eRank’s keyword tool helps you find popular keywords related to your products. By incorporating these keywords in your product titles and descriptions, you can enhance your shop’s visibility and potentially increase sales.

However, while keywords are crucial, they’re just one piece of the puzzle. Great photos, clear descriptions, excellent customer service, and quality products are all part of the equation for success on Etsy.

Utilizing eRank for SEO Optimization

Search Engine Optimization (SEO) is a method of enhancing your shop’s visibility not just on Etsy, but on search engines like Google as well.

How does eRank come into play?

eRank provides features like SEO reports, listing audits, and more. These tools can help you identify and implement the best SEO practices for your Etsy shop.

SEO is crucial for improving your Etsy shop’s visibility both on Etsy and on search engines like Google. Here’s how you can effectively use eRank for SEO and maximize its potential:

Understand SEO Basics

Before using eRank for SEO, familiarize yourself with the basics of SEO. This includes knowing the importance of keywords, titles, tags, and descriptions in improving your shop’s visibility.

Utilize the Keyword Tool

As mentioned earlier, keywords play a crucial role in SEO. Use eRank’s Etsy keyword tool to find high-search-volume and low-competition keywords related to your products. Incorporate these keywords into your product titles, descriptions, and tags.

Make Use of the SEO Report

The SEO report in eRank is a valuable tool that analyzes your Etsy listings and provides suggestions for improvement. It can help you identify issues like missing tags, poor-quality images, low keyword usage, and more. Use these insights to optimize your listings.

Apply the Listing Audit Tool

The eRank Listing Audit tool provides an in-depth analysis of individual listings. It gives you detailed feedback on your Etsy SEO, including keyword frequency, readability, and more. Use this information to refine each of your product listings.

Review the Changes Tracker

This feature allows you to track changes made to your listings and monitor the impact they have on views and favorites. This can help you understand which changes are positively affecting your SEO and which ones aren’t.

Implement Suggestions from the Tag Report

The Tag Report can provide insights into the tags used in your listings. It can help you identify missing or underperforming tags, giving you an opportunity to optimize your tags for better SEO.

Keep Up with SEO Changes

SEO strategies are constantly evolving, and eRank often updates its features to reflect these changes. Regularly check for updates and new features in eRank that can help you stay on top of SEO trends.

Be Patient

SEO is a long-term strategy, and it may take time to see results. Continue refining your Etsy SEO strategy based on eRank’s insights, and over time, you should see an improvement in your shop’s visibility and performance.

Competitor Analysis with eRank

Another powerful feature of eRank is competitor analysis. Here’s how it works: you select a competitor’s shop, and eRank provides insights into their Etsy sales, product listings, and even the keywords they use.

Why is this beneficial for you?

By understanding what successful Etsy sellers are doing, you can learn and implement similar strategies in your own shop. And this is what eRank does – it empowers you to learn from the best and improve your own business.

screenshot of erank competitor analysis

Here’s how you can use eRank to conduct competitor analysis:

1. Identify Competitors

Before you can analyze them, you need to identify who your competitors are. These might be Etsy shops that sell similar products, are in the same niche, or target a similar audience.

2. Use the Shop Compare Tool

eRank’s Shop Compare tool lets you compare your shop’s performance with others. Enter your competitor’s Etsy shop name, and the tool will provide an analysis including total sales, average daily views, and more. This can give you an idea of how your shop compares to others.

3. Look at the Competitor Sales Tool

This tool lets you see what items are selling in other shops. It can help you understand what types of products are popular and what prices they’re selling at. This might inspire you to develop new products or adjust your pricing strategy.

4. Utilize the Competitor Keyword Tool

This tool can show you which keywords your competitors are using. This can help you discover new keywords to incorporate into your product listings, or it might show you that you’re already targeting the right keywords.

5. Track Changes with the Change Tracker

You can use this tool to monitor changes your competitors make to their product listings. This might include changes in their titles, descriptions, or tags, and it can give you ideas for updating your own listings.

Actionable Tips When Analyzing Competitors

  • Don’t Copy, Learn: The goal of competitor analysis isn’t to copy what other shops are doing but to learn from them. Use the insights you gain to improve your own shop and create a unique value proposition for your customers.
  • Keep Up with Trends: Regularly conduct competitor analysis to stay updated with market trends and changes in consumer behavior.
  • Stay Objective: It’s easy to feel discouraged if your competitors seem to be doing better than you. Instead of feeling defeated, use this as motivation to improve your shop and strategies.

While it’s important to keep an eye on what your competitors are doing, focusing on your own shop is just as important. Use competitor analysis as a tool for improvement, not as a benchmark for success.

