There isn’t any one magic secret that leads to all success in business, but there are a few big ones which if you get right will have an exponential affect on your efforts.
This is one of those ‘big ones’.
What I mean by platform is the place from which you will build your audience. Where you’ll post the bulk of your content, create the most engagement, showcase your expertise and become known for what your business does.
The challenge is that when we start out, we measure our beginnings with other people’s journeys and those people may have been building their business for decades! We tell ourselves that we need to be everywhere to be seen and the feeling is exacerbated by experts telling us we need to be everywhere to be seen, when those very experts started in one place & grew from there.
The truth is when we’re just getting started we don’t have the time or the money to be everywhere (although there are some hacks we can adopt to help us seem as if we’re everywhere).
In todays episode I’m giving concrete examples of some of the most successful names & brands in the online business space today who started with just one single platform, built a huge audience and grew from there.