An Easy to Follow Content Strategy

by | Jun 5, 2020

I must admit I have a love hate relationship with content.

I so want to create lots of valuable information and share other awesome content I find online, but it’s also so easy to get completely overwhelmed with the sheer amount of stuff you could share that you end up sharing nothing!

That’s why today I decided to break down the content strategy that I recently started using to part the trees and give me some clarity on my most valuable and important topics I want to share.

I hope this helps!

It’s a total misconception that we need to be pumping out a boat load of content all the time! In fact less is more.

  • Step 1 – What is your objective for creating content? Check out Episode #50 – Planning Your Ideal Lifestyle Budget to help you work out your end goal.
  • Step 2 – With the end in mind write out your topic clusters. Create a maximum of 5 main topic clusters under which all your content will fit. For example here on this blog my main clusters are – Business, Lifestyle, Destiny. All of my content fits under one of those 3 main topics.
  • Step 3 – Research 10 questions per cluster. I get specific to give you a framework within which to work, but of course there are no hard and fast rules.
  • Step 4 – So you’ll now have 50 pieces of ‘pillar’ content to be working with, (5 clusters x 10 questions), which is enough for one piece of content a week. So now we need to create a content calendar. Meet my favourite piece of software!
  • You don’t have to create all your own content. There’s so much out there these days you could become a master of curation.
  • Quick recap.

So you see you don’t actually need to be delivering daily content or be everywhere at the same time.

You just need to create a simple strategy that meets the needs of your audience and fits in with your lifestyle and then put in place a ninja repurposing and delivery model which I’ll discuss in an upcoming episode.

Make it happen my friend! 😁

Links Mentioned in This Episode

Rate, Review, & Subscribe in Apple Podcast

‘I’m loving your podcast Jo!’ If you’ve recently said that to yourself, me or a friend, I would be eternally grateful if you would rate & review the show!

If you’re on a computer click here, click ‘Listen on Apple Podcasts’ to open itunes, click ‘Ratings & Reviews’ and away you go! (Not a convoluted process at all!) Tap to choose your stars and ‘write a review’.

If you’re on your phone, go to the Podcast App, go to ‘Library’ find the Your Lifestyle Business Podcast, hit the big purple ‘subscribe’ button if you haven’t yet. Then scroll to the bottom and tap the stars and leave a review. You may have to click my picture a couple of times for it to show up (not sure why that happens), but it’ll be there!

Then just let me know what you love about it!

Thank you so much! While there be sure to subscribe so you don’t miss a thing. 😎