Tracking Performance with eRank

Understanding your shop’s performance is crucial for growing your business. That’s where eRank’s performance tracking tools come in handy.

With eRank, you can monitor your shop’s performance based on various metrics. This includes the number of views, favorites, and sales your shop and listings are receiving.

screenshot of erank performance tracker

Here’s how you can use eRank to track your Etsy shop’s performance:

1. Use the Dashboard

Once you’ve connected your Etsy shop to eRank, the dashboard will give you a quick overview of your shop’s performance. This includes your shop’s total views, favorites, sales, and more.

2. Check the Shop Report

The Shop Report provides a more detailed analysis of your shop’s performance, including data on your shop’s growth and comparison to average Etsy shops. It can also highlight any issues that might be negatively impacting your performance, such as missing shop policies or incomplete product descriptions.

3. Utilize the Listings Manager

The Listings Manager gives you an overview of your individual product listings. It shows how many views, favorites, and sales each listing has received. This can help you identify your best-selling products and those that might need a bit more optimization.

4. Analyze with the Rank Checker

The Rank Checker tool allows you to see where your products appear in Etsy’s search results for specific keywords. This can help you understand how effectively your SEO strategy is working.

5. Monitor Changes with the Change Tracker

The Change Tracker lets you monitor changes you’ve made to your listings and track how they affect your views and favorites. This can give you insights into which changes are improving your performance and which aren’t.

6. Review the Sales Map

The Sales Map provides a visual representation of where in the world your products are being sold. This can help you understand your global reach and potentially identify new markets to target.

7. Listing Performance With Keyword Tool

eRank’s Keyword Tool not only helps you discover keywords but also lets you see how well your listings are performing for specific keywords.

Interpreting these metrics can help you understand what’s working and what’s not. For instance, if a particular product is getting a lot of views but not enough sales, you might want to revise its price or improve its images or description.

eRank Etsy: Understanding the Pros and Cons for Your Business


  • Boosts Etsy Sales: eRank provides an array of tools that can help you understand the market and optimize your listings, potentially leading to increased Etsy sales.
  • Enhances Etsy Storefront: With eRank’s insights, you can fine-tune your Etsy storefront appearance, making it more appealing to customers through strategic keyword placement and SEO tactics.
  • Streamlines Selling on Etsy: eRank simplifies the process of selling on Etsy by giving you data-driven strategies to attract more customers and manage your shop more effectively.
  • Provides Etsy Shop Description Examples: eRank can guide you in crafting compelling shop descriptions by analyzing successful Etsy shops and providing examples of effective copy.
  • Facilitates Learning from Successful Etsy Shops: You can study the strategies employed by successful Etsy shops through eRank’s analytical tools, allowing you to emulate aspects of their success.
  • In-depth Etsy Competitor Analysis: eRank enables a thorough analysis of your competitors on Etsy, giving you the insights needed to adjust your strategies and stay competitive.


  • Dependence on a Tool: Over-reliance on eRank might lead to less creativity in your approach, as you might be inclined to follow data over intuition when making decisions about your Etsy storefront.
  • Learning Curve: There’s a learning curve associated with understanding and effectively using all the features eRank offers for selling on Etsy.
  • May Not Be a Complete Etsy Alternative: While eRank is a robust tool for enhancing your Etsy shop, it may not provide all the solutions for those looking for an Etsy alternative platform.
  • Integration Time Investment: The initial setup and Etsy integration with eRank require a time investment, which might be a bit much for Etsy shop owners looking for quick fixes.

eRank Pricing

eRank offers a free version, and three pro versions as follows:

screenshot of erank pricing

Basic – $5.99/month

  • Connected Shops: Can connect 5 shops with up to 200 listings
  • Enhanced Keyword Research: Up to 100 lookups/day
  • Comprehensive Listing Audit: Up to 50 lookups/day
  • Rank Checker: 25 lookups/day
  • Competitor Research: Insights into 5 shops
  • Trend Buzz: Included
  • Traffic Stats: 5 keywords
  • Keyword Lists: 25 lists
  • Delivery Status: Included
  • Top Sellers: 200 lookups/day
  • Listing Changes: Track 5 listings
  • Keyword Explorer: 25 lookups/day
  • Bulk Keyword Tool: 25 lookups/day
  • Monitor Tool: 5 terms

