Wouldn’t it be awesome if there was a way to create almost instant authority & credibility to our brand. A way to help us stand out from the crowd, get noticed and create opportunities we might not otherwise have!
Well, I’m happy to say there is. It involves a little up front work but according to todays guest it doesn’t have to be hard, it doesn’t have to take longer than a few days and once it’s live & published you can use it as your business card and extended marketing tool!
Sandra Spence and her business partner Sigrid de Kaste wrote the book ‘Build a Book to Build a Business’ to teach business owners how to create instant authority by publishing a book that showcases you as the expert in your niche.
In todays episode Sandra & I discuss;
- Some of the biggest mistakes new authors make
- 5 templates to help you come up with the perfect idea for your book
- How to go from idea to outline
- How long the book should be
- Writing for one
- The mindset required to build a book for marketing vs a book for a Pulitzer
- Getting the book published and tips for utilizing it as a marketing tool
Links Mentioned in Todays Episode
Sandra & Sigrid have also very kindly offered my community access to their 2.5 hour workshop usually sold at $39 for FREE!
Also I highly recommend you read their book which you can grab from Amazon here (please note this is an Amazon associates affiliate link so if you purchase via this link, thanks for your support and part of tonight’s beer is on you! Seriously, only part, they don’t pay very much! 😂)
Plus you can find them on facebook here – https://www.facebook.com/authorformula/
And join their new group here – https://www.facebook.com/groups/positionyourselfforprosperity