Pro – $9.99/month

  • Connected Shops: Can connect 10 shops with up to 4000 listings
  • Enhanced Keyword Research: 200 lookups/day
  • Comprehensive Listing Audit: 200 lookups/day
  • Rank Checker: 50 lookups/day
  • Competitor Research: Insights into 50 shops
  • Trend Buzz: Included
  • Traffic Stats: No limit
  • Keyword Lists: 50 lists
  • Delivery Status: Included
  • Top Sellers: 300 lookups/day
  • Listing Changes: Track 20 listings
  • Keyword Explorer: 200 lookups/day
  • Bulk Keyword Tool: 50 lookups/day
  • Monitor Tool: 20 terms

Expert – $29.99/month

  • Connected Shops: Can connect 100 shops with up to 5000 listings
  • Enhanced Keyword Research: 500 lookups/day
  • Comprehensive Listing Audit: 500 lookups/day
  • Rank Checker: 100 lookups/day
  • Competitor Research: Insights into 200 shops
  • Trend Buzz: Included
  • Traffic Stats: No limit
  • Keyword Lists: 100 lists
  • Delivery Status: Included
  • Top Sellers: 1000 lookups/day
  • Listing Changes: Track 50 listings
  • Keyword Explorer: 500 lookups/day
  • Bulk Keyword Tool: 100 lookups/day
  • Monitor Tool: 20 terms

If you’re just starting out, your best bet is to sign up for a free account, connect your shop and explore the software. Then when you’re ready sign up for the basic plan.

Unless you’re going to be a super seller, the basic plan is all you’ll need for the foreseeable future.

eRank Etsy: Maximizing Your Business Potential – Summary

The eRank Etsy can be a game-changer for your ecommerce business. It offers a treasure trove of insights and tools that can help you optimize your shop and maximize your Etsy sales.

Remember, every successful Etsy seller started out just like you.

With patience, persistence, and the right tools like eRank, there’s no limit to what you can achieve. Here’s to your success and growth on Etsy!

Earn Money Selling Printables on Etsy - FREE Workshop

If you're looking for the perfect side hustle to tap into your creativity, selling printables on Etsy could be your golden ticket! 

This is for you, even if you have minimal time, experience or money. Join students who collectively have generated over $500,000 in selling printables on Etsy in the last year alone.

Join this FREE workshop and learn how to get started today!

eRank Etsy: Maximizing Your Business Potential – FAQs

Is eRank Etsy safe to use?

Yes, eRank is safe to use. It uses OAuth (Open Authorization) to connect to your Etsy account, which is a secure method that doesn’t require sharing or storing your Etsy password.

Does eRank guarantee increased sales on Etsy?

While eRank provides valuable insights and tools to optimize your Etsy store, it does not guarantee increased sales.

Success on Etsy depends on a multitude of factors, including product quality, customer service, market trends, and the effectiveness of your SEO strategy. eRank is a tool that can significantly aid your efforts, but it doesn’t provide a guaranteed formula for success.

Can I use eRank for multiple Etsy shops?

Yes, you can use eRank for multiple Etsy shops. However, please note that each Etsy shop requires its own separate eRank account.

Does eRank provide customer support?

Yes, eRank offers customer support. If you have any queries or face any issues while using eRank, you can reach out to their customer support team for assistance.

How often does eRank update its data?

eRank updates most of its data daily. However, the frequency might vary based on the type of data. For instance, data related to sales and reviews are updated more frequently compared to data for listings and favorites.

Does using eRank violate Etsy’s terms of service?

No, using eRank does not violate Etsy’s terms of service. eRank is a third-party tool that helps you analyze and optimize your Etsy shop, and its use is compliant with Etsy’s policies.

Can I cancel my eRank Pro subscription at any time?

Yes, you can cancel your eRank Pro subscription at any time. If you feel the Pro version is no longer beneficial to your needs, or if you wish to downgrade to the free version, you can easily cancel your subscription from your eRank account settings.

How can eRank help with product pricing on Etsy?

eRank offers a feature called the “Price Comparison” tool. It allows you to compare your product’s price with similar products on Etsy. This helps in understanding the market trend and deciding whether your pricing is competitive, too high, or too low.

Is eRank useful for Etsy?

Currently, eRank is designed specifically for Etsy and does not support other platforms. It is specialized to understand and analyze the unique Etsy marketplace, and its tools and features are tailored to Etsy sellers’ needs.

Is eRank suitable for new Etsy sellers?

Absolutely! eRank is suitable for Etsy sellers at all stages, whether you’re just starting out or already have an established store. For new sellers, it can provide valuable insights into how to optimize your store from the get-go, potentially saving you a lot of time and effort in trial and error.

About the author

Disclaimer: Please note this post may contain affiliate links, from which, at no additional cost to you, I may earn a small commission. Also as an Amazon Associate I earn from qualifying purchases. I only recommend products and services I’ve used or would use myself. If you choose to purchase from any of my links, thanks so much for your support! 😊